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7 Δεκ 2013 (πριν από 3 χρόνια και 8 μήνες)

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363

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Proposal Version:
Ecommerce Website Design & Development Proposal
-

Tania Costello

Tuesday, 9 April 2013


Recent Project:
Blossy Floss













TANIA COSTELLO

Ecommerce
Website Design & Development

Proposal

CONFIDENTIAL | NOT FOR GENERAL DISTRIBUTION
|
©
Web
Circle

Pty Ltd.

ALL RIGHTS RESERVED

All trademarks are acknowledged to be the property of their respective owners.

NOTE: Kindly contact the author for any queries or clarifications



For any queries, please call us on 1300
760 363

or email us on sales@
webcircle
.com.au

Confidential ©
Web Circle

Pty Ltd. All Rights Reserved

2

1300
760 363

sales@
webcircle
.com.au


1

TABLE OF CONTENT


1

TABLE OF CONTENT

................................
................................
................................
....................

2

2

COMPANY BACKGROUND

................................
................................
................................
...........

3

3

OUR SE
RVICES

................................
................................
................................
............................

4

4

OUR PROJECTS

................................
................................
................................
...........................

5

5

WEBSITE DESIGN & DEV
ELOPMENT

................................
................................
.............................

6

5.1

Objective

................................
................................
................................
................................
.

6

5.2

Shopping Cart Features

................................
................................
................................
...........

7

5.3

Sitemap

................................
................................
................................
................................
.

11

5.3.1

Website

................................
................................
................................
................................
......

11

5.3.2

ADMINI ST
RATOR

................................
................................
................................
....................

12

6

PROJECT COST

................................
................................
................................
..........................

13

7

TERMS & CONDITIONS

................................
................................
................................
..............

14

8

EXECUT
IVE SUMMARY

................................
................................
................................
..............

15

9

PURCHASE ORDER

................................
................................
................................
....................

16

















For any queries, please call us on 1300
760 363

or email us on sales@
webcircle
.com.au

Confidential ©
Web Circle

Pty Ltd. All Rights Reserved

3

1300
760 363

sales@
webcircle
.com.au


2

COMPANY BACKGROUND


Web Circle was founded in 2006 with a focus on building websites using open source content
management systems.

While other companies were continuing to build static sites or build up with own Content
Management Systems
we supported open source platforms like Joomla
, Magento

and
WordPress.
We have extensive knowledge in Online Marketing and we provide Search Engine
Optimisation, Pay per Click, Google Places & Reputation Management Services.

Over the years we have built
up a large list of happy clients and continue to value the same things.

1.

We specifically service small business because we are passionate about helping them.

2.

We operate under a service model and not a sales model. We have no way of locking our
clients in so

we know we have to keep them happy. A lot of other web companies lock
their clients into using their system which isn't something we've ever done or ever will
do.

3.

We actively promote whichever open source solution we think is best for our clients


we
don
’t push one particular system or our own interests.

4.

Our main expertise is in exceptional design, being at the forefront of industry knowledge
particularly in relation to search engines and content marketing.


Here is one testimonial from a small recent job
.

"I was blown away with the service from Dan and the team. They didn't try to sell me an
overcomplicated solution rather they built me an excellent website with no fuss...It couldn't
have been easier! And the support didn’t just finish when the site went
online either. Great team
and great support.

Would definitely recommend them to anyone looking for an inexpensive way to get their
business on the net. Thanks
heaps”






For any queries, please call us on 1300
760 363

or email us on sales@
webcircle
.com.au

Confidential ©
Web Circle

Pty Ltd. All Rights Reserved

4

1300
760 363

sales@
webcircle
.com.au


3

OUR SERVICES


We’re obsessed with web design, apps, SEO and the web in general. Not onl
y that, we’re
passionate about sharing what we know with others.

Below are the services we provi
de:




Website Design




E
commerce
Shopping Cart
Solution




Web Application

Development


Mobile Application Development





Search Engine Optimisation


Google Pla
ces Optimisation







Web Hosting







Pay per Click Advertising



Cloud Services









We
bsite Maintenance & Support


We use open source technology to develop website and web application. Now a days almost
everyone is using smartphones, keeping that in mind we use Responsive theme and HTML 5 to
build the website so that your website is accessible on all the devices.


We
excel

at online marketing and provide Search Engine Optimisation, Google Places, Pay per
Click and Reputation Management Services for small & medium businesses.












For any queries, please call us on 1300
760 363

or email us on sales@
webcircle
.com.au

Confidential ©
Web Circle

Pty Ltd. All Rights Reserved

5

1300
760 363

sales@
webcircle
.com.au


4

OUR PROJECTS


In terms of previous examples, we have built probably 400+ websites in
the last
6
years.
We work
with open source platforms when we build websites. What this means is you don't have to pay licensing
fees however because you are getting an existing back
-
end it's important for you to understand how the
system functions.

Below a
re some of the websites we have
recently designed and

developed for our customers
:


Blossy Floss

Website:
www.blossyfloss.com.au


Online Shopping Cart website developed in WordPress.


Nifty Spot


Website:
www.niftyspot.com.au


Online Shopping Cart website developed in Magento.


Bolt Creative


Website:
www.boltcreative.com


Content Management
W
ebsite built in WordPress.


Bikram Yoga Gold Coast


Website:
www.bikramyogagoldcoast.com.au



Content Management Website built in WordPress.


Sole Integrity


Website:
www.soleint
egrity.com.au


Online Shopping Cart website developed in Magento.


Primo Estate

Website:
www.primoestate.com.au


CMS website developed in Joomla.




For any queries, please call us on 1300
760 363

or email us on sales@
webcircle
.com.au

Confidential ©
Web Circle

Pty Ltd. All Rights Reserved

6

1300
760 363

sales@
webcircle
.com.au


5

WEBSITE DESIGN & DEV
ELOPMENT


5.1

OBJECTIVE


Tania Costello

is looking to get a new
ecommerce
website designed where
the products
can
be
displayed for online purchase.
Web Circle
will create a custom website design and will develop
a complete shopping cart system.

Below in this
proposal

you will find the features
of the
shopping cart we will provide along with detailed administration options.
The online purchasing
facility will be available

through PayPal
.


With the online shopping cart system, visitors of the website will be able to browse the
categories, sub ca
tegories and products. Visitors will be able to add products to the cart and
order the product by making online payment. PayPal will be integrated to take payments
online.


After the customer makes a purchase, they will be able to login to the website and manage their
order. For next purchase customer will be able to login and order from the client portal.

Admin of the website will be able to add/edit/delete categories, sub
categories and products of
the website. Admin will be able to manage the list of customers and orders placed by the
customers. Admin will also be able to generate sale report, view unpaid and paid invoices,
payments received and status of the order.


This
proposal includes the site map of the website, features of the website and cost involved.


We would request you to please go through the proposal and let us know if you have any queries.














For any queries, please call us on 1300
760 363

or email us on sales@
webcircle
.com.au

Confidential ©
Web Circle

Pty Ltd. All Rights Reserved

7

1300
760 363

sales@
webcircle
.com.au



5.2

SHOPPING CART FEATUR
ES


Below is the list of major featu
res of the website with catalogue facility:

Marketing, Promotions and Conversion Tools



Related products, up
-
sells and cross
-
sells



Catalogue

promotional pricing with the ability to restrict to stores, categories or
products



Flexible coupons (pricing rules)



Multi
-
tier pricing for quantity discounts



Landing page tool for categories



Product bundles



Recently viewed and compared products



New items promotional tool



Newsletter management



Send wish lists by email

Search Engine Opti
misation



100% search engine friendly



Google Site Map



Search engine friendly URL’s



URL rewrites give full control of URL’s



Meta
-
information for products, categories and content pages



Auto
-
generated site map for display on site

Site Management



Administr
ation Panel with the ability to share as much or as little information as needed



Administration permission system roles and users



Support for multiple languages and currencies



Batch import and export of catalogue and customer information



For any queries, please call us on 1300
760 363

or email us on sales@
webcircle
.com.au

Confidential ©
Web Circle

Pty Ltd. All Rights Reserved

8

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760 363

sales@
webcircle
.com.au




Content Manageme
nt System for informational and landing pages



CAPTCHA functionality to help prevent automated software from attempting fake
logins.

Catalog Management



Simple, configurable (e.g. size, color, etc.), bundled and grouped products



Create different price
points for different customer groups, such as wholesalers and
retailers



Unlimited product attributes



Related products



Stock availability



Multi
-
tier pricing upsell



Product option selection



Grouped products view



Add to wish list



Send to a friend with email



Share on Facebook

Checkout, Payment and Shipping



One
-
page checkout & Guest checkout



Shipping to multiple addresses in one order



SSL security support for orders on both frontend and back
-
end



Saved shopping cart



Shopping cart with tax and shipping estima
tes



Inventory management with backordered items, minimum and maximum quantities



Batch updates to products in admin panel



Automatic image resizing and watermarking



Advanced pricing rules and support for special prices



Moderated product tags and review
s




For any queries, please call us on 1300
760 363

or email us on sales@
webcircle
.com.au

Confidential ©
Web Circle

Pty Ltd. All Rights Reserved

9

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760 363

sales@
webcircle
.com.au


Catalog Browsing



Layered / faceted navigation for filtering of products in categories and search results

a.

-

Filter products by price and display a range of prices based on even increments
or by a similar number of products within each range



Breadcrumbs



Recently viewed products



Popular search terms cloud



Product listing in grid or list format

Product Browsing



Multiple images per product



Product image zoom
-
in capability



Flat rate shipping per order or item



Free shipping



On
-
site order tracking from customer accounts

Order Management



View, edit, create and fulfil orders from the admin panel



Create one or multiple invoices, shipments and credit memos per order to allow for split
fulfilment



Print invoices, packing slips and
shipping labels



Assisted Shopping



Customised Order Status



Create re
-
orders for customers from the administration panel



Email notifications of orders RSS feed of new orders






For any queries, please call us on 1300
760 363

or email us on sales@
webcircle
.com.au

Confidential ©
Web Circle

Pty Ltd. All Rights Reserved

10

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760 363

sales@
webcircle
.com.au


Customer Accounts



Account dashboard



Address book with unlimited addresses



Wi
sh list with ability to add comments



Order status and history



Re
-
orders from account



Recently ordered items



Default billing and shipping addresses



Newsletter subscription management



Product reviews submitted



Product tags submitted

Customer Service



Contact Us form



Create and edit orders from the admin panel



Order history with status updates



Order tracking from account



Password reset email from front
-
end and admin panel



Order and account update emails



Customisable transactional emails

Reporting



Admin

dashboard for report overview



Sales report, Tax report, Abandoned shopping cart report



Best viewed products report, Best purchased products report



Low stock & Search terms report



Product reviews & Coupon usage report



Total sales invoiced

Report



Total sale
s refunded Report




For any queries, please call us on 1300
760 363

or email us on sales@
webcircle
.com.au

Confidential ©
Web Circle

Pty Ltd. All Rights Reserved

11

1300
760 363

sales@
webcircle
.com.au


5.3

SITEMAP

5.3.1

WEBSITE


1.

Home

a.

Logo

b.

Navigation

c.

Rotating Banner

d.

Social Media Links

e.

Login or Register

f.

Subscribe to Newsletter

g.

Search Entire Store

2.

Featured Products

3.

Categories

a.

Sub Categories

i.

Products

4.

Search
Product
s

5.

My Account

6.

My Cart

7.

Checkout


a.

Create Login

b.

Payment

8.

About Us

9.

Terms & Conditions

10.

Testimonials

11.

Site Map

12.

Contact Us






For any queries, please call us on 1300
760 363

or email us on sales@
webcircle
.com.au

Confidential ©
Web Circle

Pty Ltd. All Rights Reserved

12

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760 363

sales@
webcircle
.com.au


5.3.2

ADMINISTRATOR


1.

Dashboard

a.

Orders

i.

New

ii.

Processing

iii.

Delivered

b.

Statistics

i.

Customers

ii.

Products

iii.

Reviews

2.

Products

a.

List Product Categories

b.

Sub Categories

c.

List Products

3.

Customers

4.

Reports

a.

Products Viewed

b.

Products Purchased

c.

Customer Orders
-
Total

5.

Tools

a.

Send Email

b.

Newsletter Man
ager

c.

Testimonials Manager

6.

Staff

7.

My Ac
c
ount

8.

Change Password

9.

Logout




For any queries, please call us on 1300
760 363

or email us on sales@
webcircle
.com.au

Confidential ©
Web Circle

Pty Ltd. All Rights Reserved

13

1300
760 363

sales@
webcircle
.com.au


6

P
ROJECT COST


SPECIFICATIONS

AUD EX GST

Website
Designing

Inclusive

Website
Prototyping

Inclusive

Website
Development

-

Website

-

Client Portal

-

Admin Portal

Inclusive

Dedicated Project Manager
/ Coordinator

Inclusive

PayPal Payment Gateway

Integration

Inclusive

Search Engine & Social Media

Friendly Website

Inclusive

Facebook Page

Creation

Inclusive

SEO Meta Tags

Implementation

Inclusive

Submission

of website to
10 Search Engines

Inclusive

Website Traffic Statistics
( Google Analytics)

Inclusive

Complete System
Training

of 1 Hour

Inclusive

3
0 Day Website
Warranty

Inclusive

TOTAL

$
35
00.00












For any queries, please call us on 1300
760 363

or email us on sales@
webcircle
.com.au

Confidential ©
Web Circle

Pty Ltd. All Rights Reserved

14

1300
760 363

sales@
webcircle
.com.au


7

TERMS & CONDITIONS

Please review our terms and conditions at the link
here
.

Note specifically the following:



The cost above does not includes GST



All the
Content/product description and Artwork /Product images will be provided by
Client in electronic format before the start of Project



Ecommerce website development time Estimate:
8
-
10

Weeks from the start of the
project
. This can however be extended if promp
t feedback is not received from



Third party integration of any software like EWAY merchant account will cost extra.
Paypal integration is included.



Payment terms are 50% (
nonrefundable
) upfront before we start and 50% before we
hand the site over.



If the c
lient wishes to modify the content of the site after we finish but before go live,
that will be deemed
at
the end of the project.



Invoices must be paid within 14 days, if outstanding invoice are referred to an agency,
clients must pay the invoice as well a
s the collection fees.



SEO Meta Tags Implementation will be done only for Home Page

If you have any questions about these terms please feel free to ask.












For any queries, please call us on 1300
760 363

or email us on sales@
webcircle
.com.au

Confidential ©
Web Circle

Pty Ltd. All Rights Reserved

15

1300
760 363

sales@
webcircle
.com.au


8

E
XECUTIVE
SUMMARY


Hello
Tania
,


Web Circle

would like to thank
you

for

giving us

the opportunit
y to present a proposal for
ecommerce website development for your business
.


We firmly believe that we have the expertise, resources and experience to carry out a leading
-
edge
strategy

that is a powerful resource for your customers and bus
iness. We hope that the
proposed
website

will meet your needs today and in the future.


We look forward to working with you
.


If you would like to discuss any questions regarding the proposal, please contact us.


Regards,

Abhishek Mathur

Web Circle

Pty Ltd.




E:
abhishek@webcircle.com.au



P
: 1300
760 363

W:
www.webcircle.com.au







For any queries, please call us on 1300
760 363

or email us on sales@
webcircle
.com.au

Confidential ©
Web Circle

Pty Ltd. All Rights Reserved

16

1300
760 363

sales@
webcircle
.com.au


9

PURCHASE ORDER


Please indicate your approval by signing the acceptance
line below; keep one copy of this proposal
for your files and return one to us for our records.


Accepted for:



By
:

____________________________________


Title
:

____________________________________





Signature
:

____________________________________


Date
:

________________







Thank you for taking the time to review this proposal. We anticipate a positive response and we
look forward to hear from you.