Search Engine Marketing Information Resources
A number of sites have been created to help search engine marketers find their way
through the mass information clutter and put valuable tutorials, expert articles, and insightful
reports directly into their h
ands. Below are some of the authoritative sites often referenced.
Google AdWords Keyword Suggestion Tool:
Yahoo! Keyword Selector Tool (formerly Overture Suggest Tool):
Google Traffic Estimator Sandbox:
Generate Local Keywords:
Object Graph Suggest Tool:
Yahoo! Keyword Bids:
Collection of SEO To
Search Engine Watch:
Search Engine Watch provides tips, information, and analysis regarding the search
engines and the entire search industry.
EMarketer offers articles, research, statistics, technology trends, and demographic
assist online marketers and search experts in making important research and
The ClickZ Network is one of the largest and most respected resources for
commentary and advice on Internet marketing, Web analytics, branding, E
online video and much
more. The ClickZ staff also authors several daily newsletters.
Provides tutorials, reviews, news, and analysis on search engine marketing and
everything search related. An excellent resource.
Search Engine Land:
Search Engine Land is a hub for news and information about search engine
marketing, optimization and how search engines work for searchers.
Bruce Clay SEO Methodology:
Bruce Clay, Inc.
's SEO Methodology page offers free tools and an in
comprehensive look at what it takes for a site to achieve high search engine
rankings, including how to select keywords, link tracking, and how to submit your site
to the search engines.
SearchCap is a free daily recap of search engine news.
About.com Web Search:
Buyer's Guide to Search Engine Optimization Firms, New 3rd Edition:
DIRECT and Catalog Age Search Engine Marketing site:
Google Dance Monitor:
Google SEO Information Page:
ebmaster Information Page:
Hitwise United States (PDF):
Interactive Advertising B
Forums give se
arch marketers and those searching for knowledge a place to meet and
share ideas on SEO techniques, methods and events. The open discussion format enables
anyone to participate and find answers to some of the most difficult search engine
optimization and s
earch engine marketing questions.
Search Engine Watch Forums:
Considered the leading SEO forum, Search Engine Watch is moderated by some of
the most respected names in the search industry. Whether you're just starting out or
already an industry expert
, the Search Engine Watch forums will help you find
exactly what you're looking for.
Search Engine Roundtable:
In a short amount of time, the Search Engine Roundtable forums have developed
into a staple for the search marketing industry. A diverse mix of indu
serve as moderators and administrators for this forum, giving it a very unique voice.
An excellent resource for questions regarding site usability and accessibility, though
other SEO and SEM topics are also commonly addressed. The
was launched in 2003 by usability guru Kim Krause.
High Rankings Search Engine Optimization Forum:
Founded by Jill Whalen, High Rankings offers discussion and advice on search
marketing and search optimization. The forum places particul
ar attention on creating
excellent content and identifying keywords.
WebmasterWorld Search Engine Promotion Forum:
Founded by Brett Tabke, this forum is considered one of the largest search engine
marketing forums on the Web. An excellent resource
for curious webmasters.
Other Major Forums
The forums listed below have also been recognized for providing authoritative, expert
Google Blogoscoped Forum:
Below are some smaller, niche
orums which may be of interest.
ABAKUS Forum (German):
Ask Marketing Experts:
Open Directory Project Public Forums:
Search Engine Forums:
Small Business Ideas Forum:
Many of the top SEO firms and search figures have created their own blogs to help educate
others on the methods and practices of search engine optimization and search marketing,
while also keeping up with daily trends.
Matt Cutts Blog:
Authored by Google engineer Matt Cutts, this blog remains one of the most
respected authorities on Google and search engine optimization.
Search Engine Watch Blog:
Provides tips and informat
ion about searching the Web, analysis of the search
engine industry, and help to site owners trying to improve their ability to be found in
Search Engine Journal:
Search Engine Journal features a wealth of information and articles on SEO
marketing, blogging and more. Writers include Loren Baker and Greg Sterling.
Search Engine Roundtable Weblog:
Offers a well
rounded and diverse view on search engines and search engine
marketing. Written by high
ranking members of other major SEO/SEM forums.
Google Blogoscoped (International):
Written by Phil Lenssen, Google Blogoscoped includes tutorials, analysis,
commentary, product reviews, tip and daily updates from the tech world, often