Business Intelligence with MicroStrategy

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The Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Docum
ent

Agrees That They Will Not Disclose Its Contents To Any
Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of MicroStrategy's Business Or Its Of
fer
ings. Reproduction or Distribution Is Prohibited.

Business Intelligence with MicroStrategy









MicroStrategy Capabilities Overview


Casey Weinstein


Manager, Air Force



September 2011


CONFIDENTIAL

The Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Docum
ent

Agrees That They Will Not Disclose Its Contents To Any
Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of MicroStrategy's Business Or Its Of
fer
ings. Reproduction or Distribution Is Prohibited.

2

MicroStrategy Company Overview

Atlanta

Boston

Charlotte

Chicago

Dallas

Denver

Los Angeles

Montreal

New York

San Francisco

Buenos Aires

Mexico City

Monterrey

Sao Paulo

Barcelona

Brussels

Cologne

Copenhagen

Frankfurt

Johannesburg

Lisbon

London

Madrid

Milan

Munich

Paris

Rome

Stockholm

Utrecht

Melbourne

Seoul

Singapore

Sydney

Tokyo

Seattle

Tampa

Toronto

Washington

Vienna

Warsaw

Zurich


Founded in 1989


Largest independent public BI vendor (NASDAQ: MSTR)


In the Gartner “Leader Quadrant” for BI Platforms


#1 overall in the BI Survey 9


Over 1 million business users at over 3,500 organizations


Direct operations in 41 cities in 23 countries across the world


20% of
our
2,800
employees are dedicated to R&D


Over 50 patents pending or issued for
MicroStrategy

software



CONFIDENTIAL

The Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Docum
ent

Agrees That They Will Not Disclose Its Contents To Any
Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of MicroStrategy's Business Or Its Of
fer
ings. Reproduction or Distribution Is Prohibited.

3

All 5 Styles of Business Intelligence in a Single, Unified, Platform

Browsers

Portals

Office

Mobile

Desktop

UNIFIED WEB INTERFACE

Integrated Backplane

Services Oriented Architecture

Scorecards &
Dashboards

Reporting

OLAP

Advanced
Analytics
&

Ad
-
hoc

Alerts &
Proactive
Notification

e
-
Mail

All 5 Styles of BI


Plug
-
n
-
Play Modules


Unified Business Model

All Data Sources

Unified UI

CONFIDENTIAL

The Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Docum
ent

Agrees That They Will Not Disclose Its Contents To Any
Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of MicroStrategy's Business Or Its Of
fer
ings. Reproduction or Distribution Is Prohibited.

How can MicroStrategy benefit you?

MicroStrategy

is a software platform that can identify efficiencies

Current AF deployments:

Air Mobility Command


Utilizing dashboards to monitor command fuel efficiency programs


Air Force Space Command


Chosen tech solution for program management tool to improve process integration
and communication


The Judge Advocate General of the Air Force (TJAG)


Considering utilizing MicroStrategy for enhanced AMJAMS reporting enterprise
-
wide


Air Force Research Laboratory
-

USAFSAM


Building/enhancing a mobile application to report on post
-
disaster resourcing


88
th

Air Base Wing / 445
th

Air Reserve Wing


Executing a Starter Kit to develop and enhance wing status reporting for desktop,
threshold, dashboards, and mobile







4

CONFIDENTIAL

The Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Docum
ent

Agrees That They Will Not Disclose Its Contents To Any
Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of MicroStrategy's Business Or Its Of
fer
ings. Reproduction or Distribution Is Prohibited.

Recovery.Gov

Dashboard Demonstration

5

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The Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Docum
ent

Agrees That They Will Not Disclose Its Contents To Any
Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of MicroStrategy's Business Or Its Of
fer
ings. Reproduction or Distribution Is Prohibited.

Air Mobility Command Dashboard

6

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The Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Docum
ent

Agrees That They Will Not Disclose Its Contents To Any
Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of MicroStrategy's Business Or Its Of
fer
ings. Reproduction or Distribution Is Prohibited.

Air Mobility Command Dashboard

7

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The Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Docum
ent

Agrees That They Will Not Disclose Its Contents To Any
Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of MicroStrategy's Business Or Its Of
fer
ings. Reproduction or Distribution Is Prohibited.

MicroStrategy Capabilities


MicroStrategy

is a software platform that makes data meaningful to you



What we bring to the fight:


Legacy
of innovation


First
to web, mobile, social networking and cloud


Gartner leader quadrant



Performance at scale


Peta
-
byte sized database queries in 3
-
4 seconds


64
-
bit architecture



Lowest industry TCO and best customer service


Confirmed by independent and trusted industry analysts






8

CONFIDENTIAL

The Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Docum
ent

Agrees That They Will Not Disclose Its Contents To Any
Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of MicroStrategy's Business Or Its Of
fer
ings. Reproduction or Distribution Is Prohibited.

Gartner Designates MicroStrategy a Clear “Leader” In The BI Platform
Market Once Again

9

Source: Gartner’s Magic Quadrant for Business Intelligence Platform Author: Rita L.
Sallam
, James Richardson, John
Hagerty
, Bill
Hostmann
; Publication Date January 27, 2011

CONFIDENTIAL

The Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Docum
ent

Agrees That They Will Not Disclose Its Contents To Any
Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of MicroStrategy's Business Or Its Of
fer
ings. Reproduction or Distribution Is Prohibited.

10

Customer Survey


Rita Sallam

897 Companies

13 BI Capabilities

Feb 2010

MicroStrategy

#1

BI Platforms

User Survey

QlikView

#2

LogiXML

#3

Tableau

#4

Microsoft

#5

Board

Intl

#6

Oracle

#7

SAS

#8

Cognos

#9

Tibco

#11

Targit

#12

SAP BO

#13

Jasper

soft

#14

Arcplan

#15

IDS

Scheer

#16

Panorama

#17

IBI

#10

Actuate

#18

Infor

#19

Analyst Evaluation


Cindi Howson

Hands
-
on testing

100+ Criteria Tested

Q1 2010

MicroStrategy

#1

SAP BO

#2

SAS

#6

Microsoft

#7

Pentaho

#8

Oracle

#
5

IBM Cognos

#3 tie

IBI

#3 tie

QlikTech

#9

Critical

Capabilities for
BI

Reporting

IBI

#2

IBM Cognos

#3

Actuate

e.Reports

#4

SAP BO

#5

Actuate

BIRT

#6

SAS

#7

Microsoft

#8

Jaspersoft

#9

Analyst Evaluation

James Richardson

Kurt Schlegel

Rita L. Sallam

10 Reporting capabilities

Feb 2009

MicroStrategy

#1

Customer Survey


Nigel Pendse

1,901 Companies

58 Countries

17 Major Categories

Feb 2010

Microsoft AS

#3

Microsoft RS

#6

Oracle

#2

Hyperion

#4

Cognos AS

#5

Bus. Obj.

#7

Cognos RS

#7

Crystal

#9

SAP

#10

MicroStrategy

#1

BI Platform
Capabilities
Rating

Analyst Evaluation


Kurt Schlegel

Bhavish Sood

12 BI Capabilities

220 Distinct Criteria

MicroStrategy

#1

The Analyst Evaluations and Customer Surveys Conclusions Are Consistent
MicroStrategy is the Best Overall BI Technology

SAP BW

#20

IBI

#1 tie

Oracle

#1 tie

Cognos

#4

SAP

#5

Hyperion

#6

Bus Obj.

#7

QlikTech

#8

Panorama

#8

Microsoft

#10

SAS

#11

CONFIDENTIAL

The Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Docum
ent

Agrees That They Will Not Disclose Its Contents To Any
Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of MicroStrategy's Business Or Its Of
fer
ings. Reproduction or Distribution Is Prohibited.

11

4
6
8
10
12
14
16
18
20
22
24
QlikTech
Microsoft
Cognos
SAS
BO
Oracle
IBI
MicroStrategy
IT Personnel
Required for 1,000
Users

Source: Gartner’s BI Platforms User Survey: How Customers Rate Their BI Platform Vendors results. January 2009.

54% higher cost

60% higher cost

66% higher cost

111% higher cost

142% higher cost

146% higher cost

347% higher cost

Lowest cost

1. Lowest TCO

MicroStrategy Requires the Fewest IT Personnel

CONFIDENTIAL

The Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Docum
ent

Agrees That They Will Not Disclose Its Contents To Any
Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of MicroStrategy's Business Or Its Of
fer
ings. Reproduction or Distribution Is Prohibited.

1. Lowest TCO

TCO Savings Become More Prominent As the Size of the Implementation Increases

Model i ncl udes:


Li st pri ce for BI software


Hardware si zed accordi ng to Gartner data

5
-
year TCO

For
200 Users

MicroStrategy Savings:
$1.3M

Total Costs ($M)

BI Software

$-
$1
$2
$3
$4
$5
QlikTech
Microsoft
Cognos
SAS
BO
Oracle
IBI
MicroStrategy

IT Personnel sal ary i s average of $85K per year


Overhead costs for IT personnel i s 100% of sal ary

BI Hardware

BI Personnel

$495 K more

$600 K more

$656 K more

$1.13M more

$1.33M more

$1.43M more

$3.5M more

5
-
year TCO

For
1,000 Users

MicroStrategy Savings:

$3.2M

$-
$3
$5
$8
$10
$13
Total Costs ($M)

$1.2M more

$1.5M more

$1.6M more

$2.8M more

$3.3M more

$3.4M more

$8.5M more

5
-
year TCO

For
5,000 Users

MicroStrategy Savings

$16.2M

Total Costs ($M)

$-
$10
$20
$30
$40
$50
$60
$6.4M more

$7.7M more

$8.2M more

$14.2M more

$16.7M more

$17.4M more

$42.8M more

12

CONFIDENTIAL

The Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Docum
ent

Agrees That They Will Not Disclose Its Contents To Any
Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of MicroStrategy's Business Or Its Of
fer
ings. Reproduction or Distribution Is Prohibited.

13

What Makes the MicroStrategy Architecture Different?

MicroStrategy is Based on Relational OLAP (ROLAP)

OLAP
Products

Relational

Reporting Products



MicroStrategy delivers:

(
High Interactivity

with
High Scalability
)

Relational OLAP

ROLAP


Highest Data Scalability


Highest User Scalability


Highest Performance at Scale


Sophisticated Analytics


Lowest Cost to Operate and
Maintain (lowest TCO)


Ideal for Data Warehousing


Very Rapid Report Creation


Superior End
-
user Self
-
service

High User Scale

High Data Scale

Low User Scale

Low Data Scale

Low Analytics

Low Interactivity

High Analytics

High Interactivity

CONFIDENTIAL

The Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Docum
ent

Agrees That They Will Not Disclose Its Contents To Any
Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of MicroStrategy's Business Or Its Of
fer
ings. Reproduction or Distribution Is Prohibited.

Visual Insight Provides Business People with a “Visual OLAP” Approach to
Conduct Their Analyses Quickly and Easily

CONFIDENTIAL

The Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Docum
ent

Agrees That They Will Not Disclose Its Contents To Any
Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of MicroStrategy's Business Or Its Of
fer
ings. Reproduction or Distribution Is Prohibited.

Mobile Business Intelligence for the iPhone, iPad, and BlackBerry

Native App
Experience

Purpose
-
built, workflow
-
dri ven Apps that
quickly and easily guide users through
their data to discovery, analysis, or
decision. Apps fully leverage mobile device
capabilities, including the multi
-
touch
interface, sensors (GPS, camera, etc.),
communications (voice, email, text), and
more.

Fast to Develop

Fast, code
-
free App development via
MicroStrategy’s metadata
-
driven, point
-
and
-
click paradigm. Build rich, interactive
BI Apps in just days.

Designed to deliver the higher levels of
performance and scalability demanded by
mobile Apps. MicroStrategy delivers in
-
memory, multi
-
level caching, ROLAP
analytics, robust security, easy extensibility
and comprehensive administration features
designed for enterprise deployments.

Enterprise Grade

15

MicroStrategy Mobile

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The Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Docum
ent

Agrees That They Will Not Disclose Its Contents To Any
Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of MicroStrategy's Business Or Its Of
fer
ings. Reproduction or Distribution Is Prohibited.

16

MicroStrategy Customers in Federal Government Include:

CIVILIAN

DEFENSE

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ent

Agrees That They Will Not Disclose Its Contents To Any
Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of MicroStrategy's Business Or Its Of
fer
ings. Reproduction or Distribution Is Prohibited.

17

Army Air Force Exchange (AAFES)



Retail and HR


Applications:


Retail sales tracking, and human resources
management


Deployment:


2300 users


Database: Teradata


Millions of transactions Each Year


Users: HQ and field locations worldwide


Interface: Web and Mobile



After years of success in managing retail operations,
AAFES has recently begun doing HR management as
well, studying employee data with respect to training,
retention, and turnover

Flexible Hierarchies

Complex customer
-
centric information
requires flexibility to
draw out important
details

Transportation Security Administration


Comprehensive oversight of

TSA performance


Applications:


Performance and Operations management,
staffing analysis and optimization, Passenger
safety management, Customer satisfaction
analysis


Deployment:


Database + Size: Oracle, ~1 TB


Deployment: Over 1 million flexible
MicroStrategy reports and documents accessed
a year, readily available to 10,000 TSA
employees




Achieved savings of over 200 million dollars since
2007, thanks to enhanced insight into staffing and
operations

Federal Government Agencies Rely on MicroStrategy

Centers for Medicare & Medicaid Services


Managing the

Effectiveness

of Medicare


Applications:


Performance reporting for the Managed
Medicare Program


Deployment:


Database: IBM DB2, Oracle


Users: 200
-
300 Employees


Interface: Web, E
-
Mail


Architecture: Intranet



Ultimately CMS will conduct analysis on beneficiaries
enrolled in the Medicare+Choice program to ensure
correct payment rates, beneficiary status, and
demographic analysis, among other analytics.


U.S. Postal Service


Standardizing on



MicroStrategy




Applications:


Financial Performance, On
-
time Delivery, In
-
plant Operations, Network Efficiency, Retail
Outlet Performance


Deployment:


Database: Teradata


DB Size: 85 TB


Users: 30,000 USPS employees


Architecture: Intranet, Extranet



USPS relies on 12 MicroStrategy applications to provide
a consolidated view of corporate data. USPS cites work
hour and fraud reductions, improved decision
-
making,
data quality and operational performance, and
increased analyst productivity and business knowledge.

Detailed Security
Across All Layers

MicroStrategy’s bullet
-
proof security assures
protection of vital
corporate and customer
information as required
by HIPAA and other
regulations

Performance
Management

Monitoring performance
and adherence to goals
for every airport in the
nation.

High Data Scalability

Data Scalability in the
multi
-
terabyte range is
required to analyze item
level information, and is
only possible with the
MicroStrategy ROLAP
architecture