Netflix Lithium Social Media Monitoring Brand Report

VIΨυχαγωγία

11 Οκτ 2011 (πριν από 5 χρόνια και 10 μήνες)

1.151 εμφανίσεις

Using Lithium Social Media Monitoring (LSMM), we searched Facebook, Twitter, YouTube, Flickr, and millions of discussion groups, forums, and blogs to find out what social customers are saying about Netflix. We set up a query and generated a concise report on Netflix’s online brand presence (next page).


Netflix

Lithium Social Media Monitoring

Brand Report


Netflix

L
SMM Brand Report







Us
ing Lithium Social Media Monitoring (LSMM), w
e searched
Facebook, Twitter, YouTube, Flickr, and millions of discussion
groups, forums, and blogs to find out what social customers
are

saying

about
Netflix
.

We set up
a query

an
d
generated

a
concise report
on
Netflix’s online brand presence

(next page)
.


Here’s what it all means:


Volume of Mentions

The top graph
shows

a
real
-
time look at how much buzz there is, and
how it’s distributed across blogs,
forums,

Facebook, Twitter and news sites.
You can see here how it’s been trending over time and wh
en
you’re in the application, you can zero in on hot periods to find out what the buzz was all about.


Sentiment Balance

Natural language processing gives an on
-
the
-
fly assess
ment of the tone and sentiment

social customers
use in their

conversations.
The
Sentiment Balance here shows the ratio o
f positive to negative mentions.


Frequent Words Analysis

The middle graph shows

how often words

relevant to
the
brand

are show
ing up in social media mentions

which
words

and topics are hot now and which appear to be catching on.


Comparative Data

LSMM brand reports include the ability to look at comparative

data. We chose to compare Netflix
to
Blockbuster,

but you can also use it to

find out how your campaigns are doing a
gainst each other, which o
f
you
r

products
is

most popular, even
what share of voice your brand has across the

entire industry.


Quotes

Find the needle in the haystack
. Quotes

identify customer testimonials

and

rants and raves

in real
-
time

so
you can c
onnect with

fans

that love your brand and convert them into Superfans
,
reach out to
influentials,
and resolve issues.


Contact Lithium

For more information
on
what your brand can do with Lithium Social Media Monitoring, contact
sales@lithium.c
om
.




Netflix

L
SMM Brand Report











Netflix

L
SMM Brand Report


















About Lithium

Li
thium helps top brands find thei
r social customers, give them experiences they love, and build brand nations

vibrant online communities full of passionate customers. For top brands such as Best Buy, AT&T, Research In
Motion
Limited (RIM), Univision, and PayPal, Lithium is the leading provider of social customer solutions that
deliver real business results. The Lithium Social Customer Suite offers complete social media monitoring, a
comprehensive community platform, customer i
ntelligence and social analytics across millions of blogs, forums,
and social networking sites. For more information, visit

www.lithium.com
.


Lithium

6121 Hollis Street, Suite 4, Emeryville, CA 94608 | Tel: 510.653.6800 |

Fax: 510.653.6801 |


lithium.com

©
2011 Lithium Technologies, Inc. All Rights Reserved.