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18 Νοε 2013 (πριν από 3 χρόνια και 11 μήνες)

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GISTICS

Solutions Research

DAM.roadmaps
-
2.1
0

Michael Moon, President

GISTICS Incorporated

moon@gistics.com

www.gistics.com

Roadmaps for Digital Asset
Management

Economic Value of Media Assets

GISTICS

Solutions Research

DAM.roadmaps
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2.1
1

Multichannel

Business Models

From theory of business

to customer “WOW”

GISTICS

Solutions Research

DAM.roadmaps
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2.1
2

What most contributes to the success of a multichannel
business?

GISTICS

Solutions Research

DAM.roadmaps
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3

Where do buyers and sellers now meet?

GISTICS

Solutions Research

DAM.roadmaps
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4

What drives
marketing
today?

GISTICS

Solutions Research

DAM.roadmaps
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Through which systems do digital assets flow?

Most DAM Systems

GISTICS

Solutions Research

DAM.roadmaps
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Which
technologies

most
affect the success of digital
business process?
Multichannel brands?

N
-
tier computing
infrastructure

Key technologies:


Digital asset management


Middleware


eService platforms


Brand
-
knowledge user
interface

GISTICS

Solutions Research

DAM.roadmaps
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7

How might an
enter
-
tainment
enterprise
deploy DAM?

GISTICS

Solutions Research

DAM.roadmaps
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How does

a fully deployed
DAM embed a
business model
and process?

GISTICS

Solutions Research

DAM.roadmaps
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Media Asset Management

GISTICS

Solutions Research

DAM.roadmaps
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How do we define media asset management (MAM)?


Digital media


Print, electronic, film


Asset


Economic value


Commercial assets


Process agents


Management


Application of

knowledge to work


Media asset

management


Practice of systematic reuse or reexpression of media


Content ≠ media assets

GISTICS

Solutions Research

DAM.roadmaps
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2.1
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How do we define the discipline of media asset management
(MAM)?

Systematic organ
-
ization of
reusable

or
referencible

media for
rapid retrieval and/or
insertion into a work
process,

resulting in the
transformation

of media into new
economic assets

(brand equity) that
increase business
valuations

GISTICS

Solutions Research

DAM.roadmaps
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2.1
12

What are the
basic
functions of
MAM?

GISTICS

Solutions Research

DAM.roadmaps
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What attainments characterize full deployment of MAM?

GISTICS

Solutions Research

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What can we learn from ASPs about MAM?

GISTICS

Solutions Research

DAM.roadmaps
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GISTICS

Solutions Research

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What kinds of MAM solutions exist?

GISTICS

Solutions Research

DAM.roadmaps
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Individual productivity benefits

Large studio with 36 to 120 media producers


M126

GISTICS

Solutions Research

DAM.roadmaps
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Workgroup productivity benefits

Large studio with 36 to 120 media producers


M127

GISTICS

Solutions Research

DAM.roadmaps
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Revenue enhancement benefits

Large studio with 36 to 120 media producers


M129

GISTICS

Solutions Research

DAM.roadmaps
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How deep is the yogurt?

Studio benchmarks for a large studio
(36 to 120 media creators)

Total files:

530,000

Locations stored:

195

internally/


310

externally

Cost to create:

$123.75

Duplicates:

42%

File management time:

2.9

hours/week

File transfer time:

3.97

hours/week

Labor cost:

$55.85
/hour

Revenue potential:

$100.81
/hour

Savings from reexpression:

$74.25

per instance

GISTICS

Solutions Research

DAM.roadmaps
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2.1
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How large is the spoon?

ROI for an advertising agency with 47 media producers

Futzing with files:

6,479

hours/year

Transferring files:

9,969

hours/year

File lookups:

168,676

times/year

Number of files:

523,795

Individual productivity gains:

$302,261

Workgroup productivity gains:

$239,133

Revenue enhancements:

$941,133

3
-
year cost:

$181,545

3
-
year payback:

$1,300,193

ROI:

7.17

times

GISTICS

Solutions Research

DAM.roadmaps
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Contact Info

Michael Moon

President

GISTICS Incorporated

30 Millard Road

Larkspur, CA 94939

415 924
-
3703 tel

415 927
-
4337 fax

moon@gistics.com

www.gistics.com

At amazon.com borders, BN.co and

PMAI bookstore