Google PageRank - Marketing Experiments

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2003



Section
-
1

Research



Topic:
Google PageRank
-
How our
test site derived 90 percent of its traffic from
Google, and reduced its cost per click by 43 percent

Test Number:
#060503
-
SE

Word Count:
4200+

Focus:
9 Questions

1.

How im
portant is a high Google PageRank? (We test the impact of
PageRank on a website's overall traffic.)


2.

How can you use Google PageRank to reduce your overall cost per click
a
nd thus your overall cost per customer acquisition?


3.

So how high should you "shoot"? What is a realistic PageRank?


4.

What are the key factors that impact your Google PageRank? (Eight
Elements)


5.

How can you imp
rove your Google PageRank? (Seven Steps and Five
Dangers)


6.

How do you persuade other quality sites to link to your site?


7.

How do you maintain your Google PageRank?


8.

What types of a
ctivities can jeopardize your Google PageRank?


9.

What can you do if your site is "penalized" by Google PageRank? (And
how can you prevent this Int
ernet "tragedy"?)

Credits:

Editor
-
Flint McGlaughlin

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HTML Designer
-
Cliff Rainer

Contributors
-
Jeremy Brookins


Brian Alt






CALL FOR RESEARCH PARTNERS:

MEC is undertaking a new research project
(Ph
ase 3) and is seeking qualified partners.
The goal of the study is to test the most
efficent ways to maximize traffic and increase
conversion ratios. A qualifed company will
meet (at least) the following criterion:

1.

A distinctive value proposition

2.

A market
ing budget of at least $5,000
per month

3.

Potential market leadership through
ONE of these three advantages (a)
more inventory, (b) lower pricing, or (c)
a truly unique offering

»Get Info«








Our next report addresses affiliate programs/strategic partnerships.

Most affiliate programs are a waste of eve
ryone's effort. But when you have
bought all the pay
-
per
-
click traffic you can afford and when you have exhausted
all of the traditional Internet channels you can find, how do you bring your site to
the "next level"?

Affiliate programs are often the best a
nswer, and they can be extremely effective
IF executed correctly.

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In this report, we will examine successful merchants, test cases, and software
providers. And we will show you how one (small) retailer achieves more than $9
million a year with just 50 affi
liates.

We are also working on several other research projects, including:

1.

How retailers and publishers can use eBay and the auction sites to sell
products and to increase website traffic. (Our research site generated $1
million.)

2.

How to MAP YOUR SITE'S M
ESSAGING to optimize the yield per visit.
(This is one of the most effective ways to increase your revenue without
increasing your marketing budget.)

3.

How to increase your customer retention and customer value with
carefully crafted email. This is one of t
he most overlooked opportunities in
(even mature) marketing operations.

4.

How to reduce your abandoned shopping carts, dramatically improve your
conversion ratio, and (once again) increase your revenue without
increasing your marketing budget.

5.

How to effec
tively combine offline and online marketing. Sometimes
1+1=3. Most marketers are not maximizing the potential synergy of "click
and brick".



Googl
e PageRank (not to be confused with Google AdWords (
*1
)) is a free
service. So how can this mathematical wonder
--
spawned by some sixty PhDs
--

drive 90
percent of your search traffic and reduce your overall cost per click by
43 percent?

Researchers at MEC have been studying the vaunted PageRank (
*2
) sys
tem for
the last six months. Our objective has been practical, if a bit daunting:

To cut through the myriad of complicated algorithms and articulate a simple way
to increase your Google traffic.

It has not been easy
--
especially in light of Google's esote
ric explanations:

Buried deep within the Google website, we discovered a fascinating secret.
Google attributes its stellar search results to its patented "low
-
cost pigeon
cluster" technology (really!). Here is a quote from their site:

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"By collecting flocks
of pigeons in dense clusters, Google is able to process
search queries at speeds superior to traditional search engines, which typically
rely on birds of prey, brooding hens or slow
-
moving waterfowl to do their
relevance rankings." (
*3
)

If you are confused, so were we
--
or at the very least amused. We thought it
might be helpful to focus our research on elements more practical (but less
enjoyable) than t
he state of Google's pigeon (Columba livia) coops.

We will attempt to address the most relevant questions and blueprint a step
-
by
-
step process for achieving a high Google PageRank. (Our PigeonRank research
will have to wait for a more opportune time.)

How
Important Is A High Google PageRank? (We test the impact of
PageRank on a website's overall traffic.)

Because it is so much faster to buy a good search position with the pay
-
per
-
click
engines, marketers often avoid the serious effort it takes to achieve a
high
Google PageRank. Search engine optimization becomes one of those important
"To Do's" that keeps getting "put off."

Even at MEC, we have not optimized our site for PageRank (Though we have
attracted more than 13,000 incoming links, and we have optimize
d other test
sites). What is our (dubious) excuse for this delay? We have waited to complete
the research you are now reading.

So... it is FINALLY completed, but what have we learned?

How important is PageRank, really? Where should you rank it on your list
of
priorities as you battle with the "URGENT" and the "IMPORTANT"?

In the first phase of this project, we conducted a simple test to determine how
Google PageRank could impact a website's total unique visits. We focused on
measuring, as a percentage, how
much of the site's overall traffic came from
Google's main directory.

NOTES ON OUR METHODOLGY

1.

First, we measured how much traffic came from Google before the site
was submitted to any search engines. That is
--
how much traffic came as
a result of Google's
own spidering activities (known to some as the
"Google Dance" (
*4
).

2.

Next, we manually submitted the site to thirty search engines. (
*5
)

3.

Then we measured once again how much traffic came from Google
compared to all of the other search engines.

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RELEVANT BACKGROUND INFORMATION

1.

The test site was launched i
n early 2001.

2.

The data for this test was compiled with WebTrends Live.

3.

The site's primary offering was an information product.

4.

The site did not conduct any pay
-
per
-
click marketing.

The following table shows the percentage of traffic from Google for 60 d
ays prior
to the submission, and for the 60 days immediately after the submission:



Percentage of Site Traffic

From Search Engines

Google

Yahoo

AOL

MSN

AltaVista

Other

60 Days Before Submission

53.63%

37.68%

4.34%

2.13%

1.33%

0.89%

60 Days After Submi
ssion

49.77%

41.26%

3.90%

2.73%

1.01%

1.33%

Since Site Launch

63.21%

26.09%

3.22%

1.75%

3.01%

2.72%

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2.

The free/pay
-
per
-
inclusion search engine landscape has changed
dramatically in the past 24 months. Yahoo's purchase of Inktomi could
alter this landscape yet again.

3.

KEY POINT:
Google is dominant. Here are some fast facts on its industry
position: (
*6
)



Google receives 250 million searches per day.



Google controls roughly 40 percent of the market. In February
2003, it received 83 million more searches than Overture, its
nearest competitor. (
*7
)



Google searches more than 3 billion web pages.



Google attracts 73.5 million unique visitors per month
(Nielsen/NetRatings 2/03).



Google offers its results in 35 languages a
nd 50 percent of its traffic
comes from outside the U.S.



Google has 800+ employees with 60 PhDs on staff.

It seems clear that the aggressive marketer should focus some of her attention
on PageRank. But many marketers have overlooked how to use the free/pa
y
-
per
-
inclusion engines to reduce their overall cost per click.

How can you use Google PageRank to reduce your overall cost per click
and thus your overall cost per customer acquisition?

Many e
-
commerce businesses live or die on the cost of their "clicks".
Indeed, we
have seen major "dot
-
coms" crash as the result of a slight increase in their
customer acquisition costs (CPA).

We often interview CEOs and marketing directors, and while many are able to tell
us their average cost per click in Overture, Google
AdWords, or FindWhat, many
more cannot tell us their OVERALL cost per click.

This is dangerous.

To illustrate the significance of this metric we have prepared a simple chart. The
numbers are adapted from a functioning e
-
commerce website.

NOTES ON OUR METHO
DOLOGY

1.

First, we tracked the number of clicks generated by Google AdWords and
we calculated the average cost.

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2.

Next, we tracked the number of clicks generated by the Google directory
(
*8
). There is no charge for these clicks.

3.

Then, we calculated the total clicks and divided them by the cost.

RELEVANT BACKGROUND INFORMATION

1.

The site has been in operation since January 2000.

2.

The site's primary offering was
a selection of 700 household items.

3.

The site is projected to do just under $500,000 in annual gross sales for
2003.

4.

The data collection for this test was through the Google customer panel.

Google PageRank's Impact

On Overall Cost Per Click

Click Sourc
e

Number of
Clicks

Campaign
Costs

CPC

Google AdWords

20,625

$3,446.96

$0.17

Google Directory

16,901

$0.00

$0.00

Combined Traffic
Driven by Google

37,526

$3,446.96

$0.09

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But what is your site's PageRank? What is your objective: a PR7, a PR8, or a
PR9? What are the PageRanks of your top three competitors?

W
hatever your objective, your questions may be moving from the "what" to the
"how". And "how" to achieve a high Google PageRank is the focus of the next
section.

Section
-
2

Analysis


We have reviewed the importance of a high Google PageRank. But the question
remains: How do you achieve this lofty goal?

If the data from our experiments cannot be applied in a practical and relevant
way to your marke
ting, then it has limited value. And despite the prolific number
of online resources regarding Google, there are very few that detail "blueprints"
or how
-
to guides for achieving a high PageRank.

So we have prepared a 44
-
point plan, along with 60+ other res
ources. We hope
this research is at least modestly helpful.

What are the key factors that impact your Google PageRank? (Eight
Elements)

Academics endlessly debate over the latest Google PageRank algorithm. Busy
retailers and publishers have no time for suc
h dialogue. Regardless of the
algorithm, and apart from link popularity, there are perhaps eight elements that
impact a ranking:



Link Text



Page Title



Heading Tags



ALT Tags



Domain Names



Filenames



Directory Names

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Keyword Density

Rather than try to det
ermine which of these elements
--
in which combination
--

will help you divine a stellar PageRank, we recommend that you FOCUS ON
THE FUNDAMENTALS. The balance of this report will help you do just that.

How can you improve your Google PageRank? (Seven Step
s and Five
Dangers)

1.

KEY POINT:
Enhance your site with quality, keyword
-
rich content. If you
cannot produce the content yourself, consider a strategic alliance with an
ezine or an information
-
based site. (Be careful about digressing from your
core business.
The right partnership is a mutual "breakthrough".)

2.

Work hard to get reviews about your site published on other sites. Even as
a retailer you can develop helpful content. For instance, if your site sells
hardware, offer blueprints, instructions, how
-
to
-
bu
ild guides, and/or
"project of the month" plans. Get people "talking" about your site!

3.

Remember that Google PageRank is not a replacement for professional
search engine optimization work. Amazon.com has over 50 million
inbound links, but it remains invisi
ble if you search for irrelevant keywords.
If you need help in this area, contact:

research@marketingexperiments.com

4.

Download the Google Toolbar from
http:/
/toolbar.google.com/
. This tool
will help you locate potential link partners (click on Page Info
--
Similar
Pages). The Toolbar can also help you determine whether or not a page
has been disallowed by Google (the PageRank graph bar will be grayed
out).

5.

K
EY POINT:
Structure your website so that it is no more than three tiers
(levels) deep. This can help Google to achieve a "full crawl" (
*10
) of your
content.

6.

Spread your conten
t across multiple pages and allow deep linking. Deep
linking occurs when other sites will link to pages within your website other
than the homepage. You should accommodate deep linking by providing
clear site navigation on every page of your site.

7.

Link yo
ur first tier of information to your second tier, and your second tier
to your third. But avoid links on your third tier to any unnecessary content.
This can improve your INTERNAL PageRank. Internal PageRank is the
rank generated by a website's internal li
nk structure. Pages that link to
each other within your site will help improve your overall PageRank.

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8.

Create the links for your link exchange partners, but avoid these four
dangers:

A.

Do not link to pages that are irrelevant to your content.

B.

Do not (as a
general rule) exchange links with a site that is ranked
lower than yours.

C.

Do not link to pages that are in trouble with Google.

D.

Do not participate in link farms or indiscriminate link exchange
programs.

E.

Do not rely on forum posts to improve your PageRan
k. Google no
longer counts these in its ranking criteria.

9.

Use these tools to monitor your PageRank:

PageRank Calculator

http://www.webworkshop.net/pagerank_calculator.php3

Google Toolbar

http://toolbar.google.com/

::Top Of Page::

How do you persuade other quality sites to link to your site?

10.

Submit your site to each search engine and relevant directo
ry. Google
places importance on Yahoo! and the Open Directory Project
(
http://www.dmoz.org
). Avoid any small, unprofessional engines.

11.

Make a top 50 list of the sites with which you want to be linked. Find
appropriate ni
che search engines, manufacturers, supplier sites, and other
complimentary sites.

12.

KEY POINT:
Utilize link popularity tools

(like
http://www.marketleap.com/publinkpop/
or

http://www.linkpopularitycheck.com/
) to monitor inbound links and to run
comparative surveys of your competitors. You can also use these tools to
(a) hunt down your competitor's listings (links from other sites), and then
(b) approach
the same groups requesting a link to your site.

13.

PERSONALLY write individual sites, requesting a link. And if you haven't
linked to them already, offer to exchange links. Do NOT form mail them;
most will delete the mail and may block you as spam.

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Here is
a sample letter that we received from a marketing site requesting a
link to us. It is well written, and we modified it to serve as a template:

Hi,

My name is _______________

I was looking at your web site www.marketingexperiments.com and think
we should li
nk to each other :
-
).

Exchanging links will help bring in more business for both your website
and ours. An added benefit is increased search engine traffic because the
search engines rank sites higher that have a good number of incoming
links.

This is NOT
a free
-
for
-
all link exchange, I don't waste my time with them
and you shouldn't either. I am only linking to related websites so that all
links are relevant.

I already added your website's listing www.requestedsite.com on our
Reciprocal Links page and this
page is directly linked from our home
page. Please find your listing available on www.yoursitesname.com in the
"General" sub
-
link.

If you are interested, please copy the HTML code available at
www.yoursitesname.com on your web site.

After giving us a link
, please send us a confirmation email at
you@yoursitename.com. Please mention the URL where you have given
us a link so we can confirm it.

Thanks & Regards,

Your Signature

P.S. Please respond by __________, so we can put your listings on the
top of our Par
tners Page

For more information on linking, check this resource:

131 (Legitimate) Link Building Strategies

http://www.searchenginewatch.com/

searchday/article.php/2160301

14.

KEY PO
INT:
Submit (genuine) testimonials for the products and services
of other sites. Make sure you sign them with your name and URL. This is
one of the BEST ways to get a link from a quality site.

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15.

Make sure that any links to your site are descriptive. While t
his won't affect
PageRank itself, Google DOES consider inbound link descriptions in
relevancy. It is
--
in effect
--
remote SEO.

16.

Consider adding a "Most Popular Quotes" feature to your site. List the
best, most quotable, and most original statements from
your content. One
good quote can spread, in viral fashion, across the net. As an example,
our own quotes page is available at:
http://www.marketingexperiments.com/quote.cfm


17.

Consider adding a sy
ndicated content element. This allows other sites to
reprint selections of your own content while linking back to the full version.
An excellent tool for managing a syndication effort is:
http://www.mastersyn
dicator.com/

::Top Of Page::

How do you maintain your Google PageRank?

18.

Google updates its listings once a month, but a single update can bring
about dramatic changes. To maintain a strong PageRank, you must

constantly monitor your position.

19.

KEY POINT:
Google does not (normally) penalize you for inbound links,
but it will penalize you for outbound links. Check every link every week.
Remove links to any pages that have been disallowed by Google. And
remove li
nks to any pages that return a 404 error.

20.

Remove unreciprocated links from your site, unless you feel they are
especially valuable. Unreciprocated outbound links lower your PageRank.
They also lower the PageRank vote that you pass on to other sites.

21.

Ther
e will be link attrition. Continually survey the Net for new link partners.

What types of activities can jeopardize your Google PageRank?

Any activity that Google deems as deceptive or that misrepresents what you offer
can jeopardize your PageRank.

The fol
lowing information is adapted directly from Google's Quality Guidelines:

http://www.google.com/intl/az/webmasters/guidelines.html

BASIC PRINCIPLES

22.

Make pages for users, not for search
engines. Don't deceive your users or
present different content to search engines than you display to your users.

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23.

Avoid tricks intended to improve search engine rankings. A good rule of
thumb is whether you'd feel comfortable explaining what you've done t
o a
website that competes with you. Another useful test is to ask, "Does this
help my users? Would I do this if search engines didn't exist?"

24.

Don't participate in link schemes designed to increase your site's ranking
or PageRank. In particular, avoid link
s to web spammers or "bad
neighborhoods" on the web, as your own ranking may be affected
adversely by those links.

25.

Don't use unauthorized computer programs to submit pages, check
rankings, etc. Such programs consume computing resources and violate
our ter
ms of service. Google does not recommend the use of products
such as WebPosition Gold that send automatic or programmatic queries to
Google.

SPECIFIC RECOMMENDATIONS

26.

Avoid hidden text or hidden links.

27.

Don't employ cloaking or sneaky redirects.

28.

Don't send
automated queries to Google.

29.

Don't load pages with irrelevant words.

30.

Don't create multiple pages, sub
-
domains, or alternate domains with
substantial amounts of duplicated content.

31.

Avoid "doorway" pages created just for search engines, or other "cookie
cutter" approaches such as affiliate programs with little or no original
content.

Jeremy Brookins, a researcher with MEC, recommends the following:

32.

Be wary of automated submissions inquiries.

33.

Do not use Link Farms.

34.

Do not use copyrighted content without
permission.

35.

Do not link to sites that violate any of the above rules.

36.

Avoid spam like the Plague.

37.

Keep in mind that you can also get into trouble without engaging in any
overt violation. If your site is down when the Googlebot shows up, or if you
rely
upon "unspiderable" dynamic pages, your site could be removed by
Google.

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::Top Of Page::

What can you do if your site is "penalized" by Google PageRank? (And
How Can You Prevent This Internet "Tragedy"?)

You
r site can either be demoted to a PageRank of ZERO, or (worse) completely
removed from Google's index. We recently studied an online retailer who
completely disappeared from Google PageRank. Here are our (only somewhat
helpful) recommendations to their CEO
.

38.

Review your site, carefully, against the list of PageRank violations outlined
under the previous heading.

39.

Correct every violation and then wait (with baited breath) for the next
update. It could take months before you see improvement.

40.

Find the responsi
ble party for these violations, and devise a slow, painful
method of torture. We recommend a three
-
part punishment: (1) Force
them to translate your site into ancient Hebrew, (2) have them derive the
numerical equivalent for each Hebrew word, and then (3)
have them
search the resulting numbers for mathematical trace patterns.

41.

You can try to contact Google. But, typically, they will not respond.

42.

Make certain that you are listed with DMOZ. Google seems to place some
importance on a DMOZ listing.

43.

List your
site (again) with all of the quality, relevant search engines.

44.

Improve your site, with yet another infusion of quality content.

CONCLUSION

So what can we learn from all of this research?

It is the general consensus of most SEO experts that a high Google P
ageRank is
not something that can be quickly achieved via some "magical formula."

KEY POINT:
According to Jeremy Brookins, "The real keys are an aggressive
linking campaign, a non
-
redirect affiliate program, and high
-
quality content."

Google PageRank attem
pts to determine how important the community views
your site. Content
-
rich sites or affiliate
-
rich sites will score well. Standard
commercial sites, especially those with dynamic web pages (
*11
), will typically
experience some difficulty.

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If your website is product
-
focused, you may want to add complementary
information sources. You may also want to develop, a strong, carefully crafted
affiliate program.

Our next report will focu
s on our experimentation with affiliate software.

::Top Of Page::


RATING SYSTEM

These sites were rat
ed for usefulness and clarity, but alas, the rating is purely
subjective.

* = Decent

** = Good

*** = Excellent

**** = Indispensable

Tools:

PageRank Calculator **

http://www.webworkshop.net
/pagerank_calculator.php3

Google Toolbar ****

http://toolbar.google.com/

3D Google Link Analyzer ***

http://www.touchgraph.com/TGGoogleBrowser.html

M
onitors the Google datacenters for updates and enables you to "watch" the
update as it happens: **

http://www.google
-
dance.com

Googlebar for Mozilla/Linux: ***

http://go
oglebar.mozdev.org

Google Resource Library: ***

http://google.indicateur.com/

Humor:

The vaunted PigeonRank system. (This is hilarious.) ****

htt
p://www.google.com/technology/pigeonrank.html

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Google Compute: make a contribution to science by enabling Google Toolbar
users to easily donate their idle computer time to worthwhile causes. **

http://toolbar.go
ogle.com/dc/

Creating a search engine
-
friendly site: ***

http://www.unlv.edu/depts/web/

searchengines.html

Coping with GDS, The Google Dance Syndrome: ***

http://www.searchenginewatch.com/

sereport/article.php/2216081

Why Google Hacks is a Bestseller: **

http://www.searchenginewatch.com/

s
earchday/article.php/2209681

Linking:

Is Aggressive Linking the Only Search Engine Optimization Strategy You Need?
**

http://www.searchenginewatch.com/

searchday/article.php/217
5161

131 Legitimate Linking Strategies: ****

http://www.searchenginewatch.com/

searchday/article.php/2160301

The Road to Link Popularity: **

http://www.clickz.com/search/opt/article.php/891831

Search Engine Link Popularity: *

http://www.searchenginewatch.com/

searchday/article.php/2159
711

Winners don't take all: Characterizing the competition for links on the web (Apr
2002): ***

http://modelingtheweb.com/

Using Google to Identify High
-
Quality Link Targets: **

http://www.searchengineguide.com/

ericward/2002/0305_ew1.html

How Important Are Reciprocal Links? **

http://www.akamarketing.
com/

reciprocal
-
links
-
how
-
important
-
are
-
they.html

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Redirect affiliate links (i.e. Commission Junction) will not gain you PageRank. *

http:
//www.ihelpyouservices.com/forums/showthread.php

?s=a9aa9cf2161d5ce54f90934a5d0dfd65&threadid=9287

Link popularity check: **

http://www.linkpopularitycheck.com/

Link popularity check: **

http://www.linkpopularity.com/

Lawsuits:

SearchKing set up an affiliate system designed to basically "sell PageRank" via
interlinking websites. Google stomped on it and penalized the sites involved,
though there is debate as
to if they were actually violating any of Google's
guidelines. SearchKing sued Google.

Good explanation of what happened by Jill Whalen ****

http://www.highrankings.com/issue029.htm#seone
ws

SearchKing Preliminary Injunction Denied *

http://research.yale.edu/lawmeme/modules.php

?name=News&file=article&sid=863

Final Ruling *

http://gooogle.searchking.com/dismiss.htm

http://www.out
-
law.com/php/page.php?page

_id=googlewinssearchr1054632148&area=news

Ratings (Competitive Comparisons):

Nielsen Ratings
-
Search Engines ****

http://www.searchenginewatch.com/reports/article.php/2156451

What Search Engine Powers Who?: ****

http://www.searchenginewatch.com/reports/article.php/2156401

Searches per day: ***

http://www.searchenginewatch
.com/reports/article.php/2156461

Google beats its largest competitor, Overture, by 87 million searches per DAY.

Search Engine Showdown (Comparison Data): ****

http://www.searchengineshow
down.com/stats/index.shtml

Company (from Google):

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Google Corporate Overview: ***

http://www.google.com/corporate/facts.html

Papers written by Google Employees: ***

http://labs.google.com/papers.html

"GoogleGuy Says"
-
Weblog that quotes Google's representative on
Webmasterworld forums: ***

http://www.markcarey.com/googleguy
-
says/

Official Goo
gle Zeitgeist (top 10) search patterns and trends report: ****

http://www.google.com/press/zeitgeist.html


Google Press Archives **

http://www.google.com/press/zeitgeist/archive.html

Google News Service (Beta): ***

http://news.google.com/news/

Bringing Order to the Web (PDF): **

http://dbpubs.stanford.edu:8090/pub/showDoc.Fulltext

?lang=en&doc=1999
-
66&format=pdf&compression=

Explanations:

Standford Thesis paper from Google's Founders: **

http://www7.scu.edu.au/programme/fullpapers/1921/com1921.htm

What Qualifies as Search Engine Spam? ***

http://www.marketing
-
internet.nu/s
eo
-
articles/

search
-
engine
-
spam.htm

Advice from Google for webmasters in choosing a SEO ****

http://www.google.com/webmasters/seo.html

(For more help, contact:
research@marketingexperiments.com
)

Efficient Crawling Through URL Ordering: **

http://www
-
db.stanford.edu/%7Echo/crawler
-
paper/

How Does Google Rank Pages? ****

http://www.google.com/webmasters/4.html

PageRank Explained Documents: ****

http://www.webworkshop.net/pagerank.html

A Survey of Google PageRank **

http://www.topsitelistings.com/advanced
-
seo/googlepagerank2.htm

http://pr.efactory.de/

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The Handy Dandy Google PageRank Figurin' Guide: ***

http://www.searchnerd.com/pagerank/

The Second Eigenvalue of the Google Matrix (analytical peek at some of the core
components of Google's famous PageRank algorithm) *

http://www.searchenginewatch.com/searchday/article.php/2175131

Google PageRank Explained, Defined, Best Reference Resources: ****

http://www.mas
ternewmedia.com/issue24/google_pagerank.htm

The weight of Google PageRank in Ranking: ****

http://www.topsitelistings.com/searchengines/

google_pagerank_weight.htm

Qui
ck To
-
Do List Concerning PageRank: **

http://www.cre8pc.com/howtopagerank.html

Google Do's: ***

http://www.marketing
-
inter
net.nu/seo
-
articles/google
-
dos.shtm

Google Don'ts: ****

http://www.marketing
-
internet.nu/seo
-
articles/google
-
dont.shtm

Ranking High at Google: ***

http://www.apromotionguide.com/google.html

Very simplistic do's and don'ts: **

http://searchengineforums.com/sea
rchengine.forums/

action::thread/thread::1054647178/forum::google/

::Top Of Page::


(
*1
) Google AdWords is Google's primary paid advertising program that allows
website owners to create their own ads, choose keywords to tell Google where to
show t
heir ads, and pay only when someone clicks on them. To find out more,
visit:
https://adwords.google.com/select/

Our recent study of Google AdWords is available
here
.

(
*2
) "PageRank is a numeric value that represents how important a page is on
the web. Google figures th
at when one page links to another page, it is effectively
casting a vote for the other page. The more votes that are cast for a page, the
more important the page must be. Also, the importance of the page that is
casting the vote determines how important th
e vote itself is. Google calculates a
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page's importance from the votes cast for it. The importance of each vote is
taken into account when a page's PageRank is calculated."

(
*3
) Source:
http://www.google.com/technology/pigeonrank.html

(
*4
) See Copin
g with GDS, The Google Dance Syndrome:

http://www.searchenginewatch.com/sereport/article.php/2216081

(
*5
) The search engines we submitted to were:

AOL Search

AlltheWeb

Entire Web

Google

HotBot

Lycos

MSN

Yahoo Web Pages

Dmoz.org

Gimpsy.org

GoGuides.org

Alexa.com

ExactSeek.com

JoeAnt.com

NorthernLight.com

Voila.com

WiseNut.com

iWon.com

Dino Search.net

GigaBlast.com

Lookseek.com

Mirago.com

OnSeek.com

Rex
-
search.com

ScrubTheWeb.com

SearchIt.com

Subjex.net

WebSquash.com

Whatuseek.com

searchengine.com

(
*6
) Source:
http://www.google.com/corporate/facts.html

(
*7
) Source:
http://www.searchenginewatch.com/reports/article.php/2156461

(
*8
) Because of reporting overlaps, the
total clicks from the Google directory had
to be estimated.

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(
*9
) Search Engine Optimization

(
*10
) Full crawl is when a search crawler such as Googlebot spiders all of the
pages of your website.

(
*11
) Dynamic web pages are pages generated on
-
the
-
fly b
y a web server. They
differ from static HTML pages and are often ignored by spidering search engines
such as Google.