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24 Ιουν 2012 (πριν από 4 χρόνια και 9 μήνες)

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Agenda
www.mobilesquared.co.uk
08:45-09:30 Registration
The KEYNOTE Session, The Banquetting Room
Chair: Tim Green, Executive Editor, Mobile Entertainment
09:25-09:30 The Chair’s views: Mobile the exemplary brand-to-consumer communication channel
09:30-09:50 KEYNOTE: Combining the physical and virtual worlds with augmented reality
Julian Harris, Senior Business Development Manager, QUALCOMM
09:50-10:20 KEYNOTE: Augmented reality: Creating an amazing app
Tom Davidson, Managing Director, A + E Networks UK (The History Channel) &
Antony Robbins, Head of Communications, The Museum of London
10:20-10:40 KEYNOTE: How platforms can drive broadcaster and consumer mobile interaction
David Glennie, CIO, Mobile Interactive Group (MIG)
10:40-10:55 An Olympic mobile opportunity in 2012
Analysts from mobileSQUARED
10:55-11:30 PANEL: Understanding the needs of the mobile consumer
Moderator: Peggy Anne Salz, Founder, MobileGroove
1. Chris Bourke, Managing Director, Mobext
2. Jennifer Hiley, Account Director, We Love Mobile
3. Kevin Brown, digital director, Brothers and Sisters
4. Julian Harris, Senior Business Development Manager, QUALCOMM
11:30-12:00 COFFEE & NETWORKING + ‘Play Your Data Right’
The Banquetting Room
12:00-12:15 An app is for life, not just Christmas: ensuring longevity
Golden Gekko, speaker TBC
12:15-12:35 Generating exceptional content
Maani Safa, Product Director, Somo Agency &
Mike Faiers, Digital Communications Manager, Audi
12:35-12:50 An agency guide to mobile display in 2012
John Rankin, Regional Director, EMEA, adsmobi
12:50-13:05 Driving footfall with mobile
John Roberts, Director, Qustodian
13:05-13:30 PANEL: What are the best mobile destinations in the world?
Moderator: Steve Mullins, Editor, Brand-e.biz
1. KF Lai, CEO, BuzzCity
2. Dusan Hamlin, Joint Managing Director, M&C Saatchi Mobile
3. Alex Newman, Head of Mobile, OMD
4. Sarah Evans, Head of Mobile Internet, O2
13:30-14:30 LUNCH & NETWORKING + ‘Play Your Data Right’
Chair: Alistair Hill, Founder, On Device Research
14:30-14:45 Has the consumer been forgotten in the headlong rush into ever more complex
technology-led solutions?
Alex Meisl, Chairman, Sponge
14:45-15:00 The future of HTML5 and Apps, a Bluffers guide
Dusan Hamlin, Joint Managing Director, M&C Saatchi Mobile
15:00-15:15 Welcoming the tourists with the complete mobile strategy
Gerhard Gunther, CEO and Co-Founder, Digitalsunray Media
15:15-15:30 How the tablet became the publisher’s dream
The Daily Mirror, speaker TBC
15:30-16:00 COFFEE & NETWORKING + ‘Play Your Data Right’
16:00-16:15 Applying app analysis to drive your business
Richard Firminger, Managing Director, Europe, Flurry
16:15-16:30 Monetising mobile using coupons and vouchers
Russell Buckley, CMO, Eagle Eye
How to register - it’s free
For more information or to register for Roadshow Europe please visit
www.mobilesquared.co.uk or email info@mobilesquared.co.uk and state
‘SIGN ME UP’ in the subject header
“Short formats, stimulating subjects, creative
ideas, innovative technologies. Next time I am
bringing down the whole communications
planning team.”
Michael Iskas, Global Head of Integrated Com
-
munications Planning, Aegis media
“A comprehensive agenda covering relevant is
-
sues & definitely matched my expectations from
the event. I loved the fact that you presented many
case studies in short time frames, which forced the
speakers to get right to the point”
Dana Poleg, Director New Products, Comverse
Venue Information, Glaziers Hall
Glaziers Hall, built in 1808, is
situated between the River Thames, with
unrivalled views over the City, and London’s cultural Southbank and
Borough Market.
It adjoins London Bridge and the so-called ‘Nancy
Steps’ made famous by Charles Dickens’ Oliver Twist.
Glaziers Hall, 9 Montague Close, City of London, SE1 9DD.
Nearest tube: London Bridge
www.glaziershall.co.uk
The mobile
SQUARED
Roadshow 2010 brought together an audience of 473 from the mobile, advertising,
agency and brand communities. Of these attendees, 59% were from the mobile industry and
41% from the non-mobile sectors. Furthermore, of the total delegates, 24% were completely
new to mobile. As the mobile
SQUARED
access: mobile Roadshow brand continues to become more
established, we expect attendances during 2011 to
increase by a minimum of 50% per event.
Surveys conducted during (and after) the Roadshow
revealed that 80% of attendees (from Roadshow: Europe
and Roadshow: US) would increase their investment
having attended a Roadshow.
To speak & exhibit, or sponsor, please call Aman Toor
on +44 (0) 118 977 6902 / +44 (0) 7949 915 568
or email aman@mobilesquared.co.uk
www.mobilesquared.co.uk