Embroidery Plus Development Proposal - Elijah Web Solutions

tumwaterpointlessInternet και Εφαρμογές Web

4 Δεκ 2013 (πριν από 3 χρόνια και 7 μήνες)

91 εμφανίσεις




Embroidery Plus

Creative Website
Development

Web Marketing

Price Quote & Statement of Work

Price Quote 1
93

Elijah Web Solutions

Saint Cloud Florida

407
-
791
-
5215

keith@elijahwebsolutions.com

www.elijahwebsolu
tions.com

[ 1 ]


Table of Contents

1 Executive Summary ............
.............................
..


2
Overview of Existing Environment.................
..
...

3
Introduction t
o EWS.......................................
....

4
Goals
.....................
.........................
...
.................

5
Deliverables
...
.............................
............
..
......
...



6
The EWS Development Process..........................


7
Project Investment
..........
..
........
.....
...................

8
Financial Mile
stones
.....
........
.............
........


9 Change of Work Request ...........................

10 Ownership ..............................................


1 Executive Summary


Elijah Web Solutions is a
Creative
Web De
velopment
and Internet Marketing
Com
pany founded in 2000 by Keith Ronan, its
owner
and President. By
partnering with businesses
, organizations, and ministries
Elijah Web Solutions
has
built
a reputation for excellence, honesty, and accessibility.
Through these
partnerships EWS consistently e
xceeds our clients’ expectations by creating
impacting online strategies that address their business needs.


Embroidery Plus

desire
s
to
create a
new
online

presence
and internet
marketing

strategy
.

EWS is fully prepared to allocate all its development an
d
creative resources to the project and looks forward to collaborating with
Embroidery Plus
in achieving all its online goals.



2 Overview of Existing Environment


Embroidery Plus

currently
does not have a LIVE web site
.

There is no LIVE

Facebook pag
e as
well.

EWS looks forward to being able to discuss the future
direction of its online presence
and the methods in which we would assist
Embroidery Plus
in
accomplishing its internet marketing goals
. Elijah Web
Solutions’ extensive background in Open Sou
rce CMS development such as
Joomla
and Wordpress
should present many new opportunities for
Embroidery
Plus
. It is our strategy to use excellence in site design and development as well as
best practices in SEO to positively surpass
Embroidery Plus’ expectat
ions
.



EWS Web
Solutions

[ 3 ]


3 Introduction to
EWS


Recognized as one of
the most
consistently
reliable Central Florida Web Design

companies,
EWS
is committed to
online solutions
that

grow
business
es

and
organizations
and make a positive difference
.

As an
experienced and
innovative

marketing firm, we serve a diverse list of clients and
industries
. Owner and
P
resident Keith Ronan currently
is serving
on the
St. Cloud Greater Osceola
Chamber
of Commerce
Board of Directors
and has been elected as the Ch
airman of
the Board of Directors for 2013

2014
.
EWS
offers a cross
-
fertilization of strategic
ideas in brand strategy, communications,
search engine optimization,
web de
sign
and multi
-
media solutions
,
which include video and audio production.

A few of th
e
benefits of working with
EWS
:



EWS
possess
es
a broad range of experience and expertise, so every phase
of your project is monitored and implemented to ensure the highest
-
quality result
for
your web initiative
.



We develop and maintain trusting, mutually be
neficial relationships with our
clients by working hard at
interfacing
with organization
s

and
project
s

to be sure
every

obj
ective is
met.



We use a project management process
with
timeline
milestones
that actively
involves our clients during the
site buildi
ng process. This ensures that the site is built
in a timely fashion and that it
exceeds the expec
t
ations
of the client.

EWS
understands how to make the web work for
its clients
. We strive to
understand your
overall marketing goals, how the web can work to
achieve those
goals and deliver a website
solution
that exceeds
client
expectat
ions,
every time
and on time!



A detailed discussion of
Embroidery Plus

online goals
will be need
ed
in order to
develop the appropriate long
-
term solution, but EWS understands
that for Brand
recognition and customer
base building
, the time
-
line for a solution is narrow.

4
Goals


EWS Web
Solutions

[ 4 ]


5
Deliverables


Design Mockups


Elijah Web Solutions
will provide
a design concept
for
Embroidery Plus

which will include gr
aphic representations of the fully func
tional CMS layout. This
included
a basic navigational layout and module layout.


Content Management System



EWS

highly recommends the
install
ation and configuration of
Joomla, a
superlative open source content manag
ement system, which will include an
administrative backend access. Utilizing Joomla as our base development will
provide a hugely scalable solution that will provide for current needs as well as the
needs of the future for
Embroidery Plus
.


CMS Integratio
n



EWS

will integrate
a number of features into the CMS including interactive
forms, social media platforms, multi
-
media and many other necessary
development solutions.
Those features
can
been
discussed and decided on in the
initial creative discussion, b
ut as the project begins to take shape we are still able
to adapt and add new functionality to the development. Its this kind of flexibility
that separates us from so many other developers.
We will not develop
using
Flash
to ensure
ALL devices
are able to
view the entire site.
We will use code to
accomplish the same result.
We develop RESPONSIVE DESIGNS
that
ensure
mobile as well as desktop capable and friendly sites.



Analytics and Tracking



EWS

will integrate Google analytics into the CMS in order to o
btain metrics
and insights for
Embroidery Plus
’s continuing marketing efforts. Analytics will
calculate conversion rates to aid in ROI metrics.
These metrics are shared and
discussed with the client to ensure growth in the site’s effectiveness. Web metrics

provide the raw data and numbers that are used to formulate key performance
indicators (KPIs). We welcome and encourage these discussions as part of the
planning process.



Email Marketing Management System



EWS

is available to

setup and configure settin
gs for an email marketing
system
.
There are many facets and possibilities to this system, so a detailed
discussion will be necessary to design the best solution
if requested.


Hosting

-
TBD



Hosting
, training, support and maintenance
costs
will be
discus
sed and are
represented in this quote.


Elijah Web Solutions

[ 5 ]


6
The EWS Development Process


Efficient Planning is essential to any marketing campaign and web development
process. EWS uses a miles
tone process in order to ensure
that the project is
on
schedule and meeting all agreed upon goals.


Stage 1
-
Discovery Phase



During this initial phase EWS and
Embroidery Plus
will come together to
examine and clarify strategies and goals. We will discuss and decide on attributes
and assets of the site
development as well as any features that
Embroidery Plus
is
requiring.


Stage 2

Graphic Theme and Visual Design Stage


EWS will deliver a design that incorporates a refined, professional visual interface
into an easy
-
to
-
use design that makes users feel
engaged and welcomed. During
this phase EWS will deliver a design concept
that
will include a mock
-
up of the
primary screen design. The client will be asked to review the design and provide
feedback in a timely manner in order to stay on top of the propose
d timeline.


Efficient Planning is essential to any marketing campaign and web development
process. EWS uses a milest
one process in order to ensure
that the project is on
schedule and
meeting all agreed upon goals. We use Teamwork PM.


Stage 1
-
Discovery
Phase



During this initial phase EWS and
Embroidery Plus
will come together to
examine and clarify strategies and goals. We will discuss and decide on attributes
and assets of the site development as well as any features that
Embroidery Plus
is
requiring
.


Stage 2

Graphic Theme and Visual Design Stage


EWS will deliver a design that incorporates a refined, professional visual interface
into an easy
-
to
-
use design that makes users feel engaged and welcomed. During
this phase EWS will deliver a design con
cept which will include a mock
-
up of the
primary screen design. The client will be asked to review the design and provide
feedback in a timely manner in order to stay on top of the proposed timeline.

Efficient Planning is essential to any marketing campai
gn and web development
process. EWS uses a milestone process in order to ensure that the project is on
schedule and meeting all agreed upon goals.


Stage 1
-
Discovery Phase



During this initial phase EWS and
Embroidery Plus
will come together to
examin
e and clarify strategies and goals. We will discuss and decide on attributes
and assets of the site development as well as any features that
Embroidery Plus
is
requiring.


Stage 2

Graphic Theme and Visual Design Stage


EWS will deliver a design that inc
orporates a refined, professional visual interface
into an easy
-
to
-
use design that makes users feel engaged and welcomed. During
this phase EWS will deliver a design concept which will include a mock
-
up of the
Stage 3

Development


Our solutions will be developed and designed in HTML 5, CSS3, PHP, with Joomla
and /or Wordpress.


With the
help of the

client we will develop a detailed production time

line
that
will
include periods of review from the client. During these review times any new
requests and new functionality needs will be discussed. During all stages EWS will
optimize for search engines su
ccess and user accessibility.

EWS estimates a timeline of
4
-
6

weeks but a timeline production meeting
may affect this estimate.
We understand that time is always of the essence
so the
project timeline may decrease if necessary.


Any delays in providing
content
to EWS can affect the project completion
date.

[ 6 ]



7

Project Investment


Elijah Web Solutions

[ 7 ]

Site Layout Creation/Design/Landing Page/Integration to CMS

$
17
00.00

Project Management & Communication

$
5
0.00

Search Engine Optimization

Included

Analytics Setup / Configuration

Included

Social
Media Integration
into design

Included

Cross Browser Testing

Included

Security Updates/Patches included for one year

Included

Hosting/Maintenance Packages

-

6
month
cycles

$69.99/month

OPTIONAL:
Monthly Social Media Management

includes 4

5
posts
per week split across platforms…(FACEBOOK
-

TWITTER
) includes organic (earned) growth of LIKES and
FOLLOWS
***includes monthly email html based newsletter

*client supplied mailing list

$
1
6
9.00

Total Web Development Investment
(does not include hosting)

$1
750.00

Initial Design Deposit

$
875.00

Total Balance Due at LIVE Upload

$
1294.94

 

8 Financial Milestones


1.

$
875.00
upon contract inception



2.

Design Balance (
$
875.00
)
upon
site completion
to client
plus
1
st
6 months of hosting (
419
.94)

Total before LIVE

$
1294.94



9 Change of Work Requests


EWS works hard to achieve ALL timeline estimates. It is EXTREMELY important
to us. Great projects lose their “greatness” when they miss the agreed upon
completion date.


Additional work requests are welcomed and usual
ly become part of the initial
quote, but some requests can cause time line adjustments and additional
charges.


10 Ownership


Upon
full payment and one year of hosting has been completed

client will retain
all ownership rights to content, trademarks, code
, and web addresses except
where open source and third party licenses exist.








11
Conclusion

EWS
strives to be “your partner

in excellence”. We look forward to working with
you, listening, learning and
assisting you
in developing a
web site that
is
effective
and makes a
positive
difference
to your
business
!



Please let us know if you have any questions or concerns regarding this
proposal.
I

will be
your main contact person and can be reached at (
407
)
791
-
5215

If you
agree to the details of this proposal,
including the payment schedule,

please
call
us at 407
-
791
-
5215 or email
at
keith@elij
a
hwebsolutions.com
. We
will then send a contract
and meet for signing
and agree o
n a production
timeline.


Sincerely,

Keith M. Ronan