ONLINE SEARCH SUPER POWERS

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18 Νοε 2013 (πριν από 4 χρόνια και 1 μήνα)

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SUPER SEARCHER: ENHANCING YOUR
ONLINE SEARCH SUPER POWERS

Emily J. Hurst

Technology Coordinator

National Network of Libraries of Medicine

South Central Region


Where Searching Begins


“Most internet users start at a search engine when
looking for health information online.”
(Pew Internet and
American Life Project. Press Release. 2006)



http://www.pewinternet.org/Press
-
Releases/2006/Most
-
internet
-
users
-
start
-
at
-
a
-
search
-
engine
-
when
-
looking
-
for
-
health
-
information
-
online.aspx


Search Engine Popularity


“On any given day in early
2012, more than half of
adults using the internet use a
search engine (59%). ”
(Pew
Internet and American Life Project. Search
Engine Use 2012. 2012.)



http://www.pewinternet.org/
~/media//Files/Reports/201
2/PIP_Search_Engine_Use_20
12.pdf


Privacy and Searching


“Three
-
quarters
of search
users say collecting user
information to personalize
search results is not
okay”.
(Pew Internet and American Life Project.
Search Engine Use 2012. 2012.)



http://www.pewinternet.org/~/me
dia//Files/Reports/2012/PIP_Sea
rch_Engine_Use_2012.pdf





Results provided by comScore reports for June 2011. Based on a
total of 19,269 total searches (U.S. only).


Top 5 Search Providers

Google

63%

Yahoo!

20%

Bing

13%

AOL

1%

Ask.com

3%

Search Engines Then

Search Engines Now

Rev Your Search Engine


Pop the hood and
take a look around
the search engine.

Formula for Success


Complex and often
secret algorithms
determine which
parts of the Web
will be searched.

Result Overload


Results are ranked
based on several
factors (determined
by the search
algorithm).



Beware of information
overload.

SEO: What You Need to Know


S
earch
E
ngine
O
ptimization



Helps webpages move to
the top of the results list



Deigned to “fool” the system



Uses coding and/or writing
to help a page rank higher
in results

Two Search Engine Shell Games


http://blindsearch.fejus.com/

(Bing and Google Only)


http://blekko.com/ws/your+search+terms+/monte

(Bing, Google and Blekko)



Advanced Search Features

Google Search


http://www.google.com


http://www.google.com/advanced_search


Yahoo! Search


http://www.yahoo.com/

vs
http://search.yahoo.com/



Bing Search


http://www.bing.com



Warning! Result Overload

Google Results Tools


Basic search:


http://www.google.com



More Search Tools

New to You


Blekko


http://blekko.com/


http://blekko.com/ws/+/press
-
videos



Slashtag search



DuckDuckGo


http://duckduckgo.com/


Instant and zero click results


No tracking

Exercise Set I


Test your skills


Time to work on practice questions.


A link is provided to an online exercise set.

The “Deep Web”

The Invisible Web




Search engines cover
less than 20% of the
entire Web.

BREAK TIME

Image from Batman Animated Series from Warner Bros. Animation.

Scholarly Pursuits


Wolfram Alpha


http://www.wolframalpha.com/



Google Scholar


http://scholar.google.com/




Microsoft Academic Search


http://academic.research.microsoft.com/



Blast from the Past


Wayback machine


http://www.archive.org/



CyberCemetery


http://govinfo.library.unt.edu



Google Cache



http://www.google.com



Search using cache:URL


Media Searching


What types of media are commonly searched for?


Books/Print


Images


Video

Books/Print Search


Project Guttenberg


http://www.gutenberg.org/wi
ki/Main_Page



Google Book Search


http://books.google.com/



Small Demons


http://www.smalldemons.com




Image Search


Google Images


http://www.images.google.com



Picture This


Flickr


http://www.flickr.com



Flickr


The Commons


http://www.flickr.com/co
mmons/

Art Class


National Library of Medicine Digital Collections


http://collections.nlm.nih.gov/muradora/




National Gallery of Art Images (NGA Images)


https://images.nga.gov/


Just Press Play


YouTube


http://www.youtube.com



Vimeo


http://vimeo.com/


Watch and Learn


PBS Learning Media


http://www.pbslearningmedia.org/



C
-
SPAN Video Library


http://www.c
-
spanvideo.org/videoLibrary/



YouTube EDU


http://www.youtube.com/education




Exercise Set II


Test your skills


Time to work on practice questions.


A link is provided to an online exercise set.

Searching 2.0


Where will searching
take us next?

The New Normal


Data from 2009 shows Twitter growing as a
search resource.



http://searchengineland.com/twitter
-
does
-
19
-
billion
-
searches
-
per
-
month
-
39988


Real
-
Time Results


Twitter


http://www.search.twitter.com


http://www.twitjobsearch.com



http://topsy.com/



Social Media Search


SamePoint


http://www.samepoint.com
/



Reputation Management Search Engine



LinkedIn Today


http://www.linkedin.com/today
/


Updates from Twitter and posting on LinkedIn



Google+ Searching

Going Mobile


Top 5 Websites Accessed Over Mobile Phones (US)
January


September 2009


Google Search


Yahoo! Mail


Gmail


Weather Channel


Facebook



Data from the Nielsen Company


http://blog.nielsen.com/nielsenwire/online_mobile/top
-
mobile
-
phones
-
sites
-
and
-
brands
-
for
-
2009/


SMS Search Tools


Libraries using SMS for reference


http://bit.ly/c0QwFW



KGB


http://www.kgbanswers.com/




Cha
-
Cha


http://www.chacha.com/



Easy Interfaces


Mobile search interfaces
are streamlined to make
searching on the go easier.



Google Mobile Updated
2011


http://www.google.com



Yahoo Mobile


http://m.yahoo.com/search


Mobile Near You


Using phone’s GPS
search for information
near you.



Aloqa

App


http://www.aloqa.com/


Combines social and
local information in one
place


Mobile Visual Search


Google Goggles


http://www.google.com/
mobile/goggles

Goggles On!


Goggles searches for text
and images.


Seeing Things Differently



Augmented Reality


Use mobile device to scan
and find things around you


Robotvision and others


Search Nearby:


Tweets


Restaurants


Hotels


More



Seeing Things Differently

Exercise Set III


Test your skills


Time to work on practice questions.


A link is provided to an online exercise set.

Keeping Up: Resources


New Books


Sauers, Michael.
Searching 2.0
. 2009.



Devine, Jane and Francine Egger
-
Sider.
Going Beyond
Google: The Invisible Web in Learning and Teaching
.
2009.



Croft, Bruce, Donald Metzler and Trevor Strohman.
Search Engines: Information Retrieval in Practice
. 2009.


Search Engine Resources


Google


http://googleblog.blogspot.com/search/label/search


http://labs.google.com



Yahoo


http://research.yahoo.com/



Bing


http://www.bing.com/community/blogs/search/default
.aspx


Search Engine Resources


How Stuff Works:
http://computer.howstuffworks.com/internet/basics/
search
-
engine.htm




Search Engine Land:
http://searchengineland.com/



Tame the Web:
http://tametheweb.com/




Search Engine Watch:
http://searchenginewatch.com/


Search Engine Resources


INFOdocket



Gary Price:


http://infodocket.com/




Librarian of Fortune


Mary Ellen Bates:


http://www.batesinfo.com/Writing/Writing/LOFblog.ht
ml




Library Resources


Library Success Wiki:
http://www.libsuccess.org/index.php?title=Search_
Engines



Infopeople Search Tools Chart:
http://www.infopeople.org/search/chart.html



LITA blog:
http://litablog.org/



Questions

Contact

Emily J. Hurst

emily.hurst@exch.library.tmc.edu

Technology Coordinator

National Network of Libraries of Medicine,

South Central Region