Debunking the Myths of a “Good Enough” Network Hundreds of Cisco customers have debated the trade-off of prioritizing the lowest price for a point product or service in their network over a strategic plan for how they architect their network infrastructure. Through interactions with many of these customers, we have analyzed various network designs and implementations. Our findings show that although there is a place for building out a low-cost tactical network, the ongoing operations, upgrades, and lack of preparedness to meet new business challenges prove to be hindrances organizations in the long run. Rather than just considering capital costs, organizations must look at total cost of ownership, including their operations, and return on investment (ROI), and also including business capabilities enabled by a strategic network, as they build out their networks to address their business needs for today and tomorrow. Customer and employee experience must also figure into the equation.