The Philippine Experience

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18 Νοε 2013 (πριν από 3 χρόνια και 11 μήνες)

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NATIONAL STATISTICAL COORDINATION BOARD

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22June2012

Promoting Data

and Data Dissemination Policies:

The Philippine Experience

by


Mr. Candido J. Astrologo, Jr.

Director, National Statistical Information Center

National Statistical Coordination Board

Regional Workshop on Data Dissemination and Communication

20
-
22 June 2012, Manila, Philippines

NATIONAL STATISTICAL COORDINATION BOARD

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Outline of Presentation

I.
The Philippine Statistical System (PSS)

and the National Statistical
Coordination Board (NSCB)


II.
NSCB experience

in promoting web products


III.
Data Dissemination Policies

in the PSS


IV.
Challenges

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Ia. The Philippine Statistical System


government
-
wide system of providing
statistical information and services to the
public



present system is defined in Executive Order
No. 121 dated October 1, 1987



a
decentralized

statistical system

composed of:



a policy
-
making and coordinating body


a general
-
purpose statistics producing agency


a statistical research and training center


data producers


data users


data providers

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Framework of Coordination in the Philippine Statistical System

Policy
-
making/

Coordinating

Agency

Legislative

Office

Executive

Office

Training, Education

and Research

Institutions

Data Producers

Data Users

Data Suppliers/

Respondents

Ia. The Philippine Statistical System

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National
Statistical
Coordination
Board

National
Statistics
Office

Bureau of
Labor and
Employment
Statistics

Statistical
Research
and
Training
Center

Bangko

Sentral

ng

Pilipinas

Bureau of
Agricultural
Statistics

produces
general
-
purpose
statistics

Produces
establishment
-

based labor
and
employment
statistics

produces
agricultural
statistics

produces
money and
banking
statistics

conducts short
-
term courses in
statistics and
researches to
enhance
methodologies,
concepts, etc.

Policy
-
making
and
coordinating
body

The Philippine Statistical System

Major Statistical Agencies

Ia. The Philippine Statistical System

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Executive Order 121


January 30, 1987

Reorganizing the Philippine Statistical System
and for Other Purposes


Created the
NSCB

as the
highest policy
-
making

and
coordinating body
on
statistical
matters

in the country

To promote the
independence, objectivity,
integrity, responsiveness, and relevance
of
the Philippine Statistical System (PSS).

Goal

Ib. The National Statistical Coordination Board

NATIONAL STATISTICAL COORDINATION BOARD

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NSCB Executive Board

NSCB Technical Staff

Ib. The National Statistical Coordination Board

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Composition



Chair
: Secretary of Socio
-
Economic Planning



Co
-
Chair:
Undersecretary of the Department of
Budget and Management



Members:


Undersecretaries of other departments


NSCB


NSO


Statistical Research and Training Center


Bangko

Sentral

ng

Pilipinas


local government unit representative


private sector representative


Ib. The National Statistical Coordination Board

NSCB Executive Board

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Functions



Promote and maintain an efficient statistical system in
the government



Formulate policies on all matters relating to
government statistical operations



Recommend executive and legislative measures to
enhance the development and efficiency of the
system, including the internal structure of statistical
agencies



Establish appropriate mechanism for statistical
coordination at the regional, provincial and city
levels



Approve the Philippine Statistical Development
Program (PSDP)

Ib. The National Statistical Coordination Board

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Functions (cont)



Allocate statistical responsibilities among government
agencies by designating the statistics to be collected by
them, including their periodicity and content



Review budgetary proposals involving statistical
operations and submit an integrated budget for the
Philippine Statistical System (PSS) to the Department of
Budget and Management (DBM)



Review and clear, prior to release, all funds for statistical
operations



Develop, prescribe and maintain appropriate framework
for the improvement of statistical coordination; and



Prescribe uniform standards and classification systems in
government statistics.

Ib. The National Statistical Coordination Board

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NSCB Technical Staff


Provide technical and secretarial support
to the NSCB;



Serve as the statistical clearing house and
liaison for international statistical matters;
and



Perform other functions as may be
assigned by the NSCB Executive Board

Ib. The National Statistical Coordination Board

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Secretary General


Asst. Secretary General

Programs, Policy
and Standards Office

Programs, Policy
and Advocacy
Division

Standards and
Classification
Systems Division

Economic Statistics
Office

Integrated Accounts
Division

Expenditure
Accounts Division

Production Accounts
Division

Economic Indicators
and Satellite
Accounts Division

Social Statistics
Office

Population, Health,
Nutrition, Social
Welfare Division

Poverty, Labor,
Employment,
Gender Division

Subnational

Statistics Office

Nine (9) Regional
Divisions

National Statistical
Information Center

Information
Management
Services Unit

Information
Technology Unit

Administrative
Division

Organizational Structure of the NSCB Technical Staff

Ib. The National Statistical Coordination Board

5 staff



5 staff

Total NSCB staff: 115

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II.

NSCB experience

in promoting web products

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Website

II. NSCB Experience in promoting web products

Web products

“Non
-
statistical”

Classification

Systems


Resolutions

Concepts and

Definitions



OPAC

Tables

Online Databases

Statistical Analysis

Visualizations


Statistical

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Web Analytics


Server Logs


NSCB Website (2002
-
2011)

(in millions)

II. NSCB Experience in promoting web products

The number of
page views has
continuously
increased at a
faster rate than the
number of visitors.


Good or bad?


Visitors are more
engaged and they
stayed around to
view on more
pages.

Based on server log files; *excludes visits of bots

CAGR = 21.7%

CAGR = 9.9%

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II. NSCB Experience in promoting web products


Sections

Number of
Visitors

(May

2012)

% Increase

(Jan
-
May
2012)

Geographic Codes

79,312

+1.5%

SexyStats

56,426

+19.8%

Publications

47,432

+0.5%

Poverty

46,504

+2.2%

MDGs

35,815

+3.9%

Statistically Speaking

29,424

+6.2%

i
-
stats

Onine

statistical database

23,251

+3.1%

Countryside in
Figures

17,067

+2.4%

Press Releases

13,765

+4.8%

National Accounts

12,847

+1.6%

Web Analytics


Server Logs

*excludes visits of bots

Website sections
with analysis are
becoming more
popular on our
websites and
being viewed
by more users.



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II. NSCB Experience in promoting web products

Goal :
to get more visitors/page views

to our website

1. Search Engine Optimization (SEO)


What we have done


Registered our website in online directories
(Google, Yahoo, Bing)


Reciprocal linking/cross
-
linking


Followed tips on search engine optimization

(TITLE tag, META description)


What we have NOT done


SEO tools/software


Positioning tools/software

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II. NSCB Experience in promoting web products

Goal :
to get more visitors/page views

to our website

Google.com

Keyword

Rank

NSCB

1

Philippine statistics

2

Philippine GDP

3

Philippine poverty

4

Philippine MDG

1

Philippine database

1

Google page rank : 7/10

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II. NSCB Experience in promoting web products

2. Site promotion


Social Networks (December 2010)


Social network
NSCBPhilippines



@
NSCBPhilippines


RSS feeds
http://www.nscb.gov.ph/rss


AddThis

social sharing widget


Traditional Strategies


E
-
newsletter (mailing list)


URLs in e
-
mail signatures


Posting of URLs in IEC materials


URLs in business cards, t
-
shirts, bookmarks, etc.



Goal :
to get more visitors/page views

to our website

NATIONAL STATISTICAL COORDINATION BOARD

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II. NSCB Experience in promoting web products

Goal :
to get more visitors/page views

to our website

184 friends


229 followers; 139 tweets

6,012 subscribers

Sexy Statistics:


“It is Valentine’s! if you
are a 30
-
39 year
-
old
Juliet and your heart
greatly desires a 30
-
39
year
-
old Romeo, your
best chance is to go find
him in Region IV
-
B”

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III.

Data Dissemination Policies

in the Philippine Statistical System

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III. Data dissemination policies in the PSS

Government Statistics Accessibility Program

NSCB Resolution No. 10
-
1997

Vision

To make statistical information and services in the
Philippines
easily accessible

by users
nationwide
and worldwide
.


Ultimate Goals


1.
to
widen knowledge

and
facilitate faster and
sounder decision
-
making

by making
statistical information and services
more
accessible
;

2.
to
maximize the benefits from the
investments

made in
data collection
.


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III. Data dissemination policies in the PSS

Government Statistics Accessibility Program

NSCB Resolution No. 10
-
1997

Salient Features


1.
Dissemination of statistics as part of an
agency’s
public information program


2.
Disseminate data once they are available in
all forms and channels
;
simultaneously

at
both national and local level


3.
Adoption of a
uniform pricing policy




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III. Data dissemination policies in the PSS

The Interagency Committee (IAC) on

Statistical Information Management and Dissemination


One of the 21 IACs/TCs under the NSCB


Composition


NSCB


Chair, NSO


Co
-
Chair


Members: BAS, BLES, BSP, SRTC, FNRI, NCC,



NEDA, PIA, PMS, PCCI, TUCP



Functions


Discuss and resolve issues


Formulate principles, policies and guidelines; review
current policies and mechanisms


Recommend possible consolidation/
enhancements/ improvements;


Identify and recommend continuing capacity
building programs (producers and users)

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III. Data dissemination policies in the PSS


Policies on Pricing


1.
General pricing policy of the Philippine Statistical
System (Res. 11
-
1999)



Cost recovery measures


The same price regardless of location


Prices should be made known to the public


2.
Guidelines on the implementation of the pricing
policy (Res 5
-
2000)



How to price a statistical product or service


Pricing scheme (discounts, bulk ordering,
subscription)

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III. Data dissemination policies in the PSS

Policies on Pricing


3.
Approving and adopting the framework on the
provision of statistical products and services of the
PSS (Res. 1
-
2006)


It answers the question:


“What are the statistical products/services which
are for free or for a fee for a particular client?”


Click for the matrix



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III. Data dissemination policies in the PSS

Policies on Dissemination


1.
Enjoining agencies in the PSS to archive and
document
microdata

using international
standards (Res. No. 10
-
2010)



Documentation of surveys and censuses


IHSN
microdata

management toolkit


Data Documentation Initiative


As of May 2012:

NSO


61 surveys/censuses

BLES


6 surveys

BAS


25 surveys


With support from the Accelerated Data Program:

FNRI, BSP and more surveys/censuses in 2012

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III. Data dissemination policies in the PSS

Policies on Dissemination


2.
Approving and adopting the general policy on the
production, release and dissemination of microdata in
the PSS (Res. No. 5
-
2011)



Adoption of
anonymization principles and
practices


Production of codebook/data dictionary


Shall be
made known and accessible
to the public


Shall be
made available within 6
-
12 months
after
the release of final data from surveys






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III. Data dissemination policies in the PSS

Policies on Dissemination


3.
Approving and adopting the general policy on the
dissemination of statistics on the Internet (16
-
2011)


Background


15 out of 18 Departments have no Statistics
page
; statistics are found on Reports,
Performance, Database pages


4 out of 18 Departments has no statistic
s at all
on their website



Enjoins all government offices

to
create a section
on Statistics

on their website


Statistical page/section shall contain the following:


Dynamic statistical databases; time series data


Data archive


Metadata


Advanced release calendar

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III. Data dissemination policies in the PSS

Terms of Use


Printed publication


Website


CD
-
ROM products


Any part of this publication should
not
be reproduced, recopied, lend or
repackaged
for other parties for any
commercial purposes
without written
permission from the NSCB.


Any part of this publication may only
be reproduced for
internal use
of the
recipient/customer company.


Should any portion of the data in this
publication are to be included in a
report/article, the
title of the
publication and the NSCB should be
cited as the source
of the data


Any information derived from the
processing of data contained in this
publication will n
ot be the
responsibility of NSCB
.

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III.

Challenges in Data Promotion and
Dissemination Policies

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III. Challenges in Data Promotion and Dissemination Policies

Which way to go?

Decision Point

Considerations

Offline or online

Reach

of audience; 365/24/7
availability

Dynamic or static

Customization;

User
-
friendliness;
Technology resources

Free or “For a Fee”

Cost recovery; Open data; Public

good

Tables or Visualizations

User interest,

appeal

English

or

Mother Tongue

Global reach

Push or Pull

Timeliness
; accessibility

Proprietary

or

Open Source

Cost; dedicated technical support

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III. Challenges in Data Promotion and Dissemination Policies

Which way to go?

Decision Point

Considerations

e
-
Census/e
-
Surveys?

Response rates; limited

Internet
access

Social networking?

Country “restrictions”

Terms of use?

Intellectual property
; promotes
more usage

Mobile?

Workload;

affordability

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III. Challenges in Data Promotion and Dissemination Policies

What are needed?



Commitment of data producers


Continuous capacity building program


A statistics champion in the legislature


International guidelines/support

Main Considerations

Resources


Human/Manpower


Financial/budget


Capacity/Expertise

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III. Challenges in Data Promotion and Dissemination Policies

Invest in statistics!



Invest in statisticians!


Invest in statistical offices!




Dr. Romulo A.
Virola

Secretary General, NSCB

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Mabuhay and Thank you!


URL:
http://www.nscb.gov.ph

e
-
mail:
info@nscb.gov.ph