SEO techniques & Mastering Google Adwords - BarCamp

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18 Νοε 2013 (πριν από 3 χρόνια και 6 μήνες)

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SEO techniques
& Mastering
Google Adwords

By Ganesh.S

http://www.rupya.com

Why do we need a

Search Engine Optimization

and what is it really ?



Optimize
-

You have to Optimize your website so
you will obtain a high
search engine

results
position this is what
SEO Techniques

is all
about. It is also reported that 65% of all
websites visited start with a search from a
search engine. Example (
rupya.com


too
many visitors from search engine)
















SERP
-

If people wants to find my site or your site in the search engine result the site has to require a very good ranking
or a high Search Engine Results Position (SERP).



Example : search for word like blog for stocks , Indian stock blog)





Want to get a high SERP then follow all these
SEO techniques and see how your traffic
increases.


Domain names/File name



chooses a
relevant domain name, add keyword phrases
in your filename.


Keyword suggestion



use keyword what
people are looking for


http://inventory.overture.com/d/searchinvent
ory/suggestion/


https://adwords.google.com/select/KeywordT
oolExternal


use the keywords correctly in your webpage
putting it in the title



Keyword Density

-

how much you use it less or
more you will be in trouble.


Avoid Bad techniques

-

are considered spam are
cloaking, invisible text, tiny text, identical pages,


doorway pages, refresh tags, link farms, filling
comment tags with keyword phrases only,


keyword phrases in the author tag, keyword
density to high, mirror pages and mirror sites




Title Tag
-

this is very important for a page
and it should be different for diff pages , and


shld have keyword phrases in the title


Meta tags



not that important but good to
have it for every page




Author and Robots Tag



adding author
name as your name or company name will
get #1 position for your company's name


robot tag is something which would tell
what search engine can search your site what
page can be botted and which should be
omitted.


Quality ,Quantity and changing Content



good and more the better .Changing
content means updated content .




Avoid Dynamic pages



Html is the best for
search engine , dynamic pages with symbols
in the URL are often not indexed properly by
search engine


Search engine and Frames



it doesn’t go
good provide a alternative way to index your
page.



Site Map:

A good menu system is really a site map. A well constructed menu
system that is on each page and contains a link to very page on the
website is all you need.


http://www.xml
-
sitemaps.com/index.php


Site Themes:

All of the top 3 search engines look for site
themes or a common topic when they crawl a
website. If your site is about one specific topic
you will rank better than if you have more
than one theme or topic on your site. By
using similar keyword phrases in each page
the search engines will detect a theme this
will be to your advantage.


Site Design:

You may think, what does site design have to with search engine
optimization. Well if your website has a bad color scheme that is
hard to read, is not organized, is a cheesy looking site, then all
your site optimization has been a waste of time. Make your site
attractive to the viewer, make things easy to find, have you
graphic header and menu bar the same place on each page.

These things will keep your visitors on the site and bring them
back. A well optimized site with a high search engine results
position that is ugly and is hard find information on, will not
keep the visitors your optimization has brought to the site.

Use
W3C Link Checker

to make sure all your page links are
good.


Put doctype in all html page.

Use
The W3C Markup Validate Service

to verify that your pages
are Validate HTML or XHTML code.


Separate Content & Presentation:

Put all your presentation code into Cascading
Styles Sheets (CSS). This separates the
presentation from the content and makes
your html files up to 50% smaller. It is
reported that the search engine bots prefer
this and the more content you have compared
to presentation in your file, the better you get
rated. Read
why tables for markup are stupid

for an overview.