MM2A03 Design Fundamentals: Introduction & Social Networks

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20 Οκτ 2013 (πριν από 3 χρόνια και 10 μήνες)

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MM2A03

Design Fundamentals:

Introduction & Social Networks

Robert Hamilton

McMaster University

New Design Media
NMD 8
-
22


Graphic design is the process by which textual
information and visual information


words and pictures


are arranged, given form and structure, to
communicate a mood or a message in an aesthetically
pleasing way. Graphic design is everywhere.


Design is a means to efficiently present information in a
direct and meaningful fashion.


Graphic design can refer to print design, layout,
typography, signage, corporate identity, packaging
design, information design (diagrams, charts,
instructions), title sequences…
Mad Men

title sequence.

Old and new


Old media often refers to media created before
computers and the internet were widely used. Namely:
print, film and television allied with the skills of
illustration, photography and graphic design.


New media cannot exist without computers. Old media
was analogue, new media is digital. Old media was
sequential, new media is interactive, old media was
static, new media is dynamic.


Interactivity is a defining factor of new media. New
media is not passive


TV is a passive medium (for
example).


Old and new continued…


“Everything that can be digital, will be” Jeff
Dachis
,
Razorfish



Bits and bytes: molecules vs. digital

Social Networks…


Facebook



over 500 million users


Twitter


recently reached over 5 Billion tweets


Reddit



users share links, thoughts, questions…


Delicious


favourite

websites


My Space


personal, music


Flickr



photos, videos


Habbo

-

teens

More Social networks…


Orkut
: popular in India and Brazil, owned by Google,
over 100,000,000 users


Hives: popular in The Netherlands


There are 100’s of social networks…


Big Question: What is a Social Network?

Social Media Revolution

from
Socialnomics

(
Qualman
)

But first, what is the “web”?


Tim
Berners

Lee, a Prof. at M.I.T. credited with
inventing the Internet in 1989.


He is also the director of the World Web Consortium


W3C.


He was trying to create a network that mimicked human
thought. A neural network.


Here is a visualization of the Internet…

Visualization of the Internet


Map of the Internet


Connections = Associations


Semantic web


A web of human ideas, of meanings, of associations


Visualizations at the facebook developer conference


Let’s have a look at that map again… it can be viewed in
terms of being a social network.


Social Networks


A social network is a social structure made up of
individuals (or organizations) called “nodes,” which are
connected by one or more specific type of
interdependency, such as friendship, kinship, common
interest, financial exchange, dislike, relationships or
faith.


Social networks have always existed


In 1954, J. A.
Barnes started using the term systematically to denote
patterns of ties, encompassing concepts traditionally
used by the public and those used by social scientists:
bounded groups (e.g., tribes, families) and social
categories (e.g., gender, ethnicity).

The idea of remediation


The idea of remediation was developed by Jay Bolter
and Richard
Grusin
.” They argue that new visual media
achieve their cultural significance precisely by paying
homage to, rivaling, and refashioning such earlier media
as perspective painting, photography, film, and
television. They call this process of refashioning
"remediation," and they note that earlier media have
also refashioned one another: photography remediated
painting, film remediated stage production and
photography, and television remediated film,
vaudeville, and radio.”


MIT Press


Social remediation


Social networks are the remediation of earlier forms of
social communities.
Facebook

began in 2004 and was
initially a means for Harvard students to socialize
online. Initially it wasn’t clear what it’s specific value
was


but it was extremely successful from the very
beginning.


It’s helpful to consider the brief history of social
networks to determine where they could go.



Facebook

facts you probably didn’t know”

Additional reading:


Social Network Sites: Definition, History, and
Scholarship
;
danah

m
.
boyd

, Nicole B. Ellison


New Media Design; Tricia Austin and Richard
Doust