Search engine optimization tips within commonspot

thumpinsplishInternet και Εφαρμογές Web

18 Νοε 2013 (πριν από 3 χρόνια και 7 μήνες)

72 εμφανίσεις

Dan Krueger


Webmaster


UW Stout

Agenda


Search engine basics


Characteristics of SE Friendly Sites


Page Layout Tips for Improved SEO


Promoting your site


Analyzing your site traffic


Optimize for Stout’s GSA


Advanced searching techniques

Search Engine Basics


Crawling

Process by which web pages are discovered and added to an index


Indexing

Compile a massive index of all the words found on:


The web page itself


Key content tags (ex. title, alt)


Process Queries & Rank Results

Search the index for matching pages and return in relevant order
the most relevant results to the user


Serving Results

Characteristics of SE Friendly Sites


They give visitors the info they are looking for


They make sure that other sites link to them


They make their site easily accessible

Characteristics of SE Friendly Sites


They don’t fill their pages with lists of keywords


They don’t “cloak” or put up “crawler only”
pages


They don’t use images to display important
names, content or links


They don't create multiple copies of a page
under different URLs


Don’t necessarily use a SEO service

Page Layout Tips for Improved SEO


Create unique, accurate page titles


Make use of “description” meta tag


Improve the structure of your URLs


Make your site easier to navigate


Offer quality content and services


Write better anchor/link text


Use heading tags appropriately


Optimize your use of images


Create unique, accurate page titles


Accurately describe the page’s content


Create unique Title tags for each page


Use brief, but descriptive titles


Shows in search results

Make use of “description” meta tag


Accurately summarize the page’s content


Use unique descriptions for each page


“May” show in search results

Improve the structure of your URLs


Use words in URLs


Create a simple directory structure


Provide one version of a URL to reach
a document


Make your site easier to navigate


Create a naturally flowing hierarchy


Use mostly text for navigation


Consider what happens when a user
removes part of your URL

Offer quality content and services


Write easy
-
to
-
read text


Stay organized around the topic


Use relevant language


Create fresh, unique content


Offer exclusive content or services


Create content primarily for your
users, not search engines


Write better anchor text


Choose descriptive text


Write concise text


Think about anchor text for internal links too

Use heading tags appropriately


Imagine you're writing an outline


Use headings sparingly across the page

Optimize the use of Images


Use brief, but descriptive filenames and
alt text


Supply alt text when using images as links


Store images in a directory of their own


Use commonly supported file types

Promoting your site


Blog about new content/services


Don’t forget about offline promotion


Know about social media sites


Reach out to a related community

Analyzing your site traffic


Get insight on how users reach and behave on
our site


Discover the most popular content on your site


Measure the impact of optimizations you make
to your site


Discover additional keywords that searchers
might use to find your site


All CommonSpot site traffic is captured with
Google Analytics. Contact webmaster group
to get started: webmaster@uwstout.edu

Optimize for Stout’s GSA


GSA


What is it?

Google Search Appliance


Keymatches

Keymatches

prioritize and establish a specific result in
response to a particular search term.


Synonyms

Same principle as
keymatches

only it suggests alternate
terms, which may bring better results.


Go to the following site to submit GSA requests:
http://www3.uwstout.edu/webdev/optimizing_google.cfm


Advanced Search Techniques

biking Italy


the words
biking

and
Italy

recycle steel OR iron

information on recycling steel or recycling iron

"
I have a dream


the exact phrase
I have a dream


salsa

dance


the word
salsa

but NOT the word
dance


Louis
+
I France


information about
Louis

the First (
I
), weeding




out other kings of
France


castle
~
glossary

glossaries

about
castles
, as well as





dictionaries
, lists of
terms
,
terminology
, etc.

fortune
-
telling


all forms of the term, whether spelled as a single



word, a phrase, or hyphenated

define:
imbroglio

definitions of the word
imbroglio

from the Web

Basic Examples

Advanced Search Techniques

+


* /



basic arithmetic


12 + 34
-

56 * 7 / 8



% of



percentage of


45% of 39



^

or
**



raise to a power


2^5

or
2**5



old units

in

new units

convert units


300 Euros in USD
,








130 lbs in kg
,








31 in hex


Calculation Examples

Advanced Search Techniques

city1 city2






Book flights

site:




Search only one website or domain.

[#]..[#]




Search within a range of numbers.

filetype:

(or ext:)


Find documents of the specified type.

link:




Find linked pages





i.e., show pages that point to the URL.

book

(or books)


Search full
-
text of books.

phonebook: Disney CA


Search for Disney's phone numbers in CA

rphonebook:






Show residential phonebook listings.



movie:






Find reviews and showtimes.



stocks:






Given ticker symbols, show stock info

weather




Show weather for a given a location






(zip code or city)

Restrict Search

Advanced Search Techniques

info:

(or id:)

Find info about a page.

related:


List web pages that are similar/related to the URL

inanchor:




The terms must appear in anchor text of links to the page

intext:




The terms must appear in the text of the page

intitle:



The terms must appear in the title of the page

inurl:


The terms must appear in the URL of the page

Restrict Search

Resources


Webmaster Group:
webmaster@uwstout.edu

http://www3.uwstout.edu/webdev


SEO Cheat Sheet:

http://www.seomoz.org/user_files/SEO_Web_D
eveloper_Cheat_Sheet.pdf


SEO Guide (more in depth):
http://www.seomoz.org/article/beginners
-
1
-
page


Google Searching Help:

http://search.uwstout.edu/user_help.html

http://www.googleguide.com/

Keyword Research


http://www.wordtracker.com/


http://www.google.com/sktool/#


https://adwords.google.com/select/KeywordToolExternal


http://www.wordstream.com/keyword
-
research


http://www.trellian.com/


http://advertising.yahoo.com/smallbusiness/ysm


http://www.seotoolset.com/cgi
-
bin/checktraffic.cgi


http://www.keyworddiscovery.com/


http://tools.seobook.com/keyword
-
tools/seobook/