The Future of Mobile Web

superbshelfΚινητά – Ασύρματες Τεχνολογίες

12 Νοε 2013 (πριν από 3 χρόνια και 7 μήνες)

59 εμφανίσεις

The Future of Mobile Web

Brad Williams

Web Development Studios

Brad Williams

IT Director, Batteries.com

Co
-
Founder, Web Development Studios


SnapFoo.com


iHotties.net


StrangeWork.com




Who

Am I?


Current and projected mobile web growth


Why go mobile? The benefits of a mobile site


Mobile development tips & strategies


Development resources


Topics

Current and projected mobile web growth

Over 64 Million US Mobile Web

Users

By 2011

2006

2007

2008

2009

2010

2011

Mobile Internet Users

27.0

31.1

36.0

42.9

52.3

64.8

Mobile Search Ad Revenues*

$2.1

$13.5

$48.1

$155.7

$307.4

$713.7

US Mobile Internet Users and Mobile Search Advertising Revenues,
2006
-
2011 (millions)

Note: *earned from sale of display or text listings alongside mobile search results

Source: eMarketer, July 2007

Over 980 Million Global Mobile

Web
Users

By 2011

2006

2007

2008

2009

2010

2011

Mobile Internet Users

337.3

405.5

489.6

596.4

757.1

982.4

Mobile Search Ad Revenues*

$6.8

$63.1

$221.3

$580.3

$1148.9

$2361.5

Worldwide Mobile Internet Users and Mobile Search Advertising
Revenues, 2006
-
2011 (millions)

Note: *earned from sale of display or text listings alongside mobile search results

Source: eMarketer, July 2007

Worldwide

Smartphone
Shipments
, 2003
-
2001

(
thousands
)

Source: iSuppli Corporate as cited by Digitimes, November 16, 2007

User
-
generated revenues from social networking services,

dating and content uploaded to third party sites will

increase from $572m in 2007 to more than $5.7bn in 2012


The number of mobile users accessing social networking

sites via their phones is also forecast to rise
-

from 14

million in 2007 to nearly 600 million in 2012.

Mobile Social Networking:

$6 Billion by 2012

Source: BusinessWeek.com


Mobile Social Networking

What

is

causing

this

growth
?

Everyone

has a
cell

phone

New
Platforms

Broaden

Mobile
Reach

Intel Moorestown

Apple iPhone

Cell

Phones Are
Shrinking

Circa 1992

Projected 2011


Why go mobile? The benefits of a mobile site

Over 980 Million Global Mobile

Web
Users

By 2011

2006

2007

2008

2009

2010

2011

Mobile Internet Users

337.3

405.5

489.6

596.4

757.1

982.4

Mobile Search Ad Revenues*

$6.8

$63.1

$221.3

$580.3

$1148.9

$2361.5

Worldwide Mobile Internet Users and Mobile Search Advertising
Revenues, 2006
-
2011 (millions)

Note: *earned from sale of display or text listings alongside mobile search results

Source: eMarketer, July 2007

what are the 3 most important things
you take with you when you leave
home in the morning?

1. Keys

2. Wallet / Purse

3.
Cell Phone




Wider Appeal


Maintain audience even while mobile


Largely undeveloped, still in infancy stage





Key
Benefits

to
Going

Mobile

Mobile development tips & strategies

The
Big

Mobile Squeeze

How do you fit this…

The
Big

Mobile Squeeze

How do you fit this…

In to that?

The
Big

Mobile Squeeze


Focus on most important content


Keep images to a minimum (header graphic, ads)


Keep pages small, less content per page


Create flawless code, mobile browsers aren’t as
forgiving (XHTML compliant)


Understand mobile navigation and how it differs



Most important tip: QUICK LOAD TIME!

"I would expect that mobile will start joining the

internet in an interesting way. There's a huge

opportunity to turn the kind of data the phone has

into services.”


-
Tim O'Reilly

Oct 18
th
, 2007 In regards to the future of Web 2.0

Source: InformationWeek.com Conference Wrap
-
Up
--

Where Is Web 2.0 Going?


Cell

Phones
Don’t

Bite!

And
remember



Evaluate mobile
-
readiness


www.ready.mobi


Cell phone emulators


pukupi.com/tools/mimic


emulator.mtld.mobi/emulator.php


www.yospace.com/spe.html


Mobile Development Articles:


The Mobile Web Top 10
-

pukupi.com/articles/top10


Making Small Devices Look Great
-

dev.opera.com/articles/view/making
-
small
-
devices
-
look
-
great


Global Authoring Practices for the Mobile Web
-

www.passani.it/gap






Resources

Brad Williams

bradw@illiams.com


Personal: bradw.illiams.com

Blog: strangework.com

Twitter: twitter.com/williamsba




Contact