Direct Performance – Inteligência Otimizando Resultados

thumpinsplishInternet και Εφαρμογές Web

18 Νοε 2013 (πριν από 3 χρόνια και 6 μήνες)

72 εμφανίσεις

www.directperformance.com.br

Direct Performance

2010

Services & Solutions

© 2008 Direct Performance, todos os direitos reservados

Direct Performance


Inteligência Otimizando Resultados

Agenda

Our Vision


Reasons for choosing Direct Performance


Our Products


2

© 2008 Direct Performance, todos os direitos reservados

Direct Performance


Inteligência Otimizando Resultados

Agenda

Our Vision


Reasons for choosing Direct Performance


Our Products


3

© 2008 Direct Performance, todos os direitos reservados

Direct Performance


Inteligência Otimizando Resultados

4

An internet business performance begins with the
traffic generated through different channels

Search Engines

Organic results and
sponsored links

Graphic Media

Banners, rich
-
media and
adds in sites and portals

Social Media

Orkut, Twitter, Blogs, Videos
and content created by
users

E
-
mail

Relationship programs, e
-
mail marketing and
newsletters

URL typing

Direct access from brand
awareness or brand loyalty

Off
-
line

Campaign in non
interactive medias, POS
and BTL actions

© 2008 Direct Performance, todos os direitos reservados

Direct Performance


Inteligência Otimizando Resultados

5

And each business provides a different experience
at its sites and properties at internet

Landing Page

Is the page that
appears when a
potential customer
clicks on an
advertisement or a
search
-
engine result
link

content and interactivity

User surfs and interact exploring the
contents and tools of each site

© 2008 Direct Performance, todos os direitos reservados

Direct Performance


Inteligência Otimizando Resultados

6

But the performance’s quality is defined within the
business goals

goals and objectives

Each interactivity represents goals that
indicates and qualify the business
performance

E
-
commerce

Products sales

Services

Content
commercialization

Media

Advertising revenue

Partnerships and
affiliations

Branding

Brand experience

Memory and Awareness

Generates purchase intent

Relationship

Profiles

Loyalty

Use of service


© 2008 Direct Performance, todos os direitos reservados

Direct Performance


Inteligência Otimizando Resultados

7

It is necessary to analyze the whole process with
focus on results to optimize the performance

Traffic source

Channels and media

User
-
Experience

Surfing and interaction

Business Objective

Goals and results

Measure, quantify and qualify each step is necessary to evaluate the performance
through the final goal

© 2008 Direct Performance, todos os direitos reservados

Direct Performance


Inteligência Otimizando Resultados

Agenda

Our Vision


Reasons for choosing Direct Performance


Our Products


8

© 2008 Direct Performance, todos os direitos reservados

Direct Performance


Inteligência Otimizando Resultados

9

Direct Performance is a consulting company of Business Intelligence for
marketing and advanced management of Campaigns of Performance, Sponsored
Links, SEO (Search Engine optimization) and Web Analytics

Who are we?

© 2008 Direct Performance, todos os direitos reservados

Direct Performance


Inteligência Otimizando Resultados

Optimize Results means much more than analyze Spreadsheets or BI
Tools


It's the human managing of the clients business results, also
monitoring all the other players; It's the continous work searching for
solutions; It's always seeking for improvements, techinically or in
managing efforts.

Direct Performance was created for one reason:
Optimize Results

10

It's transform data into insights and
recommendations that can really improve
results.

© 2008 Direct Performance, todos os direitos reservados

Direct Performance


Inteligência Otimizando Resultados

Business Intelligence,

Web Analytics, SEO,
Search Engine
Marketing, PPC
Campaigns

Direct Performance is part of Customer First, a brazilian
group with more than 8 years old

Solutions for
Relationship and
attendance managing
via online chat, email
and telephone

Database Marketing
and E
-
CRM

The group congregate technology, customer relationship and marketing companies focused on
achieve business results trough the relationship between brands and its consumers.

Solution for web2.0
and social networks,
management of
virtual communities,
blogs and social
communication tools.

2008

2001

2006

2007

© 2008 Direct Performance, todos os direitos reservados

Direct Performance


Inteligência Otimizando Resultados

12


Direct Performance use applied intelligence to
reach goals

© 2008 Direct Performance, todos os direitos reservados

Direct Performance


Inteligência Otimizando Resultados

13

We have an skilled team to help YOUR company
reach their goals

© 2008 Direct Performance, todos os direitos reservados

Direct Performance


Inteligência Otimizando Resultados

14

Our DNA is made of professionals that are supposed
to think “out of the box”.

14

Different Professionals from distinct background contribute to a complex
analysis from many points of view.

Academic Background

Direct Performance CEOs have experience
in business companies areas:


3M

Agência Click

American Express

Booz Allen

British Petroleum

Microsoft

Petrobrás

Philips

Promon

Unilever

Itaú

Red Bull



Professionals Experiences

(Mecatrônica, Naval,
Alimentos,

Materiais e Elétrica)

© 2008 Direct Performance, todos os direitos reservados

Direct Performance


Inteligência Otimizando Resultados

15

Some of the professionals that will be
following YOUR goals

Leonardo
Naressi

-

Innovation Director (Partner)
In charge of all technical support

Graduated in Advertising by FAAP and Technician in Industry Information Technology,
Leonardo has been working for 9 years with development of interactive media, actions of
media online, sponsored links and search engines optimization. He was responsible for the
implementations of SEO (Search Engine Optimization product) in
AgênciaClick

and
cofounder of Brazilian's group of Web Analytics discussions.

Tiago
Turini

-

New Business Director (Partner/Founder)

Graduated in
Mecatronic

Engineering by the Polytechnic School of the University of Sao
Paulo, Tiago worked at companies like Booz Allen,
Promon
, Microsoft, American Express
and
AgênciaClick
, the biggest Internet Agency in Brazil, with strategy, financial planning,
business intelligence, project management, among others. He was responsible for
structuring and strengthening
AgênciaClick’s

Data Intelligence area. His team was
responsible for measurement of the clients’ results of digital initiatives.

© 2008 Direct Performance, todos os direitos reservados

Direct Performance


Inteligência Otimizando Resultados

16

Maurício

Zimmermann
-

Service Costumer Director
(
Partner
)

Graduated in Business Administration by FAAP with MBA in Information Technology and
Internet Technology by FIA / University of São Paulo,
Maurício

has fifteen years of
experience in online presence and Information Technology, with focus on systems,
websites, and online media. He have worked with big accounts such as
Citi
, SKY, Nextel,
Petrobrás
,
Credicard
, Fiat and ESPN.

Worked in companies such as Praxair,
Eletropaulo
, McCann
-
Erickson and
AgênciaClick
.

Ricardo Morais


Operations

Director

(
Partner
)

Ricardo
Moraes
, has a degree in economics from
Unicamp

and MBA by
Ibmec

São Paulo.
Has over 10 years of experience in Finance, Strategic Planning and Pricing, working in
companies such as 3M, Unilever HPC
LatAm
, British Petroleum and business consultancy
-

MGM Partners and
Intelectas

Brazil.


Some of the professionals that will be
following YOUR goals

© 2008 Direct Performance, todos os direitos reservados

Direct Performance


Inteligência Otimizando Resultados

17

17

Direct Performance Clients

Ad Agencies

Brands

Portals

© 2008 Direct Performance, todos os direitos reservados

Direct Performance


Inteligência Otimizando Resultados

18

Direct Performance
expertise

embraces
different work tools

Atmosphere

Webanalytics

Maestro

Research

AdServer

SEO

E
-
CRM

BI

© 2008 Direct Performance, todos os direitos reservados

Direct Performance


Inteligência Otimizando Resultados

Agenda

Our Vision


Reasons for choosing Direct Performance


Our Products


19

© 2008 Direct Performance, todos os direitos reservados

Direct Performance


Inteligência Otimizando Resultados

Business Intelligence
-

Site


Business Intelligence
-

Media


Buzz Intelligence


Web Analytics


Sponsored Links


SEO
-

Search Engine Optimization


On Demand Projects and Consulting

We offered services and solutions for optimization
of all steps until reaching the business goal

© 2008 Direct Performance, todos os direitos reservados

Direct Performance


Inteligência Otimizando Resultados

Business Intelligence
-

Site

It is the advanced analysis of data and information to generate the most complete
results in sites, interactive media, sales and business


The intelligent and complete data analysis include data mining, advanced
statistics and integrates multiple data sources from Web Analytics tools and Ad
Server to researches, panels, financial data, purchase of media, studies and
specifics surveys.


We operate a full scope offering :

Planning of performance indicators (KPIs)

Creation and maintenance of dashboards

Management reports

Tactical navigation reports

Analysis of performance of channels and media

Tactical reports of media

Market analysis



© 2008 Direct Performance, todos os direitos reservados

Direct Performance


Inteligência Otimizando Resultados

22

Business Intelligence
-

Media

It is the advanced analysis of data and information to generate the most complete
results for the client’s online campaign



The intelligent and complete analysis of data includes data mining, advanced
statistical and usage of Ad Servers tools in order to optimize the purchase and
the online media results


We operate with a full scope, offering:

Planning of Key Performance Indicators (KPIs)

Creation and maintenance of dashboards

Management reports of media

Performance analysis of media channels

Tactical repost of media



© 2008 Direct Performance, todos os direitos reservados

Direct Performance


Inteligência Otimizando Resultados

23

Buzz Intelligence

It is the analysis of data and information that comes from social medias, to
generate the most complete results at the Social Media actions


The analysis of presence in Social Medias include mining of data, advanced
statistics and integrates the various source of data now available (Blogs,
Facebook, Twitter, etc), using Scup tool as source of centralized data.


We operate with a full scope offering reports with the principal brand indicators:

Polarity: Number of Positive, Neutral and Negative quotes;

Classification of other relevant tag to the business;

Identification of users, groups, blogs and most influent sites;

Subjects of interesting of users, groups, blogs and sites;

Identification of users / displeased customer;

TAGS / Most relevant terms linked to the product or brand

What word are most cited

Among others



© 2008 Direct Performance, todos os direitos reservados

Direct Performance


Inteligência Otimizando Resultados

Web Analytics

Consulting on selection, implementation, configuration and management of tools
for analysis of results online


Everything can me measured!


We offered technical support and management in Web Analytics tools (Google
Analytics, Webtrends, Omniture SiteCatalyst HBX, Predicta Atmosphere, Urchin,
Certifica) Ad Server (Realmedia, Predicta, Atlas) and any other information tool.


Through our own methodology and custom development, we plan and implement
advanced metrics for sites and media campaigns.


All of our experience and technical deepness allows us to say “Everything can be
measured!” Our specific technical team specified and, above all, follow and
validates the implementation to certify that everything has been measured
rightly and precisely.


© 2008 Direct Performance, todos os direitos reservados

Direct Performance


Inteligência Otimizando Resultados

Sponsored Links


Development, implementation, and management of performance campaigns in
searchers, affiliated nets and comparators of prices


The goal is to optimize.


Performance campaigns only makes sense if they are optimize constantly.


And how do we do that? Through a periodic and detailed analysis, applying
control of the process, advanced statistics and methodology of continous
improvement.


The campaigns can be directed to any location or language. The work scope
includes:


Planning of indicators and definition of objectives and goals

Configuration and integration with measurement tools

Market strategy and key words

Advantage strategy of budget

Strategic writing and add implementation

Implementation and management of the campaign

Periodic analysis and optimization


© 2008 Direct Performance, todos os direitos reservados

Direct Performance


Inteligência Otimizando Resultados

SEO
-

Search Engine Optimization


Optimization of visibility and site positioning in organic searches



Index, prioritize and optimize content and generate popularity


We believed in a complete optimization that involves internal and external
factors to the site:


Technical optimization of pages and digital adding (video, images, sound,

Strategic planning of content and key word

Popularity strategy, visibility and dissemination


© 2008 Direct Performance, todos os direitos reservados

Direct Performance


Inteligência Otimizando Resultados

On Demand Projects and Consulting


We offered technical and consulted support at the implementation and management of
auxiliary management and optimization of performance, including:




A/B test and multiple
-
choice test

Optimization of e
-
mail marketing campaigns

Strategic consulting and planning


Optimize is our business

www.directperformance.com.br

contato@directperformance.com.br

+55 11 4082
-
0084



Avenida das Nações Unidas, 12.495
-

3º andar

CEP: 04795
-
100
-

Blooklin

São Paulo
-

SP

* Imagens utilizadas nesta apresentação:

http://www.techcrunch.com/wp
-
content/google
-
adwords_
-
mobile
-
image
-
ads
-
formats.jpg

http://flickr.com/photos/matthamm/2945559128/

http://www.dnjournal.com/images/lowdown/newspaper
-
radio
-
tv.gif

http://www.deakin.edu.au/its/exchange/images/e
-
mail
-
icon.jpg

http://flickr.com/photos/danardvincente/2512148775/

http://icodeblog.com/2008/10/17/application
-
advertising
-
on
-
icodeblogcom/