Secretariat Integrated Website, E-mail and Internet ... - SEAFDEC

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4 Δεκ 2013 (πριν από 3 χρόνια και 4 μήνες)

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Fourteen
th Meeting of SEAFDEC Information Staff Program

Thailand


30 October
-

1

November

201
3

WP
03c



SECRETARIAT INTEGRATED WEBSITE, E
-
MAIL AND INTERNET SYSTEM
S



I.

SECRETARIAT INTEGRATED WEBSITE 2013


Background


In line with the

information strategies for enhancing SEAFDEC visibility and communication adopted
in 1998, S
EAFDEC integrated website was develop
ed

under the URL
www.seafdec.org
.
The website
was

launched

in

February 2007

to be organizational website that provide links to the Departmental
websites which are maintained by the respective Departments, and serve as web
-
based platform to
enhance the dissemination of information of SEAFDEC to public
. While the website has been
o
perating,
information on
the number of visitors, downloaded documents and links from other
websites were collected as indicators

for monitor website performance. Moreover, t
hese in
dicators
help to
reporting the visibility and awareness of SEAFDEC organizat
ion.


201
3

SEAFDEC
Website



For the year 2013
, Secretariat has developed

the

5
th

version of
websi
te using Wordpress (CMS)
.


1
st

Version

(
20
07
-
20
08)

2
nd

Version

(
20
08
-
20
09)

3
rd

Version

(
20
10
-
20
11)

4
th

Version

(2012
-
mid 2013
)

5
th

Version

(2013)

HTML
Website

CMS (Joomla)

CMS (Joomla)

CMS (Joomla)

CMS (Wordpress)


The new

website
maintains
2 columns str
ucture where
the
left column is
for
contents
and
the
right
column is
for website menus.


The new
website has improved

some functions
as follows:



Bre
aking

News menu which displays 4

news headers and can click to view
the
full article.



Using tab function for long article. (
The

audience doesn’t have

to scroll down many times or
click to next page w
hich takes time for loading
)
.



Events menu
now shows the upcoming events and the old events sorted by year
(
using tab

function)
.


Information
available in the

website



Information about SEAFDEC and Department
s



Council Members



Organization

Structure



Staff Directory



Collaborative Partners and links



SEAFDEC Addresses and contact form



SEAFDEC Program thrusts



News



SEAFDEC Events



Publications for download



Photo library



Departments’ Website link



Report of the Meetings



Fishery Statistic link



ASSP Portal website link



E
-
mail link



Database links


R
equired
inputs from Departments



Promotional materials



Database links


In addition to the change of the website

to the new version
, hosting of SEAFDEC website was also
changed
from

hosting server at the Secretariat

to
be hosted by ISP

in order to
enhance the
stability of
the website.


Website Monitoring


Indicators

2009

2010

2011

2012

2013

Unique visitors
*

15,301

20,756

12,405

11,963

11,690

No. of downloadable publications

177

186

139

208

n/a
**

Download times

19,848

20,408

41,923

18,133

n/a
**

Number of
referral links
*

210

167

183

267

277

*

The data was collected by Goog
le Analytics between 30 Sep 2012 and 30 Sep 2013

**

The data cannot collect due to We
bsite server was crashed in June

2012

and
all data were gone


Website Analysis


For the year
of 2013,
SEAFDEC website has 11,690

un
ique visitors

(estimated from Sept 12
-
Sept 13)
.
There were 44,826

page
s

views

in unique number and the audience spent a
verage time on a website
about 2.41

min.
More detailed

information
is presented in

Table 1
.


Table 1:
SEAFDE
C’s Website Page visited

(Top 10)



Page

Unique
Pageviews
*

Avg. Time (min)
*

Bounce Rate
*

% Exit
*

www.seafdec.org

1
1,538

2.
10

5
1.53

4
8.54

Index.php/about

1,401

1.
17

5
8.91

30.83

Index.php/events

1,252

2.00

48.98

32.40

Index.php/publications

1,194

0.50

54.11

12.58

Index.php/contact

1,076

1.43

51.14

40.71

Index.php/about/staffs

914

3.19

71.43

56.45

Index.php/mfrd

723

2.20

61.89

46.25

Index.php/partners

683

1.22

45.24

30.87

Index.php/programs

655

2.0
7

69.71

3
8.44

Index.php/sitemap

542

0.5
9

63.64

2
1.24


*

The data was collected by Goog
le Analytics between 30 Sep 2012 and 30 Sep 2013
.


Note: Unique visitors refer to the number of
distinct individuals requesting pages from the website during
a given period
.


Bounce rate refers to the percentage of visitors who

visits only one page before exiting a site.


Exit rate
is the percentage of visito
rs to a site who actively click to
specific page, after possibly



having visited any other pages on
the site. The visitors just exited on that specific page.


Another

indicator
is keywords
which visitors used to search for

SEAFDEC website (
Table 2
).







Table 2:
Keywords

to access to SEAFDEC w
ebsite

(Top 25
)


Keyword
*

Visit
*

Pages/visit
*

Avg.
visit duration
*

(min)

Seafdec

7,705

2.
68

3.05

Southeast asian fisheries development center

150

3.40

2.58

Seafdec.org

88

3.30

3.5
0

workshop ec regulation vietnam

77

2.36

4.
04

seafdec aqd

63

2.08

1.36

fish for the people

55

2.13

1.57

seafdec thailand

43

2.84

2.37

www.seafdec.org

42

3.48

5.46

eaf southeast asia

40

3.12

4.56

mfrd

37

1.43

1.11

http://www.seafdec.org/

34

2.59

1.52

www.seafdec.org.ph

27

3.30

3.22

http://seafdec.org/

25

1.36

1.07

seafdec secretariat

25

3.32

3.33

southeast asian
fisheries development center (seafdec)

21

2.81

1.48

seafdec aquaculture department

20

1.55

1.50

seafdec malaysia

20

1.55

1.26

sefdec

18

3.00

1.58

juveniles and trash fish excluder devices malaysia

16

2.
75

1.53

logo fish for the people

16

2.
38

1.4
3

seafdec td

15

3.87

3.34

seafdec member countries

14

5.64

10.15

commercially
-
exploited aquatic species

13

1.85

2.32

marine fisheries research department singapore

13

3.46

2.26

seafdec newsletter

11

5.73

4.35

*

The data was collected by Goog
le Analytics

between 30 Sep 2012 and 30 Sep 2013


II.

SECRETARIAT E
-
MAIL SYSTEM


SEAFDEC Secretariat
has changed E
-
mai
l system from
using
Desknow to
Google account
s

(Gmail
).
Desknow which is the web
-
based E
-
mail management software is tending to be outdated. There is
no
further update from the developer. Moreover, the software has some error when open with latest
version of web browser
s
.


Google account
s provide

many applications for example, Gmail, Google Drive and Google

Calendar.
These applications are very useful

for
the staff
to
communicate and share
information, e.g.

via Gmail
and Google drive
, etc
.


III.

SECRETARIAT INTERNET SYSTEM


In the year of 2003 Secretariat
has changed

I
nternet infrastructure.

The details of the old and new
systems are described in
Table 3
.


Table 3:
Secretariat

Internet Structure


Old System

New System

Speed
1.5/1.5Mbps

(Leased Line)

Speed

40/15Mbps

(Fiber Optic)

Web and E
-
mail Servers are hosted at Secretariat

(Linux Server
s
)

Web Server is hosted by ISP

(Linux Server with
management software Parallels Plesk)