Sensor Platforms Featured at Three Venues at CES - MEMS Industry ...

FINAL

Contact:

Tom Mahon

Thomas Mahon Associates

tmahon3@gmail.com


(925) 200
-
5165






























*
See

Sensor Platforms

at CES:

MEMS
TechZone;
LVCC
South Hall 2,
Booth

25321


*
And
Dan Brown, CEO of Sensor Platforms,

will speak on a panel
-

“
How to Never
Get Lost in a Mall or a Museum: Indo
or Navigation and the
Smartphone
”

-

MEMS
Conference Track,
January 8 at 9:00 am, LVCC North Hall, Room N264




Sensor Platforms

Featured
at T
hree

Venues at CES


Booth demo shows

FreeMotion
™

Library
is
operating system
-
, sensor
-

and hardware
-
agnostic
;
animated video
addresses

Context Awareness
;
CEO Dan Brown to speak on MEMS Conference Track


Las Vegas, NV, January
7
, 2013

–

Sensor Platforms will have two venues at
the 2013
International
CES

this week:

one in

the MEMS TechZone

(South Hall
2, Booth 25321),
as well as
a
private suite.


In addition,
CEO Dan Brown will speak on a panel on
“How to Never Get Lost
in a Mall or a Museum: Indoor Navigation and the Smartphone
,
”

in the

MEMS
Conference Track,
January 8 at 9:00 am, LVCC North Hall, Room N264
.


The

booth demo addres
ses the

concern of OEMs

who
need to design one
mobile device, whether smartphone or tablet,

to work in an Android
environment
, and anot
her

to work

in

a Windows 8 environment
. Software in
the company’s FreeMotion
™

Library
, which allows OEM
s

to use sensors from
any component supplier,

enable
s
the same sensor hub to work in
either
environment.


The
booth demo

also
include
s

a short video

addressing Context Awareness.
Interested visitors

can
then
make appointments
to visit the suite.


The company’s FreeMotion
Library
,

implemented in a sensor hub
,

supports

the Human In
put Device (HID) framework
required for

Windows 8 systems.

Sensor Platforms
’

FreeMotion Library for Android can

a
ccept HID Sensor
inputs so the
same sensor module works in

either

operating system
environment.


According to Ian Chen, EVP at Sensor
Platforms, “
Our customers looks to
Sensor Platforms not only for sensor fusion performance but also to improve
their engineering efficiency.


This

ability we provide

to
use the
same
hardware design and software code base for

either

operating
system
makes

the OEM’s job of system integration and
validation much more efficient. In
addition to being
operating system agnostic,

our
single code base

also
supports sensor components from

all key suppliers
,

and processor
instruction sets of all key microprocessors
.”


The video
at the booth
shows
how the
FreeMotion Library
also

enables
context aware applications on mobile devices

to
proactively engage with
, and
not merely interact with
,

the

user. This capability
is

in beta this quarter, and
in production

later

this
year.


About Sensor Platforms (
www.sensorplatforms.com
)

Sensor Platforms is a venture
-
financed company located in Silicon

Valley
that
develops, for licensing, algorithmic software enabling consumer applications
to better understand user contexts and intent.


The
company’s FreeMotion™ Library

makes sensor fusion and user context
awareness
available in smartphones and tablets,
t
o
comb
ine and process
data from

installed sensors and microprocessors,
to better interpret

u
sers’
movements and situations
,

and infer their intents.


The library makes it easy for device OEMs to purchase their sensors and
microprocessors from multiple suppliers
without damaging user experience.
It also automatically optimizes sensor and platform power consumption
based on user movement and contexts, to enable longer battery life.


To create the breadth of the FreeMotion library, the company has assembled
a mul
ti
-
disciplinary engineering team with proven track records in control
systems, machine learning, mixed signal design, motion kinematics, real
-
time
systems, semiconductor device physics, and signal processing.


The company is located at 2860 Zanker Road, #
210, San Jose, CA 95134. For
information:
info@sensorplatforms.com
, or 408.850.9350.