- Economy @ a Macro Level

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17 Φεβ 2014 (πριν από 3 χρόνια και 1 μήνα)

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-

Economy @ a Macro Level


-

Reason companies buy/ use


-

Rate of Adoption


-

Technology inside Companies


-

Appendix:



Brief History




Basic Vocabulary


Technology & Business: What’s the Big Deal?


The Economy @ Marco Level









Our economy is shifting from capital
-
based
economy to information
-
based economy






Physical capital needs drop, as we move from
tangible to intangible


Cost of computing & communications decline
the more prevalent they become



Information
KEY

to
COMPETITIVE EFFICIENCY


Technology as a % of Capital Expenditures

0
10
20
30
40
50
60
1960
1962
1965
1967
1970
1972
1975
1977
1980
1982
1985
1987
1990
1992
1995
1997
2000
Source: Morgan Stanley Internet Research; Data as of 02/12/01.

53%

25%

15%


Consider how fast
new technologies

invade
business
!








Pace of technology innovation & adoption is
INCREASING





Why??
















Rate of Adoption: New Technologies


Technology Adoption & Corporate Value
-
Add


Leading edge companies are leading
edge
users

of technology


Wal
-
Mart (supply chain, RFID/Matrix, logistics)


Dell (supply chain)



Marginal

competitive advantage is
driven through technology


Differentiation
--

personalization


Asset utilization
--

supply chain



Corporate “arms race”


Cannot afford not to play

ERP: Every Functional Area of Business









IT Invasion


Every major business function addressed


Communications

(email, phone, fax, instant messaging)


Supply Chain

(partners, suppliers, customers)


Procurement

(RFQ, RFP)


Website

(e
-
commerce)


SFA

(lead management)


CRM

(customer communications)


Marketing Automation

(email marketing)


Accounting

(Direct deposit, Excel)


HR

(Applicant tracking, candidate profiling)



No end in sight……


Security/Firewall:
CheckPoint, Network Assoc.

Networking:
Cisco

Storage:
EMC

ERP Integration:
WebMethods (XML)


Website:

Vignette




SFA/

CRM:

Salesforce




HR:

PeopleSoft



Prod.

Apps:

MS Office


Supply

Chain:

Ariba


Computers:
IBM, Dell, HP

Technology Schematic of the Enterprise

ERP

Database:
Oracle, MS SQL Server

Operating System:
Windows, UNIX, Linux

Complexity of Technology Enabled Enterprise

Small/

Medium Business

Healthcare

Financial

Services

Broadcast

Telcom

Federal/

Public Sector

Resellers

VARs

CSRs

Inside

Sales

System

Integrators

Distributors

Distributors

OEMS

Global

Resellers

Field

Service

Independent

Hardware Vendors

(IHVs)

System &

Technical

Integrators

VAR

Vertical Market

Integrators

Corporate

Resellers

End

Customers

Excess Inventory

Parts

Finished

Goods

New Products

Services

Mainframe

CRM

ERP

Custom

SCM

Mail

XML

EDI

Web

Phone

Fax

Enterprise

Product

Lines

Markets

Channels

Customers

Systems

Mediums

Oh!…the woes!!!








The Implications



Lots of technologies


Lots of systems to manage


Lots of business processes deeply tied to IT



Ex. BP


200 different ERP solutions


5 separate global deployments of SAP, none talk to
each other


Energy: 18 different ERP solutions



Let’s Step Back



How do companies buy technology?


Episodically


Every 4


5 years:


Evaluate new technologies


Assess ROI, cost & implications of rollout


Integrate, Migrate & Train


Deploy and Manage









Until something better comes along
WORTH


going through whole painful process yet again….




This accounts for the
KLUDGE

of corporate networks…




Start with a simple architecture


Brief History of the Enterprise




Then get ACCRETIVE

Brief History of the Enterprise




How do you architect a “
BETTER ENTERPRISE
”?







Best Technology Architectures



Integrated

Solutions

Ease of

Administration

Faster

Deployment


Which technologies within the enterprise require the
least administration

and are
easiest to deploy
?






Why?




-

Mature



-

Standards





-

Embedded Appliance / Solution



-

Centralized Administration


Examples in Action

Phone

6:1

Support Ratio

eMail

vs.



As the
NETWORK LAYER

matures it consumes more and


more of the
APPLICATION LAYER
.



Voice network has “
BAKED IN
” more applications:

Progress by Analogy



Consumer:

Answering Machines were appliances, now inside the network






Corporate:

Intel’s Internet Phone Over Data (
i
POD) Digital





Gateway for Network Convergence




-

More than a just a centralized PBX




-

More then VOIP




-

Network embedded PBX

The Application Network

-

World heading this direction

-

Don’t buy a phone switch, keypad and speaker to deploy a phone system

-

In the future, won’t buy
hardware
,
software

&
support

to deploy applications

-
You will buy “
Network Appliances
” & “
Application Services
” (ASPs)

-

Embedded components of the application network

-

Open
-
Source, XML, HTTP, EAI will enable a lot of these efforts











-

CRM/SFA

-

Fax

-

Email

-

HR

-

Collaboration

-

Storage

The Application Network

Productivity Apps.

The Application Network

“ADOBE IMPLEMENTED AND BEGAN PROFITING FROM

SALESFORCE.COM’S ONLINE CRM IN LESS THAN 30 DAYS.

NO NEW HARDWARE. NO NEW SOFTWARE. JUST PROVEN

RELIABILITY, SECURITY AND SCALABILITY THAT NOW

EMPOWER OVER 340 PROFESSIONALS WORLD
-
WIDE.”


Lew Epstein

Vice President

North America Sales

Adobe Systems

The Application Network




-

These are applications:


-

Embedded in the network

-

Delivered as a service

-

Integrated at design level

-

Centrally managed

-

Globally deployed










1)
IT depts must get better at
faster

technology deployments


-

Must architect their networks for global deployments

& centralized administration


2) Goal is to
embed the application layer

into the network


-


The more you can embed, the better able you’ll be to

achieve 1)


3)
Network Appliances and Application Services

are real &
will become dominant




3 Big Themes

Appendix




Internet

Radio

TV

Cable

50

0

20

40

60

80

100

120

1922

1926

1930

1934

1938

1942

1946

1950

1954

1958

1962

1966

1970

1974

1978

1982

1986

1990

1994

1998

N. American Users/ Households (MM)

Years to reach 50MM users:

=

=

=

=

Radio 38

TV 13

Cable 10

Internet 5





Rate of Technology Adoption

A Brief History of Technology

Semiconductor

Mainframe

Microprocessor

Personal Computer

LAN

Local Area Network

LAN

LAN

LAN

Wide Area Network

WAN

A Brief History of Technology…contd.

University WANs

LAN

LAN

LAN

WAN

LAN

LAN

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WAN

LAN

LAN

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ARPANET

ARPANET

Internet

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Internet

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LAN

WAN

LAN

LAN

LAN

WAN

Internet

-

Backbone for data transmission

-

Standards that enable easy data exchange

-

What else could we put on top of this thing?

-

Voice (cell & telephones)

-

Applications (email, IM, ERP)

-

Result: ONE NETWORK