Top Hat Apps

tearfuloilΚινητά – Ασύρματες Τεχνολογίες

10 Δεκ 2013 (πριν από 3 χρόνια και 8 μήνες)

86 εμφανίσεις

Top Hat Apps

Business Overview

June 2011

The Opportunity

The burgeoning tablet market


buoyed by the iPad


really started to take shape in 2010.
According to a new report from eMarketer, tablet sales are expected to increase more than 400%
by 2012.


eMarketer estimates that more than 81.3 million tablets will be sold in 2012, up from the
estimated 15.7 million units sold worldwide in 2010. Much of that growth, like the entire tablet
boom, is expected to be fueled by the iPad.















eMarketer estimates that the iPad currently represents 85% of tablet sales in 2010, and while the
firm believes Apple’s marketshare will dip in the coming 24 months, it will continue to lead the
category.

The report suggests that in 2012, the iPad could sell more than 56.1 million units and represent
69% of total tablet sales.



These are bold predictions, especially as competitors line up to take Apple head
-
on in the space.
Still, with the rapid adoption that the iPad is already seeing across a variety of different industries,
the iOS app ecosystem could conceivably remain a big draw.


The study also estimates that the tablet boom will continue to expand worldwide. eMarketer
estimates that 62% of tablet sales in 2010 are from the U.S. By 2012, that share is expected to
drop to 50%




China

Overview

Top Hat plans to build a global network of mobile
gamers and then monetise this audience.


It will offer tools, services to developers to

Build a global games channel.


A Top Hat profile is portable between apps and

Cross platform (similar to a Mii on Nintendo Wii)

Strategy



The company is building tools and engines that allow applicattions to be developed and deployed at low cost. It will use thes
e e
ngines to work with
3
rd

party developers to build a global games channel.


Phase #1

Develop the tool set, API

Work with developers on a fee basis


a typical game is commissioned for $2000

Build the audience


Target 1m Players



Phase #2

Publish the tools

Release the tools to developers for free


Target 10m Players


Phase #3

Montetise the audience

Gaming, competitions, virtual currency

Revenue share with developers


Target 100m Players




Tools

The company has invested in a series of development tools to enable the rapid development of applications by non
-
programmers


This can be compared to the Flash Engine from Adobe that was used to create rich media apps for the web. The componenst are a
s
follows. At present these tools are beign used exclusively in
-
house but will be released free of charge to developers.


Content Creation Tool.


The content creation tool allows a designer to create a page layout for an application or a game


Web Services API

The web services API delivers a series of web/database driven XML API's that



Run Time Engine



Create a Top Hat

Please Enter your Details

Password

Log In

Email

Your Name

Universal Services


Registration


Login


Profile


Virtual Currency


Chat


Bet Management


RNG


Billing

Create a Top Hat

Please Enter your Details

Password

Log In

Email

Your Name

Portfolio

Casino


Classic Games


Adventure Games


Magazines


Kids Books

Winga Mobile Objectives


Harvest username email addresses


Tutorial to allow people to play for fun


Betting Interface


HTML 5 ( Android , Iphone, Ipad)


Native App (Iphone, Ipad)


Note the launching of an app with real gaming is subject
to Apple delays

CasinoTV

The casino product is a virtual currency driven play for fun. This means that the
product is fully legal in all juristictions and compatible with Apples gaming policy
for the App Store. The product features



Roulette


Blackjack


Slots


Baccarat


A Phase #1 version was released (Roulette only) is being downloaded by 500 people
per day. Future versions will introduce



Multiplaye
r


players will be able to choose a table and then play
alongside other players


with Chat etc


Virtual Chips



players can purcchase virtual Chips to enter live dealer
rooms


Live Dealer Rooms



we will introduce a live Casino experience


Play for Real
. The company will work with existing licensed partners in
legal territories to offer a play for real money experience. The company
currently has a deal in UK and Italy and will launch this in Q3 2011








Developer Portfolio


Web4Pro


Ukraine


Casino Portfolio


Roulette, Slots, Poker, Blackjack


Facebook Viewer


Magazine Viewer


Tuvinh IWM Ltd


China


Chinese Multiplayer Classic Games


Mahjong, Chess, Go , Reversi


Anko Software


Russia


Game editor, Scripting Language


Presenter Profiles

Streams Live Show

No interactivity.


User must register

to view stream

Change to


leaderboard

Change to Male

Croupier

Redraw to match cloth in

studio

Video (need x 36)

Need 10 of these.


You win big, you lose big


You lose 1
-
5 chips, you win 1
-
5 chips


Play for Real

Play for Fun

Watch
TV

Email
Show

Email
Show

My
account

Welcome David Wainwright


your balance is 1,000 euros