Interactive Services Search Engine Optimization (SEO)

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18 Νοε 2013 (πριν από 3 χρόνια και 8 μήνες)

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Interactive Services


Search Engine Optimization (SEO)


Eight
-
three percent of Internet users have used a search engine to answer a specific
question. Each month, millions of searches using the terms “job” or “career” are made on
the top search engines. Pa
y
-
for
-
performance listings guarantee that an ad will be seem,
but it is also important that a client’s site rank high in natural search listings. A Web site
must be optimized to achieve the highest possible ranking on a search engine. Although
no one can

guarantee specific rankings, we can make adjustments to improve a Web
sites ranking. Our SEO services include:



A report of the client’s pre
-
optimization ranking



Keyword research and selection



A report detailing a strategy for altering page titles, meta t
ags, descriptions and
page content to incorporate appropriate keywords



Submission of the Web site to main search engines



Monitoring of client’s search engine ranking


Costs:

$4
,000 initial fee ($1000 per quarter for continued monitoring). Adjustments to
t
he Web site based on the report will be estimated upon request.


Tips for selling SEO:



If possible, review the client’s Web statistics. This will give you a good idea of
how much traffic is generated from search engines and what keywords are being
used.



U
se a couple of major search engines to perform some obvious keyword
searches. If your client’s competitors come up significantly higher in the search
or if your client’s site doesn’t appear within a few pages, this is probably a good
prospect.



There are a

lot of SEO scams out there. Never guarantee a high ranking


with
natural search this is ultimately controlled by the search engine. SEO is not a
replacement for building a strong brand.



Clients without strong employer brands with benefit the most from S
EO, since job
seekers will not be looking specifically for them.