Digital Realty Trust reports second quarter results

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4 Δεκ 2013 (πριν από 5 χρόνια και 4 μήνες)

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Digital Realty Trust reports
second quarter results

Digital Realty Trust, a leading global provider of data

solutions, has announced financial results for the
second quarter of 2012. Net income for the second quarter
of 2012 was US $54.0 million, compared to US$49.3 million
for the first quarter of 2012 and US$38.2 million for the
second quarter of 2011. Net in
come available to common
stockholders in the second quarter of 2012 was US$42.0
million, compared to US$39.2 million, in the first quarter of
2012, and US$32.0 million, in the second quarter of 2011.
The Company reported total operating revenues of
7 million in the second quarter of 2012, up 7.3%
from US$283.1 million in the first quarter of 2012, and up
13.4% from US$267.9 million in the second quarter of

"We are extremely pleased with our performance to date
this year. In addition to our soli
d financial and leasing
results, we completed several landmark acquisitions,
including the Sentrum Portfolio in London, our first
property in Hong Kong with our joint venture partner
Savvis, and a major redevelopment property in suburban
Chicago," said Mic
hael F. Foust, Chief Executive Officer of
Digital Realty. "We believe that the depth of our team
combined with our financial strength and ability to access
attractively priced capital to fund our growth are key
differentiators for us. These core capabiliti
es along with our
focus on delivering flexible, customer driven data center
solutions continue to drive value for our shareholders."

Equinix reports second quarter
2012 results

Equinix, a provider of global data centre services, has
reported quarterly res
ults for the quarter ended June 30,
2012. The Company uses certain non
GAAP financial
measures, which are described further below and
reconciled to the most comparable GAAP financial
measures after the presentation of our GAAP financial

s were US$466.3 million for the second quarter, a
3% increase over the previous quarter and an 18%
increase over the same quarter last year. Recurring
revenues, consisting primarily of colocation,
interconnection and managed services were US$442.6
for the second quarter, a 3% increase over the
previous quarter and an 18% increase over the same
quarter last year. Non
recurring revenues were US$23.7
million in the quarter. “Equinix delivered another strong
quarter of financial results, which positions

us well to meet
our 2012 objectives,” said Steve Smith, president and CEO
of Equinix. “Our ability to optimize data centre capacity and
operate efficiently as we expand our global footprint to
meet customer demand, reinforces our leadership position
and s
upports our long
term growth opportunity.”

Colt release results, six months
ended 30th June 2012

Colt Group has issued the results for the six months ended
30 June 2012. Highlights of first half 2012: Overall Group
revenue grew by 4.1% (2.6% at constant cu
Growth occurred across all major product categories; Data
revenue growth of 1.8% reflects the continued take
up of
Ethernet services (12.8% growth) more than compensating
for the decline in legacy bandwidth services; Managed
Services revenue grew
by 15.4% including Data Centre
Services revenue growth of €6.2m (46.3%); Voice revenue
grew by 4.1% with growth in Carrier Voice (38.1%)
exceeding the decline in Corporate and Reseller Voice
(11.7%); EBITDA was €161.8m, with gross profit
improvement offset

by operating costs from investment in
the business. EBITDA benefited from a reduction of
provisions for bad debt and voice termination costs
totalling €10.0m and Capital expenditure was in line with
H1 2011 with programmes focused on network expansion,
ta centre expansion and product and services

Tata garners US$2.7 billion
revenue for Q1

Tata Consultancy Services has reported a healthy first
quarter financial earnings report, with revenues reaching
US$2.73 billion and a net income of US$604

million, driven
by broad
based growth across all industry sectors.

In its financial statement recently released, the Indian IT
services company said its revenues grew by 13.1% year
year to hit US$2.73 billion, while net income went up by
13.6% to reach

US$604 million for the quarter ended Jun.
30, 2012. It also stated operating profits grew by 18.9%
year to US$750 million.

Wales to get economic boost
from huge fibre broadband

Wales is set to become a global leader in fibre broadband
as the re
sult of an ambitious project announced by the
Welsh Government and BT. This project

which is the
largest partnership of its kind in the UK

will use public
and private funds to deliver fibre broadband to parts of the
country not covered by commercial pl
ans. The initiative,
which is subject to State aid and major projects approval
from the European Commission, will take the total amount
invested in Welsh fibre broadband to around £425 million
when BT’s commercial investment is also taken into


project is the next phase in the delivery of the Welsh
Government’s commitment to make high speed broadband
available across the country. It will build on BT’s existing
investment with the aim being that 96% of Welsh homes
and businesses will have access
to world class broadband
speeds of up to 80Mbps by the end of 2015. Ultra
broadband speeds of up to

330Mbps will also be deployed in certain areas and made
available ‘on demand’ throughout the entire fibre footprint
should Welsh businesses want to upg
rade to even faster

Interxion opens new data
centres in Paris and London

Interxion, a leading European provider of carrier
colocation data centre services, has announced the
opening of initial phases of new data centres in Paris and

Interxion has opened its seventh data centre in Paris (PAR
7). The first 500 sq m of equipped space and 0.5 MW of
customer power became available for customer
installations in June. An additional 1,500 sq m will come on
line by the end of September 2012
with the remaining
space of 2,500 s qm coming on line through March 2013.
The data centre is designed to support continuous
customer loads in excess of 2 kVA per sq m.

Interxion has also opened its second data centre in London
(LON 2). The first 500 sq m
and 0.75 MW of power
became available for customer installations in early July.
An additional 400 sq m is scheduled to be available in
August and the remaining 700 sq m will come on line by
year end 2012. The space is designed to support
continuous custome
r loads of up to 2.5 kVA per sq m.

This latest expansion follows the recent announcement for
the company of an expansion of its data centre services in
Spain. Interxion is building a second Madrid data centre

to be constructed in two phases, each phase providing 800
sq m of equipped space and over 1.2 MW of customer
power. The first phase is expected to become operational
in the first quarter of 2013.

Facebook to test first Open
Compute racks

Facebook has taken delivery of the first set of innovative
server racks it helped design, technology that the company
hopes other organizations with large data centres will
The prototype racks represent some of the first

significant tangible gear from a year
old multi company
effort, called the Open Compute Project, to drive down
costs and improve data centre hardware, namely by open
sourcing the designs.

"I'm embarrassed to
say but it was kind of emotional to
see the Open Rack" units, said Frank Frankovsky,
Facebook director of hardware design and founding board
member of the Open Compute Project. "We had been
working on Open Rack for a long while." In April 2011,
Facebook la
unched the Open Compute Project, an initiative
to apply the open
source software collaboration model to
the world of data centre hardware. With this project,
buyers of data centre equipment could collaborate to
design products, or at least the specificatio
ns for products,
that they would like to see. Vendors can then use these
blueprints to build the equipment.

Lasercharm launches
Cambridge data centre campus

Lasercharm has announced the launch of the first 3,750 sq
m of net technical space at the 65,000 sq m Camro data
centre park on a 45 acre site near to Cambridge. The
scheme has already secured planning permission and all
the vital energy and high volume fi
bre routing is agreed.
Data space will be available in six months.

Camro, which is located on the Elean Business Park in
Sutton, just to the north of Cambridge, is at the hub of the
city’s centre of excellence for high
tech businesses and
science and techn
ology industries. It is a new
data centre on a secure and landscaped site with its own
energy centre, offices, infrastructure and car parking.

To fully exploit its strategic location, Lasercharm has
commissioned open access diverse fibre routin
g to provide
a dark fibre network to London’s major connection points
and also to the North and South. Cambridge

Camro has been designed with two power sources. Under
a power agreement with UK Power Networks 25MVA is
being brought to the site in a phased i
ntallation. Ultimately,
the primary power source will be the on
site energy centre
utilising combined heat and power technology, achieving
one of the most efficient and cost effective data centre
sites in Europe with a PUE of 1.1. The energy centre will
e waste heat rejected to provide green cooling. The
energy centre will be to N+2 standard supported by the
25MVA grid supply.

Savvis to purchase Ciber global
ITO business

Savvis, a global leader in cloud infrastructure and hosted
IT solutions for enterprise
s, and Ciber, a global information
technology consulting and managed services company,
have entered into an agreement under which Savvis will
purchase certain assets of Ciber's global IT Outsourcing
business for US$7 million in cash at the time of closing,

plus additional future consideration in the form of a cash
out payment based on results through December

The assets include client and vendor relationships,
infrastructure, technology and facilities spanning several
countries. In addition, Savv
is expects to hire the
approximately 750 people who currently support Ciber's
global ITO business.

Ericsson signs managed services
deal with FASTWEB

FASTWEB, the Italian operator owned by the Swisscom
Group, has signed a seven
year managed services contract

with Ericsson, which includes data
centre consolidation and
transformation, as well as managed operations for its IT
infrastructure. With this, FASTWEB will introduce advanced
IT architecture and state of the art technology and benefit
from increased auto
mation, with a lower environmental
impact, more flexibility and capacity and evolved services

The contract covers consulting and systems integration,
transformation, management and maintenance of
FASTWEB's data centre. Through hardware trans
using Ericsson's consulting and systems integration

services, the operator two data centres will be
consolidated, allowing FASTWEB to use its IT infrastructure
more efficiently, enhance its time to market and to lower
its environmental footprint

Mario Mella, Chief Technology Officer, FASTWEB says:
"This is an important step for FASTWEB and choosing the
right partner was essential. Ericsson's solution had the
right mix of innovation, latest technology and controlled
approach. We will be able to
benefit from a more scalable
and powerful platform, supporting enhanced services."

Valter D'Avino, Vice President & Head of Managed Services,
Ericsson, says: "FASTWEB is an exciting partner for us
because it provides services beyond traditional telecom.
ricsson continues to expand its professional services into
new areas such as IT and broadcasting. With several
industries converging

telecom, media, and internet

technology is becoming more complex and our mission is
to manage the complexity and en
sure the provision of
streamlined, customer
oriented, quality services."

Steria reports first half 2012

The European IT services group Steria has reported group
revenue of € 926.2 million for first half 2012, compared to
€865.1 million a year earli
er, with operating income of
€34.5 million, down from €.6 million.

Attributable net income was down to €22 million, from
€23.8 million. The UK was its largest market in terms of
revenue with €369.2 million, up 3.6% from €356.3 million
in first half 2011; f
ollowed by France with €295.3 million,
up 9.3% from € 270.2 million .Revenue from consulting
and systems integration services was down 1% to €544.5
million in the first half, from €549.8 million a year earlier;
with revenue from infrastructure management a
business process outsourcing services up 10.1% to €382.1
million, from €347.1 million.

Datum enters the colocation
sector with data centre from

Datum, the business
class data centre provider, has
teamed up with Keysource to develop its flagship data
centre at the high
security QinetiQ Cody Technology Park
in Farnborough, Hampshire. Under the agreement,
Keysource will design and build a s
calable facility in four
phases with high levels of availability and an annualised
design Power Usage Effectiveness (PUE) of just 1.25.

Datum recently announced it had secured funding to
develop a network of regional, environmentally intelligent,
carrier n
eutral data centres that will deliver the most
energy efficient colocation on the market. The first phase
of the Farnborough project is scheduled for completion in
November providing an initial 250 rack positions with an
average IT load of 3.5kw per rack,
which will be easily
scalable up to 1,000 racks.

Six Degrees Group announces
new funding and cloud hosting

Six Degrees Group has annocued it has raised £8 million in
new funding from Penta Capital and that it has completed
the acquisition of Cl
oud Computing Centre (CCC), a Surrey
based managed cloud hosting expert established in 1999.

CCC focuses on the cloud market and brings over 100 mid
market hosting customers who spend an average of
£36,000 pa. The acquisition takes Six Degrees Group’s run
rate position to £50m revenue and £12m EBITDA. CCC’s
cloud platform is highly complementary to the existing Six
Degrees technology and they are also a Microsoft Gold
Partner and Silver Hosting Partner, bringing incremental
skillsets for Microsoft Hyper
V t
o the Group.

Commenting on the acquisition, Alastair Mills, CEO of Six
Degrees Group, stated “I am delighted to welcome Cloud

Computing Centre to Six Degrees Group. This is a
significant acquisition for us as it reinforces our mid
focus, strengthen
s our managed cloud hosting team and
brings outstanding technical capabilities to the Group.”In
response, Keith Bates, CEO of Cloud Computing Centre,
stated “This is an exciting day in the evolution of Cloud
Computing Centre. We felt that the time was righ
t to join
forces with one of the fastest
growing managed data
service providers in the sector, especially when we have so
much in common. Joining Six Degrees Group will
significantly strengthen our ability to win mid
market and
corporate cloud hosting cont
racts and to deliver new
services to our existing clients.”

Star Storage will invest €4 million
into a data centre in Cluj,

Star Storage, provider of data management and protection
solutions, announced it will invest €4 million into a data
centre t
hat will be opened in the Tetarom 3 industrial park
in Jucu, Cluj county.

The company will serve clients from the financial

and energy sectors, which have centres in Frankfurt and
Western Europe, said Catalin Paunescu, GM of the
company. The imple
mentation of the project involved
private investors as well as the North
West Development
Agency, the Technical University in Cluj
Napoca and the
Cluj County Council.

LDeX accelerate LDeX1 data
centre expansion plans

London Data Exchange, providers of carr
ier neutral
colocation data centres in London, has announced that
their data centre expansion plans have been accelerated
due to higher than expected take
up and demand for
space within their North West London data centre, named
LDeX1. The company expects
to invest £2million into this
data hall over the course of the next 5 years.

The expansion will see LDeX bring online a new data hall
at the company’s inaugural data centre to accommodate an
additional 150 racks. The site is located at the foot of the
M1 a
t Staples Corner and is in close proximity to the A5,
the M25 and the North Circular. Power availability at the
data centre allows for up to 10kW power capacity per rack
with standard configuration including N+N UPS backed
power delivered to each rack loca
tion on diverse power

Robin Garbutt, CEO at LDeX comments “We had high
expectations for the LDeX1 data centre having seen high
demand for space within the facility prior to opening but
the take up of space has far exceeded these expectations.
re seeing a lot of movement within the data centre
arena as colocation clients look to increase capacity at the
same time as reducing data centre costs. Our flexible
offerings coupled with price advantages achieved through
effective design and efficiency g
ains mean LDeX1 has to be
considered for any organisation looking to establish, grow
or consolidate their own data centre footprint within the

Sea Fibre Networks sign
s fibre
deal with euNetworks

Sea Fibre Networks, owner and operator of Europe’s most

advanced sub
sea telecoms network, CeltixConnect,
announced a new fibre contract with euNetworks, one of
Europe’s leading bandwidth infrastructure providers. From
the end of June, euNetworks’ customers have been
enabled with a low latency solution c
onnecting Ireland to
the United Kingdom on a completely diverse route to
existing, older sub
sea systems.

CeltixConnect, at 136 kilometres, is the shortest sub
network linking Ireland and the United Kingdom, providing
the vital infrastructure as a fo
undation for low latency
bandwidth solutions. The new fibre network is a completely

diverse route, enabling the transport of data from Ireland
across to Europe.

euNetworks owns and operates 13 fibre based
metropolitan networks across Europe, connected wit
h a
high capacity intercity backbone. Prior to deployment of a
fibre based intercity link between London and Dublin,
euNetworks leased capacity for this connection, thus they
could not deliver their full suite of bandwidth services. With
growing demand for

their portfolio among existing
customers, euNetworks has invested in a solution that
gives them an end
end fully redundant fibre network.
This coupled with their unique fibre based meshed city
network in Dublin, delivers a unique connectivity
on to the Dublin and European market. All
euNetworks metropolitan markets are now connected with
long haul fibre.

Diane Hodnett, Sea Fibre Networks’ CEO, says; “I am
delighted to announce euNetworks as a customer.
euNetworks is a highly regarded bandwidth

provider with a strategy and a portfolio of services focused
on supporting the ever
growing bandwidth needs of
commerce today. CeltixConnect is a key part of the
infrastructure used by euNetworks to deliver a network
that now links Dublin t
o London and Europe.”

David Selby, Vice President of Product and Strategy of
euNetworks says “This diverse link between the United
Kingdom and Ireland serves euNetworks' customers in the
financial services, carrier and media segments who depend
on highly
reliable, scalable and low latency connectivity
services. These customers depend on euNetworks for a
art network infrastructure like CeltixConnect
that supports their future ambitions.”

Green Grid draws up new data
centre guide

The Green Grid
has unveiled a new report designed to help
green IT executives understand the impact of energy
policies on the selection and operation of energy efficient
data centre technologies. The non
profit organisation
published Energy Policy Research & Implications

For Data
Centres In EMEA, which aims to summerise the key energy
policies across 12 countries, including the UK, Spain, South
Africa, Saudi Arabia, and Qatar.

"As well as exceptionally challenging economic conditions,
data centre operators also have to co
ntend with a uniquely
complicated regulatory environment which is constantly
evolving," said Harkeeret Singh, report editor and The
Green Grid EMEA technical chairman.

Intel data centre revenue

up 15%

A shining light has appeared in Intel’s otherwise mediocre
second quarter earnings results. Data centre revenues
were up 15.1%, beating all other categories. The news
reflects the changing IT landscape. Companies are looking
to get more out of their data c
entres in an effort to
optimize what they already have. Servers are getting
abstracted so technology vendors are looking to
differentiate. That comes in the form of better efficiencies
that Intel can offer.

Intel has been quietly developing its data centre

management business. It has primarily done this through
its partners that sell server technology. Revenues for the
data centre group were about US2.8 billion compared to
US$2.43 billion last year.

Data centre set for Olympic
media centre

The London Legacy

Development Corporation is set to
announce shortly that iCITY, one of two remaining bidders
for the legacy of the site, has won the bid to turn the
Olympics media centre into a data centre post the games.

The UK commercial property publication, Estates Ga
suggest that iCITY is likely to be named preferred bidder. A
rival bidder

UK Fashion Hubs

pulled out of the running

recently, it reported. UK Fashion Hubs told Estates Gazette
in a statement: "Press coverage over the past two days has
reported le
aks that suggest a decision has already been
taken to appoint iCITY as the preferred bidder, despite the
LLDC board meeting scheduled for 17 July to make that
decision. "This, and other issues, have compounded the
unease felt by the UKFH team that the proc
ess has not
been as transparent as it should be and therefore the
decision has been taken to withdraw,” it said.

The iCITY bid envisages an ‘Innovation City’ anchored by

the UK data centre provider

with the Broadcast
Centre accommodating a clo
ud computing centre, research
labs, post production, graphic designers and digital
education (pictured). The Press Centre would become an
innovation and research centre with links to higher
education that would showcase Britian.

Hitachi launches data centr
services in Korea

Hitachi has announced its launch of data centre services in
Korea mainly targeted to Japanese companies developing
businesses in Korea.

The services will be provided through collaboration with LG
CNS Co., Ltd., Korea's major IT company,

and LG Hitachi
Co., Ltd., Hitachi Group's distributor of IT products in
Korea. Specifically, the services will connect Hitachi's data
centres in Japan and LG CNS's data centres in Korea, which
altogether provide various data centre services such as
data l
inkages and remote data backups.

LG CNS currently owns three data centre hubs in Korea
and is scheduled to open a new, the fourth data centre
hub in December 2012. While utilizing LG CNS's data
centres in Korea, Hitachi will delegate activities including
peration design, technical support for users, and quality
control to LG Hitachi. As a result, the collaboration will
enable Hitachi to provide Japanese companies seeking IT
infrastructure in Korea with data centre services in such a
manner that Hitachi doe
s in Japan.

In addition to escalating price competition in Japan,
intensifying competition among corporations amid the
progress of globalization has been accelerating the trend of
Japanese companies, in particular manufacturers, to go
overseas. Investment

and business development of
Japanese companies are spreading in Korea as well, which
increases the importance of maintenance and user support
for the regional IT infrastructure.

Alstom and CSC sign global data
centre managed services

CSC, a glob
al leader in technology solutions and services,
has announced that it has signed a contract with Alstom, a
world leader in power generation, electricity

transmission and rail transport infrastructures, to provide
IT infrastructure managed services. The con
tract, signed in
the first quarter of CSC fiscal year 2013, has a five
base term with services expected to commence in Fall
2012. The agreement is subject to regulatory and other

CSC is tasked with transforming Alstom’s global data centre
perations to increase innovation, enhance service quality
and reduce on
going costs. By leveraging its BizCloud and
Storage as a Service infrastructure solutions, CSC will
provide Alstom with data centre services, including server
and storage consolidation

and centralization using a mix of
existing Alstom and CSC data centres. CSC’s work will span
across more than 50 countries to support Alstom’s global
integration and expansion.

TelecityGroup and IUT
Villetaneuse launch vocational
training program for the
centre industry in France

TelecityGroup, Europe's industry
leading provider of
premium carrier
neutral data centres, has announced it is
launching a vocational training programme for the data

centre industry in France, in conjunction with the
ty of Paris. The new programme, run from the
Villetaneuse Institute of Technology (VIT) and open to
electrical engineering and computer science students from
September 2012, will provide specialised training which
could lead to employment opportunities wit
h TelecityGroup
and its partners in the data centre industry.

The first academic programme of its kind in France, the
course will prepare participants for careers in the data
centre industry and aims to boost local employment in a
region in which numerous
data centres are located.
Stéphane Duproz, Managing Director, TelecityGroup
France, is leading the project and is committed to driving
local employment in the Seine
Denis region of Paris.
Other international companies Schneider Electric and
ETDE, bot
h with close ties to the data centre industry, are
also closely associated with the project.

Digital Realty completes
acquisition of Sentrum Portfolio
in London

Following last months announcement of its intention to do
so, Digital Realty Trust, a leading g
lobal provider of data
centre solutions, has now announced the completion of the
acquisition of a three
property data centre portfolio located
in the greater London area, referred to as the Sentrum

The Sentrum Portfolio comprises approximately
761,000 sq
ft across three data centres located in Woking, Watford
and Croydon. The purchase price was £715.9 million
(subject to adjustment in limited circumstances and to
additional earn
out payments based on a multiple of the
net operating income from t
he lease
up of currently vacant
space in the portfolio in the next three years).

Swisscom to build new Berne
data centre

Swisscom, Switzerland's leading telecoms provider, is set
to begin work next month on a new data centre in Berne

The new bui
lding is set to replace the existing Zentweg
data centre in Berne Ostermundigen and will provide
sufficient space for IT outsourcing and managed housing
services. After the initial stage of construction the data
centre will have a server area of 2,300 sq m

which could
be expanded to 4,000 sq m subject to requirements.
Swisscom is set to invest around CHF 100 million in the
development of the new data centre by 2014.

The planned Swisscom data centre in Berne
Wankdorf will
be cooled using recirculated air, su
pplemented in the
height of summer by evaporation. For the first time, this
evaporation will be achieved using rain water. This will
hugely reduce the amount of fresh water consumed or
even remove the need for it completely. The data centre
will also be in
tegrated into the city of Berne’s waste
heating network. This will ensure that waste heat is used
to provide heating for neighbouring homes and offices.

The data centre will employ an innovative emergency
power supply system with no
break units. Acid batt
eries to
maintain the power supply in the event of network failure
will no longer be used. In the event of network failure, a
permanently operating flywheel mass will drive the
generator until the diesel units take over this task. This
method helps protect

the environment.

Digital Realty and Savvis JV
completes acquisition of Hong
Kong data centre

Digital Realty Trust, a leading global provider of data
centre solutions, and Savvis, a CenturyLink

company, have
announced the completion of the joint venture acquisition
of a 164,000
sq ft facility in Hong Kong. This acquisition

represents Digital Realty's entrance to the Hong Kong
market, while building on Savvis' existing local presence

The d
ata centre facility is located at Tseung Kwan O
Industrial Estate in New Territories, approximately 12 miles
from downtown Hong Kong. Upon redevelopment, the
building will be capable of supporting approximately 5.76
megawatts of IT load capacity.

“Big Data
” survey: cloud
computing and collaboration
drive up data volume in German

The volume of data being processed in German companies
is skyrocketing. On average, IT decision
makers anticipate
an increase of more than 40% over the next two years, a
a recent study commissioned by BT Germany has revealed.
IT managers have recognised the strategic relevance of
“Big Data” and are expecting considerable impacts on
corporate IT. They see an urgent need for action,
particularly regarding network bandwidth
, servers and
storage infrastructures.

The results of the survey “Data explosion in corporate IT”
show that “Big Data” has long since ceased to be purely a
buzzword. In fact, a quarter of the decision
surveyed predict that data volumes in their comp
anies will
rise by more than 60% by the end of 2014, with the
average of all respondents anticipating a growth of no less
than 42%. Just over half of the companies surveyed are
already dealing with the challenges and opportunities of
“Big Data”, while a fu
rther quarter are planning to tackle
the subject going forward. However, only eight per cent of
companies have already integrated corresponding solutions
into their processes.

Google builds on green
credentials with new data centre
in Finland

Google says i
ts data centres use half the energy of typical
data centres, and its efficiency report for the first quarter
of 2012 points to an even greener future. The company's
impressive statistics are achieved through simple energy
saving methods including efficient

management, reductions in residual energy loss and
actually constructing its own sites. As the use of cloud
computing services become more and more prevalent the
data centre industry is set to boom and Google is pushing
to give keep this expan
sion green with facilities like its new
data centre in Hamina, Finland.

But Google goes to even greater lengths than that. Not
only does it use recycled water to save both money and
resources, but it constructs its own facilities, carefully
selecting clima
tes that exhibit perfect conditions for data
centres. A great example of this is the company's new
facility in Hamina, Finland, which is built on the Baltic Sea
and achieves chiller
less cooling through the use of sea

M247 buys in Trafford Park

in U

M247, the UK data centre operator, has announced that it
has bought the freehold of its head offices in Trafford Park,
Manchester. The purchase from landlords Commercial
Development Projects, for a sum in excess of £1 million,
was financed by a mortgage
arranged by HSBC and the
solicitor acting for M247 was Bolton firm, Stephensons.

After relocating from London to Manchester in 2009, M247
opened a 7,000 sq ft data
centre in leasehold premises in
Trafford Park. The company later opened data
centres in
adjoining freehold premises purchased outright in

David Buckle, managing director of M247, said: "We have
been developing a long
term business model and it simply
makes good sense for us to own our buildings and

infrastructure in order to give our cu
stomers the peace of
mind that they can benefit from a long term relationship.
"M247 is a well
funded company that will stand up to any
financial scrutiny and we have big plans for the future. We
receive a lot of visits from our broad range of customers
om all around the world who want to see a commitment
to quality and security. We appreciate that they each have
special requirements and unless we have complete control
of our buildings, it would be difficult to offer them the
special facilities that I'm s
ure make all the difference. Also,
the somewhat subdued state of the current property
market presented an opportunity to us that was just too
good to miss. We felt that the price and the timing was
just right for us to close the deal right now."

M247 also
have a Kidderminster location where their
managed services and data security operations are based.

BBC blames data centre traffic
managers for outage

The entire BBC website crashed on Wednesday night,
leaving millions of users without access to the broadca
online. Richard Cooper, the BBC's Controller of Digital
Distribution for BBC Future Media took to his blog to
outline the problems:

“As some of you will have noticed, we suffered a major
failure of BBC Online last night. The site started to fail at
:10, and by 20:25 was completely down. It stayed down
until 21:10, when it started to recover, and by 21:30 the
site was back. Some of you may then have experienced
problems accessing some pages between 21:55 and 22:10
as we restored full resilience, and f
rom 22:10 onwards we
were back to full operation. The problem was caused by a
failure of the traffic managers in both our data centres.
These traffic managers are a critical part of our
infrastructure, responsible for handling all requests to the
site, and

routing those requests to the right servers. They
are designed to be highly reliable, and have served us very
well to date”.

Uptime Institute announces

of data centre industry

Uptime Institute has announced the complete results of its
d annual data centre industry survey. The survey was
developed to collect data on an annual basis around Digital
Infrastructure deployment trends, procurement plans,
measurement and standards practices, and other topics
that impact the mission
critical dat
a centre industry.

“Among many interesting upward trends, we continue to
see an increase in data center budgets, which is a pleasant
surprise as many budgets in the IT sector are on the
decline,” said Matt Stansberry, Uptime Institute Director of
Content a
nd Publications. “Our survey, which has already
piqued industry recognition in its early stages, is a true
picture of where the industry is headed as our sample base
represents many of the top data center owners and
operators across the globe.”

Shell to re
new €1 billion
Deutsche Telekom data centre

Deutsche Telekom’s corporate customer arm, T
has won an extension of a €1 billion
euro deal to manage
the data centre infrastructure of Royal Dutch Shell, two
people familiar with the matter said, Bl
oomberg is

According to the unnamed individuals, the initial
outsourcing contract, which was signed in March 2008, is
set to be extended by at least another five years. The deal
is said to involve Shell moving to T
Systems ‘s a cloud
computing i
nfrastructure, Last month, T Systems
announced that is has joined forces with VMware to
provide customers with easier, quicker and more
manageable access to cloud computing.

At the time of the 2008 signing of the Shell deal, T
Systems said it would take on

about 900 employees of the
oil company and five data centres and turn the data centre
in Malaysia into its operational hub for the Asia

Using a global infrastructure of data centres and networks,
Systems operate information and communica
technology systems for multinational corporations and
public sector institutions.

Level 3 London data centre
outage takes more than 50
businesses offline

A severe power failure in a Level 3 Communications central
London datacentre

has knocked at least 50 businesses
offline and hit companies that use the location for
connectivity and hosting. The incident, which began at
around 3:30am BST in Level 3's Braham Street London
datacentre, was resolved by 10am. The problems affected
all c
ustomers at the site, including colocation provider
Adapt, which saw more than 50 customers affected by the
outage. It also hit companies that use it for connectivity,
such as ISP LCHost.

"A/C Power to the content delivery network equipment and
customer co
location are down," Adapt wrote in a report
circulated to customers around 8am on Tuesday. Because
the Braham Street facility is a major connectivity point for
Level 3, companies that use services that plug into the
transit provider were also severely affe

Neo Telecoms to open 10 data

French enterprise network and data centre operator Neo
Telecoms and French data centre operator and hosting
services provider Euclyde have opened a Tier 3 data centre
in Besancon. The data centre

which totals some 800 sq m
and is primarily intended to meet the needs of local area
businesses. The new Neoclyde data centre is designed in
accordance with the standard "Tier 3 +" and will be
connected directly with Internet hubs in Paris, Strasbourg,
on, Bordeaux, Marseille and to the rest of Europe via
Frankfurt, London and Amsterdam.

The Besancon metro area authority

which is situated in
the east of France, towards its border with Switzerland

has invested in the lease of a segment of dark fibre to

create a long
distance network capable of interconnecting
with French and international internet exchanges, part of
the economic development strategy 'Grand Besançon 2015'
with priorities to develop the digital infrastructure and the
attractiveness of the


The establishment of this new data centre is part of ta
larger strategy Neo Telecom is adopting. "We will open 10
data centres by the end of 2012" said Soucheyre Didier,
CEO of Neo Telecoms.

Cloud computing bucks recession

The cloud marke
t is growing by nearly 40% despite an
overall decline in the IT sector, research by
TechMarketView shows

The UK software and IT services market could be heading
for a decade of recession, but cloud is set to buck the
trend, claims a new report by TechMarke
tView. According
to the analyst's UK Software and IT Services Market Trends
& Forecast 2012 report, the UK SITS industry “went into
decline in real terms in 2008 for the second time last
decade as inflation, at 3.6 per cent, just exceeded headline
market g
rowth.” While the rate of decline has since slowed
to just under three per cent, TechMarketView expects this
downward trend to continue, albeit more slowly, until

Equinix acquires Asia Tone

Equinix, a provider of global data centre services, has
unced it has completed the acquisition of Hong Kong
based data centre provider Asia Tone in an all cash

transaction valued at US$230.5 million. The acquisition of
Asia Tone further strengthens Equinix’s position in Asia

the company’s fastest growin
g region

increases its presence in Shanghai to support growing
demand from multinational customers looking to expand in

With the acquisition of Asia Tone, Equinix now has a
footprint of 105 data centres located in 38 markets around
the world. Eq
uinix gains a total of six data centres and one
disaster recovery centre located across three key markets

Hong Kong, Shanghai and Singapore. This includes one
data centre under construction in Shanghai which will be
built in three phases and will provide

an additional capacity
of 80,000 sq ft and approximately 900 cabinets when
completed. The first phase will be completed in Q3 2012.
As one of fastest growing colocation markets in the world,
China is the most requested market for Equinix customers

to expand globally.

“With the acquisition of Asia Tone, Equinix is in a strong
position to establish market leadership in Asia
Pacific,” said
Steve Smith, president and CEO of Equinix. “As our fastest
growing region and one in high demand by customers, we

see a tremendous opportunity to continue our track record
of growth in Asia
Pacific. With our increased footprint in
China and growing capacity in Shanghai, we are well
positioned to meet demand from multi
national customers
looking to expand in this high
growth market.”

Data centre ‘value
add’ is now

Sentrum has released findings from its latest research
report which suggest that the data centre procurement
process is becoming far more comprehensive. In the past,
space and energy were the two ke
y factors taken in to
account but now it is the perceived ‘value added services’
which are under increasing scrutiny.

The research found that the increasing levels of confidence
amongst IT Managers in their own knowledge (97%) is
resulting in them also be
ing much more demanding of their
data centre operator partners. 66% of respondents, from
across the UK & US, considered it essential that a data
centre operator could now offer a scalable solution whilst
48% thought it important that an operator had specia
expertise in design, build and ongoing operations. Just as
high on the business agenda (47%) was having access to a
single point of contact during the entire process

design to day
day maintenance

and 38% said that
they expected specialist
knowledge regarding how to
maximise energy efficiencies.

Whilst IT Managers may also have felt under pressure to
seek assurance on their decisions from external consultants
in the past (83%) what they seem to be indicating today is
that they would prefer t
o take the route of partnering with
data centre experts who can immediately add value
through experience at the coal face.

“As IT Managers turn to the latest technologies and ever
more sophisticated solutions in a bid to manage big data,
increase efficienc
ies and performance it is becoming
increasingly clear that specialist data centre operators will
be expected to play a vital role in helping businesses
achieve these goals,” said Franek Sodzawiczny, Chief
Development Officer and Co
Founder at Sentrum. “The
re is
absolutely a tangible opportunity for data centre operators
to rise to the occasion by offering high levels of value
added services that come from a proven track record in
running successful data centres from the ground up.”

The report, entitled Crea
ting Data Centre Confidence, also
shows that there is still room for improvement during the
procurement process as 85% of IT Managers admitted to
purchasing more space than is actually needed in a bid to
proof their requirements and that 40% of
nisations found that data centre specifications and
plans were out of date within 2 years or less.

HP sets up cloud data centre in

HP has set up a common data centre in Bangalore for its
customers. The data centre is being shared by enterprise
stomers that have shifted some of their operations onto

the cloud, said Mr Santanu Ghose, Country Head, Converge
Infrastructure Solutions.

The “pay
use” cloud service from the new data centre
was launched in May. Customers include large enterprises
m the country such as banks and manufacturing
companies, said Mr Ghose, on the sidelines of a press
conference to announce its tie
up with Chennai
based Take

Radiant and Eversheds act on
BSkyB data centre deal

Outsourcing boutique Radiant Law ha
s advised alongside
Eversheds on the multimillion
pound launch of four new UK
data centres for BSkyB. Radiant was handed the lead role
for BSkyB on the deal, which has seen the broadcaster
build new centres across London and Scotland. Eversheds
acted on th
e property elements of the transaction .Radiant,
the boutique created by a group of breakaway partners
from Barlow Lyde & Gilbert, Latham & Watkins and
Morrison & Foerster, has been working with BSkyB since
launching in January 2011.

Radiant partner Andrew

Giverin said: "Data centres
continue to be a critical focus for any large technology
driven company. For all the attention given to cloud
computing, on a final analysis cloud is about moving
software between (or within) data centres and is just
helping fu
el the building boom.

Multiple Generator Failures
Caused Amazon
US data centre

Amazon Web Services says that the repeated failure of
multiple generators in a single US data center caused last
Friday night’s power outage, which led to downtime for
tflix, Instagram and many other popular web sites. The
generators in this facility failed to operate properly during
two utility outages over a short period Friday evening when
the site lost utility power, depleting the emergency power
in the uninterruptib
le power supply (UPS) systems.

Amazon said the data center outage affected a small
percentage of its operations, but was exacerbated by
problems with systems that allow customers to spread
workloads across multiple data centers. The company
apologized for
the outage and outlined the steps it will take
to address the problems and prevent a recurrence.

The generator failures in the June 29 incident came just
two weeks after a June 14 outage that was caused by a
series of problems with generators and electrica
l switching

Just 7 Percent of Instances Affected

The incident affected only one availability zone within its
1 region, and that only 7 percent of instances
were offline. It did not identify the location of the data
center, but said it
was one of 10 facilities serving the US
1 region.

When the UPS units ran out of power at 8:04 p.m., the
data center was left without power. Shortly afterward,
Amazon staffers were able to manually start the
generators, and power was restored at 8:24 p
.m. Although
the servers lost power for only 20 minutes, recovery took
much longer. “The vast majority of these instances came
back online between 11:15pm PDT and just after
midnight,” Amazon said in its incident report.

Amazon said a bug in its Elastic Lo
ad Balancing (ELB)
system that prevented customers from quickly shifting
workloads to other availability zones. This had the affect of
magnifying the impact of the outage, as customers that
normally use more than one availability zone to improve
their reli
ability (such as Netflix) were unable to shift

Amazon: We Tested & Maintained The Generators

Amazon said the generators and electrical switching
equipment that failed were all the same brand and all
installed in late 2010 and early 2011, and had

been tested
regularly and rigorously maintained. “The generators and
electrical equipment in this datacenter are less than two
years old, maintained by manufacturer representatives to

manufacturer standards, and tested weekly. In addition,
these generator
s operated flawlessly, once brought online
Friday night, for just over 30 hours until utility power was
restored to this datacenter. The equipment will be
repaired, recertified by the manufacturer, and retested at
full load onsite or it will be replaced en

In the meantime, Amazon said it would adjust several
settings in the process that switches the electrical load to
the generators, making it easier to transfer power in the
event the generators start slowly or experience uneven
power quality as the
y come online. The company will also
have additional staff available to start the generators
manually if needed.

Amazon also addressed why the power outage was so
widely felt, even though it apparently affected just 7
percent of virtual machine instances
in the US

Though the resources in this datacenter … represent a
digit percentage of the total resources in the US
1 Region, there was significant impact to many
customers. The impact manifested in two forms. The first
was the u
navailability of instances and volumes running in
the affected datacenter. This kind of impact was limited to
the affected Availability Zone. Other Availability Zones in
the US East
1 Region continued functioning normally. The
second form of impact was deg
radation of service “control
planes” which allow customers to take action and create,
remove, or change resources across the Region. While
control planes aren’t required for the ongoing use of
resources, they are particularly useful in outages where
ers are trying to react to the loss of resources in
one Availability Zone by moving to another.

Load Balancing Bug Limited Workload Shifts

The incident report provides extensive details on the
outage’s impact on control planes for its EC2 compute

Elastic Block Storage (EBS) services and Relational
Database Service (RDS). Of particular interest is Amazon’s
explanation of the issues affecting its Elastic Load
Balancing (ELB) service. The ELB service is important
because it is widely used to improve
customer reliability,
allowing them to shift capacity between different
availability zones, an important strategy in preserving
uptime when a single data center experiences problems.
Here’s a key excerpt from Amazon’s incident report
regarding the issues w
ith ELB on the June 29 outage.

‘During the disruption this past Friday night, the control
plane (which encompasses calls to add a new ELB, scale an
ELB, add EC2 instances to an ELB, and remove traffic from
ELBs) began performing traffic shifts to account
for the
loss of load balancers in the affected Availability Zone. As
the power and systems returned, a large number of ELBs
came up in a state which triggered a bug we hadn’t seen
before. The bug caused the ELB control plane to attempt
to scale these ELBs
to larger ELB instance sizes. This
resulted in a sudden flood of requests which began to
backlog the control plane. At the same time, customers
began launching new EC2 instances to replace capacity lost
in the impacted Availability Zone, requesting the ins
be added to existing load balancers in the other zones.
These requests further increased the ELB control plane
backlog. Because the ELB control plane currently manages
requests for the US East
1 Region through a shared queue,
it fell increasingly be
hind in processing these requests; and
pretty soon, these requests started taking a very long time
to complete.

While direct impact was limited to those ELBs which had
failed in the power
affected datacenter and hadn’t yet had
their traffic shifted, the E
LB service’s inability to quickly
process new requests delayed recovery for many
customers who were replacing lost EC2 capacity by
launching new instances in other Availability Zones. For
Availability Zone ELBs, if a client attempted to
connect to an

ELB in a healthy Availability Zone, it
succeeded. If a client attempted to connect to an ELB in
the impacted Availability Zone and didn’t retry using one of
the alternate IP addresses returned, it would fail to
connect until the backlogged traffic shift o
ccurred and it
issued a new DNS query. As mentioned, many modern web
browsers perform multiple attempts when given multiple IP

addresses; but many clients, especially game consoles and
other consumer electronics, only use one IP address
returned from the D
NS query.’

Renault selects HP for private
cloud services

HP has announced that French automaker Renault has
selected an HP Utility Services solution to support the
development of innovative new telematics services for its
electric cars. Renault selected HP

Enterprise Cloud Services

Utility Services to host its European IT infrastructure and
manage its technical applications, delivering just the right
computing capacity and giving the company greater
flexibility to meet its business needs at minimum cost.

A preconfigured and tested HP Converged Infrastructure
hosted in HP's highly secure Tier 3 data centre in Grenoble,
France, gives Renault fast access to the latest HP server,
storage, networking, power and cooling technologies.

New EU guidelines to address

cloud computing

The European Commission's panel on privacy is expected
to endorse the concept of cloud computing as legal under
the Continent's privacy law and to recommend for the first
time that large companies and organizations police
themselves to ass
ure that personal information kept in
remote locations is protected.

The panel, known as the Article 29 Working Party, is
expected to make the recommendation as part of its long
awaited guidelines on cloud computing, which have the
potential, some industry

experts say, to allay concerns over
data privacy and pave the way for wider adoption of the
computing services that are more common in the
United States. The report will highlight the advantages of
using cloud computing to encourage innovation and
economic efficiency, said a person with knowledge of the
recommendations, who spoke anonymously because he
was not authorized to speak for the group. This would
reflect a new, more practical approach by European
officials to remote computing's role in the

GBI launches NOC in Qatar

The Gulf Bridge International Network Operations Center
has been unveiled to the public at Qatar Science and
Technology Park, Doha. The NOC is the nerve centre for
the region’s highest capacity and most geographic
comprehensive cable network, connecting all the nations of
the Gulf onwards to the data centres of Europe and Asia.

The GBI Cable System has a design capacity of 40G,
roughly four times the Gulf’s current standard, with
portions upgraded to 100G. The

cable system connects all
the countries in the Gulf in a robust ring configuration.
Outside the Gulf, the cable connects eastwards to Mumbai,
India and westwards to Sicily, Italy, with diverse routing to
Milan and onwards to London, Frankfurt, Amsterdam,
and Marseilles.

Google Challenges Amazons
Cloud Services With new
Compute Engine

Google today announced the long
awaited expansion of its
cloud computing services to compete directly with Amazon
Web Services and its industry
leading suite of cloud
services. At its Google I/O conference, the company rolled
out Google Compute Engine, an infrastructure
(IaaS) offering that allows users to run applications in
virtual machines hosted in Google’s data centers. The new
compute service will com
bine with existing offerings

including Google App Engine, Google Cloud Storage and
Google BigQuery

to form the Google Cloud Platform.

Compute Engine was developed “in response to many
requests from developers and businesses,” Product
Manager Craig McL
uckie wrote on the Google Enterprise
blog. McLuckie said the service will launch in limited
preview, but “our goal is to give you all the pieces you

need to build anything you want in the cloud. We’re just
at the start of what the cloud can do”.

But not
at the start of the public cloud. Amazon Web
Services launches its Elastic Compute Cloud (EC2) service
in August 2006, meaning it has nearly a six
year head start
on Google in IaaS services. By some estimates, Amazon
EC2 may be running as many as 450,000 s

Google Compute Engine can launch Linux VMs on
VMs are available with 1, 2, 4 and 8 virtual core with
3.75GB RAM per virtual core. Virtual machines can be
managed via a scriptable command line tool, web UI or
created management system
using Google’s API. The
service will launch with support from many leading players
in cloud management, including RightScale, Puppet
Labs,OpsCode, Numerate, Cliqr and MapR.

“In order to help our customers get the most out of our
cloud platform products, w
e have worked closely with
technology partners to integrate complementary offerings
and with services firms to enable them to build powerful
new cloud
based solutions that help customers accelerate
their success and innovation.” explains Shailesh Rao,
ector of New Products and Solutions for Google

“Google has certainly already proven itself in the cloud
space and Google Compute Engine will be a major player
in the IaaS arena,” said Thorsten von Eicken, CTO of
RightScale. “It was clear from
day one that Google
Compute Engine is an all
out initiative drawing on an
incredible pool of expertise and technology to deliver a
class product. This is an important addition to the
Google portfolio of cloud services

allowing customers to
have fre
edom to use PaaS and IaaS or both, as appropriate
for their use case. We’re pleased to be a launch partner
and to have customers already running workloads on
Google Compute Engine.”

BuildFax, a RightScale customer, described its early
experience with the
Compute Engine service.

“We have been using the Google Compute Engine for our
web application (nginx, memcached and rabbit) and
database (MySQL) servers, and have found the
performance of the Google Compute Engine VMs to be the
most consistent of any other

virtualized architecture we’ve
used,” said Joe Masters Emison, VP, Research and
Development at BuildFax. “BuildFax creates millions of
construction history reports each month, and we have
extensive benchmark tests that evaluate how any
particular hardware

platform will perform in delivering
reports to our customers. Using Google Compute Engine 8
CPU instances, each report took an average of .39
seconds, with a standard deviation of .02 seconds; we are
used to seeing a standard deviation of almost ten times

that on other virtualized hardware solutions. The only way
we’ve found to get that kind of consistent performance

before Google Compute Engine

is running our own data

Debunking Data Center Power

A data center manager recently raised a s
eemingly simple
question in an online discussion thread: “How do I
calculate per rack power consumption in my data center?”
The forthcoming advice highlighted that there are as many
answers to this question as there are vendors providing
data center soluti
ons says Jeffrey S. Klaus, a director of
Intel Data Center Manager (DCM) Solutions. Jeff leads a
global team that designs, builds, sells and supports Intel
DCM, a software SDK that plugs in to Data Center
Infrastructure Management (DCIM) software.

There is

a lot at stake

energy is an expensive and
increasingly limited resource in the data center. Let’s look
at some of the pros and cons for the most commonly
suggested power calculation methods, so we understand
the facts, and debunk the myths, surrounding
this topic.

rating Manufacturers’ Maximums

Could power calculation be as simple as adding up the
maximum requirements specified by equipment vendors?

These manufacturers are held liable for the accuracy of
their data, and so they invest in careful meas
urements and
analysis in order to publish power specifications. A variety
of tools are available for combining vendor data to match
your data center design.

However, the conservative nature of this method of power
calculation is also its drawback. The manu
facturers’ ratings
are typically worst
case estimations and often lead to over
provisioning of an expensive resource unless they are
accurately de
rated. Opinions vary widely about the
appropriate de
rating factor. In the above mentioned
discussion thread,

data center managers cited 20 to 50
percent de
rating, as common practice. And, it was noted
that new equipment draws more power than “burned
equipment, meaning that the manufacturers’ specifications
are less accurate as the equipment ages.

Power Met

Those data center managers who don’t want to trust
vendor data, or who wish to determine how to accurately
derate published specifications, recommend taking actual
power measurement. Certainly this yields results that are
specific to your equipment, co
nfigurations and workloads.
However, the manual process is time
consuming and
therefore expensive.

Data center managers also pointed out the challenge of
knowing where to take measurements. To save time, some
take measurements for each row of racks. To max
accuracy and gain the best baseline information, others
recommend taking measurements at each rack or even for
each server. Measurements must also be repeated, to keep
up with changes to equipment and facilities, but just how
often to take measuremen
ts appears to be yet another
nebulous detail. Manual measurements also leave data
center managers guessing about future requirements,
workload variability and scalability issues.

Intelligent Power Distribution Units

Intelligent power distribution units (P
DUs) are being
deployed in many data centers today, for a variety of
reasons. For those data centers with the budget for
purchasing and managing an additional hardware layer,
PDUs provide a stream of power data that reflects the
current data center layout
and workloads. As an added
benefit, PDUs introduce a scheduling function that helps
avoid spikes during periods of peak activity.

In addition to the added costs, however, PDUs require time
for data collection and analysis just like manual power
meter measu
rements. The data provided constitute
snapshots in time, and can miss power spikes.

Common Shortcomings

These methods are entirely focused on power, and do not
take into account the additional data available from today’s
servers. For example, most servers

shipping after 2007
provide real
time power information and inlet temperature
readings. Power will inevitably vary over time and must be
managed as a dynamic resource as it relates to other
environmental variables.

Power is not everything. Airflow paramet
ers and
temperatures throughout the data center and at the
area air handler (CRAH) equipment can also
contribute to a better overall picture of the data center
energy requirements over time.

With current energy costs at historically high levels an
some utility companies unable to provide enough power for
the largest data centers, IT and facilities managers need a
more holistic approach for managing power. An ideal
solution would provide a dynamic view of the data center,
in terms of power, tempera
ture and airflow, and would be
extensible to keep pace with changes to the infrastructure
and workloads.

A Better Question

Instead of focusing on how to calculate power, data center
managers should raise a different question. How can we
manage power consu
mption, airflow and temperature
levels to maximize equipment
friendly conditions in the
data center? This question will lead to methods and
practices that can optimize energy efficiency as part of the
bigger goal that extends the life of data center
tructure and avoids conditions that can damage
equipment and potentially disrupt business processes.

Answering the bigger question will also lead to an
evaluation of the technology advances relating to holistic
power management in the data center. These in
middleware platforms that can pay for themselves by
increasing efficiencies, avoiding over
provisioning and
outages, and managing disaster recovery conditions.
Besides automating the collection and aggregation of all
available energy
related data, th
e best power management
platforms provide a single pane of glass for viewing actual,
time data center conditions.

Is It The Right Time to Raise a New Question?

provisioning is no longer an affordable option and
data center staff resources have b
een slashed to the bone.
No one has time for ongoing manual data collection. It
would seem that there has never been a better time to ask
this question, as its answer may lead you to take
advantage of the latest technological advances.

vents Diary



Sep 18
, London UK

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