Workshop TRIZ - InnoSupport

tentchoirΤεχνίτη Νοημοσύνη και Ρομποτική

15 Νοε 2013 (πριν από 3 χρόνια και 11 μήνες)

80 εμφανίσεις

TRIZ

ratio strategy & innovation consulting gmbh

A
-

1070 Vienna, Hermanngasse 3


Mag. Michael Dell, CMC





+43 /1/ 523 06 21
-

37

Fax

+43 /1/ 523 06 21
-

27

Mobile +43 /660/ 72846
-

40



md@ratio.at





www⹲.瑩t.慴

www. .at

2

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3

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„Grüß Gott“
-

Ratio


what is it?


It was established in 1958, being one of the oldest
European companies in this sector but …

… can we consider seniority an asset?



ratio strategy & innovation:

new product development,
product enhancement, innovation & technology strategies,
technology foresight, e
-

& m
-
business, semantic web & web
2.0.

8 employees


AT, DE, IT, SK. CEO: Mag. Michael Dell



Ratio Management: Human Resource Management

5 employees; Vienna
-
Innsbruck
-
Budapest
-
Verona.

www. .at

The keynote speaker

Mag. Michael DELL, CMC; * 31.07.1966

CEO at ratio strategy & innovation gmbh


Vienna University of Economics and Business

Vienna University of Music and Performing Arts




EU
-
BUNT Consultant (Business Development Using New Technologies)




International Certified Management Consultant (CMC)


Board member of the Austrian TRIZ competence centre
(
www.trizzentrum.at

)

Co
-
founder of CREACTOR


the creative reactor (
www.creactor.at

)

Member of the advisory board of the International Society for Professional Innovation Management (ISPIM)
(
www.ispim.org
)

Member of the advisory board of the
Austrian Expertgroup for Innovation and Technology Transfer

Board member of the Austrian competence network for bionics, biomimetics and biokybernetics
(
www.bionikforschung.at

)

Member of the advisory board of the

Austrian competence centre for Web2.0 and Semantic Web
(
www.sw2.at

)

Lecturer at: Danube University Krems, Campus02 Graz, Singapore Management University, …

Author of articles and scientific and practitioner papers



Innovation consultant since 1991

TRIZ since 1997




New Product Development


Product Enhancement


Innovation & Technology Strategies


Technology Foresight & Knowledge Management


e
-
commerce, m
-
commerce, Web 2.0 & Semantic Web



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... and yes, we even have customers ...

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Is it true that innovation is a gladiators fight in the arena of
global economy?



Why do only few gladiators survive, despite performing the
same actions and using the same weapons?



Who are the lions? Who is the public?



Is it thumbs up or thumps down for the actions performed in
the end?

Who makes the decision?

Why do we need a tool box for creativity?

©
pics: The Gladiator, Dreamworks

„Ave Caesar, morituri te salutant...“

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It will never work!


Mr Rossi will never accept it!


We’ve already tried but it doesn’t work / it’s too expensive!


All people do this! This is the way it has always been done!


It’s too expensive!


It’s not our problem. It’s our customer who has to deal with that!


It’s too complicated!


I’m a specialist in that field!


You can’t understand, because you’re not as experienced as me!


You should believe me, I know about that!


It doesn’t fall within the scope of our corporate strategy!


…..


…..


…..

Bullshit
-
Bingo

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innovation

new


product /

service/

process

improved

products /

services/

processes

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Always the same objective …

... Detecting the customer’s problem more quickly
than competitors.

Finding a better solution before than
competitors…

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YES but


don’t you think it all seems random???


YES but


what can we do, if this leads to nothing???

But…I’m creative!

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Sell a highlighter to the other group

for 300,
-

euros!!!



Don’t add anything,


don’t change its design,


and don’t lie!

Example: the highlighter

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creativity vs. age

age

creativity

12


14 y. o.

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erfinderischen

Problemlösens

erfinderischen


TRIZ
is the acronym for the Russian phrase “
Theory of
Inventive Problem Solving”

(
T
eoriya
R
esheniya
I
zobretatelskih
Z
adach): an empirical, systematic innovation
methodology.



TIPS
(
T
heory of
I
nventive
P
roblem
-
S
olving).



TRIZ


TIPS

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Research level

Symptoms and risks

Demand level

Ideas come from daily interaction with
customers.

There are limited possibilities for real
innovation, but risks are low.

Problem level

Customers must reach a compromise.

They’re not satisfied with the current
solution, but they manage it somehow.

There are possibilities to find near
-
to
-
market innovation, with medium risks.

Need level

This is the starting point for market
research.

High possibility for “break
-
through”
innovation, but risks are very high
(“innovation window”; MAYA).

Where innovation comes from?

???

???

Customer complains
and shouts.
Engineers find a
solution




Analysis of FUTURE
problems and their
solutions




“visionary jesters”



current






aim






???

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Solutions sometimes unexpectedly emerge while analysing a problem
in detail



Many problems have already been solved in other fields, but the
terminology used may be different



The solution of a contradiction is the difference between excellent
patents and “common” patents



Technology evolution obeys some rules and develops complying with
them


TRIZ is a tool for thinking, but not instead of thinking (G. Altshuller)

TRIZ


key elements

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Basic concepts of TRIZ


The aim is to reach the ideal design (even if it could never be 100%
achieved)



Contradictions HELP solve a problem



The innovation process can be performed in a systematic, structured
way



You can learn creativity



The ideal = useful functions / (useless functions + costs)

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Altshuller analysed a huge amount of patents (literature ranges
between 200,000 and 4 million patents) and translated them into “non
technical” language.



He realised that there are solutions similar to one another, leading to
the same basic problem (a contradiction) but belonging to different
technology fields and using different, thus “new” terminologies



He also realised that inventors always use alike strategies to find
solutions

Altshuller
´
s experience

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How to produce tinned stuffed peppers? First of all, remove stem and
seeds…but, unfortunately, peppers are not all the same size…



The invention (1968):



Place the pepper into a vacuum pack bag

--
> pressure increases

--
> the pepper splits (in its weakest point)


--
> pressure applies equally, also inside the vegetable


--
> pressure decreases rapidly


--
> the vegetable expels stem and seeds …

An example ...

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How to remove the shell from chestnuts (1982)



Some 10 years later: how to remove the shell from Norway lobsters and krill
(1990)



How to produce icing sugar from regular sugar?



Patent to clean air filters using rapid decompression (1998) ...



An example ...

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You’re right, peppers are not your business…



But we must disregard it and consider
the principle
implied in the solution
, not the solution itself!



Pepper = air filter


Principle: separating elements using rapid decompression



How to remove rust from an helicopter rotor blades?

Anyway…this is not our concern!

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TRIZ is a methodology to generate ideas, drafts and rough copies


You
won’t

get an engineering, ready
-
to
-
produce solution


Ideas need “polishing”

advantage:

many new ideas; not only “common” ideas; possibility to
solve contradictions


disadvantage:

you won’t be faster (but rather better!); there’s need for
novelty
-
oriented people

TRIZ: what it is and what it is not

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Genrich Altschuller, TRIZ inventor


He was born in 1926 in Russia


When he was 14, he invented an underwater swimming device


He was 16 when he filed his first patent


2nd World War: patent expert in the patent department of the Soviet


Navy


1946: hypothesis: human creativity could be helped, increased and


perhaps generated through a systematic methodology


Analysis of 200.000 patents: formulated the first inventive principles


In 1948 he made a proposal to Stalin: using his theory to make engineers more
productive


He was condemned to 25 years in the gulag in Siberia


He was reprieved in 1954


60s/70s: he further elaborated his theory (which use was still forbidden)


80s/90s: the Iron Curtain collapsed


TRIZ found its way through Europe, the
USA, Israel and Asia

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TRIZ is a methodology and a tool box BUT

it is also, and most importantly, a way of thinking



Our brains need some time to get used to apply TRIZ (but,
suddenly, they begin “trizzing” time and time again)



TRIZ is and uses its own language.

It’s not that complicated, but it must be learnt, practised
and applied!


The same happens when you should practise the foreign
language you’re trying to learn …

Learning TRIZ and living TRIZ

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general

vision

philosophy

methodology

solve problems

4
-
6 tools

Extensive knowledge of TRIZ

min. 5 days

min. 2 days

min. 1 day

How to teach TRIZ?

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Level 4: invention outside the borders of current technology


new generation of products; new constructive solution;


system changes

Level 5: new scientific knowledge


completely different from what already exists

Level 3:

substantial invention in technology


considerable improvement in existing system


or brand new system

Level 2:

small invention in existing system



improvements in the system, still subjected to


compromises (trade offs)

Level 1:

common, ordinary solutions


little improvements in existing system without


modifying it

32%

45%

18%

4%

1%

Invention levels

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39 engineering parameters

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The 40 inventive principles

28

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The contradiction matrix

29

I’d like to
improve one
parameter

But another parameter worsens

Suggestions

from the 40

inventive principles

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General information on system and surrounding environment

Using non
-
technical terminology, useful functions, structures, functioning,

environment



Identify resources

Substances (raw materials, waste, ...); fields (electricity, lighting, ...);

space (nesting, ...); time (parallel, non
-
parallel, ...);

functional resources (chemical repulsion, ...); information (sound, smell, ...)



What shall we do?

Desired improvements? Is the current situation a problem, to whom and why?

Problems and disadvantages; history of the problem; other problems



To what extent is it possible to modify the existing system?




Criteria to select ideas



“get rid” of already existing ideas

The questionnaire on innovative
environment (Innovation check list; ISQ)

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The principle of “the ideal”

The ideal

=





useful functions






Max.







useless functions + costs


Ways to reach “the ideal”



6 steps to “the ideal”:


1. Deleting useless or unnecessary functions, and auxiliary functions

2. Deleting parts

3. Identifying possibilities for “self
-
service” and “DIY”

4. Substituting parts, components of the system or the system itself

5. Modifying the operating principle

6. Using existing resources

Akzeptiere das
gegenwärtige
Design
Erhöhe den Zähler
durch Verbesserung
der wichtigsten
Funktionen
Eliminiere un
-
nötige Funktionen
um den Nenner
zu verkleinern
Kombiniere Subsysteme
vergrößere so den
Zähler und/oder ver
-
kleinere den Nenner
Erhöhe den Zähler
schneller als den
Nenner
Akzeptiere das
gegenwärtige
Design
Erhöhe den Zähler
durch Verbesserung
der wichtigsten
Funktionen
Eliminiere un
-
nötige Funktionen
um den Nenner
zu verkleinern
Kombiniere Subsysteme
vergrößere so den
Zähler und/oder ver
-
kleinere den Nenner
Erhöhe den Zähler
schneller als den
Nenner
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Is it science fiction?

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A mental game helping to solve problems:

each resource is given many dwarfs, who will strive to solve our problem …



Dwarfs can also use weapons or other tools …



Similar to: synectics


in which you think you are the product yourself …

The dwarfs model

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How to use the dwarfs model

How may I help them

using

[element from the list]

to solve the problem?

= briefing for further research

interne Ressourcen
externe Ressourcen
beherrschbare Ressourcen
nicht-beherrschbare Ressourcen
Ressourcen
Supersysteme















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1.
Evolution in stages, technology lifecycle


2.
Evolution tending to increase “the ideal”


3.
Non
-
uniform development of elements in a system


4.
Evolution tending to increase dynamism and verifiability


5.
“Importing” elements from unexplored fields


6.
Increasing complexity


followed by a very straightforward system


7.
Evolution through coordination and its contrary (elements, actions…)


8.
Evolution towards “micro”


9.
Evolution towards the use of fields


10.
Evolution towards reducing human involvement


Rules of technology evolution

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7 evolution rules

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