Web design with social network & marketing 2011 and 2012 web design trends -Inventive and Innovative

thumpinsplishInternet και Εφαρμογές Web

18 Νοε 2013 (πριν από 3 χρόνια και 8 μήνες)

564 εμφανίσεις

Web design with social network & marketing

2011 and 2012 web design trends

-
Inventive and Innovative


By
PresenterMedia.com

Web Marketing

Online

Marketing

Offline

Marketing

Web Marketing

Web Marketing Target

USER KNOW OUR WEBSITE

UIP

= 1 PERSON/1 ACCESS

PAGEVIEW

= 1 PERSON/N VIEW

Web Marketing Target

RANKING IN WEB CRAWLER


FOR SPIDER BOTS

Web Marketing Target

offine
Online
Bricks
&
Mortar
Sell
Online
There is no impact
on the market on
the Internet do not
have to do
.
Affect the market
on the Internet
need to do
Affect the market
on the Internet
need to do
.
Have an impact on
the market
.
In
Internet
.
Like flea market
.
Like Central
,
the
mall
.
You Shop
Marketing
Like the TV
,
Game
offline
.
Like

Web
,
Ebay
,
Maket online
,
youtube
,
game online
Find your target

Online Marketing

1

2

3

4

Search Engine Optimization

Linking Strategies

E
-
Mail Strategies

Submit website

5

6

7

8

Video marketing

Miscellaneous Strategies

Use Social Network to
promote

W3C standards

Online Marketing

9

10

11

12

RSS feeds

Use URL Rewrite

Promote with share contents
/answer

Keep It Simple Stupid (KISS)

13

Paid Advertising Strategies

Search Engine Optimization

started with How’s different before Search engine and search.

Search =>
to find normal data.

Search Directory =>
to find the information they need from the Information
Group. And categories. Classified as a separate category. This will speed up the
search. And access to the data than the first reduction in the size of the database
is a collection of information. (Up to speed with the Index).

Search Engine Optimization

Search engine =>
to find
the information they need
from the website other
than the Data in our own
way, the Search engine to
engine, called the Spider
bot

in the Sakae a web
service in order to collect
information about each
one. What web such as
Google.com, yahoo.com.

GOOGLE Spider bot
Deep Search
Fresh Search
INDEX
PAGE
PAGE
PAGE
PAGE
PAGE
PAGE
PAGE
PAGE
PAGE
INDEX
PAGE
PAGE
PAGE
PAGE
PAGE
PAGE
PAGE
PAGE
Search Engine Optimization

Meta Tag

-
Title Element
-

Page Titles (SEO have to do a lot)

For that. Pages are displayed on a topic that.

<title> </ title>


-

Meta Language Tag (SEO have to do a lot)

For that. Page that contains a language such as

<meta http
-
equiv="content
-
language" content="
th
" />


-

Meta Content Type Tag (SEO have to do a lot)

Used to indicate that the page can be displayed correctly with any combination of
letters.

<meta http
-
equiv="content
-
type" content="text/html;
charset
=UTF
-
8" />

Search Engine Optimization

Meta Tag

-

Meta Revisit
-
After Tag (SEO affect the average)

Use the Search Engine Robot told that the store again in a few days.

<meta name="revisit
-
after" content="7 days" />

<meta name="revisit
-
after" content="2 months">


-

Meta Keywords Tag (SEO affect the average)

Used to search for. That is compatible with the contents of a web page.


<meta name="keywords" content="" />



Search Engine Optimization

Meta Tag

-
Meta Robots Tag (SEO have to do a lot)

Use the Search Engine Robot I Robot is a collection of information on that page
to the Robot
Indexs

Or go to the Links that appear on that page or otherwise.

<meta name="robots" content="index, follow" />

<meta name="Robots" content="
noindex,nofollow,noarchive
">

<meta name="Robots" content="none">

<meta name="Robots" content="all">

Search Engine Optimization

Meta Tag

-
Meta Description Tag (SEO affect the average)

For a brief description of the pages are displayed.

<meta name="description" content="" />


-

Meta Owner Tag This is the box. (Effective with SEO, Low)

<meta name="Generator" content="
EditPlus

1.2">

<meta name="Author" content="xxxx.net">

<meta name="Copyright" content="© 2009 xxx.net">

Search Engine Optimization

Meta Tag

-
Link title on your link

<a
href
="
keyword_keyword
.php" title="
keyword
" target="_blank">
keyword
</a>



-

ALT

on your picture

<
img

src
="images/
keyword
/
keyword
_
keyword.
jpg" alt="
keyword_keywork
" />

Search Engine Optimization

ROBOTS.txt

ROBOTS.txt

is using that file or file
foder

what's to come spider
bot

foder

or file storage and
what not to keep.

Like


If you do not want robots to index all the information within our entire

site, use the following command.



User
-
agent: *.



Disallow: /.



Search Engine Optimization

ROBOTS.txt




If some robots are allowed to collect information on our website. I enter

the following command post. (But we need to know the name of robots).



User
-
agent:
msnbot
.



User
-
agent:
Googlebot
.



Disallow:.




If we do not want robots to index certain files or Four Brothers).



User
-
agent: *.



Disallow: / images.



Disallow: /
cgi
-
bin.

Search Engine Optimization

ROBOTS.txt




If some robots are allowed to collect information on our website. I enter

the following command post. (But we need to know the name of robots).



User
-
agent:
msnbot
.



User
-
agent:
Googlebot
.



Disallow:.




If we do not want robots to index certain files or Four Brothers).



User
-
agent: *.



Disallow: / images.



Disallow: /
cgi
-
bin.

Search Engine Optimization

-

The title header Alt link description, and keyword have changed the face page
100 page 100 of every word you need to focus on space, do not think that
google

is not a wise idea.


-

in Google = Subject, Header important than the body (on the <h> <
br
>
<
wbr
>).

User = body more important in the Subject, Header.


-

determine whether that page has a good keyword.

Search Engine Optimization

-

all the pages in the Google analytics code Google page, where we have to stick
with us.

We will show that focuses on Google and other spider
bot

to us frequently.
http://www.google.com/analytics/



-

Notice that one of them. The web page, where most of us, and

remember there is an advantage to pull over.


-

paste the code Google analytics on every page.


-

After all, do not forget. http://www.google.com/urchin/ to go to the

store. The analysis.


-

http://www.google.com/webmasters Register to see our page with

Google's keyword robot or not.

Search Engine Optimization

-

The names should be named to the stage with such seo_search_logo.jpg


named _ is to provide an advantage over logo.jpg


This method is good and easier to search the search engine can rank for search


with a very But this is a long site name and the server load even more.


-

Do not forget to enter a keyword to the image with (ALT)
google

does

not understand the meaning of the picture.



-

Do not forget to enter a keyword in the link with the (Title)
google


does not understand the meaning of the link that says where to go.



-

Use a Keyword in the URL and mixed into the File name as

www.sony.com/products/harddisk_version_0012.html.

Linking Strategies

Link In
-
bound / Out
-
bound

o Link In
-
bound is a link from the web and come to our web, this is very important
to have a lot of spider
bot

will not come to us as it will mean web is preferable to
first rank of the web about it.


o Link Out
-
bound is a link from the web, we ran straight to the web and doing this
will increase the rank of the web instead (if you do not have a web friend or non
-
web related, and the data should not make a lot more. if you link to me and to our
web site is not related to the keyword web spider
bot

will look very different if the
target web, we do not really focus on your keyword).

Linking Strategies

Link In
-
bound

www.oursite.com

Index

www.web1.com

Other web

www.web2.com

Other web

www.web3.com

Other web

www.web4.com

Other web

Linking Strategies

Out
-
bound

www.oursite.com

Index

www.web1.com

Other web

www.web2.com

Other web

www.web3.com

Other web

www.web4.com

Other web

E
-
Mail Strategies

Email marketing can be very beneficial if
done well. You do not want to be a
spammer or buy lists of emails, though.
The way to work email marketing is to
have an opt
-
in email form on your
website where users can sign up to
receive emails and special offers.
Offering a free e
-
book or tips is a good
way to get people to sign up. Once they
are signed up you can send emails once
in a while to bring them back to your
site or to promote something.

www.aweber.com

www.icontact.com

Submit website

Search Directory Submit
with search engine and all
that is possible.


Leave as much as
possible to do this 3
-
4
times a month.

http://www.google.co.th/addurl/?continue=/addurl

http://www.iamhere.com/AddURL.htm

http://directory.narak.com/addurl/

http://www.dmoz.org/add.html

http://www.bing.com/docs/submit.aspx

http://siteexplorer.search.yahoo.com/free/submit

http://www.pantip.com/cafe/event/contact/indexL.html

http://www.tem100.com/search/addurl.asp

http://www.friend.co.th/Add.asp

http://www.autodecal.net/add_url_form.asp

http://www.krabi
-
tourism.com/addurl.htm

http://webdir.swu.ac.th/

http://www.adsthai.net/Add.URL.5.asp

http://www.cmsthailand.com/addurl/

http://search.eduzones.com/addurl.php

http://webdir.hunsa.com/reg.php

Submit website

http://webindex.sanook.com/topwords/php/addlink.php

http://www.365jukebox.com/md/addweb.html

http://www.thaiyellowpagesusa.com/thai_student_association/add_url.htm

http://www.kmitl.ac.th/~kswaiyav/Football/addurl.html

http://www.yoye.com/url/post.htm

http://www.thaitennismagazine.com/addlink.html

http://www.formumandme.com/links/add_url.php?c=267

http://www.scrubtheweb.com/addurl.html

http://www.whatuseek.com/addurl.shtml

http://www.soraphob.com/webdirectory/index.php?cat=0

http://www.netsearch.org/adds/addurl.php

http://www.checkhouston.com/cgi
-
bin/search/add_url.cgi

Submit website

http://www.whatuseek.com/addurl.shtml

http://company.findlaw.com/write/others_faq.html

http://www.divorcesource.com/promotions/addsite.shtml

http://www.entireweb.com/free_submission/

http://www.eforu.com/addurl.html

http://submit2.jayde.com/

http://www.surfgopher.com/addurl.htm

http://www2.topsearchnet.com/newurl/

http://www.canlinks.net/addalink/

http://www.bestyellow.com/addurl.html

http://www.websquash.com/cgi
-
bin/search/search.pl?Mode=AnonAdd

http://www.embassyworld.com/dev/template1.php

Submit website

http://www.chandigarhcity.com/search/addurl.htm

http://submissions.ananzi.co.za/cgi
-
bin/ananzi/ananzi
-
submitload.pl

http://searchsight.com/submit.htm

http://www.sitesondisplay.com/cgi
-
bin/old
-
submit.cgi

http://www.bestofthe
-
bunch.co.uk/addurl.asp

http://www.hamanan.com/introwebsite/addweb.html

http://www.baanjomyut.com/webindex/newweb/addlink.html

http://www.dir.forthnet.gr/addurl
-
en.html

http://www.thai
-
trade.com/main/add_your_web_site_for_internat.shtml

http://www.chat
-
place.org/weblink1.htm

http://www.siammarry.com/addnew.asp

http://www.ekurd.net/addurl.asp

Submit website

http://esan.netfirms.com/cgi
-
bin/addsite/dclinks.cgi?action=add_form&Category=

http://www.thaidomainbiz.com/addlink.asp

http://www.searchmode.com/addurl.html

http://www.surfsafely.com/urladd.html

http://www.thaidomainbiz.com/addlink.asp

http://www.checkhouston.com/cgi
-
bin/search/add_url.cgi

http://addurl.amfibi.com/

http://www.vicnet.net.au/cgi/portal/addlink/index.cgi

http://www.viethoo.org/index.php3?add=top

http://www.khonthai.com/cgi
-
bin/AddLink/addlink1.cgi

http://www.ittradefair.com/links/links.asp

http://www.hawebthai.com/submit.php?c=39

Submit website

http://www.esarntoday.com/webindex/submit.php?c=11

http://www.siamhrm.com/webdir/index.php?action=addlink

http://www.easyhorpak.com/link/add.php?cat=&ma=

http://www.uktravel2.com/basic
-
add
-
url.htm

http://www.thaipromote.com/webdir/link_add.php

http://www.itmelody.com/free_al/AL_AddNewItem.php?PHPSESSID=1c8ff1fe5ce8bcc
c6a271e4a83d2b7a5

http://www.tteen.net/add_link.php

http://www.marinerthai.com/directory/submitlink.php

http://www.sitepackage.com/index.cgi?l=th&mid=&p=links&t=add

Submit website

http://www.thainn.com/topsite/register.php

http://ite.nectec.or.th/modules.php?name=Web_Links

http://www.baansbuy.com/add_url.php

http://www.bing.com/docs/submit.aspx?FORM=SUNO

http://www.lozware.com/directory.asp


Add web for more information about us by searching
google

add
url
, add the
following related terms like "add
url

book" and add them to the Link in a lot of
points.


http://www.dmoz.org/add.html
--
>
don't forget ***

Video marketing

Creating videos has become very popular since the creation of YouTube and other
video
-
based sites. This ties into viral marketing and is a good way to get people
interested in your blog or website. It is most common to show or say the URL of your
website at the beginning and/or end of a video, or tie it into your video site profile
some how.

www.youtube.com

video.google.com

vids.myspace.com

video.search.yahoo.com

video.msn.com

video.aol.com

www.metacafe.com

Miscellaneous Strategies

Go to Comment other blogs / other
webboard


When you read other blogs, you should going to write a comment on it.

Suggest just how not to spam comment , we have also annoying when people spam
comment to you website.

(more on this in the comment of a blog system like
wordpress
, often with the tags.
no follow in the family can not help in link popularity, then it. The benefit is that the
owner of the blog. Doing the blog as we know).

Miscellaneous Strategies

Rewrite you contents to other web

Many are open to us to demonstrate that ability or write a useful article. The target
audience of the site.

And in most cases. If you write to them, it was a small credit link back to your blog.



Just write only 30
-
40% of you website contents and insert link more to link back to
your website too



Miscellaneous Strategies


I recommend https://plus.google.com/

if you write in
google

plus that make you

good ranking than other web

Miscellaneous Strategies

Create signature and use it on the Web Board.

Time post in the forums and I do not forget to set the signature to link to your
website with the instructions on what you do not reply to spam in the forums to
answer as we know it. This will build credibility for your blog.


To use Ping and Blog Search Engine.

System as well as your blog,
WordPress

or
MovableType
, you can set the program to
make your article or blog ping Blog Search Engine every time you update your blog
automatically.

Use Social Network to promote

Viral Marketing =>

Use Social Network to make word of mouth


Do not forget that the social network is born from a human six Degrees is
given a link to someone else in the world. By only six people known to
man.

Use Social Network to promote

ME
5
4
Target
1
6
2
3
Human six Degrees

Use Social Network to promote


Social Media Optimization


-

Normaly

people
belive

marketing on Blog is more than marketing online Ads.

-

apply all that apply social network.

-

After that, we started with
facebook

and twitter to end up with hi5 and other social
network.

-
The C
-
tend => to see what the situation. Now what is coming out of the question that
then
Owlum
% of the questions.

-

It is interesting WIKI. To put it is something like
google

to put it in the wiki that is?
And do not forget to link back to our web.

-

Link by Link In
-
bound to lie in the social network groups such as the web about cars,
they camouflage into the web board or news that such a car. To add a signature to talk
with us on the web that has always.

RSS feeds

-

Create Content of the RSS and spread the most.

Content of the feed data to be
placed on the web to link back to
back as much as possible like the
first page subconsciously to Article
Link subconsciously to Article 10
added a link to the article to link to
the article.


avid writer subconsciously link to
the article page.

INDEX
TOP
10
ARTICLE
CATEGORY
ARTICLE
ARTICLE
USER
ARTICLE
REVIEW
ARTICLE
the availability of our content to the left with the others
web, Google will not say who wrote the check to see the
link. That is where If there is no link, content distribution, a
lot of spam content, but if there is a link back. I can tell that
the original was. (This is why the time to write anything to
get credit as well).

RSS feeds

the availability of our content to the left with the others web, Google will not
say who wrote the check to see the link. That is where If there is no link,
content distribution, a lot of spam content, but if there is a link back. I can tell
that the original was. (This is why the time to write anything to get credit as
well).


submit RSS feeds in RSS share

like :
FeedBurner
,
Squidoo
,
Feedboy
,
Jordomedia
,
FeedBomb
,
FeedCat
,
rssmad
,
feedirectory
, and
Feedboy

Use URL Rewrite

The link to other page ,
google

likes to read the pages without a trace of a
program like
www.keyword.com or www.xxx.com /keyword/keyword.php

it would be better than
www.xxxx.com?xxx=xxxx&xx=xxx

Reading of the
google

spider
bot

to read top to bottom of page

It's start with
url

-
> title
-
> Meta Tag and need access to the contents of about
20% after the jump below.


Therefore, the content or the keyword that the most important is
shouldbe

on top
and bottom must always be: about copyright and the link to view the navigation
information.

Keep It Simple Stupid (KISS)


Don't forget

Search engine is not interested in beauty.
Ignoring the content. Easy or not easy to ready ,
it's care only speed , keyword and link So that
mean you should design your website very clear,
simple and easy for search engine read.


But it isn't interesting with user and make them
to bored to read the content.

KISS Principle = is self
-
descriptive and recognizes two things:


1. People (including product and service users) generally want things that are
simple, meaning easy to learn and use.


2. A company that makes products or furnishes services may find simplicity an
advantage for the company as well, since it tends to shorten time and reduce cost.
(Where the company is trying to use the principle on behalf of users, however,
design time may take longer and cost more, but the net effect will be beneficial
since easy
-
to
-
learn
-
and
-
use products and services tend to be cheaper to produce
and service in the long run.)


Paid Advertising Strategies

This method is a method that works quickly.
And targeted directly and quickly is to buy
advertising in the media that your target
audience is like buying ad format text or
banners (Banner) on the Site or the format of
the recommendations and said further. sale In
order to get a commission (Affiliate Program)
that this is how you will be able to return to the
course. And as to those services. It was a
commission from you.

Ping Sitemaps

1. You will need to have before my sitemap
url

and have to remember that it is usually
http://www.yourdomain.com/sitemap.xml.


2. Use the command ping sitemaps to each of the bots are not.

Google
bot

:


http://www.google.com/ping?sitemap=http://www.your
-
domain.com/sitemap.xml

Yahoo
bot

:



http://search.yahooapis.com/SiteExplorerService/V1/ping?sitemap=http://www.web.com/sitemap.xml

MSN
bot

:


http://www.moreover.com/ping?sitemap=http://www.your
-
domain.com/sitemap.xml

ASK
bot

:


http://submissions.ask.com/ping?sitemap=http://www.your
-
domain.com/sitemap.xml






It. If you use
Wordpress
, it's not just a simple





Google XML sitemap generator to plug into





and use it successfully Activate it.







Do not use this command often when I just want





to browse around. Once a week is enough unless






you actually see it on their own.

W3C standards

-
After entering the data. And do I need to make sure that access our web link to
the W3C standards on the tests.


http://validator.w3.org/check?uri=http% 3A% 2F% 2Fwww.w3.org% 2F;
accept =*% 2F *; accept
-
language = en
-
us.

And

http://jigsaw.w3.org/css
-
validator/


after making sure the Banner web hosting, we have to show that our
standard.

Offline Marketing

1

2

3

4

sponsors

Create Web URL shirt screen
and sticker

Word of Mount

Talk

with
community

5

6

suggest you website with News
Group.

Ranking website on the website
of Thailand

User Marketing

USER
Marketing
Package
1
.
Product by
user
2
.
Price by
user
3
.
Promotion
by user
4
.
Communication
by user
6
.
Social by
user
5
.
Way by
user
User Marketing


Product by user


Customers design their own products. Makes sense to Own, Design.

Want> Need

like web to sell shoes or
jeans,they

customer create own

design and it's made ​​a special price.

User Marketing


Price by user

Customers set their own prices.

a. They can choose to mix the product.

b. Customers have more choices.

c. Need & Get it.

d. Win / Win for both of the two sides have been desirable.


We sell them as needed.

User Marketing


Promotion by user

To the appeal. Discount from what the user wants the user to look out

and to create Promotion to meet the needs of the user.

User Marketing


Communication by user

Content to People
People to Web
Web to Broadcast
Broadcast to Web
Web to Point
Point to Web
Point to Point
Point in our web
User Marketing

Way by user

Sales channels. How much more

does the user have access to even


more customers. To close the door

Instead, create and more.

User Marketing

Social by user

Community immortal

a. Add new customers. And still keep the old customers (CRM).

b. Community
-
> Relations
-
> Connection
-
>

Trading
-
> sound on the commercial /

property
-
> Community.

Tool for your web

http://www.prchecker.info/check_page_rank.php

check rank of your web


http://www.marketleap.com/publinkpop/default.htm

Check link in


http://www.marketleap.com/verify/default.htm

Check keyword of you web


http://www.netmechanic.com/products/HTML_Toolbox_FreeSample.shtml

Check your source code and bad link