Local Adaptation free for the countries

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8 Δεκ 2013 (πριν από 4 χρόνια και 24 μέρες)

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OREO Program

One Product Offer Presentation Step1

Project Presentation


David BERGIER


June 2012

Schneider Electric

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PMO


OREOProgram

OREO Program=

One REferential Optimization

Schneider Electric

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OREOProgram

One Referential

list of Projects

One Solution Referential

One Product Offer Presentation

One Download

One Knowledge base

One Product Substitution

Schneider Electric

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OREOProgram

What is One Referential ?

Once the global
content

is translated, it’s hosted only
once in the global system

We don’t spend efforts in
deployment anymore

We gain speed & web efficiency

One
application

by Offer type

We install new
applications

& releases only once
onto 1 website (link to One Domain)

Schneider Electric

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OREOProgram

One Referential objectives

Enable content creation

at
the very source


Enable

global offer
web content ready for
publication

Fast

Allow exposure of
Offer
services to multiple
front office

applications
(Root Portal, BFO,
Specific Portals,…)

Open

Allow full
Cross
referencing of Offer
Information

: Product,
Solutions, services, ...

Flexible

Schneider Electric

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OREOProgram

Relevant global content
management systems

Part of the back office will be renewed
within One Domain or One
Referential programs

Web
editorial

Partner
locator

Offer
presenta
-
tion

Documents

Solutions
content

Frequently
asked
questions

Product

Substitution

News

One
Referential
scope

One Domain / One Referential philosophy


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6

10

One Domain Interface

1 single website with standardized and evolutive layouts
ruled by clear guidelines for global / local mix

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1

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5

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One
Domain

One
Referential

Schneider Electric

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OREOProgram

One Referential

Business Benefits

For All

Clear Global / local
deployment guidelines &
processes

For Businesses


Ease deployment of offer
content


Global vision of what offer
content, online support
content and document are
published in which country

For Clusters


Be aware when changes
happen on offer content


Automatic deployment of
global content after
translation process and
review

Schneider Electric

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OREOProgram

One Product Offer Presentation

Range datasheets

Graphical Configurators

Selectors

Product datasheets

Navigation

Documents

On the back office,

All integrated in one
place

On the front office,

Interface is connected
to « live » data

The product offer is
up
to date

on all the
country sites !


Schneider Electric

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OREOProgram

Project

Schneider Electric

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OREOProgram

Introduction / Context


The main aims of this project are the ones of


Global Web Strategy of Schneider Electric
: Centralize, globalize, harmonize
the management of web content for more efficiency and a consistent image.


OREO Program
: Restructure the systems and processes to create real
referential and simplify/accelerate the Deployment.



Several important points led to launch this project in OREO


Complexity and time to deploy globally a new/updated offer (global and
local)


Several versions of FO features (v1, static v1, v2, SNBDB, …)


Inconsistency of content between several web sites



Schneider Electric

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OREOProgram

Project objectives


Have a single referential for Product Offer content management


Management of all Product Offer elements ( offer navigation / products ranges
presentations / product selectors & datasheets / pictures and technical
documentation) in the same system


Contribution at the very source by the Business Owners (BUs)


Administration diminution for Countries


Translation management in the same system and format



Publish fast/easy/reliable on all sites (B2B + intranet + …)



Direct involvement of BUs in localization process definition


Provide in the same flow all Offer information to several Front
-
Offices


Automatic replication of changes on all sites (avoid n versions of content)


Reduce/Avoid Web mastering & technical actions to publish changes on Country
sites.


Easy and stable publication process to reduce technical support needs.


Harmonization of look and feel of Product Offer Information on SE web sites

Schneider Electric

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OREOProgram

Project
Steps


Step 1:


Management of Range Datasheets content in OPS


Management of Offer Navigation (Publication Pyramid and Filtering) in OPS


Product Offer content delivered by web services to FO application via BSL


Front
-
Office features + Search development




Step 2:

Re
-
factoring of eCatalogue Application (Product Selectors + Product
Datasheets)


Usage of an Intermediate publication database and layer (BSL)


U
sage of web
-
services to deliver data instead of Xmedia file
-
packaging to Web Sites
and other Systems


Re
-
factoring of current eCatalogue




Step 3:

Evolution of Product Offer Presentation on the web


Possibility to make major evolutions in the presentation of the Offer thanks to the
flexible/evolutive/scalable system


Useability tests, …

Schneider Electric

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OREOProgram


STORE 1
-

Product Datasheets List


Definition
: Detailed technical data of

a Product Reference


STORE 3
-

Product selector


Definition
: List of criteria to select

Product References


STORE 4
-

Advanced Configurator



OFFER NAVIGATION


Definition: Way to access to overall

information of an Offer


STORE 0
-

Range datasheet


Definition
: Marketing overview and

presentation of a range of products


OFFER NAVIGATION


Definition: Way to access to overall

information of an Offer


STORE 0
-

Range datasheet


Definition
: Marketing overview and

presentation of a range of products



STORE 1
-

Product Datasheet List


Definition
: Detailed technical data

of a product reference


STORE 3
-

Product selector


Definition
: List of criteria to select

Product References


STORE 4
-

Advanced Configurator


Project Scope

Products Offer Presentation Elements / Systems

Reminder
: STORE

=
STandardised Offer Rich prEsentation


Current situation


Target solution


Schneider Electric

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OREOProgram

Search Engine Optimization


Main business objectives & web business objectives:


Increase the visibility of SE Product Offer in the external search engines
results with natural referencing


Reach some quality standards and web best practices.



Each Category, Subcategory and Range page has a static, unique, not
to complex or to long URL, to improve SEO of each page (URL
automatically generated by the system)



The content of the web pages will be automatically used also for SEO
as Metadata.



BUs will provide rich content to improve the rank on Search engines (
Google…) and the countries will only have to translate (and localize if
needed) this content to get benefits on Search Engines

Schneider Electric

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OREOProgram

Derivation Rules

Schneider Electric

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OREOProgram

No Local Adaptation allowed
:

the content is global and delivered by BU global team. Only the translation is allowed.

Local Adaptation with permission/ validation by BU:


in case of a country wants to adapt the global content, it needs to contact the global
BU representative to allow/validate the requested changes.

Local Adaptation free for the countries:


all countries benefit of Global BUs efforts, but can adapt the global content by default
(= remove global content, adapt global content, add local content).

Derivation rules


The global strategy is to harmonize the content related to the Offer.


By default, all the countries will benefit of all global content for the
Range Datasheets corresponding to the scoped offer.



The content of the Range Datasheet will be categorised with derivation
rules:


Schneider Electric

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OREOProgram

For local languages (all except FR/EN)


Full Local

RDS Element/Field

Derivation Rule

FILTERS

= attributes used for Filtering [Business(es),
Application(s), Product category(ies), Product range]

No Local adaptation allowed

PUBLICATION PYRAMID
: Place(s) of the range inside the
Publication Tree

No Local adaptation allowed

Range ID

No Local adaptation allowed

Range Name

Local adaptation free for the countries

Short Description

Local adaptation free for the countries

Long Description

Local adaptation free for the countries

Main picture

No Local adaptation allowed

Secondary pictures / associated media

Local adaptation free for the countries

Description

Local adaptation free for the countries

Benefits

Local adaptation with permission/
validation by BU

Applications/Solutions

Local adaptation with permission/
validation by BU

Discovery / Links to other Ranges

Local adaptation free for the countries

Promotion information (media, links, … )*

Local adaptation free for the countries

Product selector

No Local adaptation allowed

Schneider Electric

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OREOProgram

Description


Range name

Long Description

Product selector (reduced to scoped references)

Main
Image
(Range/
Product)

Promotion information (media, links, … )

Description

Benefits

Discovery / Links to other Ranges

+ Media Area:

Video, 3D,
photo gallery

No Local
adaptation
allowed

Local adaptation
with permission/
validation by BU

Local adaptation
free for the
countries

Application / Solution

2
nd

page

Filters values to access to the Range datasheet

Schneider Electric

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OREOProgram

Example of a process applying the
derivation rules

1.
Global BU produces the content for a new RDS and contributes the
content inside the Offer content management system (= OPS):


Content fields


Attached pictures and media


Place inside the Publication Pyramid


Value for filtering (got from a proposed list)


Selection of other related Ranges

2.
Global BU selects the targeted countries (= where the offer is
commercialized) for the RDS publication

3.
Country team is aware
(notification procedure to be confirmed)

about
the content availability of a new global RDS

4.
Country team can edit to the adaptable fields of RDS (green colour)

5.
Country team ask the permission/validation to the global team for
adaptations of non
-
adaptable fields (yellow colour)

Schneider Electric

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OREOProgram

Back Office

Schneider Electric

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OREOProgram

OPS: Product Offer elements
management


Offer Navigation: Categories & Subcategories containing Ranges


Managed globally by BUs


Translated by Countries



Ranges attributes & filters: Business, Application, Range commercial
name, Brand, Commercial Status


Managed globally by BUs


Translated by Countries (if needed)



Range Datasheet: Range presentation elements, texts, pictures, …


Global content delivered by BUs


Translated and/or localized by Countries (following Derivation rules)

Schneider Electric

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OREOProgram

OPS new modules


Global BU can:


Manage Range attributes and filters and commercial status for countries
with Export/Import of excel files


Manage Range Datasheet global content in a new and easy editor screen
(also possible with Export/Import of excel files)


Manage Offer Navigation with Export/Import of excel files



Countries can:


Manage Range Datasheet content in a new and easy editor screen (also
possible with Export/Import of excel files)


Manage translations of Offer Navigation labels and descriptions with
Export/Import of excel files


Manage translations of Filters with Export/Import of excel files

Schneider Electric

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OREOProgram

OPS module: Export/Import of excel files

Schneider Electric

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OREOProgram

OPS module: RDS editor screen

Possibility to see
the Global content
in English as
reference

Global unique offer
structure
(EDMS+OPS)

Text, Text area
fields to manage
RDS content

Several tabs
to manage
content

Schneider Electric

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OREOProgram

Front Office

Schneider Electric

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OREOProgram

Front
-
Office evolutions


Light evolutions in the Product Offer Presentation in terms of
functionalities or look and feel:


Landing pages:


One editorial landing page per Business


Main landing page 100% focused on presenting Product Offer



For all pages:


Accessibility & SEO improvements


Description addition for all Offer structure levels


Clear and simple URLs (using transliteration for non
-
Latin alphabets)



For the RDS:


More content displayed on the 1st page (shared space between Range
Presentation and Product Selector)


Picture Gallery

Schneider Electric

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OREOProgram

Business Landing pages

(Managed in TeamSite/LiveSite
-

not the final version)

Banner to promote launches
or picture illustrating the
business


Text to explain to
customers what
SE does for this
Business

Link to Product
Offer part

News

Schneider Electric

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OREOProgram

Product Offer Landing page

5 columns 100%
focused on
Product Offer

Global Offer hierarchy
shared by all countries
managed by Global BU
teams in OPS

Schneider Electric

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OREOProgram

Category
(= Strategic product family)

Picture +
Description to
illustrate the
Category

Clear URL

Schneider Electric

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OREOProgram

Subcategory
(= Family)

Picture +
Description to
illustrate the
Subcategory

Clear URL

Schneider Electric

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OREOProgram

New Range Datasheet

Range Datasheet
content coming
from OPS

Additional content tabs
with content from OPS
eCatalogue

Download Center,
Product Configurator,
etc.

Schneider Electric

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OREOProgram

New Picture
gallery with
pictures coming
from EDMS

New Range Datasheet

Schneider Electric

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OREOProgram

Appendices:

Schneider Electric

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OREOProgram

Project & Application Architecture


Schneider Electric

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OREOProgram

Organization to go to
GO LIVE milestone

SEO & Statistics

I.Ponsolle

L. Farrugia

N. Frances

OREO Program manager

L. Vidal

OREO Project manager

D. Bergier

WEB Architecture & Dev.

R. Blackburn

Infrastructure

Y. Martelle

PMO

M.A. Langlet

OPS Application Management

Sam Hellstrom

Magnus Pettersson

Offer

Information

Adm.

Marie
-
José BARAULT

Deployment

K. Bakke

B. Kopczynska

Countries
PDM

Application Architect

B. Bras

Global Search impact

Regis Croy + Mphasis

Web & Global

Qualification

K. McMahon

Web design &

Development

Web front:


Angelina McKiernan (WP)


Sean Donohue (TL)

Chris Smith (WD)

Denis Rousseau (Stats)

OPS/SCMS Qualification

OIM team

D. Bergier

Migration

OIM team

K. Bakke

OPS/SCMS Development

Franck Gaspoz

Baptiste Guillamet

BSL Qualification

D. Bergier

OIM team

BSL Development

Edifixio

Process Updates

D. Bergier

MJ. Barault

B. Lomba

Schneider Electric

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OREOProgram

Actions to be done by WSO

for Russia (Pilot)

Target: 15 June 2012

Schneider Electric

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OREOProgram

B8: TeamSite RDS Extract: Mantis ticket Request

+ Communication to WSO (to log RDS changes)


WSO will have to log all RDS changes during the project phase:


File: DEP_Scoping_One POP Step1_v*.xls


Tab: “11_RDS update log (WSO)”


Info to complete:


Business of the updated Range


Range Id of the updated Range


Date of the modification


List of updated fields



Business

Range ID

Last modification date

Updated fields

Automation & Control

511

2012
-
03
-
16

Additional Pictures + Benefits

Schneider Electric

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OREOProgram

B14: Indicate Offer Navigation nodes for Ranges not
existing on Global Offer Navigation


Why: Some ranges are not listed in Global Offer Navigation. They need to be
listed and the country needs to specify in which Category/Subcategory they
should be presented



What: Specify the right Category/Subcategory in which they should be
presented. This follow the action B13



How:


File: DEP_Scoping_One POP Step1_v*.xls


Tab:“12_Local Ranges (WSO)”


Select the right “Category/Subcategory” in column F and its translation in column H


If you don’t find the right “Category/Subcategory”


please select in column F “None of existing Category/Subcategory”


specify (in English) in column G the Category and Subcategory to be created


write its translation in local language in column H


A comment can be added in column I

Schneider Electric

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OREOProgram

B15: Indicate RDS including local
pictures to be migrated


Why: The pictures used in the RDS (Main picture and Additional pictures in
Picture Gallery) will now come from EDMS. Global pictures will be migrating by
project team. Other pictures needing to be migrated have to be listed.



What: WSO needs to list


all Range Datasheets for which local additional pictures have been used on TeamSite
and the country would like to keep instead of global ones, and so migrate to EDMS.


local Range Datasheets for which the main and additional pictures will have to be
migrated to EDMS

(this You can copy
-
paste from sheet:
12_Local Ranges (WSO)



If sheet “
12_Local Ranges (WSO
) is empty, run MACRO:



File: DEP_Scoping_One POP Step1_v*.xls


Tab:“7_Macro_Launch (PDM)”


Click on button #9


Wait the macro to be completed

Range ID
Range Name
Nb of local pictures
Link on country site
511
Osisense XU
2
http://www.schneider-electric.ru/sites/russia/ru/products-services/automation-control/products-offer/range-
presentation.page?c_filepath=/templatedata/Offer_Presentation/3_Range_Datasheet/data/ru/local/automatio
n_and_control/osisense_xu.xml
Schneider Electric

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OREOProgram

B19: Validation/Completion translations of
Navigation pyramid labels


Why: The global Offer Navigation needs to be translated. For countries using
Offer v2, it is possible to automatically retrieve part of the translations from
current Offer v2 CSV files



What: Validating or completing translations automatically retrieve.



How:


File: DEP_Scoping_One POP Step1_v*.xls


Tab:“6_Nav Pyramid translation (PDM)”


Validate available translations of Navigation pyramid labels in column G:


select “Yes” if translation is OK and can be migrated to OPS


select “No” if translation needs to be updated, and put the updated translation
into column H.


When translations are missing (= #N/A in column G) and that the category or
subcategory is applicable (= including ranges with status Commercialized or Legacy)


select “No” in column G


put the the right translation into column H, when applicable