Micro-Site and Business Directory

thumpinsplishInternet και Εφαρμογές Web

18 Νοε 2013 (πριν από 3 χρόνια και 9 μήνες)

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Micro
-
Site and Business Directory

Customer Sales Call Presentation

Explaining and Selling PLATINUM & GOLD
Micro
-
site Business Directory Listings to the
end user


Elevator Sales Pitch


We have developed a SEO Network that consistently
helps our customers appear in the top 5 search results
on Google, Yahoo & Bing search engines for the
keywords most important to them

Elevator Sales Pitch


We do this by building you a customizable micro
-
website
or landing page that many businesses use as a stand
-
alone website, or as an effective funnel to drive
additional traffic to their existing website

Elevator Sales Pitch


As an added value we give you priority placement in our
online business directory that we promote via our own
promotional voice in the community

Pre
-
Call Checklist


Does the business have Internet access? If not make
arrangements (this is a visual sale)


Does the business have a website?


If not why?


Does the business come up on 1
st

page of Web Search for
primary product or service?


If so, think of additional products/services they aren’t optimized for


How do their competitors rank in comparison?


Prepare with examples from this market (or similar market if
new launch) to demo to customer


Copies of Sales Collateral and Sales Contract


Demonstration Prep


Open 4 Internet browser windows or tabs


Google Search


www.google.com


This will be used to search local business’ product/service


Example of local PLATINUM Micro
-
Site powered by Matchbin


Local Business Directory Home Page


Main Website of media company partner


Google


Google Search


Search keywords of business’ product/service offerings


Identify how they are doing


Note where they are weak


Don’t be afraid to point out where they are strong



Are there any other search terms important to their
business?


Explore

Micro
-
Site Example


Search a keyword on Google that will pull up good
results to a Matchbin
-
powered site


Ideally PLATINUM


Tell the story, they weren’t coming up, they decided to
participate in program, now they are popping up on first page


Walk through a demo of the micro
-
site features


Tabs, Links, Sharing, Maps, Media, Blog, Coupons, Custom


As easy to manage as Facebook!



MatchbinPartners.com SEO SEO Examples


http://www.matchbinpartners.com/pages/seo_examples



Focus the sale on “SEO”


Vast majority of Internet users search on Google


Businesses must be visible where the buyers are looking


60 % of search on Google is for Local


If a customer already has a website?


New micro
-
site will increase their existing sites’ SEO


PLATINUM/GOLD micro
-
site will funnel traffic to their site


New micro
-
site can be optimized for different keywords


If customer has no website?


PLATINUM is strongly recommended; GOLD is a landing page funnel


They will get an optimized, professional website that potential
customers can find


Target high profit or undersold products/services


30
-
60 days to see a dramatic increase in “SEO”

Business Directory


Build on value of local media website


The traffic it receives


Promotion of business directory via that voice


Explain Business Directory


Search


Product or Service keyword


Business Name


Listings


PLATINUM & GOLD Priority Placement


Paid listings rotate in the categories so all get equal facetime



Top 10 Reasons Why PLATINUM

1.
Unlimited Video
& Slideshow Content

2.
Blog

to better engage site visitors and increase SEO rankings

3.
Social Media Sharing
Opportunities &
Email Lead Capture

4.
Professional Look & Feel

of a traditional website

5.
Custom Page
becomes “blank slate” for any type of content

6.
More effective
funnel

because Links are higher up on page

7.
Map

with Door to Door Driving Directions

8.
Coupon

& Specials Page with social sharing options

9.
Additional Content increases SEO

10.
Multiple Pages increase SEO Credibility

Benefits Summary 1
-

2
-

3

1.
Search Engine Optimization (SEO)

2.
New Micro
-
Website

3.
Local Business Directory


Added Value




Pricing


PLATINUM = $


GOLD = $


Setup fee of $__ waived with one year agreement


__ Month(s) free if annual amount is paid upfront


Other Incentives…




Closing the Sale


Ask customer what they think of the product


Answer any questions they have


Summarize benefits based on customer needs


Ask for their business







Reasons to Buy Today


Best URLs are getting bought up fast


Real Estate example: Location, Location, Location


Sooner they are on the first page, the sooner they will get new
customers.


Get a jump on the competition









ADDITIONAL RESOURCES

The following slides include additional information that may be
useful to answer customer questions.

Search Engine Optimization


Search Engine Optimization (SEO)

is the
process of improving the volume or quality of
traffic to a web site from search engines via
"natural" or un
-
paid (meaning "organic" or
"algorithmic") search results.

Organic vs. Paid Results

Golden Triangle

What does SEO cost?


Small Companies can spend thousands of
dollars each year to understand and
manipulate the search results in order to be
in the top of the “organic” rankings.


Five Key Factors of SEO

1.
Key Words

2.
Credible Inbound Links

3.
Domain Name

4.
Traffic

5.
Content

1
-

Key Words

1.
Title Tags

1.
Mouse Over Tab or on the top line of browser

2.
Description Tags (invisible on website, shown in
search results)

3.
Keyword Tags (invisible, only part of code)

2
-

CREDIBLE
INBOUND LINKS


A large portion of how Search
Engines such as Google Rank
a website is in it’s inbound links


Inbound Links are links back
to your advertiser’s site coming
from other credible websites in
the world wide web.


The biggest benefits your
advertiser receives by being a
part of the business directory
are inbound links from credible
Newspaper, Radio, & TV
websites within the Matchbin
Network.


There are currently ____
Matchbin business directories.

3
-

DOMAIN NAMES That Work for SEO


Effective Domain Names


InsuranceLosAngeles.com


SanDiegoLawyer.com


PhoenixPizzaRestuarant.com



Ineffective Domain Names


JaneDoe.com


FranksPizza.com


BusinessName.com


4
-

TRAFFIC


The more traffic you have to your website, the higher it
ranks


1,000 page views or 1,000,000 page views


Which would you guess is more credible?



This goes for GOLD and PLATINUM listings as well, not
just major websites!

5
-

CONTENT


The text content of your advertiser’s site must properly
reflect their keywords.


The text content must be sufficient to show Search
Engines that the site is credible


There must be enough dynamic content such as pictures
and videos to show variety. This proves credibility.


Fresh and consistent content greatly improves SEO