IBM Smart Analytics System

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IBM Smart Analytics System, 3
-
5 min. vi deo script

Draft
2 LCJ



Feb. 22, 2010

Barbara Lavalette
, writer

Diane O’Shea, PM


1


IBM Smart Analytics System


Voice
-
over

Suggested on
-
screen text/visuals

1.

In an age where companies depend on rapid
deployment for the success of their business, the
IBM
®

Smart Analytics System provides the most
comprehensive portfolio of hardware,
ana
lytics
software and services capabilities available today.
This solution is designed to accelerate your
business by delivering insight when and where it’s
needed, while providing the flexibility to adjust and
grow based on your company’s ever
-
changing
busi
ness analytics needs.



The industry's most complete
high
-
performance capability for
transforming information
into business insight


[fade in and off screen:]

Answers

when

you need them

Answers

whe
re

you need them

Accelerate your
time to value

Use
existing

investments

2.

To better help you understand this solution, let’s
take a look at a real
-
world example of the IBM
Smart Analytics System in action. You’ll see how
this solution can help you first id
entify a business
challenge,
then

analyze it, and lastly, take proactive
steps to turn the information into an opportunity for
your business.



IBM Smart Analytics System:



Identify a business challenge



Analyze the challenge



Use the information to benefit y
our
business

3.


In our example, the
IBM Cognos® dashboard
displays

information from

the

InfoSphere
TM

W
arehouse

data store
.
We can see

that sales are
falling, and
,

upon further customer analysis,
we

see
that

the numbers of

frequent an
d loyal shoppers
are
declining.



[show the sales dashboard
screen
from
ISAS+Demonstration.swf]



4.

My first reaction is to ask “Why?” Has the increased
credit card interest rate caused my frequent and
loyal shoppers to cut back? Has there been an
event that has changed th
e segments of shoppers
at my store?



[show the customer segments

bar graph

screen

from ISAS+Demonstration.swf]


5.

As I look
more closely

at the customer segment
data, I see that there has actually been a shift in
where the revenue is coming from

a segm
ent of
new

shoppers has spiked. Using the IBM Smart
Analytics System, I can scroll down the dashboard
to look at the map and see there is a heavy
concentration of these new shoppers in San
Francisco, where we’ve recently opened a new
store. I can also easi
ly see

the shopper
demographics:
T
he majority of
new
shoppers are
women
and they

shop on the weekends.



[show the customer segments map screen
from ISAS+Demonstration.swf]


6.

These results can now be fed back into my data
warehouse for further analysis.

By understanding

[show the LIFT screen
s

from
ISAS+Demonstration.swf]

IBM Smart Analytics System, 3
-
5 min. vi deo script

Draft
2 LCJ



Feb. 22, 2010

Barbara Lavalette
, writer

Diane O’Shea, PM


2

the characteristics of these new shoppers, I can
turn what started out as a negative business issue
and turn it into a new business opportunity. Using
the Loyalty Identification Focused Targeting tool


also know
n

as LIFT

to predict where
I can find
these shoppers in other markets, I can create a
wider
-
reaching and highly targeted marketing
campaign. I decided to pinpoint the top 30 percent
of a si
milar audience in another city because
statistics show that the response rate would be
equal t
o the response

I would have received

if I had
blindly marketed to a broader audience. Now that’s
taking advantage of an opportunity!


--
use the tool to show how to search the
top 30 percent of a similar
audience in
another city

7.

What else does it offer?

The IBM Smart Analytics System
is
a family of
offerings

that cover the full spectrum of
customer
needs
. For example, IBM Smart Analytics System
7600
,

available on IBM POWER system
s
,
is ideal
for enterpr
ise
-
wide reporting and analytics. The

IBM Smart Analytics System 5600

offers identical
software capabilities on IBM System x

technology

and is most suitable for LOB and Enterprise
Departmental analytics scenarios.

Both models
include
optimized
IBM InfoSp
here


and

IBM Cognos
®

software running on
IBM

servers
and storage

to take the guess work out.
.




IBM Smart Analytics System 7600

A
nd

IBM Smart Analytics System 5600

offer
s
:



B
road analytic capabilities



P
owerful warehouse capabilities



S
calable and fully
-
integr
ated IBM
hardware



S
et
-
up services and single point of
premium support


8.

The overall goal of the IBM Smart Analytics System
is to give businesses flexibility and simplicity in
deployment

with less

risks and

lower

costs. With
this solution, you’re looking

at the delivery of a
system designed, engineered
and built to deliver

business analytics in days rather than months. And,
with the on
-
going addition of new analytics
application capabilities, users can be sure they are
using the industry’s most comprehen
sive, strategic
and flexible analytics system to
transform
information into insight to uncover and capture new
revenue opportunities.



IBM Smart Analytics System

goals:



Supply a
n integrated, high
-
performance analytics solution for
accelerating delivery of

insights for
faster, smarter action



Deliver

results in days instead of
months



Cut down on labor costs


9.

An integrated
, workload

optimized platform, the
IBM Smart Analytics System provides broad
analytics capabilities on a powerful warehouse
foundation
with IBM server
s

and storage
. It also
provides

a
n end
-
to
-
end

solution with a
single point
of support that can help accelerate delivery of new
analytic innovations.



IBM Smart Analytics System

Meet business need for dive
rse analytics,
better, faster and

c
heaper




More f
lexibility



More c
omprehensive



Accelerated

time
-
to
-
value



Broader a
ffordability



Increased a
vailability


10.


IBM Smart Analytics System, 3
-
5 min. vi deo script

Draft
2 LCJ



Feb. 22, 2010

Barbara Lavalette
, writer

Diane O’Shea, PM


3

To learn more about

the

IBM Smart Analytics
System, visit
ibm.com/smart
-
analytics
-
system
.


More information



[contact information]



ibm.com
/smart
-
analytics
-
system