Online journalism

thumpinsplishInternet και Εφαρμογές Web

18 Νοε 2013 (πριν από 3 χρόνια και 8 μήνες)

56 εμφανίσεις

Online journalism

An introduction

What is Online Journalism?

Print journalism

Words: Can be in
-
depth, good at explaining abstract concepts

Limited space. Limited to once
-

or twice
-
daily production.

Images: Photography, graphics, illustration

Television news

Video: Very emotional, big impact.

Great for live coverage, immediacy.

Harder to rely concepts, limited to strict timeline. Once aired, gone.

In emergency, people almost always turn to the television news first.

Radio

Sound: Uses natural sound better than any medium to tell a story.

Once aired, gone.

No visuals; must make up w good sound and storytelling.

Immediate.


Words



Photos


Video


Sound


…And any combination in between.

So what works online?

Words online

Photos online

Sound online


Archives. (Can’t wrap fish in the Internet.)


On the user’s schedule.


User contribution.


Easier access for readers/users to news orgs.


Community not limited to geography.


Same timeliness, instant
-
update as a TV broadcast.


Not limited to one format. Choose the best medium for a
story.

What can online journalism do that
old(er) media can’t?


What makes Facebook successful? How
do news orgs emulate that?


Why does this work?


Buzz
-
words: Community

Buzz
-
words: Community



Above the scroll
: Think online equivalent
of “above the fold.” Good web design
results in a compact page that shouldn’t
force the user to scroll for miles.


When you go to a news site, notice what
stories are above the scroll. Do any of them
grab your attention?


New thoughts: How can we design for
multiple platforms? Now people “click” with
fingers.

Buzz
-
words: Above the scroll


The ‘Web 2.0’ revolution is the technology
and thinking that brought us Facebook, etc.


‘Web 2.0’ describes
user
-
generated
content
, such as photos or comments or
blogs. This is free content for news sites
that increases time spent on a site. Notice
where you see solicitations for Web 2.0
content.

Buzz
-
words: Web 2.0


The newspaper advertising model is broken
and the dot
-
com portion of news orgs
cannot make up the difference.


Notice what kinds of advertising you see
when you visit a site. Do you use a pop
-
up
or content blocker?


When was the last time you clicked an ad?


Advertising rates are low because rates are
based on click
-
thrus and average time
spent per page on a site. What does that
mean?

Buzz
-
idea: Our Cash
-
Flow Problem


Stickiness
: How often users return to the
same Web site. ‘
Sticky
’ sites tend to
update frequently and change the look of
the content on their site. Users notice when
new content appears.


Other strategies to increase ‘stickiness’:
RSS feeds, e
-
mail newsletters letting users
who want know that something new is
available.


Search Engine Optimization

uses
keywords so people who use search
engines can find your content.

Buzz
-
words: Stickiness


What:
Search Engine Optimization


Nearly two
-
thirds of Web traffic comes in
from sources other than the home page:
users go directly to story pages from
searches, links on blogs, etc.


Headlines and text must be search
-
engine
friendly so your page lives on.

Buzz
-
words: SEO

Google Insight lets you see top searches by region, time frame, etc.

U.S. searches for “GOP” for the last 7 days:

Google Insight


Think about how Google News works:


What: 140
-
character updates through
Twitter’s microblogging service.

Buzz
-
words: Twitter & Microblogging

These devices are changing the way people
use the Internet and old media. They’re also
changing the standards and technology that
have defined the Web for the last two
decades.

Buzz
-
words: Mobile Web


The problems:


Newspaper/TV ad revenues are down.


Online news generates very little
revenue.


News has generally be available for free.


What’s the solution? Pay walls?
Subscriptions? (Problem not unique to
news orgs; YouTube, Twitter and
Facebook (until 2010) can’t turn profits
either.)

Is the Web the future of journalism?


Reporters need to be aware of the web as
a tool.


Reporters also need to produce web
-
ready
stories with new technology.


Regardless of the career path you take
after college, knowledge of HTML and
social media technologies will help you.


Knowing how to be more than a passive
web user can make you better.

Why do I need this class?


The Occupy protests are arguably the
most
-
documented event in history and
it’s
not because of the media
.

A great example of web savvy