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The Complete
Writer’s Guide to


Business Management

Saint Louis University

TABLE OF CONENTS


Tips for Business Writing in General


Case Study Analysis


In Class Essays


Business Law


400
-
level Management


Long Term Paper


Sources


Works Cited

Tips for Business Writing


Cut to the chase.


Write to your audience in a positive tone.


Use the active voice.


Write in third person for formal reports.


Be clear, concise, and readable.


Keep your ideas to one per paragraph.


Always be mindful of your audience.

(Huseman, Lahiff, and Penrose 301)





Case Study Analysis


Stay Calm!


Avoid summarizing the case.


The material given to you is sufficient unless your
professor recommends outside sources.


Look for the major issues within the case.


Answer the case prompts.


There might be more than one possible solution.

(Narula)






In Class Essays


Good Reference Website:
http://writingcenter.gmu.edu/resources
-
template.php?id=42


Follow prompt


Answer it thoroughly and clearly.


Budget your time! (make your point and move on)

("Writing Center")


Business Law

(essay question test)


Usually have essay question tests.


Essay question tests based on analyzing a case from a
legal perspective.


The more knowledge presented the better.


“Play with the law”


explain how this case would be
different under other circumstances.

(Boone)

Business Law

(Research Paper)


At SLU, one long research paper is due at the end of the
semester.


Prompt involves finding a current (within 6 months from
present date) periodical and researching the periodical from
a legal perspective.


The periodical will be the primary source and secondary
sources will be anything used to enhance understanding of
the periodical.?


For the primary source the date should be recent, for
secondary sources the date doesn’t matter as much.


For secondary sources, the medium can be more varied.

Excerpt from Business Law Paper

400
-
level Management
Papers


Professor gives specific information about format and
guidelines.


Grammar and spelling are VERY important.


A variety of sources is encouraged (Census Bureau is
recommended for collecting data)


Outlines are highly recommended.


(Mintze)




400
-
level Management

Final Project


Group case study of a specific company


Effective use of white space is important (for example,
try to fill a whole page or space the text evenly across
two rather than have stray lines on a single page)


The project should read and flow like a book.


Appendixes are strongly encouraged.


Usually about 15 pages including background
information, mission statement, CEO information,
financial information, etc.

(Mintze)

Management Peer Grading Rubric


Long Term Paper


Typically assigned in upper level management courses.


Sources can be varied
-
need at least some current
sources.


Given a problem and asked to pose a researched
solution or alternatives.


Typically APA style


At least 10 pages usually

(Safranski)

Sources


MLA citation for books:

Author. Title. City of Publication: Publisher, Year.


APA citation for books:

Author. Year. Title. City of Publication: Publishing
Company.

For citing other sources, check out this website:
http://library.duke.edu/research/citing/workscited/index.
html



Works Cited

Boone, Laurel. Personal Interview by Theresa Edattukaren. 3/16/10.


Huseman, Richard, James Lahiff, and John Penrose.
Business
Communication Strategies and Skills. 3rd ed. New York: Dryden
Press, 1988. 301. Print.


Narula, Avinash. "How to Analyze."
Indian Management Case Studies.
Merx Equity Marketing & Advertising Pvt. Ltd., 2010. Web. 17 Mar
2010.
http://www.management
-
casestudies.com/how
-
to
-
analyze.php


Mintze, Elouise. Personal Interview by Kelly Fiala. 4/2/10.


"Taking In
-
Class Essay Exam."
The Writing Center. George Mason
University, n.d. Web. 17 Mar 2010.
<http://writingcenter.gmu.edu/resources
-
template.php?id=42>.


“Assembling a List of Works Cited in Your Paper.”
Duke University
Libraries. Duke University.

Wed 17 2010.


http://library.duke.edu/research/citing/workscited/index.html