Saudi RCI 2012 Performance Analysis

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9 Νοε 2013 (πριν από 4 χρόνια και 1 μήνα)

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S
AUDI


R
ESPONSIBLE

C
OMPETITIVENESS

I
NDEX


What is Corporate Social Responsibility (CSR)?



CSR
is the business
-
wide approach to managing
environmental, social, economic and
governance issues.


What is Responsible Competitiveness?


A Global Agenda





Responsible Competitiveness is the strategic application of Corporate
Responsibility which includes leadership, and policies and practices that
build sustainable development.



Evidence from 115 countries shows that Responsible Competitiveness is
driving the performance of companies, sectors and nations.



Responsible approaches to doing business are increasingly recognized as
routes to:





new sources of value creation





driving reputation





managing risks





enhancing productivity





unlocking both product and process innovation


5

What is the Saudi Responsible
Competitiveness Index (RCI)?

Assess
how companies in the Kingdom are creating
responsible business practices to build competitive
advantage while supporting social development and building
enduring economic competitiveness for the
Kingdom.

The Saudi Responsible Competitiveness Index aims to:

Saudi RCI Overview




Started by SAGIA in 2009 with the
prestigious King Khalid Foundation
(KKF) and
AccountAbility
, the global
leader in CSR research
.


The RCI was launched to respond to the
growing demand for a measurement
tool for environmental, social and
governance issues in the region.


Participation in the index has shown
that Responsible Competitiveness
performance is increasing, as returning
applicants have shown marked
improvement.


The King Khalid Awards for Responsible Competitiveness

Saudi RCI Overview

The King Khalid Awards

for

Responsible Competitiveness


Funding &
Advisory Services

Experience and
Expertise

Regulatory
Framework

Saudi RCI Structure in
2012

1.
BAE Systems Joins as a New
S
trategic
S
ponsor


Brings global multinational
expertise in quality management
and CSR best practice to Saudi RCI


2.
New Additions to Advisory
B
oard


KSU NCB CSR Chair


Academic Seat


King Abdullah Economic City (KAEC)


Corporate Competitiveness Seat


Saudi RCI Focus
2012

1.
Growth in Number of Participating Companies


Increasing Brand Equity


Augmenting Awareness


2.
Identify Partnerships with Key Organizations
to Expand Reach


KSU NCB CSR Chair


KAEC


Chambers of Commerce


3.
Continuous Evolving Methodology


More relevant indicators to KSA


Simplified application process


Face to face workshop to share outcomes


Saudi RCI 2012



The King Khalid Awards for Responsible Competitiveness

Saudi RCI Impact


Changing

the

way

in

which

Saudi

businesses

operate



encouraging

a

decrease

in

environmental

footprint,

rewarding

community

enhancement,

innovating

through

knowledge
-
sharing

etc
.



Creating

competitive

advantages

that

give

an

edge

over

peers


Ensuring

companies

are

held

liable

for

their

actions/activities

and

rewarded

for

strong

performance


Making

Saudi

Arabia’s

businesses

environment

more

responsible


Why Participate in the Saudi RCI?


Participation

builds

awareness

and

improves

business

practices

thereby

directly

impacting

the

economy
.




Public

recognition

in

a

prestigious

index

for

your

efforts

toward

becoming

a

Responsible

Competitiveness

leader

in

KSA
.



Exclusive

Strategy

Seminars

where

you

will

be

able

to

learn

directly

from

global

sustainability

experts

and

engage

with

other

Saudi

companies

to

share

best

practices,

discuss

challenges,

and

build

relationships
.



Scorecard

outlining

your

strengths,

and

areas

with

room

for

improvement,

with

suggestions

on

how

to

improve

your

performance
.

13

Saudi RCI 2012 Performance Analysis


The

fourth

cycle

took

the

Award

to

the

“next

level”,

b
y

incorporating

feedback

from

companies

participating

over

the

previous

3

years
.



We

have
:



1.
Further

focused

on

how

company

practices

can

serve

the

socio
-
economic

needs

of

Saudi

Arabia



2.
Integrated

the

Award

with

other

complementary

measures

(Such

as

the

Nitaqat

Index)
.


Responsible
Competitiveness

II. Innovating Solutions for
Social Development

III. Empowering Local
Vendors

IV. Making a Commitment
to High Quality

V. Responsible
Environmental
Management

I. Building a Nationally
Competitive Workforce

Saudi RCI’s Core Areas


Reasons for Core Changes

Performance Analysis

15

Section

Section
Weight

25
th

Percentile

50
th

percentile

75
th

Percentile

Top 10
winners

1. Building
a Nationally


Competitive
Workforce

25%

44%

54%

66%

77%

2. Innovating Solutions for Social


Development

15%

16%

29%

57%

88%

3. Empowering Local Vendors

20%

48%

65%

79%

89%

4. Making a Commitment to High


Quality

20%

69%

85%

92%

96%

5. Responsible Environmental


Management

20%

4%

14%

31%

66%


TOTAL

42
%

50%

62%

83%

Identifying areas of improvements

Top
10
Trends
in
Saudi RCI
2012

16

1.
Companies

are

taking

“Saudization”

very

seriously

and

the

vast

majority

of

participants

have

achieved

“excellent”

or

“green”

ratings

on

the

Nitaqat

Index
.



2.
Many

companies

have

made

significant

efforts

to

attract

and

develop

local

talent

through

partnerships

with

local

universities

and

technical

schools

to

hire

and

train

fresh

graduates
.



3.
Although

Saudi

companies

have

a

strong

tradition

of

generous

charitable

giving,

more

companies

are

developing

an

approach

towards

strategic

community

investment
.


4.
Companies

are

interested

in

the

principles

of

CSR,

and

more

are

linking

their

CSR

activities

to

their

overall

business

strategy

and

competitiveness


5.
The

vast

majority

of

participants

are

prioritizing

purchasing

from

local

vendors
,

and

some

companies

are

also

prioritizing

vendors

who

adhere

to

international

environmental

standards

17

6.
Nearly

all

companies

prioritize

customer

&

vendor

satisfaction,

but

few

have

undertaken

processes

to

regularly

measure

it
.


7.
Many

companies

have

developed

internal

‘green’

initiatives

that

encourage

employees

to

conserve

resources

and

recycle

and

reuse

materials
.


8.
Particularly

in

the

power

and

utility

sector
,

many

companies

are

engaged

in

spreading

environmental

messages

throughout

the

community
.



9.
A

key

area

for

improvement

and

growth

in

the

next

year

is

responsible

environmental

management
.

Very

few

companies

have

developed

rigorous

processes

to

measure

and

reduce

resource

consumption
.



10.
More

companies

are

working

for

international

certifications

in

health,

safety,

and

environmental

standards
.


Top 10 Trends
in
Saudi RCI 2012

18


The Way Forward for Responsible Competitiveness
in the Kingdom




What can your company do?

The Way Forward

19

What your company can do:



Work

to

close

the

remaining

gaps

in

environmental

management
,

governance

systems,

and

labor

practices



build

upon

the

momentum

already

building

in

KSA


Embed

a

culture

of

compliance

with

Environment,

Health,

and

Safety

standards

in

all

workplaces
,

and

consider

adopting

and

engaging

with

international

standards


Transfer

good

practice

on

leading

firms

to

the

family
-
owned

and

small/medium

sized

businesses



Continue

to

invest

in

product

and

service

innovation
:

become

a

global

innovator


Scale

up

initiatives

on

building

talent

for

future

sustainability

and

stability

-

rise

to

the

challenge

of

addressing

the

Kingdom’s

employment

needs



يبل ةبسنلاب ةيدوعسلا ينعت اذام
هيآ

يإ
زمتسيس
؟


ةيدلايملا تانيتسلا يف تارئاطلل تاعيبم لوأ
.



اهدوجوو زمتسيس يإ هيآ يب ةطشنأ يحاون عيمج نع ةلوؤسم
ةيدوعسلل يلحملا قوسلا يف ليوطلا ىدملا ىلع


ةيدوعسلا تاكرشلا ىلإ ةفاضإ ةيدوعسلا زمتسيس يإ هيآ يب ةكرش
ةكيرشلا
:



نم رثكأ
7,800
فظوم


ةميقب ةيونس تاعيبم
14

يدوعس ريال رايلم


يبل ةبسنلاب تاكرشلا ةيلوؤسم ينعت اذام
هيآ

يإ
زمتسيس
؟


،يلكلا ءادلأا ةفاقث ريوطتب ةمزتلم ةكرشك فرع
ُ
ن نأ ديرن نحن
و

موقن ام ىلع طقف سيل زيكرتلا
هب

موقن فيك لب
هب



اضيأ
.




ميكحتلا ريياعم ضعب مادختساب تاكرشلا ةيلوؤسم ةيمهأ حرشنس
SARCI
:



ينطولا ديعصلا ىلع ةسفانملا ىلع ةرداق لمع ةوق ءانب


ةيعامتجلاا ةيمنتلا قيقحتل ةركتبم لولح


نييلحملا نيدروملا عيجشت


ةيلاعلا ةدوجلاب مازتللاا


ةلوئسم ةيئيب ةرادإ

22


ةسفانم ةينطو ةلماع ىوق ءانب


نييدوعسلل ةفظوملا تاعاطقلا ربكأ دحأ
ةكلمملا يف


يلاوح
60
%
نييدوعس


مازتلإ

بيردتلاب ريبك
و

ريوطتلا


يفظوم
يب

هيآ

يإ
زمتسيس


ىرخأ تاعاطق يف نيلماعلا


نم رثكأ
2,000

مقاطلا دارفأو رايط
ةيكلملا ةيوجلا تاوقلا يينفو يضرلأا
ةيدوعسلا


ةلماعلا ىوقلا ريوطت يف ءاربخ

23


يعامتجلاا ريوطتلل ةركتبم لولح


عمتجملا يف
ً
امهم
ً
ارود سرامن نحن


ميلعتلا معد


ةحصلا اياضقل جيورتلا
و

ةملاسلا


ةئيبلا نوئش معد



ةسدنهلاو ثحبلا معد


هاروتكدلا دعب ام ثحب جمانرب



مازتللإا

تاربخلاو فراعملا لقنب
تاردقلاو

24


ةرادإ
ةسلس
نيومتلا



90

%
زمتسيس يأ هيا يبل ةيساسلأا ةفلكتلا نم
عئاضبلاب ةطبترم
ةيلحملا تامدخلاو



انقفنأ

ام

ديزي

ىلع

18

رايلم

ريال

يدوعس

عم

نيدروملا

يف

ةكلمملا

ةيبرعلا

ةيدوعسلا

للاخ

سمخلا

تاونس

ةيضاملا



نييلحملا نيدروملا عيجشت



25


ةيلاعلا ةدوجلاب مازتللاا


ينعي

ءادلأا

يلكلا

لك

بناج

نم

بناوج

بولسأ

انلمع


زيكرتلا

ىلع

ليمعلا


ءادلأا

يلاملا


زاجنإ

جمانربلا


كولسلا

لوئسملا



هجوت

يميظنت

تايلمعلل

ةيراجتلا

ةمكوحلاو



زاجنإ

لاعف

جمانربلل



ةكراشملا

يف

ةفرعملا

تاراهملاو

لضفأو

،تاسرامملا

ةدعاسمو

عيراشملا

عفرلل

نم

انتاردق

ةيلودلا




لولحلا

قوثوملا

اهب

يتلاو

نكمي

ؤبنتلا

اهجئاتنب

اهراركتو

يتلاو

مدقت

عفانملا

انئلامعل
.



ةيئيبلا نوئشلل ةلوئسم ةرادإ


نم دحلا ةيفيك يف انتاسرامم ريوطتب دعاصتم وحن ىلعو موقن
لثملاب مايقلا يف نيدروملا ةدعاسم ةيفيكو ةئيبلا ىلع ريثأتلا
.


27

تاكرشلا ةيلوئسم ةيمهأ


تاكرشلا ةيلوؤسمل انتيجيتارتسا ريوطتب نومزتلم نحن


اهيلع ظافحلاو انؤاكرش عم ةيوق تاقلاع ءانب ىلع تاكرشلا ةيلوؤسم دعاست


ءلامعلا


نومظنملا


نورمثتسملا


نودروملا


نوفظوملا


تاعمتجملا


ىلع رطاخملا نم دحلاو ةيليغشتلا ةيلاعفلاو ةيجاتنلإا عفر يف ةمهاسملاو ةعمسلا نيسحت هنأش نم اذهو
انلامعأ


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