Reach For New Members

thumpinsplishInternet και Εφαρμογές Web

18 Νοε 2013 (πριν από 3 χρόνια και 11 μήνες)

83 εμφανίσεις

Utilizing the Internet to
Reach For New Members


By Marcy Decato, ACB

A.
Your club’s web site


B.
Social Media


C.
E
-
newsletters

3 Marketing Tools


1.
Make sure you are linked with
www.Toastmasters.org




Most likely this will be the first place
where people will look.


A. Your club’s website


2.
How can your web site be found


• SEO • Content is King • Meta Tags • Keywords



SEO

(Search Engine Optimization)
:

The practice of guiding the development of a
website to achieve maximum visibility on the
major search engines for selected words
and phrases.


Key point: Keep the focus on the
end user!

A. Your club’s website



Content is King:


Understand your audience


Be focused


Be clear


Be consistent


Don’t just visualize it, say it


Be redundant (but nor irritating)


Stay up
-
to
-
date

A. Your club’s website



Meta Tags:

It is the code on your website that helps
the search engines match your site with
the people you want to reach.



The look and feel of your website is created through code called
HTML (HyperText Markup Language). Within this code is an array
of specific fields and meta tags that, if used correctly, can help
search engines better match your website with the people you
want to reach.


A. Your club’s website


<TITLE>

Enthusiastic Embarkers
-

Club #4039, Corona, CA

</TITLE>


<META HTTP
-
EQUIV= "Content
-
Type" CONTENT= "text/html; charset=ISO
-
8859
-
1”>


<META NAME="Description" CONTENT=

"Toastmasters is a self paced
program to help you DEVELOP and IMPROVE: Ability to Think
Quickly on Your Feet, Better Listening Skills, Communication Skills,
Executive Presence, Leadership Skills, Mentoring, Professional
Marketability, Team Building Skills, Upward Mobility in Your
Profession”

/>


<META NAME="Keywords" CONTENT=

"toastmasters, 4039, toastmasters
in corona, corona ca, develop, improve, Ability to Think Quickly, On
Your Feet, Better Listening Skills, Communication Skills, Executive
Presence, Leadership Skills, Mentoring, Professional Marketability,
Team Building Skills, Upward Mobility in Your Profession, public
speaking, leadership, communication, listening, skills, self
improvement”

/>


A. Your club’s website


Title

Title

Description

Here is where the end
user type the keywords

3.
Keep it up
-
to
-
date:



You are working hart to drive traffic, then
don’t turn visitors off


Some content stays consistent


Update officers


Update weekly schedule


Update members

A. Your club’s website


4.
Links, links and more links:

(this part is important)

Well linked sites climb the search engines
ranking quickly


very quickly.


Internal links



within the text connect with
other pages in the site (do not use
click here
)


External links



community sites, Chamber,
website directories, etc.


Ask your members to do
link exchange

A. Your club’s website


5.
Business cards



Toastmasters business card with
website on it


Utilize the back of your own business
card to promote your club

A. Your club’s website


6.
Your website’s look and feel


The look and feel of your website should
match who you want to be part of your
club.


Business owners / Management


Professionals


Stay home moms


The younger crowd


A mix



A. Your club’s website


1.
Facebook, MySpace, others


Start a Toastmasters facebook page or
even a group for people to join


Your VP
-
PR can promote and invite
guests thru this tool.


Use your own page to invite to open
houses, or special events at your club.


Testimonials can do better than
invitations.

B. Social Media


2.
Blog

A
blog

(a
contraction

of the term "
web log
")
[1]

Many blogs provide
commentary or news on a particular subject; others function as
more personal
online diaries
. A typical blog combines text, images,
and links to other blogs,
Web pages
, and other media related to its
topic. The ability of readers to leave comments in an interactive
format is an important part of many blogs.



A cool idea will be to start a Toastmasters
blog!

B. Social Media


1.
Great way to keep “your face” in this case
your club in front of people



Out of side, out of mind


2.
Make it interesting, fun and addictive


Don’t rush it


Comment on articles from the Toastmasters mag.


Feature a member each month


The best speech of the month


Have contests with answers or rewards on the
following issue


Keep it short and sweet

C. E
-
newsletters


3.
Database:


Compile all members
databases

of
friends, co
-
workers, associates,
networking


keep it legal. Constant Contact will not
allow you to use data without
permission. So, do not purchase a list
and try to upload it because you would
not be able to use it.


C. E
-
newsletters



Slide show:
www.toastmasters4039.com







>>Library


Build your own site with:


www.freetoasthost.org

(free)


www.orgsites.com

(free)


Use
www.constantcontact.com

to build your

e
-
newsletters (
free

for the first 100 contacts)


Use
www.blogger.com

to start your blog
(free)


My contact info:

Marcy Decato

marcy@creativesolutionsmktg.com


951
-
736
-
2999

RESOURCES