Amre Youssef, Director of Publishing Technology ... - IDEAlliance

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8 Δεκ 2013 (πριν από 3 χρόνια και 6 μήνες)

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We Read America

Hearst Magazines

Building the

Prepress
-
Printer
-
Publisher
-
Paper

Supply Chain Infrastructure


February 13, 2003

Amre Youssef

Director of Publishing Technology

Hearst Magazines

We Read America

Hearst Magazines

We Read America

Hearst Magazines

Publishers’ Points in the Supply Chain


Digital Photographers


Advertising Agencies


Agency Prepress


Publisher Prepress


Printer


Paper Mill


Aggregators


Web Content


Distributors


Electronic Magazine Distributors


We Read America

Hearst Magazines

Text

Layout

PUBLISHER

Final Pages

Printer

Points in the Supply Chain

Digital Capture

PAPER

Agency Prepress

Agency

Stock Photo

Asset/Content Management System

Prepress

Distribution

Production

We Read America

Hearst Magazines

Points in the Supply Chain

International

Image/Ad Repository

Aggregators

Lexis

NYTSyndicate

ProQuest

EBSCO

GaleGroup

E
-
Distribution

Zinio

Newstand.com

Qiosk

PDAs

Classifying

Link Rights

Link MIC

Distribute


Final Pages

Web Site

We Read America

Hearst Magazines

The Major Pains


Publisher is at worst point of the chain: highest
liability and least control


Publishing most data intensive and least automated


Great deal of manual procedures


Limited exercise of industry guidelines/standards


Limited leverage of existing technologies


Limited control of creative process


Poorly defined liabilities across the supply chain with
our partners

We Read America

Hearst Magazines

PAINS

Digital Photography


Newest addition to the supply chain


Varying file format (raw vs. JPEG)


Varying color space sRGB, Adobe RGB


File size: Handling Gigs of data for single shoots


Resolution
-

data for color management


Each mandating a separate workflow


Searching for image information


Caption, photographer, agency


Linking information to rights


Digital asset and paper contract


We Read America

Hearst Magazines

PAINS

Stock Photo Agency


Resolution


File format


Color guidance


Color management


Metadata


Name


Date


Copyright


Licensing information


Model releases

We Read America

Hearst Magazines

Digital Photography


DISC guidelines


Digital Image Submission Criteria


Guidelines for digital photography


Print
-
specific guidelines for photographers


Potential leverage with stock photo agencies


PRISM standards


Publishing Requirements for Industry Standard Metadata


Controlled vocabulary for magazine publishers


ERI Technology (Kodak)


Extended Range Imaging


for file file format, size, color correction


Post capture compensation


Print Media Gazette.

March 2003

Help is on the way . . .

We Read America

Hearst Magazines

Digital Photography

Hearst pilot

DAM/DRM (feb
-
jun 03)


Standardize on rights language from > 200 to 7 definitions


Automate contract generation (MIC)


Electronic contracts/ model releases (PDF)


Establish consistent internal file naming convention for all
files

images and edit layout


Link contracts/releases to original

asset/article in an asset management system (
XML
)


Use
PRISM

language for consistent digital rights
vocabulary


Pilot on three publications of high international

distribution

We Read America

Hearst Magazines

PAINS

Agency


No link between job information and the digital
content between ad agency, publisher, printer


Time consuming changes and revisions in
coordination and reconciliation of orders


Billing discrepancies


Re
-
key of data


Tracking submission and arrival of insertion order


Faxes, e
-
mail, v
-
mail


Average 2
-
3 revisions per ad

We Read America

Hearst Magazines

Agency


SPACE XML and JDF


Specifications for Publisher & Agency Communications
Exchange XML


JDF
-

Job Definition Format


Standard


Space reservation


e
-
insertion orders



Job tickets


Change order and confirmation

We Read America

Hearst Magazines

PAINS

Agency


A key point of potential increased efficiency in the chain


Implementation is complex


Analysis and process re
-
engineering at corporate level


Translator to interpret XML support across all points


Reconstruction of databases


Requires high
-
level approval as it impacts cross
-
departmental
efficiencies


circulation


advertising


finance


manufacturing


sales


We Read America

Hearst Magazines

PAINS

Agency


But didn’t we try this before?
-

Yes.


Learn from history


Must be Initiated by publishers (forget the chicken and egg issue)


Requires collective support by the publishers


Required critical mass


Forced dual workflows that drive up costs


Plan for a comprehensive but gradual implementation


Must use open standards

We Read America

Hearst Magazines

Publishers’ Consortium
-

Pilot Initiative

Agency


Demand standards (SPACE XML / JDF)


Facilitate deployment


Specifically defined to publisher’s needs


Continually modified to meet our changing needs


IDEAlliance acts as prime contractor


IDEAlliance provides mechanism to work with appropriate vendors


The Consortium


Establish a pilot of a single publisher adopting SPACE XML / JDF


Initiative funded by publishers


Agencies provide operational support


Get all members of the supply chain involved (incl client)


Develop ROI shell to help determine internal inefficiencies (16
-
18%)


Remember: Most publishers lack support infrastructure to properly deploy
XML


Establish Proper Expectations: the long haul


ad production
-

linking I/o and digital ad


Next billing systems (AIS), sales, manufacturing, circulation

We Read America

Hearst Magazines

Printers


Lack of integration to our existing workflows


New debates on file formats: vector vs. raster


Manual processes associated with Flat plan systems


Identifying Web Service tools to enable the process


Share real
-
time page status information with printer


Tracking work internally and tying to back
-
end systems


PROSE XML.

Lack of clarity of responsibilities between
publisher and printer in regards to imposition

PAINS

We Read America

Hearst Magazines

PAINS

Syndication


Low revenue in secondary licensing


Manual task of tagging content, “De
-
Quarking”


Tools that facilitate the process


Still at investment and time compared to revenue


Legal departments get very nervous about syndication


High cost of internal development of DTDs
-

rules for naming


Late delivery to aggregators


Work out errors in mapping content with each aggregator


Syndicator
-
subscriber transactions are not automated

We Read America

Hearst Magazines

Syndication


PRISM

-

DTD specific to magazines and aggregators


Recently released


One DTD for multiple aggregators


PDFx

-

file format for e
-
magazines, PDAs


ICE

-

Information for Content Exchange


data transfer and delivery protocol, syndication relationship,


Use of web services (ICE)

RESOLVES

We Read America

Hearst Magazines

What We Need


Internal house cleaning: no more islands


More collaboration with other publishers


Pull standards together, less overlap


Simplify XML deployment


Clearer definitions of liabilities


Complain less and do more


We Read America

Hearst Magazines

Thank You