Mobile and Web Technologies in Assisted Living: Development to Market

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12 Νοε 2013 (πριν από 3 χρόνια και 8 μήνες)

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Innovate Create Deliver

Company confidential

Mobile and Web Technologies in Assisted
Living: Development to Market



September 2013


Collette Johnson

Innovate Create Deliver

Company confidential

Panel


Trevor Single (Chief Executive,
Telecare

Services Association)


Claire Ellington (
Careline

Control Centre Manager,
Tendring

District Council)


Riccardo Poli (Professor, Computer Science and Electronic Engineering, University
of Essex)


Innovate Create Deliver

Company confidential

What do we mean by mobile and web technologies


Use of mobile telecommunication and multimedia technologies in health care
delivery


Enables us to collect community and clinical health data, delivery of healthcare
information to practitioners, researchers, and patients, real
-
time monitoring of
patient data, and direct provision of care


We can better reach areas, people, and/or healthcare practitioners with
previously limited exposure to certain aspects of healthcare

Innovate Create Deliver

Company confidential

Mobile technologies enable people
access to healthcare, across the
country/world who don't have much
access to communication.....its
basically a communication enabler

It enables patients to take
control of their health and
reduces the burden of the aging
population on the healthcare
system

In the care setting it gives people
who are vulnerable and socially
isolated a line to
communication........we hope it
reduces their rapid decline

My company develop web and mobile
technologies as we can enter a new
market in a quick, easy and cost
effective way and it expands our
offerings in healthcare.......everybody is
doing it

Innovate Create Deliver

Company confidential


xxxx


Innovate Create Deliver

Company confidential

Innovate Create Deliver

Company confidential

Case Study: Adding value to your product
by reaching your full market potential


Innovate Create Deliver

Company confidential

Setting the scene.......


Mobile video system for dementia patients developed, with a web and mobile
interface for monitoring


Product went to market and completely flopped


-

Hadn’t considered the end user in the design


-

Extremely high cost


-

No security aspects to the system for data transfer


-

System support had not been considered


Company was then left with a technology that wasn’t marketable


Innovate Create Deliver

Company confidential

The solution.......


We looked at the technology to strip it back to it’s basic (essential/non
-
essential)


Looked at different markets to determine if there were any unmet needs which
would lend themselves to the technology


The baby and toddler market had the most potential


Developed a mobile monitoring system for parents


Product was licensed to a US company


Now successfully selling in the US


Innovate Create Deliver

Company confidential

Key messages.......


Know your end user


Determine if your product is consumer healthcare, health or care (the needs of
these markets are very different)


Web and mobile technology will never replace a person


Technologies in the AL market have applications in other markets (lots of good
examples in healthcare)


Know the security level that you need for the data that you are capturing


Remember the UK isn’t the only market