What is content?

tansygoobertownInternet και Εφαρμογές Web

8 Δεκ 2013 (πριν από 3 χρόνια και 7 μήνες)

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APLAWS Content Management System


What is content?



Content is a resource



Content

-
articles

-
reports

-
pictures

-
audio

-
email



Call each of these a content item

APLAWS Content Management System


What is content management?



Create the content


Store the content


Retrieve the content


Publish the content


Archive the content


Manage the content end
-

to
-

end


APLAWS Content Management System


What is content management?



Create content


Need systems to manage content


Authors
-

write and produce content


Update and change content
-

editors


Describe the content
-

meta data



Keep track of the changes


Display the content in the right format


Share the content with others

APLAWS Content Management System


What is a Content Management System?



Stores the content in a database


Templates are separate from the content


Set of editing tools


Workflow can be set up between authors, editors and publishers


APLAWS Content Management System


What can a CMS do?



Enable self
-
service


Produce consistency


Avoid web publishing chaos


Help show relationships between content


Provide powerful site administration tools


Enable same content to be published differently


Allow a site to grow in size more effectively


Keep track of changes


Display different content to different people

APLAWS Content Management System


APLAWS CMS



Accessible Personalised Local Authority Web Sites


Open Source


Pathfinder Project


Partners
-

London Boroughs of Camden, Newham, Lewisham, Bromley,
Harrow, RNIB, Age Concern, Sun Microsystems, Oracle, Red Hat Linux


APLAWS Content Management System


APLAWS Workstreams



Content Management


Information Architecture


Meta Data


Usability and accessibility

APLAWS Content Management System


Information Architecture



Survey of all London Boroughs Web Sites


Some with common architecture
-

but not all


Over 500 differently described links


Home page
-

5
-

50+ links


Different ways to describe things
-



-

jobs, vacancies, employment


Consistent top level navigation

APLAWS Content Management System


Information Architecture



A
-

Z of local authority services


Category list


Top level set of categories


Common elements on a page

-

latest page update

-

owner of page

-

privacy, disclaimer, copyright


Common set of URL’s
-

eg www.yourcouncil.gov.uk/housing

APLAWS Content Management System


Meta Data



e
-
GMS
-

e
-
Government Metadata Standard


e
-
GMF
-

e
-
Government Metadata Framework


meta data
-

key elements to describe content


APLAWS metadata list


Use of category list and metadata


APLAWS has a metadata tool


7
-

9 key elements


CMS
-

automate meta data

APLAWS Content Management System


Accessibility and Usability



e
-
GIF
-

e
-
Government Interoperability Framework


Accessible web sites


Sites that are easy to use


Make site accessible
-

easier for everyone


Use of Templates


XML and XSL
-

create text only version…

…but the graphic version is also accessible


Research
-

elderly people in Camden


visually impaired users in Bromley and Newham

APLAWS Content Management System


Creating a business case



May have 100 html pages
-

may have 1m


CMS
-

easier to increase size


Will cost money


Potential long term savings


Users and staff


In Newham, looked at current method
-

lots of staff going on html
authoring courses
-

10k over 1 year. How effective?


Lot of money going to ‘design’ which wasn’t corporate


Work out savings if staff save 15, 30, 60 mins a week


Compare costs of user of web, letter, phone call, face to face


CMS = higher set up costs, lower running costs


reduce risk

APLAWS Content Management System


Implementation



Cultural change



information strategy


corporate standards and guidelines


govt guidelines


content plan


teams of people?



Technical culture of the organisation?



APLAWS Content Management System


Lessons …!



One year is a short time in IT development…


user evaluation


different way of working
-

costs of web production identified


evaluation of pathfinders?


What happens next to the products?


Its not all about technology
-

describing and organising content

APLAWS Content Management System


Potential...



Council tax online?


Creating online communities


Enabling community publishing


Showing relationships
-

library catalogue and community info


Get the users involved from the start = free consultancy


Enable effective publishing for non
-
technical authors


Share data more effectively across organisations


Share data more effectively within organisations


Share and capture data more effectively between users and organisations..

APLAWS Content Management System


Resources



www.aplaws.org


www.stoke.gov.uk


www.lgolpathfinder.gov.uk/