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7 Δεκ 2013 (πριν από 3 χρόνια και 8 μήνες)

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T
ABLE OF
C
ONTENTS


Introduction

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2

Case Study #1


Kevin Muld
oon

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2

Case Study #2


Zac Johnson

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2

Case Study #3


Nicole Dean

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2

Case Study #4
-

Celene Harrelson

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2

Case Study #5


Angela Wills

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2

Amazing WordPress Statistics

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2

Market Share

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2

Plugins

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2

10 Top Tips for WordPress for Business

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2

Conclusion

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2







I
NTROD
UCTION


WordPress hit the world in 2003 in the form of a standard weblog blogging
system as a platform for people to keep a personal journal. Founded by
Matt Mullenweg and Mike Little, it stemmed from a platform known as
b2/cafelog. Since its early days,
and being open source software,
developers world wide have ran with it and created so many different
aspects; like themes, plugins and widgets that it's become a full fledged
CMS, or content management system. As of April 2013, version 3.5 had
been downloa
ded over 18 million times.


WordPress has made it super easy for non
-

tech types to quickly put up a
website and run with it. Themes make it possible to change the look and
functionality of a site in minutes. No other platform gives you as many
options as
WordPress. There are literally thousands of themes available
allowing you to change the look of your site and the features your site
offers. No matter what design idea you have in mind, you're sure to find a
theme that is perfect for your needs.


In the ea
rly days of ecommerce you basically needed to hire a developer to
create a store front. With WordPress and an ecommerce theme, you can be
in business in no time. Thousands of WordPress themes exist, some free,
and some premium templates.


Today, over 60 mi
llion websites are powered by WordPress world wide. With
its user
-
friendly interface and backend, it makes getting your site online
quick and easy. There's no need to be tech savvy or know any kind of
programming or coding. WordPress has a database of over

24,000 plugins
which allow you to add more functionality to your site instantly. Wordpress
also tightly integrates social media networking onto it's platform.


Plugins is one of the most popular features of WordPress and in a lot of
cases is the sole rea
son people choose to use the platform. As of this
writing there are almost 25,000 plugins available through the WordPress


database and many others being developed and sold through personal
websites. Plugins are one of the things that gives WordPress is sup
erior
functionality and ease of use. No matter what you want to accomplish in
the design of your website, there's probably a plugin for it.


Widgets are another great feature in WordPress. These are drag and drop
modules, usually placed in sidebars and the

footer area. They give
WordPress ways to manage navigation, add text, social media sites and a
ton of other great options. The main widgets include displaying recent
posts, categories, archives, webforms and even small slideshows. Widgets
not only give yo
u an easy way to add functionality to your site, they also
allow you to personalize your site as well.


WordPress is also designed to be a multi
-
user site where numerous authors
can add content. There's also plugins which can turn it into a membership
site

people can join and get member's only content.


Around the world, WordPress is the most recommended website solution.
From Fortune 500 companies to celebrities and major news and multi
-
media outlets, WordPress is the premier choice for business, professio
nal,
and personal websites and blogs. Whether you're just starting out or have
been online for a while, WordPress has many features you will like.




WordPress is search engine friendly so that it's easier for sites to
rank well. It also has lots of addition
al plug
-
ins that will improve
SEO even more.



Wordpress has thousands of themes to choose from
--

many of
them are free. The themes have great variety so that you can find
a suitable one for your blog or website, whether you feature photos
or articles or so
mething else.



You can get questions answered easily because WordPress has
such a large community of users. If you want to have your website
built for you, you'll find many WordPress open source developers to
choose from.



WordPress is very easy to install a
nd maintain. You can edit and
add and delete content even if you don't have much technological


background.



WordPress is a great alternative to pricey professional web design
and maintenance. Premium themes can be purchased for as little
as $30 to $50.



Wo
rdPress is easily compatible with social media.




Just A Few of the World's Top Wordpress Websites


Larry King Live Blog

The Rolling Stones

MSNBC TV

Xerox

MSNBC TV

BBC America


This ebook presents five case studies of people who started out small and went

on to become successful through using WordPress. They give you all the details
about how they did it. When you see that their success came through hard work
and choosing WordPress for their platform, we hope you come to see that you can
do it, too.





C
AS
E
S
TUDY
#1



K
EVIN
M
ULDOON


This case study covers Kevin Muldoon, former owner of BloggingTips, who
has been traveling places like Southeast Asia and South America in recent
years, all while running his websites at times with barely an Internet
connection.

He is proof that success online using WordPress sites is doable
and it can also be done while seeing some very remote parts of the world.


If you can, give a brief history of your success online and what it's
been like, recently, to travel and run a busi
ness at the same time.


“I registered my first domain in 2000. That particular website was a
shopping directory and after making a few commissions, I was hooked. I
then started developing content websites and discussion forums.



Working on the road nowada
ys is not perfect, but it does not present too
many difficulties. I still remember my first trip to Asia in 2003. There were
dozens of people sitting in internet cafes sharing a 56kb connection. This
was back when Hotmail was full of banners, so it took ag
es for a page to
load. And there I was...sitting there trying to fix a problem on my website
or reply to an advertiser about buying a banner. To say it was frustrating is
an understatement.


I recently finished a trip around South America in which I travel
led by bus
around 9 different countries over several months. Working was a mixed
bag. Generally speaking, things are much easier now. Laptops are portable,
affordable and powerful. I used to travel with an 11" Sony laptop that cost
me over $2,500 and strug
gling with many tasks. Now you can get by with a
$300 laptop that does the same job.


Wifi is all over the world...even in the most remote places. Most countries
have good mobile (3G/4G) connections available too.


When we were in La Paz, Bolivia, we stay
ed in a hostel for a week where


everyone would sit around playing on their phone or tablet. The result: I
was getting a 10kb per second connection; which was practically unusable.


I prepare for situations like that. Whenever I get a good connection, I
usu
ally take a day to get lots of work completed and schedule lots of
articles in advance. If you plan ahead and be strict with yourself about
working on certain days, traveling whilst working is a breeze.”


Do you think Wordpress makes it possible for you to

see the world
and work online at the same time? Would it be as easy with a static
website or other platform?


“When I first started working online, I designed all my websites using
notepad (no, not the text editor notepad++, I'm talking about the basic
no
tepad application on all Windows computers). I manually edited all code
myself. This was a pain as it meant that when I changed one thing in my
header or footer, I had to change over 100 files for my shopping directory.
Once I learned server side includes,

I started building websites using a
common header and footer. Then I moved onto building database websites
manually.


I can't think of any website that is not powered by a database today. It is
just not practical to build a website in that way unless you
you plan on
having just publishing a few pages.


Before I even tried WordPress, I had tested over a dozen different blogging
platforms. My first blog was developed for me to update friends and family
about my travels (I used the blogging platform
Serendipi
ty

for that
particular blog).


WordPress is a great platform, though it isn't unique. There are lots of
alternatives out there...and if WordPress did not exist, many of us would
simply be building our websites using something else.



From the early days of

WP, which started as a basic web
-
log


platform, can you talk about some of the changes you've seen it go
through and maybe touch on how those changes (plugins, themes,
etc) impacted the overall success of WP? Or how they helped the
user to create successfu
l sites that may have otherwise flopped.


“The biggest change, by far, has been that WordPress has evolved from a
simple blogging script into arguably the more well
-
rounded content
management system available online.


From a blogging point of view, this ha
s not always been good. With
WordPress being a jack of all trades, it has moved away from its blogging
roots.


WordPress has not had any serious competitors within the blogging niche
that have really challenged its dominance. This may change in the future.

If
history has taught us anything, it's that when a website takes its success
for granted (e.g. MySpace), it becomes complacent. There are new
blogging platforms being developed such as
Ghost

that are pushing
blogging in directions that WordPress is not.
I do not see any platform
challenging WordPress for the title of the most used CMS, though it is not
beyond imagination that some other platform could steal its crown as the
most popular platform amongst bloggers.


Competition is good and I hope that more
blogging platforms are
developed as it will help push WordPress to be a better script. Perhaps they
will have to develop two different versions of blogging e.g. the regular CMS
and a lighter version that has been customized specifically for blogging.


Iron
ically, it is the acceptance of WordPress by non
-
bloggers that have
helped it become as successful as it is today. You could argue that
WordPress theme and plugin developers have helped shape WordPress
more than Automattic have. When the platform was predo
minantly being
used by bloggers, there was no premium market for themes and plugins.


Look at the difference today. When I am looking for a WordPress design for


a new website, I do not even check the official theme directory as I know I
will not find somet
hing good enough. That is how big the gap is in quality
between free themes and premium themes. It's astounding. When
premium themes were first released, there was not a huge difference in
quality with free designs. Most premium WordPress themes today woul
d
cost you close to ten thousand dollars if you wanted to develop it
yourself....yet you only have to pay around $50.


To get back to your other question of how these changes have helped
people create websites that would otherwise have flopped. I would say

that
all these changes have allowed people with little to no technical expertise
to build successful websites. Now, anyone can build a successful website
with a professional design and make it interactive using plugins.”



What made you decide to use WP a
s opposed to using static html
sites or something like Joomla or another platform?


“I have tried out scripts such as Joomla and Drupal in the past. If memory
serves me right, I used Drupal for a small content website I owned many
years ago but sold the we
bsite soon afterwards.


For people today, WordPress is the de
-
facto standard publishing application
to use. Many do not even consider any other alternative and know from the
start that if they are going to build a website, they are going to use
WordPress (
the availability of one
-
click WordPress installs has certainly
contributed to this).


When you strip it all down, a blogging platform is very simple. It is just a
simple publishing application that posts content chronologically.


The big difference, of cou
rse, was the number of plugins and themes that
were available for WordPress compared to other blogging platforms. Other
platforms had plugins and themes available too....though WordPress had so
many more. So WordPress was the platform I chose when I launch
ed my
website BloggingTips in 2007.”



The readers may not be familiar with some of your online success
--
as you're a low
-
key kind of guy
--

but you've sold at least two sites,
built on the WP platform. You got a decent price for those sites. Do
you think you
would have had the same success, with their
popularity and later in selling those if they had been on another
platform?


“Well my last blog to be sold was solely focused on the WordPress platform,
so that would have been a different blog if it focused on a

different subject.


I think that both blogs would have been just as successful had I developed
them using a different platform. However, I am not sure if I would have
gotten as good a price if they had not been developed in WordPress.


WordPress is the pl
atform that most people are using to build websites. It
is therefore the platform that most people have experience with using.
Most buyers on marketplaces like Flippa are going to run the website
themselves, therefore it is important for them to use a plat
form that they
are familiar with.


So to summarize, I feel the content of my blogs was the main reason they
were successful, though I might not have got as many bids from people
when I sold them; which could, in turn, have hurt the final fee I received.”


Can you define what impresses you the most about WordPress?


“Its flexibility. The plugin system for WordPress is at the heart of its
success. Without plugins, WordPress would be nothing more than a simple
content management system with a nice little dashb
oard.


WordPress can be used to create blogs, corporate websites, landing pages,
affiliate websites, portfolios, eCommerce websites, ticket support systems,
discussion boards, job boards, online magazines, directories, social
networking communities (e.g. B
uddyPress), and much more.




If you want, you can develop a WordPress that has everything I noted
above. It truly is that flexible and the plugin system is what allows this.”


Have you ever dealt with WordPress support, support forums, or
open source theme
developers? What was your experience?


“Support for premium products is usually very good. Support for free
plugins and themes are a mixed bag. Some developers support their
products free of charge and help people solve problems every day. Others
offer no
support whatsoever. It is hard to criticize developers who do not
offer support. They have already released their product free and support is
very time consuming.”


When it comes to choosing between a free WordPress theme,
purchasing a pre
-
built theme, or
having one developed especially
for your website
--
what is your most likely choice and why?


“When I first started using WordPress, I used free themes. At the time,
there was not any market for premium themes.


With the two blogs you mentioned previously, I

had custom designs
created. There was no need for this. I paid for three custom designs for
BloggingTips during the three years I owned it. Likewise, I had a custom
design for WPMods designed in 2010 that cost over $1,500. Looking back, I
do not believe t
hese custom designs were necessary and I am sure that I
would have developed the same income, traffic and readership using a
good premium design.


If I am starting a new website today, I do not even look at free themes.
99% of the time I will buy a premium

theme. The gulf in quality between
free themes and premium themes is too wide, and there is no real need to
pay thousands of dollars for a custom theme if you know how to apply
customisations to a premium theme. I'd hazard a guess that there are
more than

5,000 premium WordPress themes available online. That means
there is always a design out there for your project.




Therefore, unless I am developing a website that is unique and needs a lot
of customizations (e.g. member website), I will use premium themes
.


I do believe that custom designs are the way to go once your website has
reached a certain level of traffic and income. At the start of a website's life,
I don't feel a custom design is always necessary, and it will rarely hinder
the progress of a websi
te.”


If you could change one thing about WordPress, what would it be?


“Awwww, only one?


Most WordPress fanatics like myself have few criticisms about the platform.
I am a little different. I can see many things that need improved for the
platform to gro
w.


I'd say the biggest problem with WordPress just now is the comment
system. It is extremely vulnerable to spam and hacking attacks. It's so bad
that the WordPress comment system cannot be used on its own. It has got
to the point where even Akismet isn't

enough.


I hope that this is something WordPress diverts their attention to in future
releases, as the core version of WordPress needs to be more secure and
less susceptible to attacks.”


Overall, or in a nutshell, how do you think WordPress has helped
yo
ur business be the success it is?


“WordPress is not perfect, but it is by far and away the best content
management system online. It is so easy to use as well. Even a novice can
develop a professional looking website within an hour or so and get it
online
.


I did not start using WordPress until I had been working online for several
years. Since I started using it, I have never used any other platform to
create a content website. That is probably the easiest way for me to
illustrate how important it has bee
n to my business.


I have no doubt that I would still be working online if I had not started


using WordPress, though I am not sure I would have had the same level of
success. I'm always open to using a different platform in the future,
however I do not see

me leaving WordPress for a long time.”


Kevin also offered us a detailed list of Pros/Cons regarding certain
aspects of WordPress



Free Theme


Pros



Free to download.



Around 1,800 themes to choose from on WordPress.org and many
more are available outside
the directory.



Zero risk. Themes are free to download, therefore you can try out
lots of themes and not worry about spending too much money.

Cons



No support (usually).



Design quality does not normally match those of premium themes.



Less features than premi
um themes.


Premium Theme


Pros



Very affordable, with most premium themes costing between $30
and $60.



Huge amount of choice. Most designers release premium themes
nowadays, no free themes.



Good support (normally).



Advanced control panels. This makes them
easier to maintain and
customize.



Great features. Most premium themes are packed full of features
and can be used for a variety of different websites.

Cons




Cost....some people do not want to spend money on a design,
particularly if it is just for a person
al blog or small website.



Although there is a large amount of choice, it is unlikely that you will
find your "Perfect" theme. Therefore, buying a premium theme
normally means accepting a design that is close to the design you
want.



Custom Theme


Pros



You g
et to design your "Perfect" design, one that does everything
you need.



Brandable. Having a unique design is important for branding you
and your website. It is a sure way to stand out from the crowd.


Cons



Initial cost is very high.



No guarantee of support
after the company has designed your
theme.



WordPress has two major updates every year


Kevin Muldoon also provided us with a list of some of his favorite
WordPress Plugins




VaultPress
-

I use VaultPress to back up all my important
WordPress websites. Backu
ps can be downloaded at any time and it
has a one
-
click restore option. It does everything you need a backup
service to do. Prices start from only $5 for daily backups and $15 for
hourly backups.




Jetpack
-

I don't use many of the modules and I hate the fa
ct that
the plugin automatically enables new modules and features,
however I have grown to love the stats, publicise and comments
modules. Plus it integrates with VaultPress.




W3 Total Cache
-

Arguably the most efficient caching plugin for
WordPress. Essen
tial for speeding up your page loading times. WP
Super Cache is a great alternative and easier to use, though most
tests have shown W3 Total Cache to be a little quicker when set up
correctly. You can't go wrong either solution.




WordPress SEO
-

The best S
EO plugin for WordPress.




Gravity Forms
-

Contact Form 7 is one of the best free contact
forms, though I feel that Gravity Forms is worth the $39 investment.
It allows you to create complex contact forms very easily. It can
even be used to allow visitors t
o add new posts and it integrates
with other apps and services such as PayPal.






User Role Editor
-

By default, WordPress gives you no control over
what subscribers, contributors, authors and editors can do. For
example, by default, contributors cannot uplo
ad images. User role
editor allows you control exactly what other user groups can do. You
can also create your own unique user groups. it's an essential plugin
for every multi
-
author website.




WordPress Editorial Calendar
-

I use editorial calendar to
orga
nise my posts. All you do is simply drag posts into the day you
want them to published. Much better than the way WordPress
handles it normally.




CodePress Admin Columns
-

Allows you to control what columns
are displayed on your website. I use it to remove
columns such as
tags and add columns for word counts and featured images.


C
ASE
S
TUDY
#2



Z
AC
J
OHNSON


This case study covers Zac Johnson who has been extremely successful by
running blogs and his own business online, for many years. One thing he is
well k
nown for is the six
-
figure purchase of BloggingTips from successful
blogger, Kevin Muldoon.

If you can, give a brief history of your success online and what it's
been like building successful websites using WordPress.

“In the world of the internet I would

say I'm quite a veteran. I've been in
the game for over 15 years now and started while I was in high school.
Since then I've been all over the place and have done pretty much
everything. My main focus has been affiliate marketing and making money
online,
but I've been focusing more on growing my brands and blogging
lately. One thing that probably separates me from other successful people
online is that I have no idea how to program and never really hired any
programmers to do work for me. I had always been

old school and made all
of my sites with pure HTML. Some of my sites even had thousands of HTML
pages.”


How long have you been using WordPress for your sites?

“In 2007 I launched my first Wordpress blog at ZacJohnson.com. Since
then I haven't made anothe
r HTML site! Wordpress is just so awesome and
easy to use, especially for creating new sites.”


From the early days of WordPress, can you talk about some of the
changes you've seen it go through? Or how they helped the user to
create successful sites that
may have otherwise flopped.

“Since 2007 I've seen the world of blogging and Wordpress just explode.
There are more ways to customize your site than ever before and really no
need to hire a programmer or designer if you get good at it. I still like to
find
designers and programmers to tweak my sites since I don't code or
design, but even for a newbie it's very easy to create something original


and fast. The explosion of Wordpress has also made it quite a viable
business for anyone looking to make money. This

can be anything from
starting your own blog and building it into something amazing, or becoming
a plugin / theme designer.”


What made you decide to use WordPress as opposed to using static
html sites or something like Joomla?

“Wordpress is so easy and po
werful once it's setup. HTML takes a lot of
time and once your page is done, you can't do much with it unless you
have a backend or programming in place.”


The readers may not be familiar with some of your online success
--
as you tend to stay a little below

the radar of branding yourself as a
guru
--

but can you talk about the purchase of BloggingTips, which
was built on the WP platform. If the site had been on another
platform, would you still have considered the purchase.

“As mentioned, my first blog was at

ZacJohnson.com and I started that site
in 2007. Since I was finding so much success with my own blog, I figured it
would be a good idea to keep an eye out should anything become available.
BloggingTips.com eventually went up for sale and I acquired the si
te for a
very high five figures. The benefits to buying a large established site is that
everything is already there for you (readers, content, traffic, advertisers) if
you can find a good one to buy. It also helped that I knew the previous
owner (Kevin Mu
ldoon) pretty well!”


Can you define what impresses you the most about WordPress?

“What impresses me the most about Wordpress is that it's for free and very
easy to use and install. The majority of people have no idea how to create
a site or install softwa
re, let alone setup hosting or domain names...
Wordpress just makes the process a whole lot easier.”






When it comes to choosing between a free WordPress theme,
purchasing a pre
-
built theme, or having one developed especially
for your website
--
what is you
r most likely choice and why?

“I will always go for a unique and professional design for a Wordpress site
if I'm going to focus a lot of effort into it. For anything new that I might be
playing around with, a simple free theme will do. Premium themes are a
lso
nice and many of them are available for under 50 bucks.”


What's your best advice for making those choices? Can you give the
reader a few pros and cons to each?

“Spend a lot of time looking around for the theme that best fits what you
want to do with y
our site. Once you find a theme, invest some time and
money into getting a custom look and feel and creating a logo for your site.
While content is still king, you also want to make sure your site stands out
from the crowd.”


Overall, or in a nutshell, how

do you think WordPress has helped
your business be the success it is?

“I
f I didn't have Wordpress, I probably wouldn't have started
ZacJohnson.com, so I would have lost out on a top of opportunities with
out it.”



C
ASE
S
TUDY
#3



N
ICOLE
D
EAN


What year di
d you begin using WordPress?


“I actually started my business in 2004 using FrontPage as my site builder.
It was so terribly slow to update anything and design changes had to be
made page by page, if you can imagine that.


So, for instance, if you decided

to add a link to the side of your site, you
would have to go back through all of your pages to make them consistent.
We didn’t have widgets or plugins. It was all done by hand.


There were a few “hot” site builders that came out around this time and
each
one was a flash in the pan. So, when WordPress started to get
momentum, us “old fogeys” held back to see what would happen. I had
gotten tired of being the guinea pig for other people’s software, so I, like
many of my friends, waited too long to try WordPr
ess. We thought it was a
fad, for heaven’s sake.


Obviously, now WordPress is the industry standard. I started switching all
of my main sites over in about 2007. Now, any content site that I build is
created in WordPress, and many of my sales funnels are,

as well.”



Did you have a standard website before this, or one hosted on a
different platform?


“I had about 100 different websites when I started switching over. They
were built in a variety of ways, and my husband even custom created some
in .php and

in .asp. I also dabbled in Joomla, XSitePro, and several Article
Directory Scripts. Let’s just say I still have nightmares about those old
sites.


WordPress is here to stay.”




What were your primary dislikes about it?


My primary dislikes of the other
site builders were many.

1.

I had to have special (expensive) software installed on every
computer that I used. The programs were not web
-
based. So, for
instance, if I used my laptop, I would have to buy another license
to FrontPage or DreamWeaver or XSitePro

in order to edit my sites.

2.

The sites had to be “synced” up before you could begin working on
them. So, if I logged into FrontPage on my husband’s computer, he
might have an old version of the site on it that I was working on.
So, if I saved it, I would b
e publishing an old version that had just
been edited over the newest version. This caused a lot of extra
work.

3.

It was a nightmare to outsource. See the reasons above. Any
Virtual Assistant that you hired had to have similar software on
their machine and
be sure not to over
-
write your work. So we did a
lot of this “Are you in the site now because I’m going in…” Not
efficient or effective.

4.

I used to have columnists on my authority sites. But, since we
didn’t have WordPress, they would email in their artic
les and we
would publish them. Then of course, they would have edits


which
we would have to do on our end, because they couldn’t easily
access the site files. It was crazy.

What were your primary reasons for choosing WordPress?


“As I mentioned, I sat ba
ck and watched my friends switch their sites over
one by one and I waited to see what would happen.


I think the main reason that I decided to make the switch was when I saw
how easy it was to outsource compared to what I was using.”


Do you use Wordpress
primarily for business or personal websites?


“I use WordPress for business websites. I don’t have a personal website
that’s not for business.”


Overall, what impresses you the most about WordPress?




“The thing that stands out the most to me is how WordPre
ss has evolved
over the years, while still keeping its core promise. Instead of complicating
it, they have encouraged developers to create plugins that run along with
WordPress. Most other software just added levels of difficulty to the core
program until
it became overly complex. WordPress has stayed simple


and allows each user to customize their own experience depending on what
we want our sites to do. It’s brilliant.”




Did you choose a free WordPress theme, purchase a pre
-
built
theme, or have one dev
eloped especially for your website?


“Yes. I have done all three. Lately, I’m using Genesis on my newer sites
and have just updated my main blog NicoleontheNet.com to Genesis as
well. My main project manager likes working in Genesis and has become
much of

an expert in it. That really helps her to create whatever I want
quickly by staying with one theme overall.”


What are some of your favorite WordPress plug
-
ins?


Oh goodness. I have a lot of them. If I had to choose just a few and all free
ones, they woul
d be the following.




Duplicate Post. I love this plugin. I publish a weekly post called
“Expert Briefs” which is a question and answer format where many of
my friends all answer one question. This plugin allows me to have a
template that I just duplicate a
nd edit each week. It basically copies
any post into a new draft and saves me tons of time.



Exclude Pages from Navigation. This plugin helps me to create
download page for list funnels and hide them from being easily found.
I also have special “By Invitat
ion Only” pages like the page for people
to sign up to be featured on my podcast. Those pages are hidden and
only sent to people that I know.



Page Links To. This plugin allows me to create a page on my site and
then have it redirect to any page on the ent
ire net, including
redirecting my affiliate links.





Podpress. Podpress displays my podcast so that people can easily
listen from my blog.



Shareaholic. Encourages readers to share my posts on Social Media.


If you could change one thing about WordPress, what

would it be?


“Security. I wish that security wasn’t such an issue with WordPress. But, it
is and we all must be diligent in keeping our WordPress sites safe.”


How do you think WordPress has helped your business to be the
success it is?


“Firstly, it has

allowed the communication to be two
-
way, so I can get to
know my readers more through their comments. It has also really allowed
me to streamline more


and to be more productive. Plus, it ties into social
media so nicely. It’s awesome to see a blog post
get shared on Twitter or
Facebook over 100 times. That’s largely due to WordPress being so
flexible.”


C
ASE
S
TUDY
#4

-

C
ELENE
H
ARRELSON


What year did you begin using WordPress?


“I believe it was late 2009. That’s when I started The Happypreneur
website.



Did you have a standard website before this, or one hosted on a
different platform?



“I was using Blogger. I’d had numerous blogs on there and a couple on a
free builder site, can’t even remember the name of it.”



What were your primary dislikes abo
ut it?


“Realized my business was reflecting my “free” philosophy and needed to
get serious in the way I presented myself. These sites were very
unprofessional. It looked like I was playing at being in business but hadn’t
really make the commitment. I dis
liked the inability make the changes to
the sites I needed and the lack of functionality.”


What were your primary reasons for choosing WordPress?


“It’s what the successful entrepreneurs were using or were in the process
so switching to. I figured if it w
as good enough for them… Also, I’d heard it
was easy to learn and maintain and the flexibility and functionality were 2
nd

to none.”


Do you use Wordpress primarily for business or personal websites?


“I only have business websites, so for business. If I di
d have a personal
site, it would be WordPress as well.”


Overall, what impresses you the most about WordPress?




“The ease of learning how to build and maintain a WordPress . Anyone can
do it with good instruction. No tech skills required at all. In my c
oaching
business, I mentor new solopreneurs who are just getting started or have
been at it a while and have gotten stuck (usually on technology). I teach
them the basic nuts and bolts of how to set up the back end of their
businesses so they can get out f
ront where the money is. WordPress makes
it easy to teach simple solutions to allow them set everything up quickly
and easily so they can go from working in their business to actually doing
business. It’s the simplicity I love the most about WordPress. It
empowers
not
-
techie people like me to have complete control over our business.”


Have you ever dealt with WordPress support, support forums, or
open source theme developers? What was your experience?


“Some good, some not so good. The support and forums a
re pretty
helpful. The developers of free themes and plugins, not so much. Some are
really great at responding to your questions and some don not respond at
all.”


Did you choose a free WordPress theme, purchase a pre
-
built
theme, or have one developed esp
ecially for your website?


“I started out with free themes, but became dissatisfied because I needed
more functionality. Some things you just can’t change. I wanted more
freedom to take control of the little things on my both for functionality and
ascetics
. I now use Genesis framework and premium themes for
WordPress and am able to make my site do whatever I need it to with no
need to hire a webmaster to manipulate my theme.”


What are some of your favorite WordPress plug
-
ins?


“I am a plugin junkie! I col
lect plugins like some people collect stamps or
baseball cards. My close colleagues and my assistant raz me about it
everytime I buy one. Let’s see, some of my favorites are





Akismet
-

free



Ultimate TinyMCE
-
free



WordPress SEO by Yoast


free



Pretty Link



I still use the free version



WP Touch


free



Broken Link Checker
-

free



Super Styles


paid



Hangout Plugin


paid



Quotable


paid



Formidable


free and paid

That’s just a few. I could go on and on.”


If you could change one thing about WordPress, what w
ould it be?


“Honestly they have gotten pretty good at updating regularly, closing
security holes as soon as the find them so, without the high tech
knowledge to know any different, I think they do a good job.”


How do you think WordPress has helped your b
usiness to be the
success it is?


“Again, ease of use, which not only makes the backend of my business run
smoother, but it enables me to offer my non
-
techie clients, simple not
-
techie solutions they can quickly grasp and implement. They set fast
results
and I look smarter than I really am! That makes more income for
both me and my clients. It’s a win
-
win deal.


WordPress is geared to attract the search engines attention, it saves me
time in the back end of my site, it makes SEO super simple which increas
es
my marketing results. It’s that simple.”



C
ASE
S
TUDY
#5



A
NGELA
W
ILLS


Brief History of Marketers Mojo:

I started Marketers Mojo in 2008. At the time I had become tired of being a
very stressed
-
out service
-
provider who was working way too hard and no
longer loving the business I had created. I decided it was time to get more
'mojo' in my own business while at the same time helping others. The site
started as a blog and grew into a training center for other small business
owners who wanted to create a b
usiness that gave them true freedom. I
began teaching a WordPress course, then a Gimp Graphics course and then
expanded into other training, affiliate referrals, a podcast and more.
Marketers Mojo has now helped thousands of small business owners learn
to
use great programs like WordPress to grow a great online business
through it's online training courses and webinars.

What year did you begin using WordPress?

“I began using WordPress in 2005 when I switched over from Blogger to a
WordPress.com blog. Event
ually I learned it was much more powerful to
have WordPress on a hosting account and moved to that early 2006.”

Did you have a standard website before this, or one hosted on a
different platform?


“I built my first website in 1999 in HTML hand code. My col
lege room mate
actually gave me a sheet of HTML code and I went to Geocities to build a
free website just for fun! In 2001 I started my first ecommerce site, again
in HTML hand coding. From there I tried many different platforms including
Frontpage, Dreamw
eaver, XSitePro and Sitesell. No program can even
come close to comparing to WordPress. Once I discovered it's power for
blogs and then eventually for websites, I never looked back to those other
programs again.”


What were your primary dislikes about it?


“I've tried so many other programs. Mainly it was very time consuming to
add any additional features, such as a contact form or consultation forms.
Also without stylesheets you had to make a styling change on every single


page, unlike WordPress which allo
ws you to change an entire site design in
a few clicks. This alone was like a dream!”


What were your primary reasons for choosing WordPress?


“As mentioned one of the things that really caught my attention was the
ability to make fast changes to the site
customization or change the whole
site theme at once. Also the plugins added so many features so quickly that
would normally require many, many hours of work or hiring of a
programmer to complete (which

wasn't an option for me on a very small,
limited budg
et). The blogging feature was what attracted me at first as
WordPress wasn't as powerful a CMS as it is currently, but with the feature
to have a static page as a homepage made WordPress great to setup a
website and blog all in one.”


Overall, what impress
es you the most about WordPress?

“The ability to quickly change the look of a website and the vast options for
additional functionality with plugins.”


Have you ever dealt with WordPress support, support forums,
or open source theme developers? What was yo
ur experience?


“I have spent a lot of time dealing with theme developers (through their
support forums). I strategically chose reputable companies who create high
quality themes. My experience with those developers has always been
positive and I was able
to use my themes and resolve my issues quickly.”


Did you choose a free WordPress theme, purchase a pre
-
built
theme, or have one developed especially for your website?

“I have probably used or worked on fifty or more themes over the years.
I've used many f
ree themes but I've learned that it's best to buy a
premium theme from an experienced and professional designer or design
company who can provide the best support for their theme. I purchase pre
-
built themes that are highly customizable. I do the customiza
tions for my
own sites and I've worked with close to 100 clients to customize their sites
as well. I have created a training course teaching others how to buy pre
-
built themes and customize them to match their business needs.”


What are some of your favori
te WordPress plug
-
ins?


My favorite plug
-
ins change often as there are always new ones coming out


and others being outdated. Currently my favorites are:

-

Comment Luv Premium

-

Subscribers Magnet

-

Foobar

-

Digg Digg

-

nrelate Related Content

-

Uji countdo
wn

-

WP
-
Polls


If you could change one thing about WordPress, what would it
be?


“I honestly can't think of anything I don't like about the software itself, I
love it! If I could rid all the WordPress sites out there of comment spam
and hackers who like to

wreak havoc on sites I'd love to change that!”


How do you think WordPress has helped your business to be the
success it is?

“WordPress is the foundation to my success in many ways. I have all of my
websites built on WordPress (I currently have about 13 s
ites). My first
highly successful and still very popular training has helped hundreds of
small business owners learn how to use WordPress. I've helped close to a
hundred people personally with their WordPress websites for pay. My
business simply wouldn't e
xist as it currently is without WordPress.”




A
MAZING
W
ORD
P
RESS
S
TATISTICS


WordPress 2012

• WordPress was used on 72.4 million websites internationally.

• Used by 50% of all websites around the globe.


WordPress 3.3 Downloads

• More than 12 million downlo
ads in April 2012.

• 26.9% of WordPress sites use 3.3.


Global Use

• United States


Used by 22 of every 100 new domains.

• United Kingdom


The 18th most popular website.


WordPress.com

• Each month sees 352 million people visit more than 2.5 million page
s.

• In an average week, users will switch themes over 225,000 times.

• An average day sees approximately 500,000 new posts.

• 32 million sites are active on the Multisite version of WordPress.com

• Over 826,000 YouTube videos were embedded in the first we
ek of March
2012.

• WordPress is completely integrated with social networking and multimedia
publishing platforms, such as Flickr, Photobucket, Slideshare, SoundCloud,
Twitter, and Vimeo.

Market Share

• WordPress


53.8%

• Others


30.3%

• Joomla!


9.2%



Drupal


6.7%

Plugins

• There are over 19,000 free plugins on WordPress.

• WordPress plugins have been downloaded over 285 million times.


WordPress SEO

• Improves site's ranking.

• Aids you to write better content and have more optimization.

• 1.12 milli
on downloads in total.

• 3,000 downloads a day.


Source: Yoast.com, WordPress, a Global Phenomenon.

http://yoast.com/wordpress
-
stats/




10

T
OP
T
IPS FOR
W
ORD
P
RESS FOR
B
USINESS


CopyBlogger's

website is just one example of a well set up site. If you want to
have an inviting site, you should incorporate the items listed below. How many do
you have?


1. Keep it simple. Too many distractions on a page can cause a reader to
click off
of your site as quickly as they clicked on to it. Navigation should be simple and
easy to find. If you have any type of ads, make sure they look appealing and
don't distract too much from the content of your site. No one likes annoying ads
flashi
ng at them.


2 Offer a great opt
-
in. When traffic lands on your page, you want to offer them a

great free product or report. This not only builds your email list, but allows you to
keep in touch with them over time. Make sure your opt
-
in is relevant to yo
ur site.


3. Categorized for easy access. If you sell products, you should categorize the
products to make it easy for visitors to find them.


You also want your blog posts to be in categories too. This way a reader can
quickly find the information they a
re looking for without have to hunt it down.


4. Add a search box. When visitors come to your site, they either know exactly
what they're looking for or they're not quite sure. The search box allows them to
find the information they want quickly.





5. Add
product images. People are visual creatures. WordPress makes it easy add
images. It's important to use images to promote your products.


6. Contact information. People often want to contact website owners, either to
ask a question or just to let the site o
wner know if there's a problem on the site.
Add a contact page in your main navigation and use a web form so they can
easily contact you.


7. Domain name. Your domain name should reflect the nature of your website.
Unless you're using your name sake, your
web address needs to be memorable
and indicate what the site is about.


8. Shopping cart. If you sell products on your website you need to have a
shopping cart installed. There are many plugins available to make this easy. Most
all of them do integrate wit
h Paypal.


9. Your picture. It's becoming more popular for marketers and product owners to
have their picture on site. People like to see who they are dealing with and buying
from. Long gone are the days when people hid behind their computer screen.
These
days you gain more trust by being out in front of people.


10. Landing page. If your site is mostly a blog, you will want your latest posts to
show up when people enter your site. If you mostly sell infoproducts or services,
you will want to have a static
page as the landing page so you can highlight what
you offer.








C
ONCLUSION


In every case study, you can see that great success came from smaller
beginnings. We can all learn a few lessons from these success stories.


The people in these stories worked

with certain values:




Offer great content



Understand what people really want



Deliver what they want



Know internet basics such as SEO



Work hard



Don't give up


Most of us can master the components in this strategy, don't you agree?


To your success!