Minutes Meeting of the Board of Directors Minutes General Assembly Ghent, March 17 2007

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1



Minutes
Meeting of the Board of Directors

Minutes

General Assembly

Ghent
,

March 17

200
7



Participants:
Anne
-
Marie Cotton


Serra Görpe


Sven Hamrefors
-

Paul Horsle
-

Inger Jensen


Toni Muzi Falconi


Betteke van Ruler


Sue Wolstenholme



Phlip Youn
g
-

Ansgar Zerfass

Excused:
Günter Bentele


Emanuele Invernizzi
-

Julia Jahansoozi



Swaran Sandhu

Invited:
Frank Martin Hein


Sonja Kleijne


Adela Rogojinaru
-

Jos Willems


1.

Welcome


Meeting
Objectives



Presentation invited member



I. Jensen welcomes t
he Members of the Bo
D

and the Executive Members as well as
the
invited members.



Because of time constraints the agenda is modified
;

topics
E
-
News
,
Co
-
operations /
PRime
,
and items under
Miscellaneous

will be discussed next meeting in Bled
.




F. Hein (new Eu
prera member) thanks the Board for being given the opportunity to
present possible co
-
operation with IABC he is representing as … IABC has a
research foundation to support projects worldwide, but in Europe there are no own
resources. Therefore IABC Europe
could be supportive towards research projects
e.g. developed by Euprera members. F. Hein would be the facilitator and ‘voice’ to
present Euprera’s project(s) to IABC worldwide.

IABC is a networking association
willing to enhance the profession and to get m
ore visibility via research projects.
Projects funded by IABC can be consulted on their site. A
-
M Cotton will contact
IABC research manager located in Brussels to get more insights as well as
guidelines for project proposals. Approximate research funding:
5.000 Euros.



Next steps: contact wit
h
Ilze Raath
:
i@ilze.org

/ report at core board meeting
(London
-

April 28)


2.

Strategy




Overall strategy


S. Hamrefors presents possible implementations of the strategy approved in Carl
isle last
September (how to implement ‘Innovation’?).


First concern: the mission statement on the Euprera website has nothing to do with the
strategy approved in Carlisle. This has to be modified ASAP.


Slogan has to be in line with ‘innovation’ and ‘PR’.


Scouting issues and new areas: the Euroblog project is a perfect example for nourishing
the association. There should be some formalisation to make sure that ideas coming up can
be detected (scouted).


Teasers: selected topics / items should be communicated

to the membership to look at
their reactions in order to create “new” projects. This also implies running the risk of non
-
acceptance (which is a right answer for detecting topics which really are new…).


Rhetoric:

-

Society
needs

innovative
organizations

-

Inn
ovation happens between people

-

Interaction between people requires communication


2

-

Therefore communication should support innovation in
organizations in a
reflexive way
a

-

It does this at its best when it is innovative

Teaser part: some criticism aiming that
this could sound as a “non academic approach”.




Developments:




Strategically: Euprera must be good in showing results to prove going innovative is the
right strategy.

Euroblog2007 Symposium is a perfect illustration of what m
embers can
achieve by being ‘innovative’.


Key words to find “new” ways to question the ‘truth’ are:

-

innovation

-

network

-

best practice

-

stimulate creative teaching and learning & co
-
creation

-

being reflective on implications of research on education




Discuss
ion
:
how to implement?

Discussion to be continued (on
-
going) based on
project proposals
.



Brochure
: text

(S
. Wolstenholme
, P
. Young
, AM

Cotton
)

to be presented next
meeting (Bled). Rationale: complement to the website and easy to disseminate.


3.

Projects


Eu
roBlog2006/2007
:
www.euroblog2006.org



www.euroblog2007.org


-

Symposium Ghent, March 15
-
17, 2007:
A. Zerfass presents new developments
based on the strategy.



Lessons

learned from Euroblog 2006 + 2007


Topic (Social Media, Weblogs)

-

attractive for part of the membership

only




broader topic might involve more members




a

Reflexivity and responsibility should be part of this concept

Communi
cate

Convey

Initiate

Scouting

Teasers

News


Mission

Slogans

Rhetoric


Conferences

Events

Forum

Site



3


Survey (online questionnaire, European focus)

-

operationalised by three members

-

limited support

from the membership in 2006, even less in 2007




broader topic might give members the chance to use a joint survey

for their
research questions


Symposium (Stuttgart

‘06
, Ghent

‘07
)

-

fits Euprera organisational needs (BoD meeting,
GA meeting with
approv
al of budget)

-

attractive for local organizers (international conference, reasonable workload)

-

attractive for members outside the „inner circle“

(reasonable registration fee /vs. Bled; smaller group /vs. annual conference)

-

attracts new members and bui
lds new relationships

(majority of speakers were non
-
members, some decided to join Euprera)




format offers lot of benefits for members, organizers and Euprera


Proposal I
: „The New PR“ Symposium



a platform for fresh thinking

Broadening the thematic sco
pe of the symposium makes it more

attractive for
organizers and members


Format:

-

„The New PR Symposium“ by Euprera and [local organiser]

-

Specific topic should by defined within this range;


social web etc. might be part of it, but scope can be adjusted

according to
developments of the field; more specific than Bled/Annual Conference

-

March of each year


-

Interactive and pragmatic format (up to 50 participants, up to 100 EUR registration fee,
affordable for fresh
-
thinking junior researchers as well as
for established colleagues)

-

Organised by Euprera member or member‘s organisation (attractive for members who
won‘t be able to organise an annual conference)

-

Venue and organiser to be decided upon approx. 9 month before (Bled BoD meeting)



Activating m
embers and potential members, esp. next generation


Conclusion
:

The members of the BoD as well as the Executive members unanimously approve the
concept of this first proposal.

Label “New PR” to be discussed and defined by next meeting (Bled).

Embedding thi
s symposium in the yearly organisation supports the construction of the
production process. Addressing issues at a very early stage of conceptual development
could also feed future congresses.

Project

team

2007
: A. Zerfass, Ph. Young, S.Sandhu, AM Cotton

T
o be enlarged by the organiser of the Symposium 2008 (minimum enlargement)

Next step
s
: call to the membership


information to be forwarded (e
-
News April)

The University of Bourgogne (Dijon, France) shows some interest in possibly organising the
2008 sympo
sium. This year 12 of their MA students (MASCII) attended the Symposium.


Proposal II
: European Communication Monitor

-

a survey attractive for each
member

A survey dealing with overall trends in public relations makes it more

attractive for
members (and p
articipants)


Outline
b
:




b

See appendix 2


pp. 15
-
16


4

-

„European Communication Monitor“, www.communicationmonitor.eu

-

Online survey; direct mails to > 20.000 PR professionals in major EU countries and

spread of the word within branch magazines, branch associations etc.

-

Topics: rece
nt PR tre
nds (functions, instruments, to
pics),
European

challenges (changing
media structure), specific topic e. g. CSR

-

Project developed by University of Leipzig,

first survey (May 2007) will be supported and
financed by sponsor Directnews AG

-

Project
might be used as a collaborative platform for Euprera:


-

BoD: approve and publicize project, will be labelled as „supported by Euprera“

-

2
-
3 voluntary Euprera members: participate in advisory board (questionnaire etc.)

-

every Euprera member: may engage,

propose questions from his/her own research, join
the project team for future surveys



Activating members, giving them the chance to integrate their own research


questions and providing them with trend data for their education/consulting


Conclusion:

Th
e members of the BoD as well as the Executive members unanimously approve the
concept of this
second

proposal

and thank A. Zerfass

and the University of Leipzig

for
opening
this project
t
o

Euprera members to activate Euprera’s membership
.

Since the first q
uestionnaire is to be finalised by mid
-
April, there won’t be a large call for
participation

this time
.

Project team: A. Zerfass, B. van Ruler, S. Hamrefors and A.
Rogojinaru

Frame: same topics to be asked year after year (longitudinal

/ omnibus

survey) + s
pecific
European challenges giving it a European flavour + 1 to 3 specific questions (new topics /
trends) to be linked to the (next) annual congress or symposium

(if relevant) or to members’
research project(s) (= members’ activation).

Project to be prese
nted to IABC Europe for possible funding (2008)


Proposal III
: EuroBlog publication

-

demonstrating that joint efforts show results

EuroBlog research may be used to demonstrate how Euprera facilitates

public
relations research


Outline:

-

using a book publ
ication as a „traditional“ vehicle

-

documenting the academic work delivered through both conferences and surveys

-

take
-
home benefit for each Euprera member (200 books, one sent to each member)

-


Markets as conversations. Using Social Media in Public Re
lations and Communication
Management


Concepts and Case Studies
“, ed. by Ansgar Zerfass, Philip Young, Swaran
Sandhu, Sunderland University Press 2007, approx. 200 pp., 29.
-

EUR

(500 ex.)

-

Forewords by President Euprera and CEO Observer Group (sponsor)

-

approx. 12 articles based on Ghent and Stuttgart presentations plus call for papers

organised by the editors (all Euprera members, selected researchers in the field)

-

costs: 3.300 EUR (printing) + 700 EUR (sending 140 books to members) = 4.000 EUR

-

fina
ncing: 1.900 EUR sponsoring + income Stuttgart symposium + 2.000 EUR

(40 participants x 50 EUR) income Ghent symposium
c

= approx. 3.900 EUR



Supporting a joint activity by members and using it to motivate followers


Conclusion:

The members of the BoD as w
ell as the Executive members unanimously approve the
concept of this
third

proposal

as well as its financial cost since there is a specific budget
allocation for projects of this kind.





c

Arteveldehogeschool agreed to sponsor Euroblog

2007 by offering 50 EUR per paying participant


5

-

Other possible

research
proposal
s or co
-
operations

1)
Related to
the
S
ymposium

:
B
.

Chapelain (Paris 12)

:
J'essaie pour mieux analyser et
comprendre les dispositifs sémio
-
cognitifs de certaines communautés littéraires

(dont les blogs) sur
Internet, d'utiliser des concepts qui viennent
e.a.

de la communication organisationne
lle
(communautés de pratique, organisation apprenante.., ) et de l'anthropologie cognitive (intelligence
collective..). Pour l'Euroblog 2008 je pourrai peut
-
être proposer un texte dans ce sens:


en quoi
certains concepts comme l'intelligence collective peu
vent aider à l'analyse et à l'utilisation des blogs
de PR, de com’ interne et externe.

Possible co
-
operation with IBM (P
.

Borremans: support on survey



proposal I
)

2)
Epistomology:

Proposal how to
enhance

French participation into Euprera
: by V. Carayol

T
o be presented

and discussed

in Bled



4.

Congress strategy

Scenario for

congress

organisation
:



On the website



How to pass on the knowledge & expertise?
Proposal E
. Invernizzi
d

E. Invernizzi forwarded a very exhaustive manual with the successive strategic a
nd
organisational steps to be followed when organising the annual Euprera congress.

The members of the BoD
thank him and his team for this valuable support which will be
completed by the previous congress organisers and will be used as reference by the fut
ure
congress organisers.


a.

Congress 2007 Roskilde/Lund
e

a.

Background
:
LOKE (new Nordic research network on public relations:

L(egitimacy),
O(rganisation), C(ommunication), E(thics)), organises an international conference in the
Autumn of 2007, and furthermor
e a bi
-
national venue: The universities of Roskilde (Denmark)
and of Lund (Sweden). Meetings with the main venue, professional and social structure, search
for sponsors, further developments on the theme (The Interrelation between Societal
Coordination and

Organisational Legitimisation).

b.

Preliminary programme
:
Roskilde responsible for conference
:

contents
,

arrangements
for accommodation, conference venue in Denmark etc
)

-

and in Lund 1 day

congress
.
We drive from Roskilde to Lund Saturday morning

(
about 1
hour to drive to Lund,
across the impressive Øresund bridge
)
, and return in the evening

c.

Papers’ review
:

Overall theme is “interrelation between organisations and societies:
responsibilities, legitimacy and its process, position of PR/communication in this

perspective. Submission:
from 44 to 36

abstracts

accepted
.

Reasons for rejecting
papers (8) are methodology (poor or not explained) and link to subject (not obvious).

d.

Programme
: by April



Followed by PhD Summer School (30/09


03/10)

/ to be
forwarded AS
AP

e.

Communication & registration

f.

Proceedings


b.

Congress 2008 Milan
f

a.

Theme:

Institutionalisation = importance of PR (sociology) and Corporate
Communication (Business)
and
Sub themes:
are agreed

b.

General organisation
: co
-
ordinator E. Invernizzi

& T. Muzi Fal
coni
. E.
Invernizzi will contact PRime. Key note speakers at the discretion of the
congress organiser (must be relevant to the theme, presenting an analytical
perspective on the subject).

T. Muzi Falconi announces that 2/3 of the
sponsoring already is conf
irmed.




d

Appendix
3
: pp. 17


32

e

Appendix 5: pp. 36
-

37

f

Appendix 4: pp. 33
-

35


6

c.

Deadlines
:

1
amend
ment

re. deadline full papers (June 1rst)


d.

Call for papers:

are agreed



1 amendment re. title of I. Jensen (congress co
-
ordinator could mislead people looking for information and contacting her
instead of the Italian organizers).

e.

Programme:

from Thursday till Saturday (ending with Euprera GA)

/ To be
forwarded ASAP
. T. Muzi Falconi informs the BoD that they will ask Sandra
McLeod to do a survey re. the vision of CEO on PR


f.

Next steps
:
Documents on website +
Brochure
s

to be distribu
ted in Roskilde.


c.

Congress 2009

a.

Proposal
:
theme and sub themes

presented by A.
Rogojinaru

She first
situates the 2007 conference (June 1
-
2) in co
-
operation with ECREA on the
Fundamentals of Organisational Communication: Current trends and perspectives.

T
he 2009 Annual Congress would deal with the theme ‘
Corporate Citizens of the Third
Millennium: current trends in European PR and Corporate Affairs


Main topics:



Corporate reputation and social responsibility



Business environment and investment in educatio
n and research



PR scientific impact in support of business competitiveness



Trends in European PA (panel of experts)



Other (free papers) not related to the theme

b.

Timing
:

Bucharest, 23
-
26 September 2009

c.

Location:

Faculty of Letters in partnership with other
interested faculties (Journalism
and Communication Sciences) and other national associations

d.

Call for papers:

successive calls (approx. 3 times)



Conclusion:

The members of the BoD unanimously approve the proposal. A.
Rogojinaru

is formally
invited to joi
n the BoD meetings in order to
be optimally involved and learn from the 2007
and 2008 congress organisers.

Next steps
:

Defining sub
-
themes in co
-
operation with I. Jensen

Discussing the possible co
-
operation with ECREA (in Bled)


d.

Congress 2003 Tallinn (Ghe
nt)

2003 Congress papers:

Proceedings on PDF
-
format: list
& mailing to
participants
:

status


e.

Congress 2004 Leipzig



congress publication

(proceedings): ?


f.

Congress 2005 Lisbon



congress publication
: March 2007 (paper version and CD
-
Rom version)


g.

Congress
2006 Carlisle



congress publication
: proposal format and timing



evaluation
(“learning process”):
J
. Jahansoozi

advises our IULM colleagues to have more time
between when the full papers are submitted and when the feedback goes out regarding which papers
are

accepted. Maybe they (UCLan) were unlucky but from the deadline of 15th April
she

struggled to
get feedback out about the papers acceptance by the 21st June...so she thinks IULM colleagues are
cutting it a bit fine! They have only six weeks approx, which
may seem like a lot, but in reality the
reviewers are busy with their work, plus
I. Jensen

needs time to co
-
ordinate the feedback and make
sure the standard is ok.



Status
:



7

1.Financials:

Budget:

-
£ 11,035.68

Expen
diture Complete:


£ 15,586.98

Expenditure Committed:


£
-


Total Expenditure:


£ 15,586.98

Funds Available:


£

4,551.30

So UCLAN had a deficit of £4,551.30


2. Feedback from participants:

The Conference Services Unit received 35 completed evaluations forms in total. Here is the
evaluation summary:



Poor

Unsatisfactory

Satisfactory

Good

Very
Good

Excellent

Pre
-
conference
administration


3

1

8

15

8

Conference materials

1


3

14

13

4

Conference content



4

12

18

1

Keynote speaker


2

5

11

13

1

Panel sessions



6

13

14

1

Plenary sessions



7

14

13

1

Parallel paper
presentations


1

3

15

14

1

Conference venue

1

1

14

11

6




Poor

Unsatisfactory

Satisfactory

Good

Very
Good

Excellent

Level of customer
service



10

12

10

2

Catering

5

8

10

7

1


Conference dinner (if
relevant)

1

6

4

8

5

2

Conference
entertainment (if
relevant)

1


9

6

4

2

Value of conference
overall



3

13

18



Overall, delegates were satisfied, however I have to say the catering was absolutely awful
(lunch in particular


I couldn’t face lunch on the second day)!

Presenters were given the option to submit their pap
ers to the
Journal of Management
Development

or to the
Journal of Communication Management
(for its May issue
specifically) as both journals were very interested in the papers. I do not know if any of the
del have done this or not. Presenters were also ad
vised that they could post their paper on
the member area of the EUPRERA website when that was working (and they received the
login details).




5.

Jos Willems Awards



Winners 2006: posting abstracts (website)



Entries: Ba + MA /
status



S. Wolstenholme com
plains about too few entries. She
will send a reminder to AM Cotton to be forwarded to the „best contacts“ (same
situation as last year).



Planning review process


8



J.W. Communication Strategy 2007
-
2008: proposal

(in Bled)


6.

Doctoral dissertation award



The Bo
D
members approved the embedding of the G. Thiele award within the
Euprera Awards as a Euprera PhD Award (to be publicised with Euprera visual
identity).



Implications:
promotion

of the Euprera


G. Thiele PhD Award by Euprera (to be
determined) / bi
-
lingua
l dimension (English


German).



This award is “a” Euprera PhD award (not “the” PhD award) to maintain the
opportunity to other bi
-
lingual PhD awards under the auspices of Euprera (French
initiatives: SFIC).



Members of the Jury
: Günter Bentele


Benno Sign
itzer


Jakkoo Lethonen



First PhD award: Roskilde, September 2007.



First evaluation: 2010


7.

PhD
-
project




Aims and objectives
: since PhD
-
students feel isolated because of too few PhD
-
programmes on PR, the aim is to invite PhD
-
students via their supervisors
to create a
network. One first objective could consist of the organisation of a PhD summer school
(summer 2006); a second could be to organise mutual exchange of approaches and
subjects. A possible

physical
-

platform could be the Euprera congress.



Co
-
ordi
nation
: I. Jensen (project she initiated at the Milano congress in 2000.



Next steps
: initial discussion (involvement of the Euprera membership) & proposal



financial support from Euprera



Communication strategy
: proposal

to be posted on the website



Timing
:

30/09


03/10


8.

Approval of the Minutes of the BoD

and G.A.

in
Carlisle

(
September
, 2006)



Minutes of the BoD and Minutes of the GA in Carlisle are unanimously approved.


9.

Activity reports / GA Meeting

Documents: Account 200
6

& Budget
s

200
7

& 200
8

g

9
.1.

Financial audit 200
6




Presentation figures
: AM Cotton explains the 2006 balance
. The BoD members
decide to determine a transparent system re. nature of costs to be covered by
Euprera.



Reports external auditors
h

: both external auditors, J. Niznik and J. D
uarte approve
the 2006 balance. Both have some interesting improvements which will be
presented during next BoD meeting in addition to the outcomes of the Core Board
meeting (end of April).



Conclusion
: the members of the BoD and the Executive Members appro
ve the
2006 balance.

9
.2.
Budget 200
7
:

current

situation

& comments

are approved.

9
.3.
Budget 200
8
: proposal

presented by AM Cotton is approved.

The official approvals will be communicated to the Euprera membership. The
figures

will
be presented to the Eup
rera members at the second General Assembly in Roskilde.

9.4.
Executive Members
: the Executive Members want to
have

their period of duty

formalised
.

First elections were in November 2005 (GA Lisbon) to approve the financial balance of
2005 and 2006

(befor
e June 30)
.

The Executive Members were not told for how long



g

See appendix 1: p. 11
-
14

h

See appendix 8: pp. 41
-
42


9

they would serve.

Executive Members are
legally defined and therefore
officially registered. Each time
names change, th
is

must be communicated to the Belgian Official Journal (Moniteur
Belge).

The BoD will have to take a decision next meeting re. the period of duty (2 or 3 years) in
order to inform the membership if new elections will take place in Roskilde.





10.

Membership



Approval / ratification

of new Euprera members
i
: all are approved



Statu
s payments
j
: current status


reminders


congress fee.



Membership
information

on website for members only



in Bled


11.

Website



New site

s
tatus & developments
: What’s on? What’s different?

The current website
still is too static and too complicated to use (
too few user
-
friendly). It requires a

webmanager
where was decided to move to
shared
responsibilities
as content is
concerned

(each member responsible for his/her posts)



Log in & password were personally c
ommunicat
ed

via e
-
mail after information at the
GA
and in several e
-
News



Evaluation
: members don’t use these functions, forget the data, don’t know how to
use it, don’t post and as a result don’t consult the site.



Although the IITA colleagues developed a tool based on software that seemed to be
adequate a
nd responding to the needs, it is difficult to implement it on a daily base.
The decision is unanimously taken to look for a web
-
designer closer geographically.



Interaction

will be much more a key word. AM Cotton will contact E. Koper first to
evaluate the

possibilities. Ph. Young will
also
explore different options.
All ideas are
welcome. Membership consultation could be required.



Final decision to be taken in Bled.


12.

Co
-
operation strategy & projects (with other organisations)

/ Ghent

12.1.

BledCom:
agreement
is

undersigned


12.2.

ECREA: Co
-
operation?

Next meeting

Associate institutional members
: the association may confer the status of associate
institutional member upon organizations, which are legally established in their country of origin
and whose aims are connec
ted with those of the Association. An Associate member has no vote.
Their membership fee is 0 EUR.

More information about ECREA at
http://www.eccr.
info/ecrea/
.

ECREA's GS Annaleena Ylinen: annaleena.ylinen@jyu.fi.

We cordially encourage you to join ECREA and the emerging community of European
communication researchers and educators.

François Heinderyckx, President

/
Pertti Hurme, vice
-
president

12.3.

Glob
al Alliance
:
improvement

Dear Anne
-
Marie,

Having now spoken with the GA web
-
master, I believe she was not aware of such agreement
between GA and Euprera.

I have now briefed her, and she will be more then happy to publish further communications from
you fro
m now on.

Hope this helps.

With best wishes,

Fabrizio Falzarano

/
Public Affairs Officer (diversity & international)

CIPR




i

See appendix
6
-

7, p.
40

j

See appendix , p.

34


10

12.4.

IPRA:

updating Gold Paper 4 & 7 on PR Education / no action to take

12.5.

SPRI:

In the near future I'm interested to renew our long lasting
cooperation. The
form has to be discussed (sponsoring web or an event or...).

Christoph Ottige
r

12.6.


Co
-
operation strategy
:

Strategy sponsorship
-

sponsoring:

next meeting
. To
be determined:

Definition (being sponsored / sponsor other events)

Delimitation (d
o’s & don’t) / Ethics

/
Return (+ ROI)

Process

Responsible

/
Communication

Financial p
roposal
:

In Bled, w
e talked about possible
website sponsors / e
-
News sponsors
...

E
. Koper

proposed 1.500 euro per year for main sponsors on the website (incl. mention dow
n the
pages of e
-
News)...

We agreed that the E
-
News won’t content ‘commercial information’. But it could be ‘sponsored’
. What
about 150 euro

(per issue)
? This is about 0,25 euro per contact.


13.


PRIME



Co
-
operation strategy:
undersigned



Congress
es

200
7 and

2008
: co
-
operation



JW Award
s 200
7
/200
8
: to be defined how PRime could support the JWA



Status:
no response from emailing Prime


14.

EduInfo



Structure database &
input & update
:
online



Communication to the membership (AMC)



Evaluation


15.

EUPRERA Online News



EUP
RERA Online News: status

and p
lanning
200
7

(number of issues)



integrat
ion

e
-
News

in
the
website
: members’ only portal




Status:

some comments are related to the use of the website

In the past year we’ve had six issues of the e
-
newsletter, so approximately e
very eight weeks or so
and there is no shortage of information that members want us to promote / circulate. The Global
Alliance is once again happy to disseminate our info (congresses, etc) if we do the same


last year
there was a hiccup in this cooperat
ion, so it is rather nice it is resolved.

The news items also get posted on the website. I do not know how to post pdfs so that images are
displayed…I’m sure it is very easy but I’ve spent hours and hours (so has Anne
-
Marie) and cannot
seem to connect the
image with the appropriate piece


in fact the image just doesn’t appear. We’ve
asked and asked Jude / Kenneth but so far no help on this.


16.

Next meeting
s

of the BoD

Timing:
April 28, 2007 / Venue: London (Core BoD)

Timing:
July

5 / 8,

200
7/
Venue: Bled

T
iming:
Sept
ember
27
, 200
7

+ G.A.
29
/
09 /
Venue:
Roskilde (before the congress)

Timing: spring 2008

(in conjunction with Symposium 2008)


17.

Miscellaneous
: next meeting



Honorary membership Charles van der Straeten Waillet



Insurance Euprera



Tehran

congress
:
D
ecember 2006

(B
. van Ruler
)



December 2007



PR Contest for Students in Poland
(
http://www.instytut.com.pl/opis_konkursu
)


AMC
03
/
0
4
/0
7


11

Appendix 1:

Budget 2004



In: 5.949,53 €

Income

Real

Outcome

Real

Membership



Individual (35)



Institutional (60)



Refund old website

Bank interests

TOTAL
:


Reserve 2003



Total



220,00 € (2003)

13.994,24 € (2004)


1.536,00 € (2005)




50
,82 €


1,52 €

15.802,58 €


5.949,53 €



21.752,11 €

Bank costs



Office



Administration

Accountancy SW

Promotional activities

Website + Online News

Survey

EPRN

JW Award 2004 & 2005

Travel
-
meeting

TOTAL
:

Reserve

Total




143,90€

3.976
,37€

4.800,00 €


660,00 €

2.286,86 €


416,49 €


150,00 €


143,99 €


1.076,08 €

3.043,27 €

16.322,34 €

5.429,77 to bank deposit

21.752,11€


Budget 2005



In: 1.439,37 €
-

deposit: 8.092,98 €
k

Income

Outcome

Membership



individual



institutional


Lis
bon Congress

reimbursements


Reserve 2004

EU research project

Total



220,00 € (2004)

14.553,22 € (2005)


220,00 € (2006)


495,50 €


70,07 €


1.439,37 €

0

= 16.998,16 €

Office

Administration

Projects (incl. travel)

JW Awards

ICT

Honorary mem
bership

Reimbursement Lisbon

Transfer to deposit

Bank account:

Total

2.999,92 €

4.800,00 €

2.582,74 €

1.513,05 €


143,90 €


210,00 €


150,00 €

1.907,02 €

2.691,53 €

= 16.998,16 €


Budget 200
6


In: 2.691,53 €
-

deposit: 10.000 €

Income

Outcome

Memb
ership



individual



institutional


Reserve 2005

EU research project

Weblog Project


Total


55 = 6.050 €

90 = 19.800 €


2.700 €

0

1.500 €


= 30.050 €

Office

Administration

Projects (incl. travel)

JW Awards

Promotion

ICT

Insurance
l

Contingencies

Total

3.000


6.000 €

5.500 €

1.500 €

1.000 €

2.500 €

1.000 €

9.550 €

= 30.050 €


Budget 200
7


In: 1.500 €
-

deposit: 17.500 €

Income

Outcome

Membership



individual



institutional



Reserve 200
6


EU research project

Euroblog Project


Total


50

80

= 23.100 €


1
.
5
00



0

2
.
0
00 €


= 2
6
.
6
00 €

Office

Administration

Projects & Awards

Promotion

ICT

Contingencies

Bank Account


Total

3.000 €

6.000 €

3.500 €

1.500 €

1.500 €

8.
3
00 €

2.800 €


= 2
6
.
6
00 €




k


A greater amount wen
t to the Deposit Account, therefore the ‘reserve’ to start with is smaller

l

According to the (new) Belgian law on AISBL, an insurance
should

be taken to protect the membership


12

Balance 2006


in (01/01/06): 2.691,53


end (31/12/06):1.502,10

Deposit: 0
1/01/06 = 10.000 €
-

31/12/06 =
17 734,58

EUR


In

Out


Membership
:

2005: 2.737,63 €
=
2006: 17.290,14 €
=
=
buroblog
=
Con杲ess=fees
=
2006: 2.045,26 €
=
Sponsorship: 1.500,00 €
=
=
Bank interests: 6.16 €
=
=
Reserve 2005: 2.691,53 €
=
=
=
=
=
Total = 26.270,72 €


Office: 3
.581,49 €
=
Administration: 6.079,10 €
=
Accountancy: 935,60 €
=
Bank: 327,03 €
=
=
ICT: 2.290,65 €
=
Board meetings: 1.660,09 €
=
=
Awards: 192,82 €
=
Conress: 569,00 €
=
Euroblog: 1.778,10 €
=
=
Transfer to deposit: 7.354,74 €
=
Bank account: 1.502,10 €
=
=
Total = 26.270,72





Rationale:







Accountancy

adaptation to Accountancy software (2005
-

2006)



legal support re. Statutes (2005
-

2006)



advise re. New Belgian Tax System (2006)



advise re. Sponsoring Euroblog (2006)

Administration

According to budget





A
wards

According to budget





Bank

According to budget





Board Meetings

According to budget





Secretariat

Internet connexions:

503,40 (Telenet)





479,4 (Belgacom)



Post costs

115,57





Taxes from Belgian government

282,8





Secretariat

1778
,1



Congress

Reimbursement Lisbon congress

450

Euroblog

Reimbursement fees



1460

ICT

Updates and upgrades ICT resources





Website design

500





Software webdesign



223,78



Software Database management

222,88


Rationale Euroblog:

To facilitate

the payments for the Euroblog 2006 Symposium (Stuttgart


organized by
Ansgar Zerfass), participants were asked to transfer the symposium fee (different fees) to
the Euprera bank account.



13

Based on the numbers of participants and the bank costs, the Eurob
log 2006 Symposium
organizers
earned 1.460,00 €

The media concern ‘Argus’ agreed to sponsor the Symposium
-
1.500,00 €
-
. This amount was
also transferred to Euprera (not to the Symposium organizers!).


Rationale

Accountancy
:

The new Belgian legislation is quite complex regarding the In
ternational non for profit
associations. In 2006 there has been a proposal to oblige all associations to subscribe an
insurance (this is still a ‘proposal’, not a law yet, therefore Euprera didn’t subscribe so far).

This is only one aspect of the different

‘new requirements’ being continuously added tot the
management of non for
-
profit assocations.

Since I’m not a jurist, I looked for juridical advice and found someone who accepts to advise
us for a ‘non
-
for
-
profit
-
fee’.

Johan Verhaeghen (jusrist) is acting

officially as you will notice in the following agreement.
This is also a new possibility within the Belgian law.

He advised us on:



the statutes (2005 and 2006)



the tax documents (year 2005


in 2006)



the sponsorship Euroblog 2006



the insurance (he’s in ch
arge of the follow up, sends regularly updates and will
inform us in case it should be regularized)

His fee for 2005 and 2006: 800,00



Deposit Account Euprera

01/01/2006: 10.000,00 €

12/02/2006: 15.000,00 €

31/12/2006: 17.500,00 €


01/01/2007: 17.734,58 €

15/03/2007: 18.000,00 €

Rekening

Omschrijving

Saldo/Munt

747
-
0102284
-
73

EUR

/
EUROPEAN PUBLIC RELATIONS

KBC
-
Spaarrekening

17 734,5
8

EUR


Overzicht verrichtingen

Afschrift

Verrichting

Valuta

Omschrijving

Bedrag


003

29
-
12
-
2006


01
-
01
-
2007


RENTE VAN 747
-
0102284
-
73 CREDITRENTE
213,48 AANGROEIPREMIE 12,50
GETROUWHEIDSPREMIE 50,00 ROERENDE
VOORHEFFING 41,40
-



234,58

EUR



002

16
-
0
8
-
2006


17
-
08
-
2006


OVERSCHRIJVING VAN 446
-
0211741
-
33
EUPRERA VZW SINT
-
PIETERSNIEUWSTR 160
9000 GENT SPAAROPDRACHT



2 500,00

EUR



001

11
-
02
-
2006


12
-
02
-
2006


OVERSCHRIJVING VAN 446
-
0211741
-
33
EUPRERA VZW SINT
-
PIETERSNIEUWSTR 160
9000 GENT SPAAROPDRACHT



4 854,74

EUR



002

30
-
12
-
2005


01
-
01
-
2006


RENTE VAN 747
-
0102284
-
73 CREDITRENTE
130,90 AANGROEIPREMIE 10,00
GETROUWHEIDSPREMIE 30,00 ROERENDE
VOORHEFFING 25,64
-



145,26

EUR




Deposit: 10.000,00 €




14

Budget 200
8


In: 1.500 €
-

deposit: 18.500 €

Inco
me

Outcome

Membership



individual



institutional



Reserve 200
6


Euroblog Project


Total


55


80

= 23.
65
0 €


1
.
5
00 €

2
.
5
00 €


= 2
7
.
65
0 €

Office

Administration

Projects & Awards

Promotion

ICT

Contingencies

Bank Account


Total

3.000 €

6.000 €

6
.
0
00 €

1.500


1.500 €

6
.
85
0 €

2.800 €


= 2
7
.
65
0 €






15

Appendix 2:
Institute of Communication and Media Studies / Department Communication Management & Public
Relations

March 21, 2007


Project outline

EUROPEAN COMMUNICATION MONITOR

Trends in Corporate Communication a
nd Public Relations

www.communicationmonitor.eu


Project Scope

Europe is growing together, and so are the public spheres where information is shared and reputation is
built. Corporate Communication and public relations are facing new challenges: Which stra
tegies,
approaches, stakeholders and media are relevant? How do the basic conditions in varying countries
differ, which overall trends are emerging? Which know
-
how is essential, which services are relevant for
agencies and institutions? Is there a shift fr
om national to trans
-
national strategies and measures in
smaller institutions and agencies?

These and further questions will be answered by the EUROPEAN COMMUNICATION MONITOR, a
survey on trends in corporate communication and public relations that will be
conducted for the first
time in 2007. The study will be run by the University Leipzig in cooperation with Directnews AG, a
leading German provider of press distribution services who is part of the transnational stock exchange
Euronext.

In addition to recen
t and future developments in public relations (e. g. regarding prevailing and
upcoming functions and instruments), the survey shall identify specific challenges imposed by the
changing media landscape in Europe and the shift of political power to Brussels.

It is planned to
conduct the survey annually.

The first questioning will be in May 2007, results will be presented in July 2007.


Study design

Target group:

Communication managers and public relations experts in corporations and institutions
in

selected E
U countries; professionals in public relations agencies

Scope:


> 1.000 participants (non
-
representati ve)

Distribution list: Direct approach via personal E
-
Mail addresses, which are provided by Directnews AG;

Announcement
:

via branch journals, branch asso
ciations and thematic weblogs, etc.

Method:

Online survey, duration around 5 to 7 minutes; online for 4 weeks in May 2007

Topics:

Recent PR trends (functions, instruments and topics), European challenges (changing
media

structure, political influence), s
tructural data (changes in budgets, education,
organizational importance of PR, ...), socio
-
demographic data (position, type of
organisation, country); altogether around 5 significant and interpretable subject areas


Project leader: University of Leipzig


Duties and responsibilities:



Project leadership (Prof Dr Ansgar Zerfass, Mrs Nadin Ernst M. A.)



Study design and implementation (drafting the questionnaire, programming the online survey)



Evaluation and interpretation of results



Preparing press rel
eases and reports/charts

References:



The University of Leipzig is known as the birthplace of communication science in Europe
(Institut für Zeitungskunde founded in 1916) and is currently ranked first among the German
media study courses



International s
cientific networking



Comprehensive track record in public relations research and empirical studies; e. g. „EuroBlog
2006“ and „EuroBlog 2007“ surveys among communication managers across Europe


Partner/Sponsor: Directnews AG


Duties and responsibilities:



Provision of relevant E
-
Mail addresses in selected EU countries (Target group: communication
managers and public relations officers in corporations, institutions and agencies) for the survey


16



Sponsorship (financing an undergraduate research assistant f
or programming, statistical
support)

References:



part of the Hugin Group (Norway), the leading provider of press release distribution in Europe



owned by Euronext stock change (Netherlands, Belgium, Portugal, France, Great Britain)


Supported by: Euprer
a

The project is supported by Euprera, a network of leading scholars from more than 30 countries, as a
means for integrating and activating members from different countries.


Duties, responsibilities and benefits:


Board of directors



decided to support t
he project (Ghent, March 2007)



spread the word about the survey and results among members and affiliates using e
-
news etc.
(April 2007)



project will be
labeled

as “supported by Euprera” in press releases, on the website etc.

Project members



Prof Dr B
etteke van Ruler, University of Amsterdam (NL), Dr Adela Rogojinaru, University of
Bucharest (RO), Prof Dr Sven Hamrefors, Stockholm School of Economics (SE)



participate in the advisory board, giving input to the questionnaire (April 2007)



spread the word
about the survey and its results in their regions (May/July 2007)



are involved in the future development of the survey from 2008 onwards



will be mentioned as “members of the advisory board” in press releases, on the website etc.

Every Euprera member



will be able to join and use this platform to integrate questions from his/her own research that
may be relevant and interesting on a European level



this is especially relevant for future surveys; the project may even be handed over to another
group of m
embers because
of its

simple and straightforward construction




17

Appendix
3
: Proposal IULM


Activities handbook


Dates:




st
arting on October 16
th

(
T
hursday)

and ending on 18
th

(Saturday)

(possible overlapping with Smau, see attached file 1)

Organizers:


FERPI and IULM University


18


A
ctivities

handbook


Index







. Dates







. Organizers

1.

Call for papers
and programme

2.1.

C
reation of the e
-
mail box

2.2.

Selection of papers

2.3.

Choice of keynote speakers and programme

2.

Promo
tion

2.1.

Planning of communicational instruments


and web contents

2.2.

Setting of mailing
-
list and
posting

2.3.

Management of media relations

3.

Organization

3.1.

Location and appliances

3.2.

Conduct of registrations and guests

3.3.

Business trip

3.4.

Other activities

3.5.

Evaluation of the event

4.

Economic resources

4.1.

Setting of budget and re
gistration fees

4.2.

Searching for sponsors

4.3.

Conduct of treasury transactions


19



SECTION 1:

CALL FOR PAPERS
AND PROGRAMME


1.1.

Creation of the e
-
mail box

To be created in February 2007 since
i
t

will be

used to send the call for papers.

euprera2008@iulm.it



activati
on time: maximum 1 week (give notice)



s
i
gnature
including both
FERPI and IULM University

1.2.

Selection of papers


follows





20

Scientific committee meetings

(not in charge
of the congress
):



March 2007 Belgium (Gent)



September 200
7 Denmark (Roskilde) and Sweden (Lund)

Prepare some
promotional materials

including

a presentation made in
Power Point struct
ure
d as follows:

1
st

slide: location and dates of the congress

2
nd

slide: theme

3
rd

slide: deadline for papers

4
th

slide:
transfer
to Den
mark/ Sweden (?)

5
th

slide:
keynote

speakers

Call for papers:

As specified

in the early call for papers, the abstract should be 500 words
in length and the paper 15/20 pages (Times New Roman 12 pt).


The call for papers should include instructions fo
r the Open Session and/or
the Happy Hours.

Circulation of papers:

F
ew days
be
fore the congress

papers will be published in Euprera website,
specifically in the area reserved to Euprera members and to people
registered to the 2008 congress.


The congress or
ganizer

is allowed to choose other forms of circulation
once the congress is OVER.

Comparison with
2007
congress

timing
:


2006

2007


JUN

JUL

AUG

SEP

OCT

NOV

DEC

JAN

FEB

MAR

APR

MAY

JUN

JUL

AUG

SEP

Preliminary
programme

















Deadline for
abstr
act
s

















Dead
line for
full papers

















Papers on
Euprera

web
site

















Registrations

















2007
congress



















21


1.3.

Choice of
keynote

speakers and programme


1
st

proposal for

the programme:

Thursday eve
:

welcome cocktail (guests are supposed to arrive
on
Thursday
or

Friday

morning
).


Friday:

lectio magistralis in
plenary

session, followed by the presentation of 50 papers in 5
parallel sessions


2 coffee brea
ks
.


Friday eve
:

g
ala dinner
including

celebration of 10
th

Euprera anniversary (for instance live
symphonic music

that is adeq
uate
to an international public, plus a special element to
celebrate the anniversary)
.


Saturday morning
:


presentation of research papers


1
coffe
e break.


Saturday early afternoon
:

Euprera members meeting.


Saturday late afternoon
:


trip to a symbolic place of the city.


22

2
nd

proposal fo
r

the programme (Toni Muzi Falconi January 9
th
, 2007):

Thursday*


5.00 pm


7.00 pm


Plenary

session













E
uprera President

“The communicator’s role from the point of view of the other
offices














President of the European association

of
human resources managers













President of the European association of

finance managers













President

of the European association of

marketing managers
















advance warning

to be given
!





7.00 pm


Welcome cocktail


Friday




all the day long


No plenar
y

sessions, only
parallel sessions

in order to present all
the
papers.


Saturday


morning


Pl
enary
session






I
ULM

Chancellor






“The enterprise’s perspective”






CEO of the sponsor bank

or its communication manager






CEO of
the sponsor industry

or its communication manager






C
EO of Enel

or its communication manager


In short the con
gress will be opened with
“what other managerial offices do think about the
communication function”

and ended with
“what the organization does think about the communication
function”
.


*Alternative for Thursday introductory session
, in case presidents of t
he European associations would
not be available


international subjects

(maximum one from Italy): 4 high
-
level subjects who see the
role of communication from others internal functions or from management consultancy [ideas:
Aurelia
Regina, Gian Filippo Cu
neo, Rossi Cairo, Almond, McKinzie].
Possible moderator: Sa
s
soon
.


Other possible speakers
:


Introductory session

-

Milan mayor

Closing session

-

Montezemolo

-

Grunig

-

A person from Netherlands with whom Toni Muzi Falconi is in touch: he’s an expert
in
motivation
, interculturality
, facilit
y processes
,
cross culture

-

PhD students (as suggested by Euprera)





follows



23

Other sessions to be included in the programme (requested by Euprera):

Open session:

“Open session on innovative development on PR research in Europ
e”. I
t’s
part of the research papers and contents should be sent to the congress
coordinator
.

Euprera Happy Hours:

“Free spaces for free thinking and brilliant idea
s
” with dynamic sessions to
build knowledge.

This novelty is to be communicated in advance i
n order
to get
adeq
uate papers.

Jos Willems Awards:

“B.A. & M.A. Jos Willems Awards”.
Three

months before the congress (July
15
th
, 2007) € 2500 must be sent to Euprera which is responsible for
choosing the winners and for their transfer, lodging and awards
.

(Prime Convention):

Usually takes place every other year, during the ‘odd’ numbered years
.

The 2008
edition (of what?)

will be discussed in March 2007 in Gent.
Prime is available for direct contact
(Mojca Ocvirk past president,
info@prime
-
europe.org).

In

any case, Euprera congress organizer should
invite a Prime representative in the meeting of Euprera Board of Directors
.


24



SECTION 2:

PROMOTION


2.1.

Planning
of communicationa
l instruments and web contents


The executiv
e team wi
ll manage directly
definition and graphic design

for all the communicational
instruments, in order to limit expenses. Samples
: CERP 2000.

Websites
: FERPI, IULM University, Euprera, Global Alliance, Cerp, European associations, international
associations.



25

To be evaluated

(find idea
s to involve people
who are not intending to submit

a paper!):

-

(
yes?
)
Monkey survey

about
the
perceived institutionalization level.

Set timing.

-

(
yes!
)
e
-
letter

to which one can have access through the RSS system

or a link placed i
n friend
-
sites. If allowed by the webmaster, we could create a form in Euprera website which sends
data directly to euprera2008@iulm.it. Note: Euprera is already used to
sending

a newsletter
(who are the addressees? Are they Euprera members?). Set timing.

-

(
no
?
)
Adver
tising on public means of trans
port

and
giveaways

hand
ed

out durin
g

the congress
(
only with an economic support by a sponsor).

2.2. Setting of mailing
-
list and
posting


Subjects included in the mailing
-
list:

-

Euprera sub
jects

-

PRIME subjects (
universities placed

all over the world)

-

ComOrg subjects (about 4.000 including communicators and professors) among which:

300 communication managers involved in
re
search projects,

Subjects of the Consulta Education (to be integrated w
ith professors)

-

FERPI members

-

Assorel members

-

Comunicazione Pubblica members (?)

Addressees of playbill / poster
:

universities,

public bodies, sponsors, associations, FERPI and Euprera
members
.




26

2.3. Management of media relations


The executive team will refer to a professional press office (Cantiere di Comunicazione/ Burson
-
Marsteller/ a professional):

-

Involvement of headings

(both in the field and not) aimed to spread the theme on mainstream
and social media.

-

Press conference

to

introduce the congress (
with
sponsors and press folder).

-

Press folders

h
and
ed

out
during

the congress.


27



SECTION

3
:

ORGANIZATION


3.1. Location and appliances


The congress will take place in IULM University campus
. One or more
info points

will be
located

in the
buildings and the
reception

will be at the entrance of the main building.
Signage

will be necessary
especially if parallel sessions will take place on different floors.

Plenary sessions:
room 401



282 seats, 2
rooms for
interpreters
.

For the reception point we presume to involve

and train

hostesses/ stewards

chosen among
second
year

students. They will receive guests, give them the congress folder and provide information.







February 2007:

Check

the
authorization

of the university senate


28

3.2. Conduct of registrations and guests


Registrations:

-

The executive team and FERPI Servizi (responsible for treasury transactions) will supervise
registrations. Note: registration forms are to be sent to Euprera secretariat (as requested by
Euprera itself).

-

The executiv
e team will send further information to registered people: how to reach Milan,
lodgings and so
forth.

-

How will the transactions work?
Usually one can pay directly
via the

Euprera website using a
credit card.



Coordinate Euprera, FERPI Servizi, executive tea
m.

Lodgings
:

IULM University makes use of some hotels it has

an agreement with.
A list of hotels can be published in
Euprera website. We could
reserve a block of rooms

for each level (three and four stars) and monitor
check
-
in days, in order to foresee how

many people will take part
until the

Thursday opening. In any
case we should contact some hotels and negotiate the price. Only for keynote speakers rooms will be
booked directly by the executive team.

Congress folder
:

-

Invitation card and programme

-

? C
onta
ct list of Euprera delegate people (see example in Carlisle 2006)

-

Presentation of FERPI and pr
e
sentation of IULM University

-

Copies of papers on sheets and/ or CDs

-

Information and maps of Milan (collectible at the t
o
urism office)

-

Evaluation form (see exampl
e in Carlisle 2006)

-

Sheets for notes

-

? Pens

-

? Folder “FERPI and IULM”.
Warning: the type in use for corporate purposes by IULM
undoes
itself when full!

-

? Bag as giveaway to contain all the materials




29

3.3. Business trip


The congr
ess organizer can plan a trip on Saturday afternoon for participants who have not departed
yet.
A proposal is L’Ultima Cena by Leonardo Da Vinci (
check availability
, contact on advice of Toni Muzi
Falconi:
Luisa Toeschi
), which is easily reachable from IUL
M University and has become a strong
attraction after the last literature best
-
sellers.

To be evaluated the reservation of
English
guides

and tickets: we could reserve pre
-
paid tickets to be
handed out to participants at the beginning of the congress. Warn
ing: book in advance.

3.4. Other activities


Transalations:

Only for plenary sessions, from English to Italian and vice versa. Available
interpreters for “transalation in
room
”: Camilla Sbrissa and her collegue Paola
Catenaccio. F
urther necessary services:

rental of devices (headphones).


Promotional
instruments

Papers

Speeches during the
congress

Official language

English

Italian

English

English

Italian

Provided transaltion

---

---

Italian

English




30

3.5. Evaluation of the event


A box for immediate feedbacks
and suggestions could be placed in the congress area.


31


SECTION

4:
ECONOMIC RESOURCES



Potential

sponsor
s

-

Unicredit/ MPS/ Intesa Sanpaolo (Toni Muzi Falconi)

-

Enel, Comin (
Toni Muzi Falconi)

-

Fiat or another industry (Indesit Company)

-

Fondazione Cariplo (Toni Muzi Falconi)

-

Unione Europea (Toni Muzi Falconi)

Registration fee
. The fee includes:

-

participation to the congress

-

coffee
break
s

-

2 lunches

-

Papers

copies

Dif
ferentiation
of the

fee (see
attached file 2
:
Lisbona 2005 and

Carlisle 2006

fees
):


Registration fee

Transfer and lodging

Note
s

Keynote

speakers

In charge of congress

In charge of congress


Speakers

In charge of congress

Their expense


Euprera

members
*


Their expen
se

As low as possibile

FERPI

members


Their expense


Communication
associations members


Their expense

More than Euprera
members

Academicians


Their expense

More than Euprera
members

Students


Their expense

Very low

People registered in
advance


Their

expense

At least € 50 discount
until O months before
the congress

䱯cal participants


Their expense

As low as possibile

Others


Their expense

As high as possible

*

People becoming Euprera members durin
g

the congress will receive
free
a two
-
year members
hip


should we promote it? Will
Euprera give us a form for new members?


32

Forecast for the

budget

PAYMENTS

Description



Note
s







J
os Willems

Awards

2.500,00


Guest speak
ers

10.000,00



Executive team

15.000,00


Out
-
of
-
pocket expenses

5.000,00


Re
muneration for hostesse
s

and stewards


1.500,00









Promotional instruments





Printings, depliant, CDs

10.000,00

Photocopy shop,
binding
, typography

Giveaways





Advertising (Corriere)

20.000,00









Media relations

10.000,00









Cat
ering





Gala dinner

20.000,00

66,75

€ x 300 participants

Lunches

18.000,00

60 € (=2 lunches) x 300 participants

Coffee breaks

12.000,00

40 € (=4 breaks) x 300 participants

Welcome coffee

3.000,00

10 € x 300 participants







Business trip











Other services





Translation of

plenary
sessions

6.400
,00

Renta
l of devices (5400 taxes included) +
rem
uneration for interpreters

(2 person
s for

2
half days
:
total nearly
€ 1000 taxes included,

negotiable
)

Rental of plants and flowers

500,00




Photo reportage

1.000,00









Total

134.900,00






RECEIPTS

Description



Notes







Registration fees (see fee
differentiation)

30.000,00

150 € x 200 participants







Sponsors (3x50.000)

150.000,00








Total

180.000,00





33


Appendix
4
:

C
ongress 2008






EUPRERA 2008
Annual Congress


Call for
P
apers




Institutionalizing Public Relati
ons

and Corporate Communication


in cooperation with FERPI and IULM University



October 16
-
18 2008,
IULM University,
Milan, Italy



The European Public Relations Education and Rese
arch A
ssociation (EUPRERA),
IULM
University and
Federazione Relazioni Pubbliche Italiana (
FERPI
)

invite all interested
colleagues
to

our

joint conference at IULM University Campus in Milan
, Italy,
October 16
-
18,
2008
.


Theme of the conference




Institutionalizi
ng Public Relations and Corporate Communication


Public Relations and Corporate Communication have been, and are, rapidly evolving and
expanding their influence within complex organizations. This process is forceful and
p
ervasive, and has initiated an “ins
titutionalization”

practice
which modifies the theory of the
firm

and where

both

the management of stakeholder relationships and communication have
reached a pivotal position. This process needs to be carefully analyzed in its operational,
manag
erial and s
trategic components.


Sub
-
themes









1.
Trends of Communication Roles and Functions

-

technical and operational (e.g. financial, environmental, internal)

-

managerial and entrepreneurial

-

consultant (towards other departments)

-

strategic (educational, refle
ctive/reflexive)

2.
Organizing the Management of Relationships and Communication

-

operational and interfunctional coordination

-

relationship and/or reputation management

-

PR in the “executive suite”


34

3.
Developing Corporate Academic Public Relations and Comm
unication Education

-

educational curricula and accreditation

-

integration of corporate and academic education

-

evolution in different European contexts

4.
Public Relations, Communication and the Theory of the Firm

-

the influence of Public Relations on corporat
e governance

-

sociological and managerial approaches

-

present and future research perspectives and directions


Academics and practitioners are invited to submit papers relating to the general theme and
with one or more of the sub
-
themes. All relevant academi
c, and interdisciplinary, approaches
are welcomed, such as sociology, psychology, business theory, organizational theory, media
sciences and communication sciences.

Special sessions

Papers for the following special sessions are invited from practitioners,

scholars and doctoral
students.

1)

Professional best practices
. Papers from practitioners should contribute to
the theme of the conference from a practice perspective and comply with the
general requirements for papers. In any case papers should give
a new

i
mportant
conceptual
contribution, not just a professional experience
presentation.

2)

Open session on innovative developments on PR Research in Europe
.
Paper
s

about
i
nnovative research
contributions,

also if not
consistent

with the
congress theme
, are welcome
.

The open session will take on a workshop
format aimed at stimulating thinking and exchanges ideas.

3)

Doctoral session
. A session dedicated to the presentation of Ph
D

Students
research projects on Public Relations.


Papers submitted for a special session mu
st indicate the session title on

the front page.


Submission









All who are interested in presenting a paper on the above and related topics are invited to
submit a paper for consideration.


Every paper will be submitted to
a two
-
person double
-
blind r
eviewing process by
representatives from EUPRERA and the local organizers
.


Relevant dates to be considered:

a.

Deadline for abstracts
:



December 1, 2007

b.

Feedback on abstracts
:



February 1, 2008

c.

Deadline for full papers
:



May 2
, 2008

d.

Feedback on full pape
rs
:


June 1
rst
, 2008

e.

Deadline for final version
:



July 11
,

2008

f.

Final version available on

the EUPRERA website for

the confer
ence:



October 2
, 2008


35


Abstracts and papers









Abstracts

should be maximum 500 words (tables and
figures

not
included). The required
format of submission is electronic (MSWord or PDF).


Full papers

should be m
aximum
7
,000 words
, excluding tables, figures, and references.


See
abstracts and full papers f
ormat requirements for details.


Language for both abstracts

and full papers
: English


Address for both abstracts and full papers
: euprera2008@iulm.it


R
eg
istration









All participants in the conference, including those who present papers, must register
electronically.
Registrations will open in
June 2008.

Fu
rther information concerning conference fees, accommodation and travelling to and from
Milan will be made available as soon as the registration for participation opens.


Information









F
or

more

information please
e
-
mail:

euprera2008@iulm.it


Congress

committee






Congress Coordinator


Associate professor Inger Jensen

President of EUPRERA

Roskilde University

inger@ruc.dk



Congress
Responsible


P
rofessor
Emanuele Invernizzi

IULM

University

ema
nuele.invernizzi@iulm.it


Dr. Toni Muzi Falconi

FERPI

tonimuzi@tin.it


Congress Organizer Team


Dr. Filippo De Caterina

FERPI

fdecaterina@it.loreal.com


36


Dr. Enrico Fantaguzzi

FERPI

enrico.fantaguzzi@ferpi.it


Dr. Gherarda Guastalla Lucchini

FERPI

ggl@g2g.i
t


Associate professor Alessandra Mazzei

IULM University

Alessandra.mazzei@iulm.it


Dr. Sara Ranzini

FERPI

saranzini@eur.ko.com


Dr. Stefania Romenti

IULM University

stefania.romenti@iulm.it


Dr. Virginia Villa

IULM University

virginia.villa@iulm.it

37

ABSTRA
CT AND

FULL PAPERS FORMAT REQUIREMENTS




Page
:

A4 Format; Upper margin: 3 cm; Lower margin: 3 cm; Left margin: 3 cm; Right
margin: 3 cm.




Main title
:

TIMES NEW ROMAN 14 C
APITAL LETTERS BOLD
,

centred




A
uthor:


First name and last name

: Time
s

new rom
an 12 bold
, centred



University or organisation

: Time
s

new roman 12 normal
, centred



E
-
mail

: Time
s new roman 12 normal, centred

Names and addresses

of the authors mus
t be written only on the front p
age.


e.g. :

John Flag,

University of Nowhere, e
-
mai
l




Kew words
:

Time
s

new roman 12 bold




Text:

Tim
es new roman

12

normal
,

space between the lines 1,5 rows,

justified paragraph

Abstracts should be no longer than 500 words, table and figures excluded.

Full papers should be no longer than
7
,000 words, t
ables, figures and references excluded.





Space before the first line
:

18 pt




Title of part:

Capital letters Times new roman 12 bold




Title of sub
-
part (rank 1):

Times new roman 12 bold italic




Title of sub
-
part (rank 2):

Times new roman 12 no
rmal italic




Titles of tables or exhibits:

all called Exhibit 1 to n as they appear: Times new roman 10 normal




Notes and references
:

Times new roman 12 normal

e.g.:

Argenti P., (2003),

Corporate Communication
, Mc Graw Hill, New York
.

Barney J.K., (1
991), "Firm Resources and Sustained Competitive Advantage",
Journal of
Management
, n. 17.


38


Appendix
5
:

EUPRERA/LOKE conference 2007


Call for papers






Theoretical Approaches and Empirical Studies


September 27
-
30, 2007


Roskilde University (Denmark
) and Lund University (Sweden)

EUPRERA (European Public Relations Education and Research Association) and the Nordic research
network LOKE invite all interested colleagues to a joint conference at the universities of Roskilde and
Lund, September 27
-
30, 200
7. The conference constitutes the 2007 annual EUPRERA congress and the
annual LOKE conference.

Deadline for submission of full p
a
pers is June 1
st
, 2007.


Overall perspective:

Organization and Society


Legitimacy in a changing world

During the second half

of the 20th century, the premises of institutions have lost their taken
-
for
-
granted character. The balances between market mechanisms, civil society and political regulations
at national and international levels have undergone important changes in differe
nt parts of the
world. These balances influence the legitimacy of organizational activities and communication, and
we are seeing new forms of international as well as national social mechanisms of legitimization.

Analyses show how the laws of the welfare
state are becoming increasingly overburdened and
inadequate when it comes to responding flexibly to the complexity of social processes, also where
national legislation in the wake of globalization is concerned. New political forms emerge,
characterized by
complex legitimating and legitimizing processes and by responsibility being
decentralized in society.

To support education and research in public relations, papers dealing with the following key issues
are welcomed:

How do we conceive and identify these ch
anging balances in society?

How do we understand the implications of such changes for organizational responsibility and
legitimacy?

How do we understand the implications of these changes for organizational communication and
public relations?

How can we un
derstand the implications of different forms of political regulation, legislation and
legitimacy for public relations functions?

Can we identify new demands for research and education as the basis for professional organizational
communication and public r
elations?

Perspectives

Papers should address at least one of the perspectives below:

Macro
-
level analysis: How can we understand new emerging forms of societal balances, and how do
they entail different forms of organizational legitimacy and legitimizatio
n?

Meso
-
level analysis: What do the overall societal balances imply to the organization and its
environment, and to the organization’s concept of its environment?

Micro
-
level analysis: How are these societal balances reflected in the internal processes o
f
legitimization and in decision making processes?

Differences in time and space

Comparative analyses are encouraged, of balances between society and organizations with focus on
1) differences in time and 2) differences in space, i.e. in different regions,

nations.

Approaches

All relevant academic approaches are welcomed, from the social sciences as well as from the
humanities: sociology, philosophy, politology, business theory, organizational theory, media sciences,
linguistics, communication science, and
interdisciplinary approaches.

For a special session, papers from practitioners are invited. Papers should contribute to the theme of
the conference from a practice perspective and comply with the general requirements for papers as
specified above.

Submiss
ion

All who are interested in presenting a paper on the above and related topics are invited to submit a
paper for consideration to EUPRERA and LOKE.

Length:


Maximum 25 standard pages, max 56.375 characters with spaces, including notes, excluding
re
f
eren
ces.

Language: English


39

Form:

Electronic submissions in one of the following formats: MS Word for Windows, MS Word for
Mac, WordPerfect, or Rich Text Format. All tables, graphs, and pictures must be included with the
main text in a single doc
u
ment.


Review
process
:

Every

contribution will be submitted to a

two person double
-
blind reviewing process


by
representatives from EUPRERA and LOKE


with the main criteria being how the paper contributes to
the key issues of the conference.


The reviewing procedure w
ill take place in two steps:

November 15, 2006: Deadline for abstracts of maximum 3 pages

Primo January 2007: Return response on a
b
stracts

June 1, 2007:

Deadline for full papers.

Based on the first vetting procedure of abstracts an inspiring and pr
omising
nu
m
ber of high quality papers are e
x
pected.


Full papers without a prior submission of abstracts are welcomed as well.
Ho
w
ever, in the reviewing procedure these papers will be selected based on how
they compl
e
ment already reviewed papers in terms o
f new approach, new insight
and high quality, d
i
rectly related to the theme.

Primo August 2007: Return response on full p
a
pers

September 1, 2007: Deadline for final version

September 8, 2007: Final papers available on a closed part of the conference websi
te, admission for
pa
r
ticipants only

Address:

euprera@ruc.dk


Registration


All participants in the conference, including those who present papers, must register. Regi
s
tration
will open in May 2007. See
registration
.


Organizing committee:

Overall organization and Roskilde University

Professor, Dr. Ib Poulsen

Chairman of LOKE

Roskilde University

ibpo@ruc.dk



Ass. professor Inger Jensen



Dr. Susanne Holmström

President
-
Elect of EUPRE
RA



EUPRERA Board and LOKE steering group

Roskilde University




Roskilde University

inger@ruc.dk






susanho@ruc.dk



Lund University

Professor, Dr. Gunilla Jarlbro

Lund Univers
ity

gunilla.jarlbro@mkv.lu.se


Dr. Helena Sandberg




Dr. Jesper Falkheimer

Lund University





Lund University

helena.sandberg@mkv.lu.se




Jesper.falkheimer@msm.lu.se


40

Appendix
6
: New Members 200
6



2007


Austria (1 institutional):
Wien Universität:
Bauer, Thomas A., Brantner Cornelia, Burkart, Roland,
Grimm, Jürgen, Haas, Hannes, Lojka, Kla
us, Vitouch, Peter, Wallner, Cornelia, Wetzstein, Irmgard,


Wippersberg,
Julia

Belgium

(2 individuals

+ 1 institutional
)
:
Mr
.
Edgard Eeckman (AZ Brussels)


Mr. David Gillain
(LVT Benelux PR)



Erasmus Hogeschool (Brussel):
Ms. Liliane Priem
, Ms. Lieve Des
met, Ms. Ilse Godts, Ms.
Carina Govaert, Mr. Luk Laermans, Ms. Eva Marrannes, Mr. Stefan Moens, Ms. Cathy Van Coillie

Germany

( 1 individual)
:

Mr.
Mr. Frank Martin Hein

(
Director of Communications, International
Association of Business Communicators, Euro
pe and Middle East / Managing Director, Executive Communication
Services, Berlin / Associate Partner, Czwalina Consulting AG, Basel
)

Macedonia

(1 individual)
:
Ms. Marina Hristovska (
The Institute for Social, Political and Ju
ri
dical
researches, department:
Communications)

Malaysia

(1 institutional)
:
Universiti Putra Malaysia
-

Department of Communication
-

Dr Zulhamri
Abdullah (PhD, Cardiff,UK)

Republic of Northern Cyprus
(1 in
stitution
al)
:

Eastern Mediterranean University

/
department of
Public Relations a
nd Advertising

/
Faculty of Communication and Media Studies

(

Ms. Nilufer Turksoy
)

UK

(1 institutional)
:
University of Greenwich Business School, Old Royal Naval College: Mrs. Mandy
Atkiinson, Mr. Paul Simpson, Ms. Sarah Roberts


Outgoing:

Belgium:

Plantij
n Hogeschool (Antwerp)

Bosnia & Herzegovina
:
Aquarius Advertising

Norway
:

Statskonsult
-

John Nonseid

UK
:
Susanne Guenther (left Caro Communication)


Appendix
7
:


Payment 2005 not yet in
m
:

Plantijnhogeschool

-

T
he Centre
-

Georgette Delbrouck

-

Edhem Ekme
seiae

-

Georgios Piperopoulos

-

University of Finance and Management

-

Cracow University of Economics

-

R. Kudlinski
OLYMPUS

University

-

Institute of Communication Management
-

Milenko Djuric

-

Högskolan i
Halmstad

-

Yeditepe University

-

University of S
tirling
-

Cardiff University

-

Jannet Pendleton
-

Mohamed El Khalouki


Payment 2006
not yet

in
n
:

The Centre
-

Ernst & Young
-

University of Sofia “St. Kliment Ohridski” (Minka Zlateva)
-

Carlsberg
Croatia d.o.o. (Nina Butiæ)
-

Roskilde Universitetscenter (
Lars Schlander
)
-

Université Nancy 2 IUP
-

Institut Pasteur (Irit Paz)
-

Podromos Yannas
-

Georgios Piperopoulos
-

Dániel Berzsenyi College
(Gabriella Velics)
-

Polish Public Relations Association (PSPR
: confirmed they would pay
)
-

Universidade do Minho (
Maria Gabriela Azevedo Alves Carneiro Gama)
-

Milenko Djuric

(2005 + 2006)

-

Darinka Pek Drapal
-

Alfredo Arceo (Complutense Madrid)
-

Universidad de Malaga
-

Jordi Xifra
-

Christelijke Hogeschool Ede (Ton Veen)
-

Yeditepe University

-

University of Pretor
ia


Payments 2007 already in:

Haute Ecole Galilée


IHECS
-

David Gillain

-

University of Dubrovnik


Roskilde
-

Ansgar Zerfass
-

Frank Martin Hein

-

Louis
-
Philippe Laprévote


FERPI


Ambra Poli
-

Giovanna Arcaini
-

Vidzeme
University College
-

Hedmark Co
llege
-

Polish Academy of Sciences
-

Escola Superior de
Comunicacao Social


Pristop
-

University of Ljubljana (2006 + 2007)
-


Jesper Falkheimer


Bertil
Flodin
-

Università della Svizzera italiana


SPRI
-

Christelijke Hogeschool Windesheim
-

Universit
y of
Twente


Betteke van Ruler


Aydemir Okay


Chloe Kane & Associates
-

University of Manchester


IITA




m

They received their 2005 + 2006 invoice at the same time


next reminder will

inform them that those who will not
have regularized their membership 2005 by April 1rst will not benefit from members’ fee at Bled and Carlisle / Wien
& Milenko Djuric wrote they would regularize 2005+2006 / The Center: Peter Verhille left en joined as i
ndividual
member


no response from other contact persons at The Center so far

n

They received 2006 + 2007


41

Appendix

8
-

Letters from External Auditors



42

João Duarte

Praceta Miguel Cláudio, nº 3, 1º Esq.

2700
-
585 Amadora

Portugal


Issue: Euprera Annual B
alance: year
2006


Lisbon, the
25
th

March,
200
7


Dear Members,


As a member of this organization, I
reviewed
EUPRERA’s Annual Balance regarding the financial year of
200
6
. With regard to the figures, at least to my knowledge, nothing was detected that coul
d indicate
miscalculations or any other kind of flaws.


I would highlight that 2006 was a good financial year for Eurprera as income rose well above expenses,
mainly due to Membership fees and the Euroblog Symposium.


On the expenditures side, there was
an important improvement in the presentation of several expenses
with a notorious preoccupation in identifying the nature of costs, but which should continue to be
improved in future exercises. Expenses with web site, however, rose with some of them being
little
explained and without the real value being perceived by associates. This is perhaps an area in which
greater clarification would be welcome as to avoid unnecessary costs.


At the light of these observations, I
formally express my confirmation that
the 200
6

balance is sound for
its approval by EUPRERA’s General Assembly.



With my best regards,

João Duarte