INFO3140 Video Game Design

thickbugΛογισμικό & κατασκευή λογ/κού

28 Οκτ 2013 (πριν από 3 χρόνια και 10 μήνες)

100 εμφανίσεις

INFO3140


Video Game Design

Lecture 2

Unit 2


Game Research

Last Week Review

History
of Video Games

Different Game Genres

Different Gam Perspectives

Different
aspects of Game Design


But first…

We aren’t allowed to use my “
hendrikse.ca
” email
address. Please use my
Conestogac.on.ca

mailbox

Any questions for me?

Assignment 1


overview and discussion

Groups of 2 (or single)

Complete and hand in section 1 of Game Design
Template


this will flow for the whole term


Unit 2
-

Game Research

Unit Outcomes

Identify
the different items to research, sources and goals

Research
the licensed property

Research
the market

Explain
the different ways of distributing and marketing

Identify
different revenue streams

Describe
the process of
gamification

of application/software

Items to Research, Sources, and Goals

See the Game Design Document

Sources: Anything that is reliable

Other existing games

Reviews of existing games

Interviews with other Game Designers

Market Research Documents

Consumer Trend
Docments

Commentaries available from Game industry journalists

Your own gut feelings/intuition

Goal: to create a Game Design Document that is complete
and exciting

Licensed Property (1)

These are games based on an established license:

movies,

Comic book characters

Etc

Must get owner to authorize use prior to use

Why?

Why not?

Licensed Property (2)

Why?

Can sell new game based on consumers recollection or
goodwill generated from past titles

Might mitigate some risk of financial loss

Mass appeal



Its hard for a net
-
new idea/game to make break

even




Source: http://
www.igda.org
/articles/
dellarocca_ipsnatchers

Licensed Property (3)

Why Not?

Might have less money available, because licensing
fees ate up available budget

Fresh customers (possibly not catering to hard
-
core
gamers)

Much licensed property (comic, books, movies) very
linear, games not linear


Market Research

use
this data and analysis to uncover emerging needs
and consumer behaviors and explore video game and
PC game
trends

http://www.reportlinker.com/ci02073/Video
-
Game.html

http://
www.esrb.org
/about/video
-
game
-
industry
-
statistics.jsp

http://www.theesa.com/facts/pdfs/ESA_EF_2013.
pdf


Distribution and Marketing

Packaged software

Can be shared with friends

Can be re
-
sold

Digital/online distribution

Reduced inventory risks for publishers

Direct to consumer

Revenue Streams

Initial Game purchase

Additional/premium DLC

Used games/rentals

subscriptions

Micro
-
payments



http://www.gamesbrief.com/2013/08/pyramid
-
and
-
funnel
-
modelling
-
your
-
game
-
and
-
your
-
business
/


Gamifications

of Applications/Software (1)

is the use of game thinking and game mechanics in a
non
-
game context to engage users and solve
problems
.

Gamification

techniques strive to leverage people's
natural desires for competition, achievement, status,
self
-
expression, altruism, and closure
.

a powerful tool to engage employees, customers and
the public to change behaviors, develop skills and
drive innovation
.

Gamifications

of Applications/Software
(2)

Techniques

Providing rewards for users who accomplish specific tasks

Use progress bars to provide a clear picture of
beginning/middle/end

Use of virtual currency

Competition in order to encourage more participation

Adding fun and game
-
like elements to processes that “used
to be” boring

Gamification

Apps:

ReferralCandy

Justuno

Social Bribery

Incentify