Secrets to Internet - Kcomm

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18 Νοε 2013 (πριν από 3 χρόνια και 10 μήνες)

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Sinan Kanatsiz

January 15, 2008






OCEN at The Pacific Club


www.kcomm.com/ocen2008.ppt

Summary of Today’s Presentation

-

Economic Landscape / Housing / Affects on Global Economy

-

Internet Marketing Forecast / Updated

-

How to put Internet Marketing to work for you

-

How to Make Search Engine Optimization work for you

-

How to Implement a Real Email Marketing Initiative

-

How to Implement FaceBook

-

How to Implement YouTube / Video E
-
Marketing

-

The Secrets to Internet Marketing

-

Orange County Sheriff’s Race / Technology and Law Enforcement



-

Today’s Facilitators Include:

-

Sinan Kanatsiz, Chairman & CEO, KCOMM

-

Jeff Cole, Director of YouTube Marketing, KCOMM

-

Bill Hunt, Candidate, Sheriff, Orange County


US Housing Update

Source: TCW, January 2008

US Housing Update

Source: TCW, January 2008

US Housing Update

Source: TCW, January 2008

US Housing Update

Source: Meta Group, 2007

Internet Marketing Forecast 2008

Source: Meta Group, 2007


US Video Game Advertising Spending


US Online Video Advertising Spending


Key Factors In Purchasing Decisions Online


US College Student Internet Usage


US Email Marketing Spending Growth


US Online Advertising Spending Growth


US Retail E
-
Commerce Holiday Season Sales


US Outdoor vs. Online Advertising Spending


Global Online Social Network Advertising Spending


US Outdoor Video Advertising Spending


Areas B2B Will Be Increasing Marketing Spending


Personal Information on the Internet


Social Media Users


Paid Search Advertising Revenues


US Video Game Advertising Spending

Source: eMarketer.com, 2008

US Online Video Advertising Spending

Source: eMarketer, 2008

Key Factors in Purchasing Decisions

Source: eMarketer, 2008

US College Internet Usage

Education Reform Initiative

Source: eMarketer, 2008

US Email Marketing Spending Growth

Source: eMarketer, 2008

US Online Advertising Spending Growth

Source: eMarketer, 2008

US Retail E
-
Commerce Holiday Season Sales

Source: eMarketer, 2008

Global Online Social Network Advertising

Source: eMarketer, 2008

US Outdoor Video Advertising Spending

New Mediums

Source: eMarketer, 2008

US Outdoor Video Advertising Spending

New Mediums

Source: eMarketer, 2008

Personal Information on the Internet

Source: eMarketer, 2008

Social Media Users

Source: eMarketer, 2008

Paid Search Advertising Revenues

Source: eMarketer, 2008

How to Put Together Your Own
Integrated Marketing Strategy

Source: Meta Group, 2007


Integrated Marketing Plan


Website


SEO


Email Marketing


Social Networking


YouTube Strategy / Online Video


Word of Mouth , Direct Mail, Trade Advertising, Media
Buying, TV, Broadcast


History of Search


First Generation
-

On Page (Meta and Title Data)


Second Generation


Off Page (Linking = Google)


Third Generation
-

Web 2.0 & User Driven Search

Elements of Search


On Page Recommendations


Off Page Recommendations


Site Wide Recommendations

Source: BusinessOnline, 2008

Search Engine Optimization in Practice


HTML Coding


Title, Meta keywords, and Meta description rewritten based on
keyword research


Keyword focused H1 tag



Textual Content


More keyword phrases in anchor text


More instances of keywords in content



Source: BusinessOnline, 2008

Search Engine Optimization in Practice

Source: KCOMM, 2008

On Page Recommendations


Have a
consistent
strategy of
producing new content that is
relevant to the keywords

that you
are targeting.


Developing an
educational channel

is a great way to increase your
credibility as well as your search
engine rankings.



Ex: User Rating
s


According to Yahoo, Adobe has over 20K links
to their Developer Center.

Source: BusinessOnline, 2008

Off Page Optimization Definition


Off
-
page SEO is the evaluation of linking structure and how it relates
to search engine rankings for specific keywords



Internal linking


How a site links within its own pages as well as the type of links
and anchor text used to create the links



External linking


Who a site links to and how they do so

Source: BusinessOnline, 2008

Internal Linking Recommendations

(continued)


Link to internal pages within
the main content sections of
your Web pages using
keyword specific links.



The more pages of your site
that link to any one page
within your site, the more
important that page is thought
to be.

Search Engine Land links to relevant content
using keyword specific phrases as links. This
helps both the page that the link exists on as
well as the page that it is linking to.

Source: BusinessOnline, 2008

External Linking

KCOMM Links to External Pages /
E
-
newsletters with Keyword Content


Demonstrate on Google

External Linking Recommendations

(continued)


Take Advantage of
Web 2.0 Technologies

to Make Interactive


Example: Wikipedia on Web 2.0:


Web 2.0
, a phrase coined by O'Reilly Media in 2004,[1] refers to a
perceived or proposed second generation of Web
-
based
services

such as social networking sites, wikis, communication
tools, and folksonomies

that emphasize online collaboration
and sharing among users.



Get Your Business Listed In Wikipedia if Possible


Source: BusinessOnline, 2008

Email Marketing in Practice



Run Live Demo at
www.gotcorp.com


How to build a campaign list


How to build an HTML email within the system


How to distribute your HTML


Reporting Benchmarks / Exporting Features


Email Marketing Systems: GotCorp.com / ExactTarget.com /
ConstantContact.com / iContact.com / myemma.com

Source: BusinessOnline, 2008

Social Networking in Practice

FaceBook Explosion



Run Live Demo at
www.facebook.com


Run Live Demo at
www.linkedin.com


How to build your own Social Site

Source: BusinessOnline, 2008

How Big is Social Networking?



YouTube Marketing / Video Strategy



YouTube Information and Facts


Transformation of Culture


Political Campaigning


CNN YouTube Presidential Debates


YouTube and Advertising


Advantages of YouTube


Jeff Cole Login to YouTube Demo


www.youtube.com/kcommtv


Integrated Marketing Strategy


Source: KCOMM, 2008

Metrics and Good Hosting


Source: KCOMM, 2008


Have 110% uptime


we recommend GoDaddy.com


Have best email technology / servers


Login to see stats/ metrics are critical: www.kcomm.com/stats

At The End, Non of it Matters

DOMSTAL uses minimal design to attract
customers


no one bites

Domstal’s 2008 Integrated Strategy

DOMSTAL uses three pumpkins, one with only
one eye, the other one traditionally carved,
yields many new customers!

Personal Integrity

Coaches & Mentors

Family

Education

Faith

Sinan Kanatsiz

Chairman & CEO

KCOMM &


the Internet Marketing Association

sinan@kanatsiz.com

www.kanatsiz.com

949.443.9300 tel.



www.kanatsiz.com/ocen2008.ppt