leveraging student data to create website personalization

toiletquietInternet και Εφαρμογές Web

5 Δεκ 2013 (πριν από 3 χρόνια και 6 μήνες)

49 εμφανίσεις

l
everaging student data to create
website personalization

Ian Chan

Web Development Librarian, California State University San Marcos

2012 SLA
-
SD Fall Seminar



Spotlight on the User: Enhancing Value

through User
-
Centric Design and Innovation

1

October 5, 2012

first, a look back…

2

customized start pages 1998 ~ ?

3

c
ustomization & library websites

MyLibrary



Notre Dame
/NCSU,
1998

developed at NCSU &
Notre
Dame and
imlemented

by VCU
,
LeHigh
, others

MyLibrary



Cornell,
1998

More Examples

MyLibrary



Univ. of Minn. Libraries, leverages campus CMS

National University of Singapore



Nexus

(CMS
)

Karolinska Institutet University Library



Drupal

PennPortal


Libraries



campus
CMS

Dublin City Public Libraries



Netvibes


Galter Health Sciences Library



self
-
developed



derived from
Aaron
Tay’s 2010
-
06 blog post titled “Customizable library portal pages




4

5

6

a new approach

7

8

9

10

11

12

13

14

s
imilar goals, different approaches

customization

User drives content selection &
layout







personalization

System drives content selection


15

p
ersonalization

Personalization is a process that ‘

changes the
functionality,
interface, information content, or distinctiveness of
a system to
increase
its
personal

relevance

to an individual’’
(
Blom
, 2000,
p
. 313
)



16

assessment of a library portal

Galter
Health Sciences
Library
s
tudied the use of their portal
from 2003
-
2008


“The
automated application of specialty
-
based,
personalized
HSLs was more frequently adopted than manual
customization
by
users” (
Shedlock

et al
., 2010).






17

users want smart systems


“Student and faculty
groups
both expressed a
desire for
systems
that
know the individual better
and that
behave
“more like Amazon” in remembering who they are, what they
like, and where
they
left off in their
work” (
Jafari

et. al. 2006).





18

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what we’d like our site to do


Expedite
access to

our resources


Connect

users with individual librarians


Personalize

the research experience



20

i
dea


21

how we did it

22

project requirements (highlights)

Technical


Leverage existing user data
transfer


Integrate login with
EZproxy/institutional
authentication


Secure

UX


Don’t bother the user


… but add value

23

we use…

Drupal

Minimal, custom PHP scripts

Data export from ILS


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27

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After login, users can
flag databases as
favorites

29

30

Assessment

Click tracking


CrazyEgg

Web Analytics


Google Analytics,
Piwik

Talk to users… in person!



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Upcoming developments

Query user data in library catalog directly and instantly update
course data

Integrate saved articles from Summon Discovery
Service

Provide dynamic, course
-
specific library widgets to learning
management system




33

Discussion / Q&A

34







References

Blom
, Jan. 2000. “Personalization: a Taxonomy.” In , 313. ACM Press. doi:10.1145/633292.633483.
http://
dl.acm.org
/
citation.cfm?id
=633483.

Jafari
, A., McGee, P., Carmean, C., 2006. Managing Courses Defining Learning: What Faculty, Students, and
Administrators Want. EDUCAUSE Review 41, 50

52,54,56

58,60,62,64,66,68,70.

Shedlock
, James, Michelle
Frisque
, Steve Hunt, Linda Walton, Jonathan Handler, and Michael
Gillam
. 2010.
“Case Study: The Health
SmartLibrary

Experiences in Web Personalization and Customization at the
Galter

Health Sciences Library, Northwestern University.”
Journal of the Medical Library Association

:
JMLA

98 (April): 98

104. doi:10.3163/1536
-
5050.98.2.003.

Sundar
, S.
Shyam
, and
Sampada

S.
Marathe
. 2010. “Personalization Versus Customization: The Importance of
Agency, Privacy, and Power Usage.”
Human Communication Research

36 (3) (July): 298

322.
doi:10.1111/j.1468
-
2958.2010.01377.x
.








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