Harness the Power of LinkedIn - Five Ways to Make the Most of LinkedIn

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7 Αυγ 2012 (πριν από 5 χρόνια και 7 μέρες)

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Harness the Power of
LinkedIn

Five Ways to Make the
Most of LinkedIn

Rebecca Burwell

Staff Career Advisor


Services (free! to all USG staff):


Workshops (see Winter 2012 schedule)


One
-
on
-
one appointments for:


Career assessments


Career and educational planning


Interview skills


Resumes, cover letters


Make appointments through
careeraction.uwaterloo.ca


Five Ways to Make the Most of LinkedIn

LinkedIn: The basics


Largest and strongest business network in
the world


Not designed for general public


Gives us a means to see our friends


networks, as well as their friends


networks


A good basic tutorial:
http://www.youtube.com/watch?v=IzT3JV
UGUzM

Five Ways to Make the Most of LinkedIn

Three degrees of connections

1.
First
-
degree: your immediate network;
people you know personally

2.
Second
-
degree: the friends of your friends

3.
Third
-
degree: friends of your friends of your
friends

Resulting in a large chain of connections and
network members!
(100 connections leads to
921,000 connections)



Five Ways to Make the Most of LinkedIn

Three basic steps to use:

1.
Set up your online identity

2.
Build your network

3.
Gradually take advantage of the
opportunities that can most benefit you or
that most greatly interest you

Five Ways to Make the Most of LinkedIn

The investment


Philosophy behind LinkedIn is the concept
of

pay it forward

…i.e., offer more than
you ask for


You get out of it what you put into it


It takes time to use it to its full potential

Five Ways to Make the Most of LinkedIn

Paid versus free account


Paid account provides ability to:


Send message to anyone through in
-
mail


View more profile information of people not in
your network


See who has viewed your profile


Five Ways to Make the Most of LinkedIn

To learn more about use


The online Learning Centre provides
basics on setting up and managing a
profile, privacy settings, etc


LinkedIn 101 is a free webinar that is
offered every Wednesday


See http://learn.linkedin.com/training/

Five Ways to Make the Most of LinkedIn

Five Ways to Make the Most of LinkedIn

Five Ways to Make
the Most of LinkedIn

1. Build an online reputation


Eliminates need for your own site or blog


Do this through:


Your profile


Participating in

Answers



Using applications such as Reading List or
SlideShare

Five Ways to Make the Most of LinkedIn

Your profile


An awesome profile will:


Be 100% complete


Balance personality and professionalism


Be updated regularly (

living and breathing

)


Be full of strong keywords and avoid jargon

Five Ways to Make the Most of LinkedIn

Keywords


Determining keywords:


http://www.quintcareers.com/identifying_resu
me_keywords.html


Wordle!


www.wordle.net


Generates

word clouds


that give greater
prominence to words that appear more frequently
in the source text



Five Ways to Make the Most of LinkedIn

Wordle example

Five Ways to Make the Most of LinkedIn

Profile sections


Multiple sections to fill in


Sections of note:


Summary section; two components:


Professional experience and goals


Specialties


Recommendations (3)

Five Ways to Make the Most of LinkedIn

Professional experience and
goals


One paragraph



who, what, goals


format


Avoid cliché phrases (

excellent
communication skills

)

Five Ways to Make the Most of LinkedIn

Professional experience and
goals example

Internet and eBay guru with a software development background and a
yearn for Entrepreneurship.
Fourteen years experience selling on eBay, six
years experience with software project management as well as software
development in languages like C, C++, and Java. Author of LinkedIn for
Dummies & Web Stores Do It Yourself for Dummies. Co
-
author of 5 books,
including eBay Your Business, Facebook Advertising for Dummies, Starting
an iPhone Application Business for Dummies, How to Sell Anything on
Amazon.com, and Starting an Online Business All
-
in
-
One Desk Reference
for Dummies. Excellent public speaker and an Educational Specialist
Trained by eBay. Former Lead instructor for eBay at the Learning Annex in
New York City, Los Angeles, and San Diego.
Consultant to small
businesses and entrepreneurs on matters of eBay and e
-
commerce.

Five Ways to Make the Most of LinkedIn

Specialties section


Specialties within your industry


Skill level above beginner


Good example:


Selling on eBay, building websites, Selling on
Amazon.com
, giving lectures, teaching seminars,
writing books, software development, software
testing, software design, software maintenance, e
-
commerce,
WebSphere
, SQL, Java.


Five Ways to Make the Most of LinkedIn

Participating in

Answers



LinkedIn

Answers


is a Q & A platform


Build your reputation by responding to
others


questions


even become known
as a subject matter expert


You gain exposure each time you respond
to a question


Try to answer at least one question per
month


Five Ways to Make the Most of LinkedIn

Finding questions to

respond to


Questions are presented in order of how
many degrees the poster is away from you


Or do advanced search of questions or
browse by category


Five Ways to Make the Most of LinkedIn

Becoming an

top expert



When questioners choose another user

s
answer as best, that user gains points of
expertise


These points rank members on the
Answers leaderboard called

This Week

s
Top Experts

…particularly good exposure


But…top experts may answer up to 50
questions per day!

Five Ways to Make the Most of LinkedIn

Reading List


One of LinkedIn

s apps


Creates your own personal bookshelf that
will reside on your profile


Include intriguing books you

re reading,
have read, or intend to read


Look good by sharing valuable information
on books of interest to your target group

Five Ways to Make the Most of LinkedIn

SlideShare


Another of LinkedIn

s apps


Allows you to upload a PowerPoint
presentation to showcase work you

ve
done

Five Ways to Make the Most of LinkedIn

2. Grow your network


Goal is to capture as much of your
professional network as possible in the
form of first
-
degree connections


When sending an invitation to connect,
make sure to avoid the

canned


invitation
request (

I

d like to add you to my
professional network on LinkedIn

)

Five Ways to Make the Most of LinkedIn

Ways to grow your network


Have LinkedIn search your email contacts


Search by name or company and add present
contacts/old acquaintances


Get creative:


Search for people you have something uniquely in
common with (ex, programming in PHP)


Mine your contacts for other contacts


Connect with uber connectors

Five Ways to Make the Most of LinkedIn

Quality or quantity?


No right or wrong, though LinkedIn was
designed to cultivate the real quality
connections that people have


Random connections make it difficult to tap
the real power and potential of LinkedIn


Five Ways to Make the Most of LinkedIn

3. Find work


Happens in one of three ways:


You use LinkedIn to actively network and
uncover hidden job opportunities


You search for openings under the Jobs tab


You get recruited through an employer who

s
looking for people with your qualifications
(

chance favours the prepared mind

)


¾ of employers are using LinkedIn to conduct
personalized recruiting

Five Ways to Make the Most of LinkedIn

Find work (cont)


Using LinkedIn actively buys you job
security…i.e., you

re

digging your well
before you

re thirsty



Strive to be active in the LinkedIn groups
and industry groups that employers are
likely to be looking at, particularly if you

re
in the job market


Five Ways to Make the Most of LinkedIn

Find work (cont)


Users with 20+ connections are more than
34 times more likely to be approached for
work than those with 5 connections


Remember that employers also use social
networks to screen people…they will be
checking your profile and verifying
statements to look for inconsistencies or
glaring problems

Five Ways to Make the Most of LinkedIn

4. Research


What can be researched:


People; some examples:


Who can you commute to work with?


How many project managers are in Waterloo?


What kind of recommendations does your potential
new boss have?


Find info on co
-
workers or sales prospects


Find people to conduct information interviews with


Research peers to get ideas for your own PD


Five Ways to Make the Most of LinkedIn

Research (cont)


Companies/Industries:


Profiles available for thousands of companies
(stock value, jobs available, etc)


Guage the health of a company by checking out
who

s

abandoning ship



What skills/qualifications/certifications are most
popular within a certain industry


Five Ways to Make the Most of LinkedIn

Research (cont)


Company Buzz


A new app that taps into blog and twitter
entries that people are sending out about
companies and industries; search for
company you

re interested in

Five Ways to Make the Most of LinkedIn

5. Get advice



Pick the brains


of millions through
Answers, the Q&A platform


Post a question on any business
-
related or
LinkedIn topic


Stays posted for seven days


Most questions get 1
-
5 responses, but 10+
not unusual for an intriguing question

Five Ways to Make the Most of LinkedIn

Get advice (cont)


Make sure to post a real question and not
just an opinion you

re seeking discussion
or agreement on (such as political opinion)


Come up with a question that a real expert
can answer


Questions should be brief and worded
clearly

Five Ways to Make the Most of LinkedIn

Thank you


Enjoy the rest of the conference!





Rebecca Burwell


rburwell@uwaterloo.ca


Ext. 31003

Five Ways to Make the Most of LinkedIn