e-strategy for nonprofits - CharityFinders

thumpinsplishInternet και Εφαρμογές Web

18 Νοε 2013 (πριν από 3 χρόνια και 11 μήνες)

84 εμφανίσεις

© CharityFinders, proprietary & confidential, not for reproduction

Every nonprofit should have a website that actually
furthers its mission
--

not just describes it…





Allan@CharityFinders.com
© CharityFinders, proprietary & confidential, not for reproduction

1.
Your current website

a.
Your assessment

b.
CharityFinders’ assessment

2.
How to get better results from your site

3.
Demo: How to easily implement all recommendations

4.
Q & A (throughout)

© CharityFinders, proprietary & confidential, not for reproduction

What do you think of your site?



Rate your site (0 = worst, 10 =best)



Best aspects?


Worst aspects?


Improvements you’d like


Up to date?


Who maintains it?


How easy is it to make changes?


Cost?

© CharityFinders, proprietary & confidential, not for reproduction

© CharityFinders, proprietary & confidential, not for reproduction

Site
look & feel

should be:


Attractive


Professional


Modern


Well
-
branded


Consistent across your site

© CharityFinders, proprietary & confidential, not for reproduction

Navigation should be:


Simple


Intuitive


Require minimal screen real estate


Enabling user to get from any page to any other page with one click

© CharityFinders, proprietary & confidential, not for reproduction

What should people be able to SEE on your site?


Home Page (dynamic!)


Brief description


Calls to action


Mission Statement


Services/Programs


Goals


What’s New


Accomplishments


Brief History


Issues/Causes


Message from E.D.


Press Releases


Past Events


Urgent Action Alerts


Success stories


Testimonials


Photo Album


Endorsements/Awards


Donor Hall of Fame


Privacy and Security Policy


Annual Report


990


Download Documents


How We Can Help You


FAQ


Links


Staff List/Bios


Board List/Bios


Contact Us


Lots more…

Private/password
-
protected area(s)


Board
-
only area


Staff
-
only area

Multiple languages

© CharityFinders, proprietary & confidential, not for reproduction

Individual pages should include lots of images:


Pictures


Graphics


Animation


Audio


Video

My assessment of your site is…

© CharityFinders, proprietary & confidential, not for reproduction

Financial (i.e., fundraising) transactions


Cash donations


Events


In
-
kind donations


Membership/Fees


E
-
Store


Auctions


“Thons”


Affiliate Marketing


Investment donations


Planned Giving


Bequest Gifts


Life Income Gifts


Charitable Gift Annuity


Charitable Remainder Trust


Life Insurance Gift


Charitable Lead Trust


Retirement Plan Gifts

© CharityFinders, proprietary & confidential, not for reproduction

Non
-
financial transactions


E
-
mail List Signup


Volunteer


Employment


E
-
newsletter


E
-
advocacy


Petitions


E
-
Cards


Forms


Public Opinion Poll


Questionnaire


Referrals


User Feedback


Web 2.0 Tools


Discussion Forum


Chat Room


Podcast


RSS


Wiki


Blog

© CharityFinders, proprietary & confidential, not for reproduction

11

Your site should be easy to find


Search Engine Optimization (SEO)


Search Engine Marketing (SEM)


Inbound marketing


Other

Let’s have a look at your site’s SEO

© CharityFinders, proprietary & confidential, not for reproduction

12

Anyone

in your organization (with no training) should be
able to
build

and
maintain

a world
-
class, e
-
philanthropy
website


quickly
.

© CharityFinders, proprietary & confidential, not for reproduction

You should be able to cultivate data from your site activity:

1.
Website traffic


How many people visited your site?


When?


How did they find your site?


Search engines


Which search engines?


Which keywords?


Links from other sites


Which pages of your site did they visit?


How long did they spend on your site?

2.
Transactions


Who donated $100 or more last year but nothing this year?

© CharityFinders, proprietary & confidential, not for reproduction

Let’s implement something that’s important and difficult

© CharityFinders, proprietary & confidential, not for reproduction

allan@CharityFinders.com
www.CharityFinders.com