Connected Home. The right way to the mass market.

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11 Οκτ 2011 (πριν από 6 χρόνια και 1 μήνα)

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Carsten Otto, Deutsche Telekom. Bonn, September 2011

ConnectedHome.
Theright way to the mass market.
Carsten Otto, Deutsche Telekom.
Bonn, September 2011
Whynow?

…high broadbandpenetration

…increasingusageof smartphones/pads

…pricesforcomponentshavegonedown

…increasedawarenessthroughenergydebate(especiallyin Germany)

…pull effectsslowlybuildingthroughtrialsand firstmass-marketoffers

…increasingwillingnessof partnersto joina commonplatform
20.09.20112Smart ConnectPlatform@ OSGiCommunityEvent –Carsten Otto, Deutsche Telekom

Save energy costs

Security/HomeMonitoring

Convenience

Media usage

Ambient AssistedLiving
Themost important use cases.
20.09.20113Smart ConnectPlatform@ OSGiCommunityEvent –Carsten Otto, Deutsche Telekom
Our Vision of the Future.
Home automation
Security
Multimedia in-house
distribution
Energy efficiency
Heating
Health
Deutsche Telekom as a preferred partner
–with a platform business offering superior
smart connect applications.
> 50% of homes in 2020
are smart –with a rich set of
applications based
on standards.
Smart Connect platform
Photovoltaics
20.09.20114Smart ConnectPlatform@ OSGiCommunityEvent –Carsten Otto, Deutsche Telekom
The Concept.
Smart Connect
backend
App shop
DT Smart Connect Platform
SDK
Partner Ecosystem
Home automation
Security
Multimedia in-house
distribution
Energy efficiency
Heating
Health
Home Management Platform
Partner
Partner
Partner
Smart Connect Concept
20.09.20115Smart ConnectPlatform@ OSGiCommunityEvent –Carsten Otto, Deutsche Telekom
TheArchitecture.
if required
Consumers
Partners
Smart Connect
Platform
Screens/devices
with apps
Uses apps on devices to
control in-house network
(at home or remotely)
B2C propositions
(incl. apps & sensors/actors)
Partner
backend
App shop
Home Mgmt
backend
DT or non-DT
broadband access
Smart Connect Box
based on
cosIP
20.09.20116Smart ConnectPlatform@ OSGiCommunityEvent –Carsten Otto, Deutsche Telekom
TheBenefitsfor the End Customer.
+Great choiceof attractive solutions
+Strong brands
+Sensors and actors -everythingcompatible
+Excellent price/performance ratio
+Future-proof
20.09.20117Smart ConnectPlatform@ OSGiCommunityEvent –Carsten Otto, Deutsche Telekom
What convinced the first partners?
+A viablebusiness modelfor all participants in the value chain
+An open, standardized, flexible andcost-effectivetechnical
platform
+The possibilityto differentiatethroughowncustomer solutions
+An alliance of strong partnerswhich jointly develops, and shapes
the market
20.09.20118Smart ConnectPlatform@ OSGiCommunityEvent –Carsten Otto, Deutsche Telekom
Optional via DT
Installation service
Customer care
Further partner
services
e.g., Remote support
For PC/notebooksFor tabletsFor smartphones
e.g., actors & sensors, home appliances, web cams, etc.
Componentsof Offer.
Services
Additional
Hardware
Client
apps
Partner
Partner
Partner
Partner
Partner
Partner
Partner
Partner
Partner
Partner
Partner
20.09.20119Smart ConnectPlatform@ OSGiCommunityEvent –Carsten Otto, Deutsche Telekom
Strong Partners.
20.09.201110Smart ConnectPlatform@ OSGiCommunityEvent –Carsten Otto, Deutsche Telekom
Roadmap.
IFA
(September)
Friendly User Phase
(beginning of 2012)
Commercial Launch
(starting from mid of 2012)
20.09.201111Smart ConnectPlatform@ OSGiCommunityEvent –Carsten Otto, Deutsche Telekom
We want you for our team!
DT is looking for software engineerswith experience in OSGi, SDKs and app testing/validation.
Contact for interviews:
CarstenOtto (carsten-otto@telekom.de
, +49 228 936 17401)
Frank Zimmer (f.zimmer@telekom.de
, +49 6151 680 9601)
20.09.201112Smart ConnectPlatform@ OSGiCommunityEvent –Carsten Otto, Deutsche Telekom