Local_Search_Presentation - Local Swarm Method

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How to take advantage
of search engines &
social media for your
local business...

THE LAST FRONTIER

LOCAL, MOBILE & SOCIAL MEDIA


Who we are and why you should care.

Helping business grow their online presence, build a solid
reputation and capitalize on Mobile & Local Marketing Strategies

YOUR LOGO


YOUR STORY

MORE OF YOUR STORY

Picture Of Family


Your Passion What Drives You To Do This

Is your business easy
to
find online
?

Are you regularly
monitoring

and
enhancing

your reputation online?

Are you
present

in all the places where
your
IDEAL Clients
hang out online?

97%

of consumers use online searches
when
researching products or
services
(
BIA/Kelsey’s)

78%

of consumers
trust

peer reviews &
recommendations
(the nielsen company)

Only
14%

trust ads
(the nielsen company)

The new “word of mouth”

is online social media and
review sites like Yelp!,
Facebook, Twitter, Google
Places…


Yelp!
,

Facebook

and
Twitter

have
750,000,000 members combined

Those
members

seek and make
recommendations for
products
,
services

&
experiences


Times are rapidly changing


Phone Directory


Newspapers


TV


Telemarketing


Direct Mail


Print Ads


E
-
Mail


Where is yours?


Declining Rapidly


DVR/TiVo


Do Not Call List


1%
-
2% Yield


Rising Costs


Spam Software

Traditional advertising mediums are loosing their effectiveness

What Has

CHANGED


Search Results

Business Listings

What Is A
Business Listing?

Business Listings

Organic Results

Web Page On

Local Search is when someone is searching
for a product or service in a

specific
geographic location
.

Google has referred to this as searching
with

a
local intent
.

What Is

Local Search…

The location is included in the search term

Your IP Address identifies your location

The GPS is enable on your device

The search engines algorithm interprets you
are looking for something local

How Is

Local Search

Determined?

Google confirms that 20% of all online searches have a
local intent
(Google 2010)

That

s 2.8 billion monthly

searches or 93 million daily searches for local businesses

82% of local searches result in an offline
ACTION

(Comscore)

For every one dollar U.S. consumers spend online, another
five or six are going to offline purchases that are influenced
by online research
(MIT Technology Review, "E
-
Commerce Gets
Smarter

)

97% of Internet users in the U.S. gather shopping
information online, and of those consumers 51% explicitly
characterize their behavior as

Shop Online, Purchase
Offline


(NPD Group)


Why Local

SEO Is Important

How High Do

I need to Rank?

Optify's study of U.S. Google search engine results pages, conducted in December 2010, analyzed organic keyword visits
for B2B and B2C websites. Optify analyzed data from 250 randomly chosen sites and an initial set of 10,000 keywords.

1 Mile Radius


Neighborhoods?

5 Mile Radius


A City?

10 Mile Radius


Multiple Cities?

30 Mile Radius


Multiple Counties?

State?

Nationwide?

Where & Who Are Your
Customers?

Broad Search Radius = More time and money to get
quality rankings

Narrow Search Radius =
Easier to compete and
quality rankings happen faster

Why? Less Competition, major internet brands don’t
have a local office and your competitor down the
street ins’t internet savvy......
YET!!!

Where & Who Are Your
Customers?

What is the


Long Tail


Copyright Elliance

Local Search:



The Death Of The Yellow Pages


According to Jupiter Media, over 64% of
people who are looking for information on
-
line, use search engines.

65% Of All

Searches are on google

Building Your Online Foundation

BASE

(NAP)

Name
-

Address
-

Phone

INFLUENCE ENGINES

Popularity Contest

How Many Web Properties Know

Your NAP

Influence Engines

At Work

28.9% Of Traffic Comes From Search Engines

42.8% Of Traffic Comes From Search Engines

29.4% Of Traffic Comes From Search Engines

45.9% Of Traffic Comes From Search Engines

30.6% Of Traffic Comes From Search Engines

43.2% Of Traffic Comes From Search Engines

43.2% Of Traffic Comes From Search Engines

Source: Alexa

Should You Be
Thinking


Mobile?


34% of all searches for local businesses are done on a mobile phone

98% of all mobile searches are done on Google

By the end of 2011 50% of all phones will be

Smart Phones


-

Iphone,
Android, Blackberry

Smartphone users are twice as likely to earn $100k+ per year than

dumbphone


users.

Source: ComScore, Nielson, Gartner

Mobile Searches Produce



Business Listings!



Mobile Social

-

Who

s Checkin in?

Offer specials and discounts to

become the
MAYOR

and for
REPEAT

checkins

Text Messaging

Email is dead, my 21 year old niece doesn

t even have an email address!


97% of all text messages are opened


Do you leave home without your cell phone?

Domination


Social


Mobile


Website


Localize
-

Foundation



Globalize

Create your business listings (Maps):

Google Places
www.
google
.com/
local
/add


Bing Local
https://ssl.bing.com/listings/ListingCenter.aspx



Yahoo Local
http://listings.local.yahoo.com/



If you never do anything else, just build
your Google Places page

Create

Search Engine

Business Listings