Second Team Assignment
You are the management team for either
BD (Becton Dickinson) or Diamond Offshore
per your team’s selection
. BD is one of the largest makers of medical
consumables. Their business has historically been strong, but what wi
ll happen with the
new national medical program? Your team must manage the company through whatever
changes await. Diamond Offshore is a competitor to Transocean, the one who owned the
rig that blew up in the Gulf of Mexico. You sigh relief, but what wi
ll the tragedy mean
for you? In addition, with a six month moratorium on Gulf drilling you will be affected.
What will you plan on for the next five years?
You may find enough information about
them for this assignment by going to their web
ing investor relations
ing some shareholder presentations. Most of the information will be found
annual reports. Together this is all the information you need. Remember, too, that your
team will replace the prior
we need to
strategy and action
plans, not the prior management’s.
Your roles are as follows; note that you may
take the same role that you had during
the first assignment:
Director of Marketing and Sales
Director of Product Dev
Director of Operations
If your team has only four members, the Product Development role may be
marketing still needs to explain the P for
products in general
(just mention the
to fill the market needs t
hat you have identified
, not the details of how they
will be developed).
Your team will present a written “5 Year Strategic Plan” to the board of directors on
. The written plan is will be about 10
12 pages or so, (depending on exhibits, etc.).
lease indicate your team’s name and individual names and roles on the front page of
your written report. You will provide an oral revi
ew of the same plan on
the same day
The oral review should take 20 (max 25) minutes. All members of your management
am should present. PowerPoint slides and possibly other visual aids are strongly
In the plan you will use what you have learned in class about real, win, worth; situational
analysis including SWOT, value chain analysis, resource view, KFS
competitive positioning tools
, etc.; the roles of each of the functions, and
plans. Your team will present the plans, designed to address the
appropriate emphasis on the most significant strategic issues.
financial portion of the
plan must include one past and five projected years’ income statements and balance
sheets and ROIs.
You should address functional, business and corporate level strategy.
The rest of the class will act as the board.
t a good organization is constantly trying to improve both its external
that lead to superior performance. Remember, too, that
the team must function together. The plan needs to be well coordinated
artment plans must complement each other. NTSP chapter 8
For most of you, this is your final project at UNC Charlotte; it is the final in
the capstone class of your undergraduate experience. Make it count!