The Proteus Effect - TTI/Vanguard

slipperhangingΤεχνίτη Νοημοσύνη και Ρομποτική

14 Νοε 2013 (πριν από 3 χρόνια και 8 μήνες)

95 εμφανίσεις

Defying Reality

Using Virtual Worlds to Break

Physical Reality in Productive Ways

Instead of just
replicating physical
reality, we should
identify and leverage

unique levers


available to us in

virtual worlds to create
new forms of work and
social interactions.

Being in Nothingness
(John Perry Barlow)


Suddenly I don’t have a body anymore … the closest analog to Virtual Reality in
my experience is psychedelic … the third oldest human urge, the desire to have
visions.

Philip Rosedale
(Founder of Second Life)


Based on Second Life, the average of all dreams is Malibu.

The Issue of Virtual Chairs


Why do we need virtual chairs if our virtual bodies never get tired?

3D isn’t a magic ingredient


Boring people are still boring when they are 3D

The Central Dogma of Games


Games are made to slow you down. The inefficiency IS the game.

Can we use

virtual worlds to

break reality

in productive ways?


Facial and Behavioral

Mimicry

Face Morphing

Voting Results

Digital Chameleons

Personality Gold Mines


Rich, longitudinal, behavioral profiles based on engaging activities.

Rich Inference Markers


Is it possible to infer someone’s real world gender, age, and personality based on
virtual behavioral markers alone?


Inference Rules

Condition 1

Condition 2

Precision

Recall

% of Male Chars > 30%

94%

81%

% of PvP Achs > 7%

81%

82%

Sum Hugs < 41

80%

82%

Condition 1

Condition 2

Condition 3

P

R

Sum of Duels Played > 42

69%

44%

Arenas

Won > 2

Sum Ach Scores <= 1258

% Profession
Achs

< = 13%

66%

44%

Male

Age: 18
-
25

Dynamic Mimicry


Infers and leverages your gender, age, and personality to create high
-
influence
agents in the virtual world

Tailored Realities


Everyone sees their own version of reality.

These versions need not be congruent.

Tailored Mimicry

Self Perception Theory


Can we make someone
friendlier

by giving them a
more attractive avatar?

Attractiveness is
correlated with:



Friendliness



Extraversion

Attractiveness
-

Findings

Participants in more attractive
avatars:


Walked closer to the virtual
stranger


Shared more personal
information with the virtual
stranger

Can we make someone more
confident

by giving them a
taller avatar?

Height is correlated with:



Confidence



Personal Income



Leadership

Findings
-

Height



People in tall avatars more likely to make unfair splits.



Also, people in short avatars twice as likely to accept unfair splits.

Does seeing an older version
of yourself help you better
plan for
retirement
?

Aging Your Avatar

Actual photo

Digital Avatar

Age
-
morphed

Digital Avatar

Retirement Fund

$0

$1,000

$2,000

2008

2018

2028

2038

2048

Year

Hypothetical Retirement Fund Growth by Condition

Old

Young

Bobo Doll

Avatar Creation

Photograph



Feature Tracing




Rendering



Avatar

Exercising

Self Running

Other Running

Self Loiter

Watching your virtual self run

Findings

Participants who saw themselves exercise
demonstrated higher levels of exercise in
the next 24 hours.

Self Running

Helping Each Other


There weren’t places on line you could go to get all the answers. You had to ask
other players. There was a lot more give and take. [M, 29]

How does a massively
-
multiplayer game encourage
people to become anti
-
social?

Social Architectures


We’re used to thinking of altruism as an individual trait, but virtual worlds show
that altruism can be part of the social architecture of games.

Breaking rules of
physical reality in

productive ways.