Muskoka Community Network

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18 Νοε 2013 (πριν από 3 χρόνια και 6 μήνες)

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Muskoka Community Network




Suite 2
-

87 Forbes Hill Drive, Huntsville, ON, P1H 0B6




P: (705) 646
-
9044 F:(866) 646
-
5022




e
-
mail:
mcn.info@mcnet.ca


http://
www.mcnet.ca


Pg.
1



BEAM Application

Broadband for E
-
Business and Marketing Program


Section A


BEAM
PROGRAM INFORMATION


For general information regarding the BEAM program at Muskoka Community Network (MCN),
please navigate to

http:/
/
www.mcnet.ca/beam
. If you are unsure of any terminology used
throughout thi
s application, please refer to

Appendix A


GLOSSARY OF TERMS
.

This program
is available for a limited time and you may apply while funds last.

1.0

Eligibility












1.1

For the purpo
ses of this program, contributions will only be provided to qualifying
Small and Medium
-
sized Enterprises (SMEs) within Northern Ontario.




1.2

SME
s deemed eligible are as follows:


(a)

operating on a full
-
time basis, with a valid BIN number
;

(b)

seasonal businesses,

such as tourism operations
;

(c)

n
ot
-
for
-
profit organizations with a focus on Economic Development
.


1.3

SME
s deemed not eligible are as follows:


(a)

hobby businesses
;

(b)

SMEs that have no reasonable prospect of being sustainable.

1.4

Applicant
s
may receive

a contribution o
f up to 75% to a total o
f $5,000,
whichever is the lesser amount.
Applicant
s

fall in to one of the following
categories:

(a)

h
aving
never participated in the BEAM program before

(b)

h
aving

previously
received a contribution less than $5,000;

(c)

h
aving

previously
rece
ived a contribution totalling $5,000 and are
therefore not eligible for further
contributions

for a three (3) year period
from the approval date o
f your most recent BEAM project.

1.5

Successful
A
pplicants will be required to
sign a Contribution Agreement
with
MCN.

2.0

E
-
Business Goals


E
-
Business goals
must be results oriented to have an impact on the business operations
of

the
Applicant
.


2.1

Goals include, but are not limited to:


(a)

marketing;

(b)

sales fulfillment;

(c)

competitive intelligence;

(d)

production;

(e)

internal

operations;

Pg.
2



(f)

h
uman

resources management.


3.0

BEAM Components


Complete
Section

D


E
-
BUSINESS GOALS, Section E


PROPOSED TECHNICAL
SOLUTIONS
and

Section F


VENDOR INFORMATION

by addressing which

B
EAM
component(s) will assist the
Applicant

in achieving
their

E
-
B
usiness goals.


3.1

The
Applicant
’s project may
be classified as
:



(a)

w
eb
develop
ment
:

(i)

d
omain

registration;

(ii)


d
esign
.

(b)

c
ontent

development
:

(i)

w
eb copy;

(ii)


d
igital media.

(c)

m
obile applications
:

(i)

m
obile

websites;

(ii)


m
obil
e

apps.

(d)

a
pplications

that support business operations

(i)

b
usiness

management and process control applications;

(ii)


t
raining

applications.

4.0

Terms of the BEAM Program

4.1

Applicant
s
may receive

a contribution of up to 75% to a total of $5,000,
which
ever is the lesser amount.
Recipients are eligible to receive up to $5,000
within a three (3) year period.

4.2

Funding is available for the technical work associated with creating a web
presence
or capability
for
the
SME

or for the costs associated with i
mplementing
or upgrading E
-
Business applications.

Funding can also be used to develop or
enhance business applications for smartphones and mobile devices
.


4.3

Eligible costs
include the design, development

and implementation of BEAM
components.

4.4

Searc
h Engine O
ptimization (SEO) and E
-
Business marketing
development may
be considered.

4.5

A minimum of two quotes
sourced
from different vendors

address
ing

ea
ch of the
Applicant
’s

proposed E
-
Business goals must be submitted with your application.
Northern O
ntario vendors are preferred

(see
Section
A


BEAM PROGRAM
INFORMATION, 5.0 Local Vendor Policy
for
further
information
).
Current
vendor quotes are required.

4.6

Ongoing costs such as web hosting, maintenance and media placement costs
are not deemed eligib
le.

4.7

Receipts for eligible expenses must be provided for a claim to be processed. See
Section B


APPLICATION CHECKLIST

for details on how to complete this
application
in order
for
the
BEAM application to be processed.

Pg.
3



4.8

Applications must meet approv
al be
fore development work proceeds. MCN will
not make any contribution to any expenses made prior to the st
art date and after
the end date.

5.0

Local Vendor Policy

5.1

Northern Ontario vendors (as defined at the federal level) are preferred.
Applicant
s

who use Northern Ontario vendors will be eligible for up to 75%
funding of eligib
le costs to a maximum of $5,000.

5.2

Applicant
s

who choose to use developers outside of Northern Ontario will only be
eligible for up to 65% funding of eligible costs to a max
imum of $5,000.

5.3

MCN provides a list of vendors at
http://www.mcnet.ca/servicedirectory/search/
.

Vendors wishing to be added to MCN’s vendor list may be added to this list by
completing the a
pplication found at
http://www.mcnet.ca/servicedirectory/add/
.


















Pg.
4



Section B


APPLICATION CHECKLIST


The
Applicant

has read, understood and
completed

the application as per the proce
ssing
information below. The
Applicant

will receive confirmation when their application is received by
MCN.


Should the application be declined, the
Applicant

will be notified

by

a letter from the BEAM
Project Officer.
Should the application be approved,
the
Applicant

will be notified by an approval
letter

from the BEAM Project Officer
.



There is a
90 calendar day time
frame from the date that the BEAM Contribution Agreement is
signed to complete the work specified in this application. Once MCN receives al
l required
documentatio
n, reviews the development work

and
is

satisified that the work has been completed
as specified, MCN will issue a contribution totalling no more than $5,000.




Appendix A



GLOSSARY OF TERMS
has been read and understood by the
Applicant
.




Name of
SME
:

The name of the organization
(the
Applicant
)
on the BEAM application is
required to
match the name

presented
on

the
:





(a)

vendor quotes;

(b)

vendor invoice
s showing payment;

(c)

proof of payment documents.




Type of business:


(a)

Applicant
s

must provide a valid Business Identification Number (BIN)
that may be verified with Canada Revenue Agency (CRA). We will also
accept a copy of current CRA correspond
ence as proof of valid BIN.




(b)

Incorporated businesses and not
-
for
-
profit SMEs
may be asked to
provide a

valid Incorporation Number or a copy of the organization’s
articles of incorporation.




Sectio
n D


E
-
BUSINESS GOALS
:
Identify

how each goal wil
l achieve the BEAM
components
the
Applicant

has

identified as wanting to
implement
or
upgrade
.

Refer to
Section A


BEAM PROGRAM INFORMATION
,
2.0: E
-
Business Goals

and
3.0:
BEAM Components
for more information.




Sectio
n E


PROPOSED TECHNICAL SOLUTIONS
:
The specific technical solutions
and/or tools that will be deployed in order to meet the
Applicant
’s E
-
Business
g
oals. In
the “additional details” area, identify which BEAM component(s) will be a
ddressed
through the implementation of the
se
solutions
.




Se
ctio
n F


VENDOR INFORMATION
:
Refer to
Section A


BEAM PROGRAM
INFORMATION
,
5.0 Local Vendor Policy

for more information.
Identify which vendor
the
Applicant

has chosen
. If necessary, complete additional copies of this section if there
are to be multiple
vendors completing work in order to achieve all

the

E
-
Business goals.




Attach a minimum of two vendor quotes
that outline the work to be completed and the
estimated cost.

Ensure that each vendor’s proposal provides specific and detailed
information about what technical solutions or tools will be implemented in order to meet

each E
-
Business goal as outlined in the application, including how they will deliver a safe
and secure solution that will protect the
Applicant
’s interest and the interests of their
customers.


Pg.
5





Where the
Applicant

is
deploying a system that includes fin
ancial transaction
processing

it is incumbent on the applicant to perform due diligence with their insurer regarding
appropriate coverage. (See “Electronic Data Interchange” in
Appendix A



GLOSSARY
OF TERMS
).




Read, date and sign the Declaration
found i
n
Section G


REQUIRED DOCUMENTS

in

the presence of a witness
.



Send completed applications by mail, fax or email to:


Muskoka Community Network

c/o BEAM Project Officer

Suite 2
-

87 Forbes Hill Drive, Huntsville, ON, P1H 0B6

Phone: (705) 646
-
9044 extensi
on 4

Fax: (866) 646
-
5022

Email:
beam@mcnet.ca








































Pg.
6



Section C


BEAM
APPLICANT

INFORMATION


Applicant

Information

Ha
ve
you

or your
organization

previously
received BEAM
contribution(s
)?


††




f⁨ v攠湥v敲⁰慲瑩ci灡瑥搠d渠nh攠BbA䴠灲潧pam⁢ f潲攮


□ Yes


瑨t⁲散敩v敤⁣潮瑲i扵ti潮 w慳
m潲攠瑨o渠㌠y敡rs⁡ 漠


(based on approval date of most recent BEAM project)



††
v敳



瑨t⁲散敩v敤⁣潮瑲i扵ti潮 w慳 l敳s⁴
桡渠n5ⰰ〰.



††
v敳


瑨t⁲散敩v敤⁣潮瑲i扵ti潮⁴ t慬敤․㔬5〰⸠

NOTE:
B
ased on
the approval date of your most recent BEAM project
, you
are not eligible for further
contributions for a
three (3) year period.

Legal Name of
Applicant

(SME)
:


I am a

(che
ck one only)
:



††
pol攠mr潰ri整ership


††
o敧is瑥牥搠m慲瑮敲e桩p


††
C潲灯o慴ion


††
N潴
-
f潲
-
灲潦it

Business Information
Number (BIN):


Incorporation Number:



Total number of
employees:


Full
-
Time:



Part
-
Time/Seaso
nal/


Casual:


Volunteers:







Business operating
address:






Mailing address (if
different than above):




Brief description of
your
business and activities






Contact name:



Title:



Addres
s:





Phone number:



Email:



Current website address
(if applicable):


Pg.
7






Please provide us with a brief
description of your project.





















































Pg.
8





Section D


E
-
BUSINESS GOALS


Please indicate how
each of
the following E
-
Business goal(
s) will address the BEAM
component(s) the
Applicant

wishes to implement

or upgrade
.




Marketing (including Customer Re
lationship Management):


Sales Fulfillment:

Competitive Intelligence
:

Production:

Internal Operations:

Human Resource Management
, including Training and Development
:

Other (
p
lease explain):

Pg.
9




Pg.
10



Section E


PROPOSED TECHNICAL S
OLUTIONS


Please address what technical solutions or tools will be deployed to achieve the
Applicant
’s E
-
Business goal(s). In the “add
itional details” area, please indicate which BEAM component(s) will
be a
ddressed

through the implementation of each goal and
its

respective technical solution(s).



Website address: ___________________________________________________




††
New



††
bxis
瑩湧

Marketing:



C畳瑯t敲⁒敬慴i潮ship⁍ n慧敭敮t



p敡rc栠bn杩n攠佰eimiz慴ao渠⡩n⁣潮j畮cti潮 睩t栠hbA䴠j潭灯湥湴n



p潣i慬 䵥di愠a灴pmiz慴i潮



l瑨敲
灬敡s攠數灬ai温





A畤ie湣攺



m䌯C慰t潰



䵯bil支em慲瑰桯ne



B潴h


A摤
i瑩潮慬 摥瑡ils:







Sales:



lnli湥⁏r摥r mr潣敳si湧



b
-
䍯Cm敲ee



p桯灰i湧 䍡Ct



maym敮琠pol畴i潮s


A畤ie湣攺



m䌯C慰t潰



䵯bil支em慲瑰桯ne



B潴h


A摤i瑩潮慬 摥瑡ils:










Pg.
11



Competitive Intelligence:



Research




Metrics



Analytics


Audience:



PC/Laptop



Mobile/Smartphone



Both


Additional details:







Production and Internal Operations:



Systems or Data Integration (storefront, accounting, shipping, etc.)


Audience:



PC/Lapto
p



Mobile/Smartphone



Both


Additional details:







Human Resources Management:



Online Training



Corporate Knowledge Base



Workforce Mobilization (remote access technologies)


Audience:



PC/Laptop



Mobile/Smartphone




Both


Additional details:







Pg.
12



Other:








Audience:



PC/Laptop



Mobile/Smartphone



Both


Additional details:














































Pg.
13



Section F


VENDOR INFORMATION


Identify which vendor
(s)

the
Applic
ant

has chosen to fulfill
all of
the
ir

E
-
Business goals
Applicant
.
If necessary, complete additional copies of this section if there are to be multiple
vendors
.
Applicant

Attach a minimum of two vendor quotes so that each E
-
Business goal
that
the
Applicant

wishes to achieve has been estimated by different vendors.


Business name:


Contact name:


Number of years in business:


Address:





Phone: Email:


Website address:


Security Information:


Our progr
am strives to enco
urage BEAM recipients to use E
-
B
usiness solut
ions which are safe
and secure.
The responsibili
ty of having a safe and secure E
-
B
usiness
environment

is that of the
Applicant

and their chosen vendor. Ensure that your application and, if nece
ssary, the vendor
proposal describes how this solution will comply with safety and security best practices and will
also
observe all

appropriate legislation. MCN encourages all applicants to ask questions about
security and ensure any

issues or concerns ha
ve been addressed prior to work being started.


For more information on legislation guidelines, please visit:

http://www.priv.gc.ca/resource/prov/index_e.cfm#009
.


Please explain the

security measures that will be taken to ensure a

safe, secure, and effective E
-
B
usiness environment

(check all that apply)
:


††
sul湥ra扩lity⁔敳瑩n朠go
潬s
m敮e瑲慴a潮⁔敳瑩n朠g潯ls


B
l慣k⁂潸⁔敳瑩湧⁔潯ls
)



C潤攠慮慬ysis⁴ 潬s
t桩瑥⁂潸⁔敳瑩n朠g潯ls)



a慴a 敮cryp瑩on



p敲e敲e⁨潳琠t慲a敮i湧




p散畲攠p潣k整e䱡y敲
pp䰩



i敧慬 A摨敲敮e攠瑯tCa湡di
慮 mriv慣y⁌ w



bl散瑲潮ic⁄慴a 䥮f敲eh慮来
b䑉a⁉湳畲慮u攠e潶er慧e



l瑨敲
灬敡s攠數灬ai温n












Pg.
14



Section G


REQUIRED DOCUMENTS


How did you hear about this program:



Muskoka Community Network



Community
-
based network



Co
mmunity Futures Development



Corporation



Business / Trade Association



Chamber of Commerce



Internet Service Provider



Web Developer




Word of
mouth



Other (please specify):




I declare that:




I have read, und
erstood, and agree to comply with the terms and conditions of this program;




I have not (or the
SME

has not) received other public sector funding for the work or solutions
proposed herein;





To the best of my knowledge, all the information provide
d
in this A
pplication

and
accompanying materials in

is complete and correct
. If any statement proves to be incorrect in any
way, I shall notify Muskoka Community Network (MCN) immediately upon discovery;




I understand that MCN has a
Privacy Policy
, w
hich I may view at any time, and understand
and consent to MCN collecting, using, retaining and disclosing the information contained in

this
A
pplication for the limited purpose of determining eligibility for financial assistance of this
program, and as is
require
d by law

and by FedNor/Industry Canada. We understand that MCN
will handle our personal information in strict confidence in accordance with the Federal Privacy
Laws as set out in MCN’s
Privacy Policy
, available
at

http://www.mcnet.ca/mediacentre/privacy/

or by contacting MCN;




I understand that the terms and conditions of any financial contribution which may be
authorized will be set forth in an approval letter, for which we must be in agr
eement with and
accept

through the signing of the Contribution Agreement.



_____________________________________________________________________________

Name of
SME

(please print)


__________________________________________, ______________________________
____


Name of Representative with Signing Authority

(please print)




Title



______________________________________________





Signature of

Representative


I have the authority to bind the Corporatio
ns or Proprietors


_________________________________ __________________________________

Name of Witness (please print)





Signature of Witness



Dated, at ___________________________, this ___ day of ___________, 20___









Onl
y completed applications will be processed.

Pg.
15



Appendix A



GLOSSARY OF TERMS


BEAM Component:

A
technical solution associated with creating

or upgrading

a web presence
for your

business
to achieve E
-
B
usiness goals.

Applicants must clearly demonstrate what th
e
“business goals” are in business terms rather

than technical terms.


Broadband Internet access:

A

high data rate connection to the Internet



typically contrasted
with dial
-
up access using a 56k modem. Dial
-
up modems are limited to a

connection
of less t
han
56
Kbit
/s (kilob
ytes

per second) and require the dedicated use of a

t
elephone line
,
whereas
broadband technologies supply more than double this rate and

generally
do so
without disrupting
telephone use.


Competitive Intelligence:

Th
e action of defining
, gathering, analyzing

and distributing

intelligence/information about products, customers, competitors and any aspect of the

environment needed to support executives and managers in making strategic decisions for an

SME
.


Customer Relationship Management
(CRM):

The
processes and systems a company uses to
track and organize its contacts with its

current and prospective customers. CRM software is used
to support these processes;

information about customers and customer interactions can be
entered, stored and

accessed

by employees in different company departments and locations.
Typical CRM goals are to

improve customer service, build customer base and to use customer
contact information for

targeted marketing.


Domain Name:
The part of a network address which
identifies it as belonging to a particular
domain and
cased on the Domain Name System (DNS).


E
-
Business:

T
he Internet or related technologies for any of

your

normal business operations.
You might use it for buying, selling, advertising, managing,

et

cete
ra
. You may use the Internet to
reduce costs, improve productivity or increase revenue (and

it can do all those things).


E
-
Commerce:

C
ommonly known as e
-
commerce or eCommerce,
it
consists of the

buying and
selling of products or services over electronic s
ystems such as the Internet and

other computer
networks. The amount of trade conducted electronically has grown

extraordinarily with
widespread Internet usage. Modern electronic commerce typically uses

the World Wide Web at
least at some point in the trans
action's lifecycle, although it can

also
encompass a wider range of
technologies such as e
-
mail, mobile devices and telephones.


Electronic Data Interchange (EDI):

T
he structured transmission of data between
SME
s by

electronic means. It is used to transfer

electronic documents or business data from one

computer
system to another computer system, i.e. from one trading partner to another trading

partner
without any human intervention.


Online Ordering Processing:
A form integrated into a website that can allo
w a customer to
place an order. Having this function may or may not allow a customer to be able to complete a
financial transaction online.


Payment Systems:
The integration of a third party payment system, such as PayPal.


Really Simple Syndication (RSS
Feeds)
:
A

family of web feed formats used to publish
frequently updated works



such as blog

entries, news headlines, audio and video



in a
standardized format. An RSS document (called a "feed") includes full or summarized text, plus
metadata such as publ
ishing dates and

authorship. Web feeds benefit publishers by letting them
syndicate content automatically.

They benefit readers who want to subscribe to timely updates
from favored websites or to

aggregate
feeds from many sites into one place. RSS feeds al
low
users to avoid manually

inspecting all of the websites they are interested in, and instead
Pg.
16



subscribe to websites such

that all new content is pushed onto their browsers when it becomes
available.


Search Engine Optimization (SEO):

Search Engine Optimiz
ation helps make your website more
findable. It is a process that

improves the volume or traffic to a website from search engines
through natural search results.

To improve the volume of traffic SEO divides the different kinds of
searches, which includes

i
mage search, local search
,

et

cetera
.
The o
ptimizing process typically
involves the content to be edited

and coding in HTML in order to increase relevance to specific
keywords and to remove

barriers to indexing activities of search engines. The higher a we
bsite
ranks in the results of a

search, the greater the chance that that site will be visited by a user or a
potential customer.


Shopping Cart:
A component integrated into a website that fully catalogues inventory and allows
online shopping, including bro
wsing
stock and completing
transactions.


Social Media Optimization (SMO):

A

set of methods for generating publicity through social
media,

online communities and community websites. Methods of SMO include adding RSS feeds,

social news buttons, blogging and

incorporating third

party community functionalities
such as
images and videos. Social
M
edia
O
ptimization
(SMO)

is related to search engine marketing but

differs in several ways, primarily the focus on driving traffic from sources other than search

engines,

though improved search ranking is also a benefit of successful SMO.


Secure Socket Layer (SSL):
A protocol developed by Netscape for transmitting private
documents via the Internet. SSL uses a cryptographic system that uses a public key known to
everyone
in addition to a private key known only to the recipient of the data. Many websites use
SSL to obtain confidential information such as credit card information.
URLs that utilize SSL start
with
https://
instead of
http://
.