Web 2.0 & Social Media

tansygoobertownInternet και Εφαρμογές Web

8 Δεκ 2013 (πριν από 3 χρόνια και 11 μήνες)

87 εμφανίσεις

IPAC June 17
th

Web 2.0 & Social Media

Public Health Agency of Canada

2

Thousands of years of

One Way
Communication

Web 2.0 + Social Media make

Multi
-
Way
possible

Public Health Agency of Canada

3

Public Health Agency of Canada

4

Public Health Agency of Canada

(PHAC)


Created in May 2004


Protect the health and safety of Cdns.


Collaborative approach to support the health
care system


Focus on diseases
-

chronic and infectious


Responding to health emergencies


Established role of Chief Public Health
Officer


Public Health Agency of Canada

5

The beginning



Main Web site inherited in 2004 from Health Canada



Canadian Health Network



No Intranet



Some Extranet sites



Web management and infrastructure Issues



Risk Communications impact


Public Health Agency of Canada

6

CONTENT ISSUES

Public Health Agency of Canada

7

What was needed


A Web vision



Web Governance and coordination



Health Portfolio harmonization



Agency
-
wide collaboration



Address infrastructure risks


Public Health Agency of Canada

8

Process and Influences



Research


POR, Visitor Patter Analysis


Government Policy (Comms, TBS,PWGSC, PCO etc.)


Other similar strategies


Common Look and Feel 2.0


CHN decision


Consultations (internal & external, program & execs)


5 yr. Strategic Plan


Outreach & Branding initiatives


Health Portfolio Web Coordination Committee




Public Health Agency of Canada

9

And… the Web world is changing

Web 1.0


Eyeballs


Microsoft Encarta


Personal Web sites


CMS


Directories


Instant Messenger

Web 2.0


Hands


Wikipedia


Blogging


Wikis


Tagging


Twitter

ONE WAY

CONVERSATION

MULTI
-
WAY

CONVERSATION

Public Health Agency of Canada

10

Step One



Established Web Governance with Communications



Establish PHAC Web Steering Committee



Support for health portfolio harmonization process



Approve in principle moving to a CMS



Develop a PHAC Web strategy


Public Health Agency of Canada

11

Web Strategy Approach



Consult Widely


Engage the Web Steering Committee


Speak with other departments


Explore other public health sites


Research the Web site


Champions at senior levels a must


Public Health Agency of Canada

12

Key consultation questions


Who do we want to reach?



What do we want to achieve?



What is level of importance for identified
audiences?



What is the “information mandate” for PHAC?



How should we reflect Web trends, and use
new technologies, such as social media?

Public Health Agency of Canada

13

The PHAC Web Strategy


Goals


User driven site


Key audiences


Public health professionals, Stakeholders, People


Outlined priority information areas


Address content development challenges


Implement a Content Management System


Define role of extranets, specialized sites, the
intranet, regional Web presence,


PHAC Web in emergencies and health crises.


Enhance Web 2.0 approaches


social media, interactivity, and multimedia


Public Health Agency of Canada

14

What

is Web 2.0 & Social Media

Public Health Agency of Canada

15

How

is Social Media used ?

Public Health Agency of Canada

16

HOW
can an organization use “it”

?

Public Health Agency of Canada

17

Challenges in the public sector


Risk adverse


Slow with change


Policies & processes


Information control


Human resources


Standards and guidelines


Technical infrastructure


Official languages


Governance


Security and legal aspects




Public Health Agency of Canada

18

What

we’re moving towards



a.
Monitoring the conversation

b.
Participation in the conversation

c.
Initiating the conversation

d.
Sharing content

e.
Including social media in “all”

marketing/communications initiatives

Public Health Agency of Canada

19

a. Monitoring the conversation

Public Health Agency of Canada

20


b. Participation in the conversation


Public Health Agency of Canada

21

c. initiating conversation

Public Health Agency of Canada

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c. sharing content

Public Health Agency of Canada

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c. sharing content

Public Health Agency of Canada

24

d. social media in “all” initiatives

Public Health Agency of Canada

25

What has been done at PHAC


Received buy
-
in


Approved Strategy


Governance


Policies & processes


Blog policy


Human Resources


New Job Descriptions


Communications


Marketing


Publishing


PR


IM/IT


Budgets


short and long term

Public Health Agency of Canada

26

Public Health Agency of Canada

27

Toolbox

Public Health Agency of Canada

28

Baby Steps…

1.
Social Media Monitoring
(& participation strategy)


2.
Public Health Online

(
Subscription System)


3.
Create Dialogue
(Comments feature on every page)


Public Health Agency of Canada

29

Social Media Monitoring

Public Health Agency of Canada

30

Public Health Agency of Canada

31

Public Health Online

Subscription System

Public Health Agency of Canada

32

Create dialogue

Public Health Agency of Canada

33

Public Health Agency of Canada

34

Why
? It’s HERE!!!

Public Health Agency of Canada

35

Examples


blogs

www.citizenvoices.gg.ca

blog.privcom.gc.ca

Public Health Agency of Canada

36

Examples


bloggers UK

blogs.fco.gov.uk

Public Health Agency of Canada

37

Examples


PMO on YouTube

www.youtube.com/user/pmocpm

Public Health Agency of Canada

38

Examples


social marketing

www.flickoff.org

www.abovetheinfluence.com

Public Health Agency of Canada

39

Examples


social marketing

www.stupid.ca

www.thatguy.com