Hello All, I apologize for having ignored you over the past ...

startwaitingInternet και Εφαρμογές Web

18 Νοε 2013 (πριν από 3 χρόνια και 10 μήνες)

78 εμφανίσεις

Hello
All,


I apologize for having ignored you over the past months.
This past two years has been very challenging for me,
losing
a member

of my family
, being very ill
myself and

my business beginning to fail because of it. However, I
have pulled myself up

and
I
am now back to normal. It takes time as anybody who has suffered loss knows,
but I can now offer what I originally intended when I started this website and membership list.


I have several topics to discuss relating to internet marketing in genera
l, and article marketing in particular,
although the latter cannot be taken in isolation since it is just one of many marketing techniques that you
should use if you ultimately want to be successful with an online business.


If you find the occasional typ
o here please forgive me, because I am now extremely busy and am also human.
I

tend not to make typing

errors in my professional articles,
although

the
y

haff be
knwon

in my
eemails!


I will start by discussing how to advertise or promote your online busin
ess or website. This entire course will
take several months, starting with how to advertise online.


Once I have completed this aspect of website and
online business promotion, I shall show you a few ways of making use of offline advertising that really do

work. However, Online Advertising first, because that is what you will be currently involved in.


Eight Forms of Online Advertising: Pay Per Click (PPC)


If you are considering using online advertising to promote your business, or already use internet pro
motion as
part of your business strategy, what formats do you use? The chances are that you are using only a small
number of advertising techniques, and may well be overlooking some of the more successful methods being
employed.



Have a look through the
list below and see which ones you might be missing out on, and which ones could
make a significant difference in terms of promoting your business, helping to generate both links and hits, and
boost your position on the search results pages as well as your
sales figures.



Simultaneous with this, I will be offering information on how to write articles, and how to submit them to
directories: how many and at what frequency, and what directories you should submit to.





In other words, what I should have being

doing for the past two years.




Re website promotion, I will be explaining the pros and cons of each of these in the following order over the
next few weeks:


1.


SEO
-

On page and web page structure.


2.


Pay Per Click (PPC)


3.


Banners, Popups and Po
punders


4.


Directory Listings


5.


External Links


6.


Videos


7.


Podcasts


8.


Webcasts


Every one of you has the ability to use these advertising techniques, although to me the best is to get every
page on your website optimized for its keyword.


Igno
ring internal pages is a mistake many people make, so
we are going to begin here with number 0 (zero): SEO or search engine optimization.


On
-
page SEO is very important if you want a good listing on Google. I am not forgetting Yahoo and the rest,
but they
lag well behind Google, and if you have a high Google listing it doesn't really matter where you are on
the others
-

they are lucky if they get 15% of the search engine traffic between them.


Here are the basics of optimizing each page of your website so t
hat each will have the best possible chance of
being listed on Google.


Google Lists Web Pages


The first thing you must understand is that Google does not list domains or websites it lists individual web
pages. So if your website consists of 12 pages, ea
ch page can be listed for its own keywords. The next
question, then, is what is a keyword?


What is a Keyword?


A keyword is not what you use on your page, but the form of words that the Google user employs when
seeking information. For example, somebody u
sing a search engine (let's use Google as the example for the
rest of this article) to find information about making money online might type in 'how to make money online',
or 'make money online' or even or 'online home business'
-

each of these terms are r
egarded as being a
different keyword by Google.



When you optimize a web page for a keyword, it can be a single word such as 'business' or a phrase such as'
online home business'
-

both are keywords. What you are doing is to optimize that page for a spec
ific
keyword, so that it has a chance of being listed when Google users use that keyword for information. When
you optimize your page for ' make money online' you might also catch traffic using 'how to make money
online', but not for 'online home business'

-

you need another page for that.


I shall cover keyword research in a later article, but every good keyword you come across should have its own
page on your website.


Don't try to optimize a web page for more than two keywords, although the main
optimiza
tion should generally focus on one main keyword or potential search term, with the other as a
secondary keyword.




Google algorithms read each word separately apart from stop words such as 'a', 'the' and so on. If you have
'online', 'home' and 'business'

in that sequence, then Google will it give it a higher weighting for somebody
using that search term than if these three words appeared


non
-
sequentially, but in the latter case you would
still benefit by including each word somewhere, even if not togethe
r or not in the right order.




I will be explaining how search engines work later: how they index web pages and pull out pages from its
indices to meet the requirements of a Google user seeking information. The important factor is that each page
should fo
cus on one keyword with perhaps a secondary keyword included.


Let's assume that keyword is 'make money online'
-

very competitive, but this is just an example. A secondary
keyword could be 'online home business', so your page title could be 'How to Make
Money Online With an
Online Home Business'.



Perhaps a bit long for a web page title (doesn't mean you can't use it), but ideal as the title of an article.



The various elements of your website should be optimized as follows:


The Structure of Your Web P
age


Your web page consists of two specific sections: The HEAD section, containing HTML coding that readers do
not see, and the BODY section that they do see. By HTML I am also including CSS web formatting.


The HEAD
section includes the following elements

that are important in search engine optimization:


Title tag:

The title tag for each page should contain the keyword for that page.


In my Article Services website, the title
tag for my home page is [Title]Article Services[/Title]
-

when I use square bra
ckets, [] they represent the HTML
tags <>
-

I have to do that in case your eMail system is set to HTML.





In my page '
Bum Marketing
' on that site, the title tag is: [title]
What Is Bum Marketing
[/title] and so on
-

the
contents of your Title tag should
represent the page
-

too many people use the same title tag for all their web
pages and lose out on their listings because of it.



The content of your Title tag is what appears as the heading for your Google listing.


Description Meta Tag:

The descriptio
n Meta tag appears under your title on Google, and Yahoo also uses it. Use the main keyword
early on in your description that should be around 155 characters including spaces.


I never exceed that.


It
should be phrased in the HEAD section thus:


<Meta con
tent="
What is Bum Marketing: Bum marketing is a form of article marketing that enables even a
bum to make money quickly using affiliate marketing
." name="Description"/>


This appears directly under your Google listing header. This example is 140 characters
.



Keyword Density:

Forget all the nonsense you read about needing a keyword density (KD) of 3%
-

5%. That is ancient history!
Now even 1% KD could get you in trouble in some cases.


Read my web page on LSI for a more in
-
depth
explanation, but if you fol
low my practice you can't go wrong:


Use your keyword:





Once in the Title (early on
-

and your secondary keyword at the end of title if you have one)



Once in the first 100 characters (including spaces) of the introductory paragraph



Once in the last parag
raph



Once in at least one H2 heading in the article if you have headers (not applicable to articles written for
submission to article directories)



Once each 200
-
300 words depending on length
-

if you article is over 600 words, then once each 300,
but if le
ss

than 600 words

then once each 200.


Many have disagreed with me, but I get results:


I get my web pages listed on Google and my articles for
myself or my customers using this formula. Google gets the rest of the relevance of the content to the search
te
rm (keyword) by use of its LSI algorithm.



This algorithm analyzes the semantics, or meaning of the words used in the article and relates them to the
main topic of the article
-

for '
article
' you can also read '
web page
'.


There is no difference. An arti
cle published
on a page on an article directory is a web page just as a page on your website is.


That's enough for now
-

I am now in the process of writing the rest of the 8 topics above. Then I will find
another aspect of internet marketing to help you w
ith.


For those of you who have joined recently, you are liable to get most of these again (not this one again)
because I am distributing this to all of my list members and then arranging each I sent to new members as
they join
-

so please forgive me and s
tay with me.


I am now able to give you all the information I should have
been giving from the start.


Thank you for staying with me
-

I shall not let you down again.


I have a 43
-
Page eBook on Article Marketing on offer for $5. This is a silly price for w
hat you get, so you can
purchase it here if you wish:



ARTICLE MARKETING: $5



If you have purchased Article Czar, please email me a copy of your receipt to
pete@article
-
services.com

and I
will send you a free copy. There is nothing in it that is not in Article Czar, but you may prefer a neater, smaller
copy as a refresher.


Thank you all,


Pete


P.S. If you have any questions to ask me, please email
me at:


pete@article
-
services.com