Media Kit - Genetic Engineering News

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11 Δεκ 2012 (πριν από 4 χρόνια και 7 μήνες)

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2012
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Delivering the Best in Biotech...
From Bench to Business
Genetic Engineering
&BiotechnologyNews
Tools | Technologies | Trends
www.genengnews.com
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Genetic Engineering
&BiotechnologyNews
Maximize the return of your advertising investment through GEN’s cost-
effective magazine CPM and response-centric online opportunities.
Connect with 236,681 global professionals seeking the latest
information on tools, technologies, and trends.
Increase the quantity and quality of your sales leads through GEN’s
integrated network of print, digital, and web marketing channels.
Validate your ad message alongside authoritative technology-focused
content that draws buyers, not browsers.
Influence customers with a $1.1 million average expenditure on R&D
tools who have the authority to purchase and the money to spend.
GEN Delivers Maximum Advertising Value
Since 1981 Genetic Engineering & Biotechnology News (GEN) has provided R&D
professionals with practical and authoritative content about the tools, technologies,
and trends that fuel the biotechnology industry. Through a range of integrated online
and print media vehicles, GEN’s marketing channels create awareness, lead generation,
and relationship development to build your bottom line.
1
2
3
4
5
Circulation & Reach .........................4
Reader Expenditures .........................5
Editorial Scope...............................6
Reader Testimonials .........................7
Magazine ..................................8-9
Posters .....................................10
Webinars ...................................11
Website .................................12-13
List Rental ..................................14
e-Newsletters............................15-17
GEN Advertiser Benefits .....................18
Print Rates .................................19
Print Specs .................................20
Online Specs ...............................21
MEDIA KIT CONTENTS
Top Five Reasons to Advertise with GEN
Whether you’re looking to strengthen, establish, or reinvent your brand, GEN can help you:
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Portfolio
GEN Drives Response and ROI
GEN’s comprehensive integrated product offering provides unparalleled advertising
opportunities through an array of print, online, and custom vehicles.
e-Newsletters
Tech Focus
News Highlights
TOC Alert
Biotech Events
New Product Watch
Magazine
Display Advertising
Cover Tip
Center-Spread Fold-Out
Inserts
Custom Media
Webinars
Timeline Posters
Mailing List Rental
genengnews.com
Banner Ads
Keyword Sponsorships
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Circulation & Reach
Research/Staff Scientist .............26,193
Executive & Corporate Management ..15,432
Lab Management ..................10,113
Production Scientist/Engineer/QA/QC ..6,212
Graduate Students ..................1,634
Additional Job Titles
¥
................5,558
Magazine Subscriber Profile
*
BPA-Qualified subscribers 65,142
Pass-along readership/copy(2.5
**
) 162,885
Tradeshow and other distribution 8,654
MAGAZINE TOTAL REACH:

236,681
Website Visitor Profile

genengnews.com visitors/month


131,613
e-Newsletter subscribers

141,583
ONLINE TOTAL REACH:
273,196
The Circulation Leader in Biotech
GEN provides you with unrivalled exposure to key biotech decision-makers through
multiple touch points that drive brand awareness, lead generation, customer
engagement, and sales.
What
Subscribers Do
*
Where GEN Magazine
Readers Live
Where GEN Magazine
Readers Work
72%
North
America
23%
Europe
1%
Rest of World
4%

Asia-Pacific
Where GEN Website
Visitors Live
19%
Asia-Pacific
18%
Europe
60%
North
America
3%

Rest of World
27%
Academia
2%

Financial, Venture
Capital, Law
56%
Industry
6%

Clinical Research,
Hospital/Medical
School, Private
Practice
7%

Private Research
Institutions
29%
Academic,
Government
*GEN June 2011 BPA Statement; †Publisher’s Data; **A Purchasing Intention Audit of the GEN Audience, Martin Akel & Associates, April 2011;
‡Google Analytics; ¥Additional titles include: Tech Transfer Managers, Business Development/Venture Capital/Law, and Purchasing Managers
Where GEN Website
Visitors Work
36%
Academic,
Government
41%
Industry
2%

Financial, Venture
Capital, Law
13%

Other
Clinical Research,
Hospital/Medical
School, Private
Practice
3%

Private Research
Institutions
5%

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Reader Expenditures
GEN Delivers Purchasing Power
GEN’s readers are leaders in the industry, making critical decisions and exercising their
purchasing power every day. They have money to spend, and invest it on the tools
and technologies highlighted in GEN. Advertising with GEN delivers your message to
powerful and engaged decision-makers.
Data from “A Purchasing Intention Audit of the GEN Audience”, Martin Akel & Associates, April 2011
*Among subscribers indicating expenditures
**Per subscriber’s lab
% of Labs/Facilities
Using This Category
Average
Expenditure per
Subscriber’s Lab*
Antibodies and immunoassays 72.8 $210,776
Biochemicals and reagents 93.3 $181,276
Bioinformatics tools 69.7 $241,272
Bioprocess systems/accessories 52.1 $408,228
Cellular analysis instruments/reagents 70.5 $219,971
Cell culture related equipment/reagents/supplies 75.5 $236,522
Contract, consulting, or pharmaceutical services 52.5 $469,167
Chromatography/separation instruments/reagents/accessories 77.5 $159,221
General lab equipment 97.6 $156,332
Lab products/accessories 97.3 $122,278
Molecular biology & gene analysis instruments/reagents 83.9 $144,299
Molecular diagnostics systems/reagents 69.1 $162,725
Protein research/proteomics instruments and reagents 75.3 $147,105
93% of GEN subscribers are involved in
the vendor selection process. Average 2011
Expenditures on R&D Tools: $1,089,290
**
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Editorial Scope
GEN’s five core topics
are covered in depth
through news briefs,
insight and analysis stories,
feature articles, blogs,
webinars, and tutorials.
Bioprocessing
Translational
Medicine
Drug Discovery
OMICS
GEN Content Drives Action
For over 30 years, GEN has provided biotech decision-makers with authoritative and
practical content that spans the entire field of biotechnology from drug discovery
to bioprocessing. With GEN you can be confident that you are reaching an audience
looking for the latest tools and technologies to solve their challenges.
Why do decision-makers turn to GEN first?
To learn about cutting-edge tools, technologies, and trends
To discover how innovative technologies are being used
To stay informed of the latest biotech news
To validate purchasing decisions
Biobusiness
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Testimonials
Readers Rely on GEN
Today’s fast-paced biotech and pharmaceutical industries are driving professionals to
race to get their drug/product to market faster and more efficiently. Academic scientists
are under equal pressure to publish and secure grants. It’s more important than ever
that R&D scientists are aware of the latest tools, technologies, and trends that will help
them enhance their productivity. That’s why they turn to GEN.
“I love reading GEN to see what cutting-edge technologies are coming into the market. It is
informative on every page, and it is Science, Cell, Financial Times, and Newsweek all rolled
into one for me! My product recommendation carries more weight when I have a good
GEN article to go with the recommendation. If a magazine could mentor then GEN will
certainly have a role in my success!”
Parul Sharma, Ph.D., Research Associate
Children’s Hospital Boston
“GEN introduces us to the newest technology and the reagents used worldwide. After
going through the details we visit the website of the concerned product and contact the
authorized person. GEN makes a huge contribution in deciding/purchasing new products
in our organization.”
Gaurav Verma, Ph.D. Student,
Institute of Genomics & Integrative Biology at Delhi
“GEN summarizes all the latest technological advances and highlights some of the most
exciting research. By reading GEN I feel more on top of the latest news and technologies
and can incorporate these into my research. I also get the opportunity to be exposed to
products that I might not normally seek out —as many products can be used for more than
what they are being advertised for.”
Joanne M. Hackett, Ph.D.
Visiting Scientist, Pfizer Neusentis
“There is no other publication that covers life sciences in such detail while remaining broad
in scope. Diagnostics, bioprocessing, cutting-edge research, M&A, licensing agreements,
novel instrumentation, clinical advances; it’s all covered in a single issue. Simply amazing!
GEN is my source for sources; I go to it on the web, I subscribe to the RSS feeds, and I keep
the latest issue on my desk for the news and insight I need almost daily.”
Pratik Jaluria, Ph.D.,
Senior Scientist, Alexion Pharmaceuticals
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Magazine
The Magazine
Published 21 times a year, in print and digital formats, Genetic Engineering &
Biotechnology News is the world’s most widely read biotech publication. It provides
the R&D community with critical information on state-of-the art-technology platforms
and tools that lead to enhanced productivity.
When you advertise in GEN, your company has the unique opportunity to promote
its products and services to an audience that is engaged, has the authority to make
purchasing decisions, and the budgets to make it happen.

Frequency:

21x/year

Circulation:
65,142 BPA-qualified life
science professionals

Geographies Covered:

72% N. America, 23% Europe,
4% Asia, 1% ROW

Bonus Distribution:

More than 95 conferences per year

Subscriber Profile:

See page 4 for detailed subscriber profile
Display Ads:
See pages 19 and 20 for details.
Inserts:
See pages 19 and 20 for details.
Classified & Marketplace:
Discover the best job candidates,
publicize a new scientific meeting,
or promote a service with an ad in
our Classified & Marketplace section.
Contact GEN for more details at
classifieds@genengnews.com
RATES AND INFORMATION
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Magazine
Cover Tip
Always in high demand. Advertise through
GEN’s cover tip for maximum impact and
visibility.
Rate: $4,950 plus two 4C Tabloid page ads at
earned frequency and a production charge.
See page 19 for complete pricing details.
Contact your GEN Sales Manager for complete
details.
Rate: $1,000 plus four 4C Tabloid page ads at
earned frequency and a production charge.
See page 19 for complete pricing details.
Contact your GEN Sales Manager for complete
details.
RATES AND INFORMATION
RATES AND INFORMATION
High-Impact Display Advertising
GEN offers a number of high-impact opportunities designed to help your message
stand apart from the rest of the crowd.
Prominently showcase your ad or repurpose
technical content such as posters or application
notes in this high-impact four page center-
spread fold-out. Prominently placed and printed
on the highest quality paper stock, this fold-
out is the perfect way to ensure your message
stands out and drives response.
1.
2.
3.
1.
2.
4.
NEW!
Center-Spread Fold-Out
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Custom Media
1.
2.
3.
Timeline Posters
Throughout the year four beautifully designed posters and accompanying microsites will be
created, distributed, and promoted to GEN’s readership. Exclusive sponsorships are available,
which include logo placement and up to five timeline entries on the poster, as well as 200
hard copies. The posters will focus on historic milestones around specific topics, including:
Next-Generation Sequencing, Biomarker Discovery, Stem Cells, and Bioprocessing.
Exclusive
Sponsorship
Includes:
Sponsor recognition
area on poster and
microsite
Five milestone entries from
your company
Three standard-sized ads on
folded poster pages
200 copies of the poster for
sponsor use
Advertisers looking for unique media solutions to deepen and intensify their presence
in a particular technology or focus turn to GEN’s Custom Media Solutions. From
custom supplements and microsites to a webinar or roundtable, GEN has the ability to
create targeted custom media/content that will showcase your company and product
offering. Your GEN Sales Manager can work with you to tailor a program that fits your
needs and budget.
Exclusive Sponsorship
Net Rate: $50,000
Poster Size: 30 X 21 inches
Ad Size: 7 X 10 inches
Custom poster topics are also available.
Please contact your Sales Manager for a
custom quote.
RATES AND INFORMATION
Biotechnology
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Custom Media
Webinars
Sponsoring a GEN webinar positions your company as a thought leader while generating
actionable leads—the key ingredients to executing a successful content marketing
strategy. GEN webinars are highly educational, targeted, and position the sponsor
as a progressive and practical solution provider. Selection of topics and panelists is
a collaborative effort between GEN and sponsors, allowing you to target a particular
topic and audience.
Exclusive Sponsorship
Benefits Include:
Pre-Webinar
Prominent logo placement on all
promotional materials including webinar
landing page and print ads (placed in at
least one issue of GEN)
Prominent logo placement on dedicated
e-blasts to drive registration
Two custom questions to be included in
webinar registration form
During Webinar
Sponsor logo prominently displayed on
webinar viewer console
Verbal recognition of your sponsorship
during the webinar
Post-Webinar
Contact details for all registrants
CD recording of webinar with
posting rights
Logo placement on webinar archive
page that will remain on GEN’s website
for six months
Audio and synchronized PowerPoint $19,995
Video, audio, and synchronized PowerPoint $45,000
NET RATES (Per Webinar)
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Website
NEW! Roadblock Option
A Roadblock is an opportunity for an advertiser
to have 100% share of voice (SOV) on the entire
GEN site (except on sold keyword pages) for
a 24-hour period. The sponsor would provide
five creatives, one for each ad position. The
Roadblock is offered on Wednesdays.
Net Rate: $3,700
www.genengnews.com
GEN’s website (www.genengnews.com)
allows professionals to stay up to
date on everything biotech —from
real-time industry developments to
news stories, product information,
webinars, and blogs. With an array of
advertising opportunities in this dynamic
environment, we guarantee you’ll
engage an active audience.
Visitor Sessions Per Month: 131,613
*
Number of Countries Represented: 159
Leaderboard 728
X
90
Pushdown 970
X
90
Rectangle
300
X
250
Rectangle
300
X
250
Rectangle
300
X
250
Visitor Demographics
**
RATES AND INFORMATION
Banner Size Net CPM Rate


Leaderboard (728 x 90) $50
Pushdown (970 x 90*) $55
Rectangle (300 x 250) $45
Rich-Media +$15 to base rate
*if expandable, add $20

CPM rates are based on 25,000 minimum impressions.
Advertising Specifications
File formats accepted: JPG, GIF (static or animated),
SWF (Flash); Maximum file size is 40 KB; Refer to page
21 for detailed specifications.
36%
Academic,
Government
41%
Industry
2%

Financial, Venture
Capital, Law
13%
Other
Clinical Research,
Hospital/Medical
School, Private
Practice
3%

Private Research
Institutions
5%

*Statistics from Google Analytics; **Publishers Data
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Website
Keyword Sponsorships
GEN offers advertisers the ability to
sponsor keywords that are directly
linked within feature and news
articles on our website. When a visitor
selects the sponsored keyword, your
advertisement will be displayed on the
dedicated keyword page. This enables
you to showcase your marketing
message in a highly targeted context.
Only five sponsorships per keyword
are available, providing you with
maximum impact.
Sponsorship includes:
One banner position per keyword page
Banner to carry through when someone
clicks on an article from the keyword page
Company name to appear on keyword page,
hyperlinked to URL of choice
Duration: 12 months
NET RATES
Number of Keywords
1-3 $2,200
4-7 $2,050
8-12 $1,925
>12 $1,800
Sponsorship duration is 12 months.
Pushdown 970
X
90
Leaderboard 728
X
90
Rectangle 1
300
X
250
Rectangle 2
300
X
250
Rectangle 3
300
X
250
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List Rental
2012 GEN Mailing Lists
Genetic Engineering & Biotechnology News mailing lists include over 65,000 direct-
mail and 32,000 opt-in digital subscribers whose jobs span all levels of decision-
making across all segments of the international biotech
nology, biopharmaceutical, and
academic sectors. GEN can customize a cost-effective mailing strategy that delivers
your marketing program to the entire readership, or targets specific job titles, areas of
focus, and/or types of organizations.
n
ADME/Tox
n
Analytical/Medicinal
Chemistry
n
Assay Development
n
Biomarkers
n
Bioreactors/Fermentation
n
Cell-Based Assays
n
Cell-Based Technologies
n
Cell/Tissue Culture
n
Chromatography
n
Drug Delivery
n
Electrophoresis
n
Epigenetics
n
Filtration
n
Gene Expression
n
HPLC
n
Image Analysis
n
Immunology
n
Mass Spectrometry
n
Microscopy
n
Molecular Biology/Genomics
n
Monoclonal Antibodies
n
Next-Generation Sequencing
n
Nucleic Acid Isolation/
Purification
n
PCR
n
Peptides
n
Process Monitoring
n
Protein Characterization
n
Protein Expression &
Purification
n
Protein/Drug Design
n
Proteomics
n
Purification
n
RNAi/siRNA
n
Software/Informatics
n
Stem Cells
n
Transgenics
technologies
n
Executive & Corporate
Management (CEO, CSO,
President, Executive VP)
n
Lab Management
(VP Research, Lab Director,
Group Leader, Principal
Investigator, Department Chair)
n
R&D Research/Staff Scientist
(Professor, Research Fellow,
Research Associate,
Postdoctoral Fellow)
n
Core Facility Manager
n
Graduate Student
n
Production/Process Scientists
n
Pharmaceutical Engineers
n
Validation/Regulatory/QA/QC
n
Clinical Researcher (M.D./Ph.D.,
Clinical Affairs)
n
Business Development
Professionals
n
Technology-Transfer Managers
n
Purchasing Managers/Agents
JoB FUnction
n
Biotechnology Company
n
Pharmaceutical/Biopharm
Company
n
Diagnostics Company
n
Private Research
Institution
n
Contract Research
Organization
n
Contract Manufacturing
Organization
n
University/Academic
n
Government
n
Clinical Research/Hospital/
Medical School
n
Financial/Venture/
Law Firm
oRgAniZAtion
RATES: DIRECT MAIL
CONTACT
RATES: E-MAIL
U.s. & cAnADA sUBscRiBeRs: $250/M
selections (per selection): $10.00
inteRnAtionAl sUBscRiBeRs: $275/M
Key coDe: $5.00
stAte/Zip: $5.00
MiniMUM oRDeR: $1,000
Rates are noncommissionable.
Direct Mail List rental opportunity only available
to those companies that are print advertisers in
GEN at a 2x frequency or greater.
To place an order or receive more information,
contact:
VictoRiA pAlUseVic
Tel: (914) 740-2167
Fax: (914) 740-2112
E-mail: genlist@genengnews.com
GEN reserves the right to approve mailing samples;
please provide sample mailing piece with your
order.
Prepayment is required for all rentals. Credit cards
or checks are accepted as forms of payment.
RAte: $475/M
MiniMUM oRDeR: 5,000 names
Rates are noncommissionable.
GEN e-mail list rental opportunity only available to
GEN advertisers who spend $20,000 annually on
combined GEN advertising products.
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e-Newsletters
Tech Focus
Tech Focus is a content-rich, monthly
e-Newsletter that focuses on a different
technology each month. If your
products match any of the technologies
listed below, this unique marketing
vehicle is a perfect fit for you. GEN can
also produce a custom Tech Focus to
meet your marketing needs.
Distribution: 20,000 opt-in subscribers.
Distribution is targeted to the content focus.
Frequency: Monthly
Sponsorship Opportunities
Five sponsorship positions are available in
each Tech Focus. Ad position assignment is
determined on a first-come, first-served basis.
NET RATES (per insertion)
Frequency Price
1x-3x $1,575
4x-7x $1,495
8x-12x $1,425
Let GEN customize a Tech Focus for your
marketing needs. Contact your GEN Sales
Manager for more details.
Advertising Specifications
Ad size: 300 x 250 pixels
Maximum file size: 30 KB
Position 1
300 x 250
Position 2
300 x 250
Position 3
300 x 250
Position 4
300 x 250
Position 5
300 x 250
Tech Focus Editorial Calendar
January 25: Next-Generation Sequencing
February 15: Stem Cells
March 14:PCR
April 18:Biomarker Discovery
May 16:miRNA and Cancer
June 13: Single-Use Systems
July 18:Transfection and Gene Transfer
August 15:Protein Characterization
September 19:Gene-Expression Analysis
October 17:Epigenetics
November 14:Advances in Imaging
December 12:Cell-Line Optimization
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e-Newsletters
News Highlights
GEN’s electronic News Highlights provide
opt-in subscribers with current news
headlines and access to full stories
hosted on www.genengnews.com.
Distribution: 122,500 opt-in sends per week
(18,500 daily, 30,000 weekly)
Frequency: Daily, weekly (distributed Fridays)
TOC Alert
TOC Alerts contain a synopsis of articles
that will appear in the next issue of
GEN. Select the ideal positioning of
your message from six targeted areas.
Distribution: 29,000 opt-in subscribers
Frequency: 21x per year
Leaderboard
Primary Text Ad
Secondary Text Ad
Tertiary Text Ad
Leaderboard
Primary Text Ad
Secondary Text Ad
Section Text Ad
NET RATES (per insertion)
NET RATES (per insertion)
Frequency Leaderboard Primary Secondary Tertiary
1x-12x $1,595 $1,595 $1,495 $1,395
13x-24x $1,525 $1,525 $1,425 $1,325
25x-36x $1,325 $1,325 $1,295 $1,195
Frequencies also apply toward TOC Alerts.
Advertising Specifications
Leaderboard Size: 728 X 90 pixels
Text Ads: up to three lines of text or 45 words (maximum)
and 90 x 40 pixel logo
Frequency Leaderboard Primary Secondary Section
1x-12x $1,395 $1,395 $1,295 $1,195
13x-24x $1,295 $1,295 $1,195 $1,095
25x-36x $1,195 $1,175 $1,075 $975
Section options: OMICS, Drug Discovery, Bioprocessing, Translational Medicine, or
Biobusiness. Frequencies also apply toward GEN News Highlights.
Advertising Specifications
Leaderboard Size: 728 X 90 pixels
Text Ads: up to three lines of text or 45 words (maximum)
and 90 x 40 pixel logo
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e-Newsletters
Distribution: 24,000
Frequency:

Weekly
Distribution: 15,000
Frequency: Monthly
NET RATES (per insertion)
Frequency Leaderboard Primary Secondary Tertiary
1x-12x $1,295 $1,295 $1,195 $1,025
13x-24x $1,225 $1,225 $1,125 $925
25x-36x $1,150 $1,150 $1,050 $825
Meeting Listing:
$295
Advertising Specifications
Leaderboard Size: 728 X 90 pixels
Text Ads: up to three lines of text or 45 words (maximum)
and 90 x 40 pixel logo
NET RATES (per insertion)
1x-3x $1,195
4x-7x $1,095
8x-12x $995
Bonus: Your entry will also appear on www.genengnews.com for 12 months.
Advertising Specifications
Headline accompanied by 75 words (maximum)
and 200 X 150 pixel image
Please specify URL link for image and highlighed text
Biotech Events
This e-newsletter notifies subscribers
of upcoming biotech-related meetings
and conferences, as well as GEN and
Tool/Service provider webinars.
New Product Watch
Have a new product to promote?
Showcase them to an active, engaged
audience searching for the latest tools.
Leaderboard
Primary Text Ad
Secondary Text Ad
Tertiary Text Ad
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GEN Advertising Benefits
AdLink: Company information, an image of your ad displayed, and a link to the URL on your ad, so
viewers can go directly from the AdLink page to the landing page on your website.
E-mail List Rental: GEN advertisers receive the opportunity to rent the GEN subscriber list for their
e-mail and direct mail campaigns.
Discounts on GEN e-Products: Receive discounts on banner ads, e-Newsletter sponsorships, and other
products, based on print ad frequency in GEN.
New Product Watch e-Newsletter: Receive a free entry in our New Product Watch e-Newsletter for
each print ad placement in GEN. This e-Newsletter is sent out monthly to 15,000 subscribers.
Application Note or Video Posting: Place your video or application note on GEN’s dedicated
e-channels for maximum exposure.
Purchasing Intelligence Program: Once a year GEN surveys readers to determine their intention to
purchase specific products. You will receive contact information for all individuals indicating their
intention to purchase products in your specified category. These high-quality leads are delivered
electronically.
Promotional e-Mailing: GEN will send one html e-mail per year to 2,000 GEN subscribers of your
choice, to promote a product, special offer, or service.
Targeted Marketing Survey: GEN will conduct one e-marketing survey on your behalf, sent to 1,000
readers. The survey will contain six questions tailored to your company’s specific needs.
GEN Print Frequency
Item 1x 4x 7x 9x 12x 15x 18x 21x
AdLink Inclusion
E-mail List Rental
Discounts on Online Products
Free Entry in New Product Watch e-Newsletter
Free Video Posting or Application Note Posting
Purchasing Intelligence Program
Promotional e-Mailing
Targeted Marketing Survey
GEN’s Advertiser Loyalty Program
No other magazine offers such a comprehensive advertiser loyalty program. Designed
to thank and reward contract advertisers, GEN’s Loyalty Program provides a variety of
additional exposure and lead-generating opportunities.
Genetic Engineering & Biotechnology News
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Print Rates
Insert Requirements

Inserts must arrive at the printer no later than three weeks
preceding publication of issue.

Trim: Live-matter specifications, allow 1/4” bleed.

Various stock weights acceptable: Maximum weight
is 100 lb. book.

For quantity and shipping information, contact:
U.S. & Asia
Anne Chin Aleong
914-740-2178
achin@genengnews.com
Europe & Australia
Hilary Turnbull
+44 (0) 1875 825700
hturnbull@genengnews.com
COLOR RATES
RATES: BLACk & WHITE
RATES: FOuR-COLOR
Size 1x-3x 4x-6x 7x-9x 10x-12x 13x-15x 16x-18x 19x-21x
Tabloid $7,520 $7,230 $6,975 $6,645 $6,465 $6,215 $5,950
Standard $6,100 $5,725 $5,575 $5,315 $5,085 $4,705 $4,395
1
/
2
Tabloid $6,100 $5,725 $5,575 $5,315 $5,085 $4,705 $4,395
2
/
3
Page Standard $4,215 $4,015 $3,805 $3,605 $3,380 $3,155 $2,870
1
/
2
Page Standard $3,470 $3,315 $3,215 $2,940 $2,845 $2,670 $2,455
1
/
4
Page Tabloid $2,745 $2,645 $2,535 $2,430 $2,310 $2,070 $2,005
1
/
3
Page Standard $2,670 $2,590 $2,480 $2,380 $2,260 $2,020 $1,945
1
/
4
Page Standard $2,170 $2,050 $1,950 $1,815 $1,705 $1,570 $1,405
Size 1x-3x 4x-6x 7x-9x 10x-12x 13x-15x 16x-18x 19x-21x
Tabloid $9,195 $8,905 $8,650 $8,320 $8,140 $7,890 $7,625
Standard $7,775 $7,400 $7,250 $6,990 $6,760 $6,380 $6,070
1
/
2
Tabloid $7,775 $7,400 $7,250 $6,990 $6,760 $6,379 $6,070
2
/
3
Page Standard $5,890 $5,690 $5,480 $5,280 $5,055 $4,830 $4,545
1
/
2
Page Standard $5,145 $4,990 $4,890 $4,615 $4,520 $4,345 $4,130
1
/
4
Page Tabloid $4,420 $4,320 $4,210 $4,105 $3,985 $3,745 $3,680
1
/
3
Page Standard $4,345 $4,265 $4,155 $4,055 $3,935 $3,695 $3,620
1
/
4
Page Standard $3,845 $3,725 $3,625 $3,490 $3,380 $3,245 $3,080
PREFERRED POSITION CHARGES
Cover Tip $4,950*
Center-Spread Fold-Out $1,000**
Cover 4 $775
Cover 3 $475
Cover 2 $525
Opposite Cover 2 $475
Opposite TOC $525
Opposite Masthead $475
Opposite Section Opener $475
Pages 9, 11, 13, 15, 17 $375
* Cover Tip charges also include two four-color tabloid page ads at
earned frequency plus a production charge.
** Center-Spread Fold-Out charges also include four 4-color tabloid
page ads at earned frequency plus a production charge.
Two-Color Rate $675
Five-Color Rate (in addition to four color) $1,050
Agency Commission: 15% discount to above gross rates can be applied by recognized agencies on space, color, and position, provided account is
paid within 30 days of invoice date. Other charges such as insert handling and other special production charges are noncommissionable.
20 Genetic Engineering & Biotechnology News
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Print Specs
Electronic Files
GEN works on a Macintosh® platform and can accept many
different file types (see below). Additional charges may be
incurred if ads are supplied in other formats.
File Types Accepted: QuarkXPress 4.0-8.0, Adobe Photoshop
5.0 or greater (TIFF preferred), Adobe Illustrator 8.0 or greater
(EPS preferred), Adobe InDesign CS or greater, or Adobe Acrobat
PDF 4.0 or greater (press quality). PDF files cannot be altered by
our office and must be supplied with fonts embedded.
Graphic Files: All color graphic files must be supplied in CMYK
(not RGB), as close to final size as possible, with a resolution
of 300 dpi or higher. If Illustrator or EPS files are supplied that
include type, make sure type is converted to outlines. Include
all fonts for text and graphic files used in ad. You must include
both screen and printer fonts. We support Adobe Type 1 and
Open Face fonts. If an ad is received with True Type fonts, we will
match the fonts as closely as possible.
Media: We accept the following forms of media for file
submission: CD-ROM or DVD-ROM disks.
Submitting Ads by e-mail or FTP: All ads that are e-mailed
cannot exceed 3 MB in size and should be “stuffed” or “zipped”.
Please specify publication month and date in your e-mail
subject line. If you wish to upload an ad to our FTP site, please
email to request instructions. Mail or fax a proof that represents
the ad as it should print. The Publisher will not be responsible
for quality of reproduction if materials provided do not meet the
listed specifications.
E-mail Ads to: e-file@genengnews.com
Mail All Materials to:
Genetic Engineering
& Biotechnology News
Director of Advertising Production
140 Huguenot Street, Third Floor
New Rochelle, NY 10801
Tabloid
1
/
2
Tabloid HorizontalStandard
1
/
2
Tabloid Vertical
2
/
3

Standard
1
/
3

Standard Vertical;
1
/
3
Standard Horizontal
1
/
2
Standard Vertical
1
/
4
Tabloid Horizontal
1
/
2
Standard Horizontal
1
/
4
Standard Horizontal
AD MEASuREMENTS
INCHES MILLIMETERS
Width Height Width Height
Cover Tip-first page (2nd page is tabloid size) 7
1
/
4
9 185 230
Tabloid, no bleed 10 13
1
/
4
254 337
Tabloid, bleed 11
1
/
8
14
1
/
4
283 362
Live Area Tabloid, bleed 10 13
1
/
4
254 337
Standard, no bleed 7
1
/
2
10
1
/
8
190 257
2
/
3
Standard 7
1
/
2
8
1
/
4
190 210
1
/
2
Tabloid Horizontal, no bleed 10 6
3
/
4
254 171
1
/
2
Tabloid Vertical, no bleed 5 12
1
/
4
127 310
1
/
2
Standard Vertical 5 7
3
/
4
127 197
1
/
2
Standard Horizontal 7
1
/
2
5
1
/
8
190 130
1
/
3
Standard Vertical 2
3
/
8
9
5
/
8
61 245
1
/
3
Standard Horizontal 5 4
1
/
2
127 114
1
/
4
Tabloid Horizontal 10 2
3
/
8
254 61
1
/
4
Standard Horizontal 5 3
1
/
2
127 89
Standard Spread, no bleed 16 10
1
/
8
406 257
Tabloid Spread, no bleed 21 13
1
/
4
533 337
Tabloid Spread, bleed 22
1
/
4
14
1
/
4
565 362
Trim size of publication 11 14 279 355
Genetic Engineering & Biotechnology News
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914-740-2100
|
www.genengnews.com 21
Online Specs
Banner Ad Specifications
DIMENSIONS AND FILE SIzES
Our banner ad sizes are all IAB compliant.
leaderboard: 728 x 90 pixels
pushdown: 970 x 90 pixels
Rectangle: 300 x 250 pixels
FILE FORMATS ACCEPTED
n
JPG
n
GIF (static or animated)
n
SWF (Flash)
Maximum file size is 40 KB. Be sure to
supply URL to use for link to banner.
special instructions for sWF (Flash) file
production
(Please refer your Flash developer to this
section.)
Flash files must contain a button instance
and the ClickTag code below must be
programmed into the button instance.
The button in your Flash movie cannot
contain any click-thru URLs in the
ActionScript. If there are, we will not be
able to track clicks. Please revise the code
to exclude any URLs and use the ClickTag
code below instead.
On (release) { getURL (clickTAG, “_blank”);}
Files must be saved for Flash Player 6 and
ActionScript 1.
expandable Ads
GEN accepts expandable ads from
Eyeblaster, Tangozebra, PointRoll, and
Unicast
n
Creative should be sent at least five working
days prior to the campaign start date
n
Expansion must activate on mouseover
and deactivate on mouseout. Any sound
must be activated by user click, with
clearly visible audio controls
n
Flash and Javascript are accepted
n
Accepted dimensions: shown below
n
Subject to testing and approval by GEN
n
Video must be user-initiated
streaming Video
GENERAL VIDEO-STREAMING
GUIDELINES:
n
All sound must be user-initiated
n
Must have video play/stop and sound
on/off controls as standard
n
Maximum download for all nonuser-
initiated video is 30 KB
n
Current accepted third-party video
streaming vendors are Eyewonder (Java)
and FlashTalking (Flash)
IMPORTANT
Make sure to submit a backup GIF/JPG for
your Flash creative. This is to ensure that
all visitors, including those who don’t have
Flash- or Javascript- enabled browsers, can
see your ad.
Creative should be sent to web@
genengnews.com seven business days
prior to the banner start date.
Contextual Keyword Sponsorships
The specifications are the same as the
Banner Ad specifications. Please refer to
that section for specifics.
Creative should be sent to keyword@
genengnews.com five business days prior
to the banner start date.
Creative Initial Expands Max Max Initial
Name (pixels) to Expanded File Size
Banner 728 x 90 Bottom 728 x 350 60 KB
Pushdown 970 x 90 Bottom 970 x 415 60 KB
Expandable Ads
GEN TOC Alert
GEN News Highlights
Biotech Events
LEADERBOARD
n
728 x 90 pixels. We accept JPG or GIF (static
or animated) files Maximum file size is 30 KB
n
All pertinent information should reside on
the first frame of all animated GIF files, as
some e-mail clients do not show animation
TEXT SPONSORSHIP
n
Up to three lines of text, or 45 words
n
Logo 90 x 40 pixels
All creative should be sent to enewsletter@
genengnews.com
All creative should be sent five business days
prior to e-mail broadcast date.
New Product Watch
n
Provide a headline, not to exceed 75
characters
n
200 x 150 pixel image
n
75 words of descriptive copy
n
URL to be used to link to your company
name
Creative should be sent to
productwatch@genengnews.com
at least 10 business days prior to e-mail
deployment date.
Tech Focus
MULTIPLE SPONSORSHIP
n
Size is 300 x 250 pixels
n
Please provide URL to desired link from
creative
n
Acceptable file format—JPG or GIF (static or
animated)
n
All pertinent information should reside on
the first frame of all animated GIF files, as
some e-mail clients do not show animation
Creative should be sent to
techfocus@genengnews.com
at least five business days prior to the
campaign start date.
CUSTOM SPONSORSHIP
n
Logo—preferred size is 100 x 100 pixels.
Resolution should be at least 72 dpi.
n
Up to three product-related images with
associated text—images must be the same
width and can be no wider than 250 pixels;
the height can vary but should not exceed
275 pixels. For each image we recommend
that you provide a headline and bulleted copy
that should not exceed 45 words per graphic.
Please be sure to also provide the associated
URLs for each graphic and pertinent copy.
Acceptable file format—JPG or GIF.
Creative should be sent to
techfocus@genengnews.com
at least 10 business days prior to e-mail
deployment date.
e-Newsletters
22 Genetic Engineering & Biotechnology News
|
914-740-2100
|
www.genengnews.com
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to establish thought leadership, drive content marketing, and generate leads


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to target a specific market segment



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From Bench to Business
www.genengnews.com
Genetic Engineering
&BiotechnologyNews
genetic engineering
& Biotechnology news
140 Huguenot St., 3rd Floor
New Rochelle, NY 10801-5215
tel: (914) 740-2100
fax: (914) 740-2106
www.genengnews.com
gen group publisher
Sande Giaccone
tel: (914) 740-2211
sgiaccone@genengnews.com
senior Vice president
global sales & Marketing
Asia Display and classified
Harriet I. Matysko
tel: (914) 740-2182
fax: (914) 740-2112
advertising@genengnews.com
east coast sales Manager
Monica Lieberman
tel: (914) 740-2173
fax: (914) 740-2106
mlieberman@genengnews.com
Midwest sales Manager
Sharon Spitz
tel: (888) ADS-4-GEN
(888-237-4436)
fax: (914) 740-2112
sspitz@genengnews.com
West coast sales Manager
Mary Tonon
tel: (415) 331-5333
fax: (415) 887-6694
mtonon@genengnews.com
north America
classified sales Manager
Victoria Palusevic
tel: (914) 740-2167
fax: (914) 740-2112
vpalusevic@genengnews.com
europe & Australia
Display sales Manager
Hilary Turnbull
tel: +44 (0) 1875 825700
fax: +44 (0) 1875 825701
hturnbull@genengnews.com
europe & Australia
classified sales Manager
Emily Watson
tel: +44 (0) 1875 825700
fax: +44 (0) 1875 825701
ewatson@genengnews.com
Director of Advertising production
Anne Chin Aleong
tel: (914) 740-2178
fax: (914) 740-2106
achin@genengnews.com
Delivering the Best in Biotech...
From Bench to Business
Genetic Engineering
&BiotechnologyNews
www.genengnews.com