MIT Technology Review Article

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12 Νοε 2013 (πριν από 3 χρόνια και 8 μήνες)

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MIT Technology Review Article


10 Emerging Technologies


Wireless Sensor Networks


Injectable Tissue Engineering


Nano Solar Cells


Mechatronics


Grid Computing


Molecular Imaging


Nanoimprint Lithography


Software Assurance


Glycomics


Quantum Cryptography

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Things you could have done with
any of these technologies.


Discuss the industry (Porter 5 forces) and its core profitability


Discuss the product development policy issues


Discuss the appropriate product development processes to commercialize
the technology (flexible, phase gate). Propose an organizational structure
or program management model to use. 6 questions.


Discuss the applicability of system focus model of Advanced
development.


Discuss the level of uncertainty, strategic posture, portfolio of actions to
take (strategy under uncertainty)


Analyze development risks for the technology


Accessed information about the technology on the internet and discussed
what you found.


Proposed a market to pursue and the market risks associate with it.


Make Recommendations for the principal researcher or their firm in the
article.



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Wireless Sensor Networks:

Big Brother is Watching you


Technology: Very high density, low power networks, with variable
structure.


Market: Systems monitoring, environmental monitoring


Strategic Issues: Monitoring markets exist, how do these
technologies add value? Need a lead killer application


Development Issues: Alternative futures uncertainty. The
question of target market. Low power battery or energy sources,
intermittent networks


Product Development Strategy: Since cost to develop a single
application is low once the architecture is establish, a series of low
risk moves should be achievable. Get the architecture to a stable
place, and attempt to own the standard.


Product Development Policy/Processes: Flexible. Should be easy
to create motes for different applications. Targetting is the issue.


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Injectable Tissue Engineering

We can rebuild him…?


Technology: Reconstruction of new healthy tissue to replaced
damaged tissue through injecting a growth triggering soup.


Market: Orthopedic surgury


Strategic Issues: Way early technology that could completely alter
the way joints and bones are treated. Stem cell research issue.
FDA process. How to make money on it?


Development Issues: Alternative futures uncertainty.


Product Development Strategy: Preserve the right to play. Keep
aware of advances and be prepared to participate. How would an
artificial joint maker choose to participate?


Product Development Policy/Processes: Systematic research.
Identify the world beating application and become preferred
treatment for that condition (artificial hips? Knee repair?) and
drive research to that area.

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Nano Solar Cells:

Wow … doesn’t that ad give you a charge?


Technology: Paint on Photovoltaic cells


Market: Alternative for low cost low power generation, mobile
devices, wireless sensor nets?


Strategic Issues: Disruptive technology for several key markets.
The challenge of combination shouldn’t be taken on by the
technology supplier, but by partnerships. What is the cost of this
material in very high volume?


Development Issues: Range of futures uncertainty, too many
applications. Need to prune the targets A LOT.


Product Development Strategy: Find an early adopter market to
learn from. Establish criteria for application partnerships and
license the technology


Product Development Policy/Processes: Fairly structured for early
markets. Do careful work early in the funnel prior to project
approval. Be ready to immediately abandon projects to focus on
winners.

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Mechatronics

“cut speed to one half impulse”


Technology: Mechanical electronics. Fly by wire vehicles.


Market: Mission critical mechanical systems. Brakes, early on.
Motors, etc.


Strategic Issues: Proving reliability, redundant systems, failure
modes. Existing supply chain of traditional components. Few
customers, high volume production required in commercial
markets. Large capital issues


Development Issues: Clear alternative futures. Probably have a
clear target market. Develop long range planning and
sponsorship. Cost vs mechanical?


Product Development Strategy: Prototypes are available now, pick
an important first application. (military?)


Product Development Policy/Processes: Stage gate. Quick to
design, long time to approval by customers. Highly customer
intimate model

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Grid Computing

“Honey.. The computer meter reader is here”


Technology: Super computer grids, toolkit


Market: Cool technology in search of a solution. What
am I gonna do with access to a super computer??
Really unclear to me…


Strategic Issues: Need to clarify the market. Business
model, how to make money at it. Partnerships/alliances


Development Issues: Standardization of protocols,
systems. I don’t think “if you build it they will come is
enough” but it appears to be where people are going.


Product Development Strategy: I would preserve
options to play. This feels like Mainframes for the
masses and I don’t get it.


Product Development Policy/Processes:

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Molecular Imaging:


Technology: Monitoring biological systems in minute detail during
change.


Market: Health care, Pharmaseudicals


Strategic Issues: Technology is pretty well along, need to get into
the mainstream of awareness.


Development Issues: Pick a highly chance of success target market
and work closely with it. Pretty clear future.


Product Development Strategy: Bowling pin is right on.

Pick an early adopter market. Partner with whole product
providers.


Product Development Policy/Processes: Stage gate, customer
intimate. High capital costs for each application, use a high
control process

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Nanoimprint Lithography


Technology: New core small feature processes


Market: Semiconductors, optics, nanostructures,
medicine, you name it.


Strategic Issues: Need the business model for non
semiconductor applications.


Development Issues:


Product Development Strategy: Preserve option to play
mode if you are a current process person, fund some
research. Build the platform technology, pick one or
two core markets for your own and license the rest.


Product Development Policy/Processes: Very high
costs, high customer contact, pick low acceptance risk
markets.. Stage gate is fine.

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Software Assurance

“What do you mean the computer isnt down
again”


Technology: Provable correctness, Making software
engineering less art and more engineering.


Market: Software development tools


Strategic Issues: Cultural issues, the people who needs
this most are most threatened by it.


Development Issues: Owning and controlling the
standard.


Product Development Strategy: clear alternatives,
choose a target market to work closely with as the first
step. No ready to cross the chasm.


Product Development Policy/Processes: Any.

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Glycomics


to be frank, I didn’t like
this one….


Technology: Knowledge of sugars and their role in
biology.


Market: Health care, drugs


Strategic Issues: Way early stuff. Need to move
forward about 5 years for a clear strategy to emerge, I
don’t think they know enough.


Development Issues: Near total uncertainty if this will
pay off in any application. The learning is the goal at
this time.


Product Development Strategy: Learning strategies


Product Development Policy/Processes: One step at a
time.

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Quantum Cryptography


Technology: Transmission where any attempt to
eavesdrop is detectable.


Market: Communications, Security


Strategic Issues: Massive infrastructure change
required, Point to point communication model.
Business model questions to go beyond the lab


Development Issues: Identify target markets, pretty
clear alternatives.


Product Development Strategy:


Product Development Policy/Processes:

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From last year

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Flexible Transistors


Technology: Organic semiconductors, flexible, cheap. (Movie?)


Market: Electronic clothing tags, labels, newspapers, digital
displays, electronic clothing.


Strategic Issues: This represents disruptive technology in several
key markets with SUBSTANTIAL potential revenues. Alternative
approaches might exist. Many potential target markets.. Suggest
one or more.


Development Issues: Time to market versus material
performance. Relatively easy entry process. Range of futures.


Product Development Strategy: If the cost of tooling up is low,
consider working with established industry participants to enter
several markets with high potential. If you successfully disrupt
that market, poor it on. Crossing the Chasm issues.


Product Development Policy/Processes: FLEXIBLE!! System
focus should not be used due to the cost of trials. Keep it small
until its ready.

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Data Mining


Technology: Burrow through data for insights.
Knowledge discovery in databases. Pattern recognition
algorithm.


Market: Expert systems applications, personalized
customer support recommendations. Military
intelligence.


Strategic Issues: It’s a hidden how. It enables amazing
things, but the technology itself is unimportant to the
user. It generates knowledge, but who will pay??


Development Issues: Algorithms are not difficult to
understand, and difficult to secure IP on. Ease of
imitation, first mover advantage could be high. Pretty
clear options exist.


Product Development Strategy: Pick an industry to start
with that has lots of bucks and be first mover there. Get
close to customers, and iterate


Product Development Policy/Processes: Flexible. Many
turns.

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Digital Rights Management


Technology: “Internet ready encryption and cash register.”
Watermarking


Market: Distribution of intellectual or artistic content for profit.


Strategic Issues: Lack of clear consensus of value of consumption
rather acquisition of content. PreChasm market still. No industry
wide consensus. What is the value of the technology vs the value of
the delivered content??


Development Issues: Minimizing impact to consumer.
Transparent use of technology vs Verifiable control of purchase.
Wide range of application. Pretty clear future options


Product Development Strategy: Place many bets in varying
flavors. Video use, book distribution, for fee information access.
Get close to the industry committees in this domain. Be viewed as
an industry service provider.


Product Development Policy/Processes: Flexible, Phase Gate is
silly here.

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Biometrics:

“Computer, Initiate self destruct”


Technology: Bond.. Kirk.. Hand print, voice print,
signature recognition and authentication


Market: Security, E
-
Commerce infrastructure, huge
market


Strategic Issues: Complexity versus cost. PINS have
substantial acceptance (yes, customer service.. I need a
face reset.. Thanks)


Development Issues: Accuracy over large populations,
customer acceptance.


Product Development Strategy: Identify a niche and
hit it hard. System cost, database cost could be very
high


Product Development Policy/Processes: If vertical
market approach, get customer intimate early and
often.

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Natural Language Processing


Technology: That is not correct DAVE.. Recognition
and interpretation of natural speech.


Market: Hand free user environments. Military
applications. Translation


Strategic Issues: What is the target market?? Trade
off of compute complexity with grammer size and size
of user community. Range of uncertainty or True
ambiguity in this market


Development Issues:


Product Development Strategy:


Product Development Policy/Processes:

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Microphotonics


Technology: Photonic Crystals for switching and routing
applications


Market: Telecommunications


All Optical Network.
Optical computing


Strategic Issues: Its disruptive, but at what point will
traditional methods break down? Network underutilization
is still hypothetical.


Development Issues: Its way out there yet.


Product Development Strategy: Big companies must
preserve the option to play in this space until it either
becomes viable or is declared unnecessary.


Product Development Policy/Processes: Too early for
system focus development. Very clear markets and
customers, phase gate processes will make sense when the
time comes. Keep it in the labs for now???

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Untangling Code


this one was
tough.


Technology: Adaptive Programming (Aspects)


Market: SW development simplification


Strategic Issues: It really isnt a standalone product, it’s a
methodology to make more robust SW development
processes.. How to make money???


Development Issues: Wide spread adoption of the
methodology may take 10
-
15 years!!


Product Development Strategy: Stay close to industry
language teams, get close to major SW product
Developers.


Product Development Policy/Processes: Not really sure
what to do here.. Keep it in academia for a while.. Hard
one.

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Robot Design:

Meet George Jetson


Technology: Robot application beyond highly repetitive assembly
through robots to build robots.


Market: Wide range of application from communications to
medicine


Strategic Issues: High cost of production still exists, so
applicability is limit to situations where that is acceptable. Many
possible target markets. Pick one.


Development Issues: Great idea, how to make money on it..
Develop and sell custom robots. To whom for what purpose.
Development of a production process that limits overhead per
design.


Product Development Strategy: Collection of no
-
lose plays to get
started. There should be many to choose from. Get close to
customers.


Product Development Policy/Processes: Highly integrated teams
required to build manufacturing infrastructure to match the
flexibility of the design process. Lightweight model.

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Microfluidics


Technology: Manipulation of fluids on a microscopic scale


Market: Drug development and research.


Strategic Issues: Promises to bring in new production methods and
change business models in key industries. Truly a disruptive technology,
which will require sizable investment to put in place. Very long term
investment and commitment required. Range of future possibilities.


Development Issues: Unlike other medical spaces, processes are less
regulated. Highly vertical market.


Product Development Strategy: Probably Series of NoRisk moves, on a
smaller scale to gain acceptance by an industry and lever from there.


Product Development Policy/Processes: System focus makes tremendous
sense here.